Creating a successful medical meeting – innovative session formats

Published on 16 April 2019
We will share examples of how session formats are being adapted to deliver education and achieve learning objectives that meets the changing behaviours of Healthcare Professionals (HCPs):
Preliminary learning outcomes:
  • Understanding what do delegates want from content delivery?
  • One size doesn’t fit all: how to align session learning objectives and subject matter to alternate session formats
  • How can research be presented in a more innovative manner?
  • What needs to be considered and understanding barriers
  • Pharma Sessions: are their needs changing?
  • Gain insights from Case Studies




Caroline Mackenzie
Caroline Mackenzie

Operations Director, Open Audience

Caroline has worked in the business event industry for over 25 years, working with association and corporate clients predominantly within life science, pharma and heathcare disciplines.

During this period she has seen how meetings and events have been impacted by external factors such as: regulatory compliance; the increase in the experiential demands of delegates at face to face meetings; and the desire by organisation to create tangible legacies