Free Report - New research shows 2-in-3 associations running hybrid events in 2021-2022

Partner update
Published on 13 July 2021

New research unveiled by Eventsforce at the AAE Associations World Congress last week shows that 59% of associations are running hybrid events in 2021-2022 – but another 30% have opted out and decided to run a mixed portfolio of in-person and virtual-only events.

Which leads to one important question - is hybrid the future of association events?  42% say yes but 47% aren’t sure!

A new industry report shows key findings from the Are Associations Ready for Hybrid Events?  research study which was conducted by the Eventsforce team in June 2021. With feedback from 120+ association event planners, it aims to answer some key questions, including:

  • What impact have virtual events had on revenue generation and members?
  • Are associations adapting their event strategies to hybrid models?
  • What are biggest challenges to address when planning hybrid events?
  • What are the most popular hybrid pricing models?
  • How are associations delivering hybrid experiences for virtual vs in-person attendees?


Events are changing! Are you Ready?



Eventsforce is an all-in-one event management platform that gives associations and membership organisations the flexibility they need to run virtual, in-person and hybrid events. Create the kind of personal experiences that engage people - wherever they are. Manage all your events in one place with a fully integrated solution that offers next-generation registration & ticketing tools, abstracts management, virtual event platform, mobile apps, networking, contactless check-in and more.

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