Reacting to megatrends as an association: Strategic Integration of Sustainability and Digitalization
Megatrends are complex change dynamics shaping our society, carrying massive consequences for all organizations in the medium term. Associations often need to establish their position as sector leaders providing examples for their industry or field. It is essential for organizations to look at the megatrends influencing the world and find a way to react or engage with them in order to remain relevant.
This Talk explores how to integrate your social impact projects into an actionable organizational strategy through the case study of Liechtenstein Bankers Association (LBA). Simon Tribelhorn, Managing Director of LBA presents how the LBA has strategically responded to megatrends reshaping the banking sector by forging a path that embraces both sustainability and technological advancement. He provides insights into the strategic planning process and how it operationalises these strategies into practical actions shaping the future of the sector while remaining relevant and competitive.
In this Talk, we explore:
- How and why LBA decided to focus on social impact projects, including sustainability and digitalization
- Operationalising the Strategy: fields of action and measures taken to translate the strategy into action
- Use cases of implemented projects and their learnings