Hong Kong Tourism Board strengthens support for association event organisers

Partner update
Published on 10 June 2020

Hong Kong Tourism Board (HKTB), of which Meetings & Exhibitions Hong Kong (MEHK) is part, held an online update on 25 May attended by 740 events specialists and partners, presenting a multi-pronged recovery plan for meetings, conventions and exhibitions.  Mr Kenneth Wong, Regional Director Europe of HKTB analysed the new norms.

New norms

  • Organisers and delegates will attach greater importance to hygiene
  • Lead time for event organisation will be shortened 
  • Smaller events will constitute a larger ratio in the meetings industry because of hygiene concerns and operational constraints
  • The event hybrid model (physical and online) will become a rising trend 

Industry’s measures in Hong Kong

Convention and exhibition venue providers have put in place:

  • Additional disinfecting equipment
  • Heightened screening arrangements 
  • Temperature measurement 
  • Physical distancing 
  • Strengthened digital infrastructure 
  • Improved communication networks 

Venues and hotels: 

  • Greater flexibility in their policies to improve competitiveness

Support to be provided by HKTB / MEHK 

  • A business matching platform – an innovative marketplace to enable event organisers to meet with local event venues, attractions and hotels from mainland China and Asia-Pacific (to be expanded into Europe, and other regions at a later date)
  • Launch of Hong Kong’s Ambassadors Programme – professional trade associations will be invited to promote Hong Kong as a convention destination to their overseas counterparts
  • Increase trade delegations to participate in major overseas events
  • Hong Kong’s position as “Trade Fair Capital of Asia” will be reinforced through organising trade delegations to participate in major overseas events

Trade Support 

  • The campaign “MeetON@HongKong” has lined up over 70 hotels (including long-established convention hotels, small- or medium-sized hotel venues and newly opened hotels) to offer complimentary Meeting and Dining Packages to small event groups.
  • Other offers from airlines, attractions and HKTB are also available in order to bring in a larger number of event delegate and exhibition visitors.

Mr. Kenneth Wong, Regional Director Europe of HKTB said,
“For now, we are focusing on planning ahead and getting all the ground work done, so that we will be ready to seize the first-mover advantage and roll out our plan in no time once we see the green light. Our team looks forward to working closely with our partners to overcome the challenges and revive our business together.”

Partner

Meetings and Exhibitions Hong Kong
Meetings and Exhibitions Hong Kong

Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board, offers extensive support services that make your event simple to setup and smooth to execute. Step by step, MEHK will lay the groundwork to take your event to unprecedented heights, whether it be through helping you find suitable hotels, providing city-wide hospitality and trade offers, facilitating dedicated immigration counters at Hong Kong International Airport, assembling complimentary welcome packages for delegates, or presenting thrilling cultural and leisure experiences that will give your event a memorable edge. Together with the city’s network of highly qualified professionals, and a ‘can do’ attitude that’s famously Hong Kong, the MEHK team is dedicated to helping before, during and after your event to achieve success at every stage.

North Point, China
www.mehongkong.com/