Profiles & Activitiy

Profiles of recipients and viewers, and their activities.

This page provides you the profile and numbers relating to promotional activity with AAE, and was last updated in February 2022.

Community Profile

All association employees and executives x 23.2K

by Job Level
  • Executive Heads - 27%
  • Directors / Heads of Department - 25%
  • Managers - 21%
  • Non-Executive heads - 18%
  • Other - 9%
by Job Roles

Many executives have multiple roles

  • Leadership & Governance - 49%
  • Conferences & Events - 36%
  • Membership & Communities - 33%
  • Marketing & Communications - 27%
  • Professional Development & Education - 18%
  • Publishing & Information - 16%
Member Geography
  • National - 35%
  • International - 29%
  • European - 27%
  • Other - 9%

Event Attendance

Associations Congress

  • x 230 association executives (52% executive heads, 36% events strategists, those with event responsibility - 74%)
  • x 60 supplier companies (60% destinations, venues & PCOs, 40% technology providers)

Online Seminars

  • x 20 - 35 association executives
  • x 1 Sponsor company only

eBulletin Stats

All of the community
  • Distribution: 23.2K
  • Opening rate: 22.1%
Advertisement rates
  • 7% CTs for new adverts
  • 2.7% CTs on repeated adverts
Content pieces
  • 12.3% CT on News Articles
  • 3.9% CT on Business Partner Updates

Website Stats

Figures are per month and average

  • 76K unique pageviews
  • 22K users
  • 1,350 Supplier Directory listing views

Supplier Directory Stats

Figures are per month and average

  • 1490 Listing pages viewed
  • 38 Average views per directory page

Awards Programme

Association Awards UK

  • Entrants x 102
  • Finalists x 30 teams and 6 individuals
  • Ceremony attendance x 272

International & European Association Awards

  • 85 Entrants
  • Finalists x 24 teams and 6 individuals
  • Ceremony attendance x 235