Winners of the Association Awards UK 2020

Association news
Published on 22 December 2020

We are delighted to announce the winners of the Association Awards UK 2020! We received a total of 114 entries, in 14 categories. Thank you to everyone who submitted a nomination and to the 18 judges who evaluated the entries. Congratulations to the winners! 

Executive Director of the Year

Winner: Dr Doug Brown, British Society for Immunology

The judges said: "At a time where leadership and vision is required more than ever, Doug has been very proactive and inspired others. The association audience was standing in the front line and Doug and the team facilitated quick learning models and exchange of knowledge within their network of professionals."


  • Sarah Poulter, Chartered Institution of Wastes Management
  • Anna Scothern, National Home Improvment Council

Marketing & Communications Executive of the Year 

Winner: Gemma Smith, Chartered Institution of Wastes Management

The judges said: “Gemma's personalised and data driven approach to member communications has increased engagement and the professionalism of the association. Her rapid changes in reaction to COVID-19 in creating virtual communities was particularly commendable.”


  • Katherine Ingram, British Security Industry Association
  • Courtney Lancaster, Association of Leasehold Enfranchisement Practitioners

Association Executive of the Year

Winner: David D'Souza, Chartered Institute of Personnel and Development

The judges said: “David's caring, engaging and inclusive approach to membership management has shown through in all aspects of the 5 point membership strategy he created and successfully implemented. He is a genuine leader in his profession.” 


  • Caron Fassetta, British Parking Association 
  • Pat Jennings, Chartered Institution of Wastes Management

Best Online Conference

Winner: British Association for Counselling and Psychotherapy, Keeping clients at the centre of research

The judges said: “Very impressed this was turned around in just 6 weeks. A huge success for the organisation, pulling together the relevant teams across the business to support members in their practice during the pandemic.”


  • Association of Accounting Technicians, AAT Future Finance 2020 Online
  • Association of British Insurers, Insurance Tax Convention Week 2020
  • Association for Coaching, Coaching in the Workplace
  • Chartered Institute of Personnel and Development, CIPD Festival of Work

Best Physical Conference

Winner: UK & Ireland SAP User Group, UKISUG Connect 2019

The judges said: "Really liked the soapbox sessions and charity challenge ideas which were responding to delegate feedback as well as being innovative for this event."


  • Association of British Insurers, Annual Conference 2020
  • British Society for Immunology, British Society for Immunology Congress 2019

Best Event (non-conference)

Winner: Events & Visual Communications Association, EVCOM Clarion Awards Ceremony

The judges said: “The judges said With so many awards ceremonies going online, this entry shows how to do it in style. Taking the same care to the production values as a live event, using the opportunities that digital gives to do things outside the box and bringing in the sense of fun that typifies an annual celebration of excellence.”


  • British Security Industry Association, British Security Awards Online 2020
  • Chartered Institution of Wastes Management, CIWM & Suez Summer Webinar Series
  • Institute of Leadership & Management, International Leadership Week
  • Pensions Management Institute, Trustee Fortnight

Best Member Support during Covid19

Winner: The Physiological Society, Covid-19 Hub

The judges said: “Fast response during the pandemic, the web traffic and huge number of video views show how useful the information prepared and shares by the Physiological Society is to its members. Well done!”


  • Association of British Insurers, ABI Associate Membership and Membership Programme
  • British Association for Counselling and Psychotherapy, Covid-19 Member Support Campaign
  • British Society for Immunology, Connect on Coronavirus
  • Chartered Institute of Environmental Health, Supporting members to save live

Best Membership Engagement

Winner: British Parking Association, The BPA Meeting Place

The judges said: “A prime example of what trade association can do for its members with clear objectives and a deliverable plan and success metrics”


  • Events & Visual Communications Association, These are the Hands
  • Institution of Lighting Professionals Illuminated River, Illuminated River volunteer team

Best eLearning / Online Education

Winner: British Canoeing, The Self-Analysis Tool and The Digital Library

The judges said: “Since launching, the self-analysis tool has demonstrated that it is highly effective in supporting the organisational goals of British Canoeing and was completed at zero cost to the organisation, other than staff time. This product is truly innovative as no 'off the shelf' product existed in addition to providing a tailored digital library of content to support members in their CPD requirements for personal and professional development.”


  • Chartered Institute for Personnel and Development, CIPD Member Learning Content
  • Events & Visual Communications Association, EVCOM Sessions: The Virtual Programme

Effective Voice of the Year

Winner: Publishers Association, Axe the Reading Tax

The judges said: "It's evident that the research based approach within this campaign helped to inform and increase engagement from a variety of stakeholders. The end result of the legislation being rushed through on 01 May is clear evidence of the success and raised awareness created by the campaign. Brilliant result!"


  • British Canoeing, Go Paddling this Summer
  • Chartered Institute of Trade Mark Attorneys, Brexit: Chartered Trade Mark Attorneys
  • Railway Industry Association, Show Us the Rail Enhancements
  • Wine and Spirit Trade Association, Budget Campaign

Best Association Video

Winner: Chartered Institute of Environmental Health, What is environmental health?

The judges said: “This was such a well thought project. The videos are short, focus on the members and provide an insight into the sector by placing the members at the heart of the story-telling. The results are amazing, truly impressive and inspiring. Great example of an association using video successfully and an effective way to increase members participation”


  • Bathroom Manufacturers Association, Thought Leadership Day
  • Chartered Institute of Trade Mark Attorneys, Promoting Chartered Trade Mark Attorneys series

Best Digital Transformation

Winner: The Bar Council,

The judges said: “A well thought through digital change strategy - a massive leap forward. It is clearly allowing further engagement with the market segments The Bar Council serves.”


Individual Member Association of the Year

Winner: British Society for Immunology

The judges said: ” The projects clearly evidence how the BSI are meeting their strategic objectives regarding community, careers and creating change. The outcomes such as the increase in membership and feedback and delegate numbers for the BSI congress provide evidence of successes of the last 12-18 months. Having a focussed covid-19 campaign shows how BSI has adapted this year and the incorporation of the members' voice to impact on related policies highlights the respect and value that BSI has for it's members. Influencing government to commit to the UK's first vaccine strategy is a real success, and BSI's inclusion of the members' voice throughout their strategy will be a strength in this ongoing work.”


  • British Canoeing
  • Chartered Institution of Wastes Management 

Business Member Association of the Year


  • British Security Industry Association

The judges said: ”The new leadership team have clearly pushed the association forward, raising it's profile and benefiting it's Members.”


  • National Association of Shopfitters
  • Personal Investment Management & Financial Advice Association