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News: Associations News

What is a Leaders' Forum and why should you attend?

17 October 2017   (0 Comments)
Posted by: Katie Spackman
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Whether you’re an experienced association executive, mid-way through your career or just entering the sector in a senior capacity, this session will address those critical issues that are important to both you and your organization.

Why I’m running the session

My association career began in 1989 at Canada’s national newspapers’ association.  When I was named Executive Director a year later, the incumbent told me that being Executive Director would be the loneliest job I’d ever hold.   His rationale was that many of the issues I would need to address could not be discussed with the Board or staff for a variety of reasons.  

He also stressed the importance of building a network of peers.   While I certainly had contacts from my private sector experience, I did not have any association colleagues.  I took his advice and joined the Canadian Society of Association Executives. Ironically, I was hired as their President & CEO in 1999 and served in that capacity for eighteen years.

An association executive’s life isn’t an easy one, and many readers can relate to how isolated they’ve felt at times in their positions.  I’ve shared my background to illustrate what will be achieved at the Forum.  This session will also provide a secure environment to discuss issues that will help you and your association.

What you’ll learn 

We’ll share our experiences about how Board members can better fulfill their roles and responsibilities, and we’ll touch on environmental scanning and how we can use those results effectively.  We’ll also address how we can build exceptional staff teams and then explore changing your business model to meet the needs of your current and emerging audiences.  I’ll speak about content strategy: what it means to associations and how it can help drive more value and revenue.  

The Leader’s Forum is a great opportunity to further develop your network, share knowledge and learn.  Join me and other senior association executives on December 13 for what will be an engaging and productive session.  You can contact me at if there are issues you want to address before the Congress in Manchester.  
I look forward to meeting you then.

Article by Michael Anderson, Past President & CEO of the Canadian Society of Association Executives

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