Mastering membership renewals
Effective membership renewals are essential for the vitality of any association, significantly influencing financial health and long-term viability. Mastering the renewal process is key to retaining members, building loyalty, and maintaining consistent engagement. Associations that excel in renewals can sustain a strong membership base, which in turn supports their mission, enhances their influence, and provides a steady stream of resources to fuel growth and innovation.
This insightful Talk focused on optimizing membership renewals and boosting member retention. Matthew Lovell, the Member Operations Manager of the Institute of Physics delves into the organization’s latest strategies for managing the renewals process and how IoP's 2024 renewal campaign achieved a higher retention rate in two fewer months than ever before.
He explores with you:
- How IoP restructured their membership renewal based on experiences from different sectors
- Practical tips and techniques for influencing member behavior
- The importance of setting clear boundaries for your membership
- The differences and benefits of different renewal systems: anniversary vs single-point renewals