Speakers
Conference & Events Strategy
Across industries large and small, more and more great brands are investing in sponsorships. In tandem, the types of sponsorships and available opportunities are changing at a rapid pace as well. However companies are driven by data collection, ROI and VFM. That means tracking value and return on investment has never been more challenging, nor more important.
Today strategic communication is at the heart of value-driven sponsorship and even the most deserving causes and content must meet the corporate objectives. It is also an increasingly ferocious and competitive landscape in continuous mutation. So how do sponsors measure impact and maximize return on investment? Traditional methodologies are antiquated. With the rise of social media sharing and OTT delivery, a complete data set is not just important, it’s essential. Of additional importance is understanding the new and evolving sponsorship landscape.
This session will explore not just the change in sponsorship opportunities but also the change in placement quality.
The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.
Linda is passionate about associations and is particularly active in the professional associations in her own field. She is also a consultant to a variety of associations. In 2008 she was considered one of Portugal’s five most influential people in the conference & events industry and received the education award from IAHMP.
Respected internationally as a speaker Linda has lectured in countries such as Italy, Spain, Russia, Egypt, Cape Verde, United Kingdom, Dubai, Spain and The Netherlands. In 2009 she received the medal of honour for positive entrepreneurship in Portugal for her commitment to promoting culture and heritage and for CSR initiatives.