Send Updates to AAE community

Business Partner Updates provide association executives useful information on new developments of services, products, venues and destinations from their potential supplier partners. The Updates are included in the eBulletin (title, teaser text) with link to the Updates page in the News section of the AAE website where it is included for 6-12 months.

The update needs to be relevant and specific to associations. The AAE will determine what is relevant / specific and all submissions are at the discretion of AAE, and subject to AAE editing. Please check with us in advance if you are not sure what is relevant or not. AAE reserves the right to issue the Updates only to audiences it deems relevant, eg. a venue outside Europe wouldn't normally be promoted to European association executives.

Examples

How the Update looks in the eBulletin & Partner Update email
How the Update looks on the website
How an eBulletin looks
Download an Example eBulletin newsletter.pdf

View Statistics for emails

View the current statistics for email sending, opening and click-through rates here >>

Options

Number Price
Single Update 475.00
Four Updates 400.00

Prices are each, in GBP and subject to VAT

The following elements are required for the Business Partner Update submission:

  • Title
  • Teaser
  • Body copy
  • Title & listing image
  • Other image (optional)
  • URL link
  • Interest tags

Specifications

Title

Attractive, hooking readers in but should not mislead or raise expectations not met in the content.

Teasers

The teaser is a short piece of text to entice readers to read.  The teaser is shown in the eBulletin and on the website in listings with a link to the whole update , and at the top of a update entry.

Title and Teaser Lengths

Short titles of: 25 - 33 characters, the teaser should be: 170 - 240 characters
Longer titles of: 34 - 64 characters, the teaser should be: 170 - 200 characters
Character lengths include spaces.

Body Copy

This should provide key information about the new service or facilities or functions provided by the supplier. It should be no more than 200 words in length.

Headers & Listing image

This is one and the same image that appears as a header to the entry and in the listing icon. We can use your logo, a part of which will show.

You need to provide the image yourself: It is important it can be shown in full width and cropped to suit the icon listing. The size should be 780 pixels x 200 pixels high, and format jpeg, gif or png. You must have the rights for this image to be used worldwide indefinitely.

Images in body copy
  • Images with fine detail (eg text, tables, flowcharts) are best at full page width of 780 pixels, by required height
  • Other images embedded in the copy should be about 300 pixels wide by height required (preferably not more than 600 pixels high)
  • Please indicate the location that images are to be placed among the text in a word document AND send as attachments to us by email
  • Maximum of one image in the body copy for Partner Updates
Link URL

Provide the link at the bottom of the update. This will be included with link text "More info >>"

Tagging your content

Content is more likely to be received and seen by relevant members and subscribers if it is tagged with the Main and Detailed Interests that our community have selected in their profile.

Download the PDF with all the Main and Detailed interests that are used for tagging.

AAE Interests Sheet, as of September 2019.pdf

Last updated in 22/04/2020