Manchester Central launches a brand new live, guided tour of the iconic city centre venue

Partner update
Published on 16 December 2020

Following the successful launch of the venue’s 360-degree virtual model back in 2019, Manchester Central has once again teamed up with immersive digital media company, Virtronix, to create a new platform to facilitate guided venue tours virtually.

The live, guided tour enables the venue’s team to show clients around the venue, in person, as part of an integrated live video meeting.

The platform allows participants to see each of the venue’s spaces set up in a variety of different formats, whether it be theatre-style or cabaret, as well as previous events in action, allowing event organisers to clearly visualise what their own event could look like at Manchester Central. 

As well as effectively re-creating an on-site experience, the interactive model also makes event planning more efficient and cost effective in the long-term, reducing the need for multiple in-person venue site visits, ultimately saving organisers time and money during their planning stages.

The platform has no limitation to the number of people taking part in a guided tour at one time, allowing organisers to involve as many of their team and stakeholders in the process as necessary.  Shaun Hinds, Chief Executive at Manchester Central said: “This development comes in response to the challenges we’ve all faced this year, with restrictions to our ability to travel and meet in person. We wanted to provide a solution that brings the very best of Manchester Central to our clients, wherever they may be. This platform provides an immersive venue experience that will be an invaluable tool for organisers, allowing them to fully visualise their event at Manchester Central.

“Of course, we know there is no true substitute for meeting in person, but our platform provides the next best thing whilst we’re still in a world of virtual working.”


Manchester Central
Manchester Central

Manchester Central is an award-winning venue in the heart of one of Europe's most vibrant cities; its vaulted arches and station clock have made it an iconic city feature for over 130 years. With the capacity to handle an association’s large-scale conference sessions and exhibition spaces as well as intimate meetings, Manchester Central offers world class flexibility and state-of-the-art facilities that provide the perfect venue for some of the world’s leading association events. Conveniently located, Manchester Central is easy to reach thanks to the city’s extensive multi-modal transport network. The venue is also surrounded by a vibrant cultural and social scene, with a wealth of restaurants and bars on its doorstep and has more than 2,500 hotel bedrooms within a 5-minute walk.

Manchester, United Kingdom