19. Enhancing flagship congresses to deliver greater value & impact

2.15pm – 2.55pm WEST, 9 June 2026 ‐ 40 mins

Talk

As one of Europe's leading congress organisers, the European Society of Cardiology works tirelessly to develop their conferences and events. 

Kim Smeets, their Senior Congress & Events Manger provides an exceptional insight into how this is achieved, with the focus on three key aspects:

• Designing for impact & experience: rethinking programme formats and delegate journeys to improve engagement, learning, and satisfaction
• Innovating revenue & value creation: developing new partnership models and onsite experiences to diversify and grow income
• Building resilient & future-ready events: managing disruption while ensuring quality, operational excellence, and long-term sustainability

Speakers

Kim Smeets

Senior Congress & Event Manager, European Society of Cardiology

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Kim Smeets

Senior Congress & Event Manager, European Society of Cardiology

Strategic and client-driven Senior Congress Manager with 15+ years’ international experience designing, leading, and delivering large-scale medical and corporate events. Currently leading two major healthcare congresses at the European Society of Cardiology, I manage transversal teams (100+ staff), multi-million euro budgets (€4M+), and complex stakeholder ecosystems across Europe.

Adept at combining data-driven strategy, flawless execution, and creative problem-solving to create seamless event experiences, I bring an eye for detail, strong board-level communication, and high resilience under pressure.

: http://www.escardio.org/
: kim-smeets-43276387