Speakers
Conference & Events Strategy
Events marketing is changing fast – AI is reshaping how we market, engage audiences, and deliver impact. This interactive session will cut through the AI noise and show you strategies and how to use tools to support your event marketing, whether for large-scale conferences or smaller events.
Across two hours, we will address:
You’ll leave with fresh ideas, practical processes and the confidence to start using AI in ways that are achievable for small teams and scalable for larger organisations.
For the past six years at SocialB, Edwina has enabled their clients to create better business connections through effective strategy and campaign execution. Edwina delivers a range of courses from campaign planning to digital strategy, content marketing, and social media. With her vast background and experience in senior marketing roles, Edwina has a unique ability to deliver training courses at every level, from the top-level strategy, through to the hands-on implementation and measurement of marketing activities. Edwina's training style focuses on her delegates. Specific requirements, and she endeavours to create solutions within training sessions that are bespoke to the situation, bringing concepts to life for each attendee.
Edwina combines her role as a trainer with SocialB with an in-house marketing role, enabling her to stay up to date with the latest trends and understand the pressures of delivering campaigns. She is currently the Head of Marketing for an engineering technology company and is also a marketing consultant and strategist for the innovation arm of the business. Before her current roles, Edwina worked as an Account Director for a B2B marketing agency and lead the digital strategy for the leading agricultural technology company Syngenta, among various other marketing roles.