About our Masterclasses

Our masterclasses are for high level directors and senior managers of membership associations. Over 750 executives have taken part in our masterclass programme. Our masterclasses address a wide range of skills and knowledge of importance to membership organisations.

All our masterclasses are created speficically for association executives.

Currently, the masterclasses are run online and are carefully adapted to ensure that they have the same high-value engagement and interaction. Our tutors are trained to provide live-online learning.

The number of delegates for the masterclasses is limited to a low number to ensure that attendees receive the same one-to-one support and training from our tutors.

Our masterclasses are available on an "in-house" basis. View more info HERE.

What’s included

Presentation
Discussion and reflection
Exercise in groups
Workbook
Access to the recording of the Masterclass (AAE members only)
Discussion forum for speakers and delegates after the event

View our current masterclass schedule >>

If you would like training on another topic please email Sarah Frost, Events Manager

A selection of Associations that have attended masterclasses

Association for NLP International
Association for Financial Markets in Europe
International Association of Legal Protection Insurance
Civil Air Navigation Services Organisation
Society for Endocrinology
Environmental Services Association
Chartered Institute of Ecology and Environmental Management
Soroptimist International
International Fruit and Vegetable Juice Association
Southern African Venture Capital and Private Equity Association
Chartered Quality Institute
European Association of Conservatories
European Federation of ColoRectal Cancer
AOSpine
Royal Canadian Air Force Association
Association of Mutual Insurers and Insurance Cooperatives in Europe
Intergraf aisbl
International Society of Oncology Pharmacy Practitioners
School Library Association
International Seed Federation
Composites UK
International Union Against Tuberculosis and Lung Disease
Multinational Association of Supportive Care in Cancer
Royal College of Radiologists
International Agency for the Prevention of Blindness
European Society of Endocrinology
Wine and Spirit Trade Association
Interel Association Management
The Royal Institute of the Architects of Ireland
European Athletic Association
International Cooperative and Mutual Insurance Federation
The Royal Institute of the Architects of Ireland

Testimonials

“A very practical session packed with advice and guidence that can be applied in a realistic and achievable way. Sasha is very knowledgable and had a wealth of information to share. I've got a list of new ideas to share with the team wihich I hope to implement over the next 4-6 weeks.”

— Managing Director, English UK

“An excellent tutor who was very interactive and was able to tailor the learning around our needs and questions. I absolutely recommend this course to other..”

—Events Officer, The Independent Schools Association

“Running conferences is a very important part of the activity for most organisations and they can be complex to organise. This masterclass goes through all aspects in a clear and concise way and, although I have organised several conferences now, I still learned a lot and am looking to implementing what I learnt in the future.”

—Communications & Marketing Manager, Chartered Institute of Linguists

“A great masterclass packed with really detailed and useful information, a lot to take away from this course. The teaching and support from Lynsey throughout was excellent.”

— CEO, Association for NLP International

“Topical information on the dot.”

— Secretary General, International Association of Legal Protection Insurance

“It was very useful training that would allow us to plan better our actions and profile of the organisation on social media.”

—Associate Online Communications Officer, International Criminal Court (ICC)

“The course provided a nice overview of the tools and functionality of the different social media outlets. The trainer was very knowledgeable, easy to follow, and provided clear examples of the points they raised.”

—Social Change Communications Team, UN Volunteers

“A day well spent in which I relearnt things I had forgotten and gained valuable new insights and practical ways to improve. A very enjoyable course and John is an excellent trainer.”
—Technical Manager

“I found this masterclass very helpful - there was a ton of practical tips which I can use to improve my skills. Thank you so much!”
—Chief Executive Officer

“An inspiring and content-rich one-day masterclass. Definitely more about engaging with your experience and humanity with an audience and their experience and humanity. In a sometimes (not to say often) divisive world, it seems more crucial than ever!”
—Chief Executive

“Brilliant content, brilliantly delivered - the course has given me the confidence and tools I need to take my public speaking to the next level.”
—Head of Communications and Marketing

“Despite being initially apprehensive about having to present to the group, I really enjoyed the masterclass and found John knowledgeable, supportive and enthusiastic. I look forward to putting what I have learnt into practice.”
—Professional Development Manager

"I would highly recommend this to anyone wishing to improve their public speaking, whatever level of experience they may have. The practice sessions were conducted with sensitivity to our anxieties about presenting and constructive feedback was helpful for us all. John's calm and professional manner created a great atmosphere for the group to develop their skills."
—Programme Director