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Informatives - Association Congress UK 2015
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Stream A: Membership: Recruitment, Retention, Engagement

  • Membership Recruitment and Retention: How to create niche and compelling membership offers - VIEW
  • Effective communication with members and techniques for measuring their engagement - VIEW
  • Membership matters – the importance of minding the (age) gap - VIEW
  • Marketing and engaging with generation z - VIEW
  • Q&A Panel - VIEW
  • Engage to retain - developing a winning strategy for engagement and retention of members - VIEW
  • How automation will change what members need from their professional body? - VIEW

Stream B: Conferences & Events: How to monetise your events

  • Commercialising your event portfolio - VIEW
  • The key is in the content: balancing commercial vs. non-commercial events - VIEW
  • Q&A Panel – How can associations think and act more commercially in their approach to events? - VIEW
  • How to develop winning sponsorship models - VIEW
  • Balancing your needs as an association with generating sponsorship revenues from events - VIEW
  • Taking sponsorship to the next level – building long term commercial partnerships with sponsors - VIEW
  • Harnessing the power of digital content and social media for your events - VIEW
  • Breakout feedback and panel session - VIEW

Stream C: Association Management – Senior Management Issues

  • What does it mean to be the voice of the industry? - VIEW
  • Putting it into action – how to become voice of the industry - VIEW
  • Getting your governance model right - VIEW
  • What are suitable governance models for associations? - VIEW
  • Q&A Panel on Governance issues - VIEW
  • Ensuring successful volunteer engagement and management - VIEW
  • The Power of Teamwork: Volunteers and Staff as One-team - VIEW
  • Q&A Panel on volunteer management - VIEW

Stream D: Digital Delivery and Social Media

  • Navigating the digital landscape - VIEW
  • Winning internal buy-in for digital marketing - VIEW
  • Using social media to effectively and positively engage with members - VIEW
  • Developing compelling social media campaigns - VIEW
  • How can technology evolve the membership package? - VIEW

Stream E: Conference & Events: Venues, hybrid events, and event technology

  • Q&A Panel – The pros and cons of using venue finding agencies - VIEW
  • How to reduce costs in your event budget – mastering the art of negotiation - VIEW
  • Managing and reducing your events budget - VIEW
  • Are mobile event apps the future? - VIEW
  • Engaging with and activating delegates through apps - VIEW

Stream F: Senior Management Issues and Governance

  • Building and managing a successful global professional body - VIEW
  • Achieving standards-based international membership growth - VIEW
  • Q&A Panel How to promote your association effectively internationally - VIEW
  • Commercial vs. Not for profit - Social Enterprise Governance for Associations - VIEW
  • Balancing the commercial needs of the organisation with the not for profit - VIEW
  • Q&A Panel - VIEW
  • Membership strategies for survival, growth and sustainability - VIEW
  • Leveraging a charity brand for commercial success - VIEW

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