Speakers
Conference & Events Strategy
Outsourcing the management of a flagship event or event series is an option for many reasons: resource availability demands it; you need to professionalise your events without employing more staff; you need to take advantage of a commercial opportunity or you decide to re-focus the association on other services. Associations that already outsource events want to get better value and performance.
Outsourcing events has many challenges and risks, some unknown or considered unimportant to even experienced events specialists.
We will examine the critical issues and approaches that define success, including:
Each delegate will receive copies of a best practice guide to outsourcing.
Rob Eveleigh is Managing Director of Brightelm, an award-winning event services company specialising in working with membership organisations and government.
Rob has over 25 years of experience in the industry, having started his career in hospitality operations, then sales and marketing, the last 12 of which have been spent as a professional conference organiser.
Rob’s areas of expertise include process, sales, and marketing strategy, and effective implementation of technology to support events. He is currently a board member of ABPCO, the Association of British Professional Conference Organisers, and a member of the PCMA.