To be as successful as possible we must examine not only our own performance, but we must also compare our data points with those of other similar membership organisations. In other words, we must benchmark ourselves.
Benchmarking is a vital tool that helps you understand where you sit compared to your fellow associations and competitors and provides reliable information to help you evaluate your position. It provides you with reliable, accurate, up-to-date information with which to make informed decisions about your association.
We know that effective benchmarking requires substantial and accurate data and we are confident that our community, who have been sharing best practice and experiences since the beginning, contribute to help bring you the best possible tools to benefit from effective benchmarking.