Transforming your Conferences in the Digital Event Era

Published on 11 November 2020

Learn best practice and strategies for pivoting your association events to digital

As virtual, digital, online or hybrid events become increasingly more popular for associations, it’s important to both maximise the opportunity for your association and understand what the potential pitfalls are.

This webinar provides best-practice tips for virtual and hybrid events, how to maximise the opportunities, tips on virtual event design to maximise engagement and retaining your sponsor and partner relationships.

Your events team may be grappling with these issues right now – this webinar will help you define your strategy and maximise the opportunities.

Award-winning Sasha Frieze, Event Producer of the Year 2020, will share her decades of experience and tips on transforming your member conferences and events to take advantage of virtual models.

Points covered include:

  • What’s different about virtual and hybrid events
  • The opportunities the new world of online events offer
  • Top tips for designing virtual events to maximise engagement
  • Options for pivoting sponsor and partner packages to virtual
  • Which specific skills your team needs


Sasha Frieze
Sasha Frieze

Managing Director, The Business Narrative

Sasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.