10. Driving Member Benefits: How to help members win more business (at no cost to you)

12.45pm – 1.15pm GMT, 8 December 2025 ‐ 30 mins

Room: Albert 4 & 5

Membership Strategy

You’ll learn how a simple education-and-support framework can drive measurable business growth for members, strengthen retention, and enhance the association’s value proposition. 

A results-based case study showing how this approach is helping associations drive tangible outcomes for members by increasing revenue and more enquiries, all without cost and minimal work.

Key takeaways:

• How to deliver “value-add” member benefits with minimal admin or cost

• Learn the proven 4-step framework: educate, empower and support members to grow

• Real-life examples of measurable business growth of members

• Discover how to boost renewals and recruitment of association members

• What’s worked (and what hasn’t) across multiple sectors

Speakers

Laura Moxham

Managing Director, Your Business Angels

Find out more

×

Laura Moxham

Managing Director, Your Business Angels

Laura is currently a Managing Director & Google Ads Strategist at YBA PPC (Your Business Angels UK). Laura brings experience from previous roles at YUnique Marketing Limited, Tech Angels UK, T-Mobile and Adecco UK. She holds a 1995 - 1998 BA Hons in Leisure Studies at Leeds Beckett University. With a robust skill set that includes Google Adwords, Google Adwords Professional, Strategy, Online Marketing, Public Relations and more.

Key points about YBA PPC:

• In top 3% of Google Agencies across 26 countries
• Listed as one of the best Growing Businesses Online by Google
• Over 2 decades of ruthless business and marketing experience
• Trained by the World’s Number 1 Google Adwords Trainer

 

: https://www.ybappc.co.uk/
: lauramoxham