Consultants Directory
Database Marketing Counsel
Database Marketing Counsel is a specialist, objective consultancy, providing advice and direction on developing the data-driven CRM and marketing strategies to help organisations achieve their business objectives in a smarter way.
CRM, Data-Driven Marketing, Member Engagement, Membership Journey Planning, Data Strategy, Analytics
Consultancy, Training, Implementation Support
UK, Europe
United Kingdom
Contact Details
+44(0)7958 648014
Managing Consultant Michael Collins has more than 30 years’ experience in the application of data for marketing and communications. He is recipient of UK & USA industry awards including first award to a UK company of the US DMA’s Gold Mailbox and the first Direct Response Innovations Award; he is an internationally acknowledged lecturer and writer on database marketing and CRM and has delivered his own undergraduate courses as lecturer in DM and CRM at Brunel University, London, (2002-2007), University of Westminster (2006-2008) and Middlesex University (2014-2015). He will help you determine your data strategy, audit your current data, recommend any enhancements and source external information where required. He will determine segmentation to optimise the effect of your marketing communications and execute analysis to identify the “nuggets of business opportunity” inherent within your data.

Working in advisory and implementation roles, he operates in close collaboration with clients by understanding their business drivers and information needs and will develop the requirements specifications for new technology and assist in the selection and implementation of a solution.

Database Marketing Counsel provides actionable consultancy, helping organisations of any size become data driven enterprises, delivering knowledge within the organisation, optimised profitability, efficiency and member satisfaction, ROI evaluation and contribution to the business case for investment.

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