On-demand Masterclasses

Our porfolio of Masterclasses available on-demand, with access at any time, is growing each month.

Each Masterclass includes videos, support documentation, and a discussion forum where you can discuss issues with the tutor asynchronously.

The Blueprint for CRM

Demonstrating how best to consider CRM for your organisation from the business strategy viewpoint, the elements that make up CRM, and introducing the 'Member Management Framework' to help understand the role of CRM.
Mini Masterclass  |  1hr 30 mins
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Intelligent Personalisation

Using data to achieve "right message, right person, right time". Organisations need to be as effective as possible in their communications and the experience provided to their stakeholders. Using data ‘intelligently’ for personalisation with CRM and Marketing Automation is the approach leading effective associations are taking to take full advantage of this for greater effect. 
Mini Masterclass I 1hr 30 mins
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Be a Data Detective

A forensic approach to member segmentation and maximising the data asset 
Mini Masterclass I 1hr 30 mins
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Integrate your Events system and CRM

Establishing  the importance of integration as part of your strategy, to build and grow your events. You will be introduced to the mutual reliance of event and membership data and the use of CRM functionality to deliver advantages for managing relationships, and benefits for your event attendees and for your whole organisation.
Mini Masterclass I 1hr 30 mins
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