Speakers
Deepdive Session
Geopolitics is on fast forward. Budgets are tight. Association events are a significant slice of the global $1.2 trillion event market (2024). 78% of event professionals consider in-person events the most impactful way to deliver information and knowledge. Next Gen Event Goers – Millennials and Gen Z – will form 75% of the workforce by 2030.
Are your events designed to respond to this fast-changing world? Now is the time to re-examine your association events, your event portfolio, and ensure your event strategy is going to deliver.
This session is not a how-to; it’s a why-to. We’ll examine critical concepts and approaches of the Event Transformation Blueprint – which lies at the core of the Session Leader's bestselling book The Chief Event Officer’s Playbook – how to create transformational events: How to create events that are:
Sharing frameworks and tools, you’ll walk away with practical strategies to work with your team
Sasha Frieze FRSA FCIM is an award-winning event strategist and consultant, who’s delivered 1,000+ events in 30+ years, and is the author of The Chief Event Officer’s Playbook – how to create transformational events,
Sasha has worked for decades with clients across associations, media owners, conference and exhibition companies, corporates, and non-profits including: the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, a Trustee of the British Society for Haematology subsidiary enterprises company and a visiting lecturer in event management at The University of Westminster.