Marketing Manager

Antiquarian Booksellers Association International

http://www.abainternational.com/
Closing date 01 December 2022
Location London
Position type Permanent
Role Marketing
Education Bachelor's
Experience >2 years
Salary GBP 35,000–40,000
Benefits See below

Job description

The ABA is the UK’s senior trade association for antiquarian booksellers, organising international book fairs and events while providing benefits to its membership. Based in Bloomsbury, we are looking for a motivated and engaging person to join our small team.

Primary Purpose

Under the management of the Company Secretary/Events Manager, the Marketing Manager will create relevant content for members and association partners, promote fairs and events, produce, and analyse marketing output and perform general office administration and event duties.

Responsibilities

Social Media Content
  • Develop and deliver social media strategy for both the association fairs, events, and activities
  • Regularly produce engaging and relevant content across all platforms
  • Grow followers and engagement on each platform
  • Increase the ABA’s brand visibility
  • Develop relationships with key partners
  • Analyse platform performance for continual improvement
  • Manage member event and exhibition diary, and oversee broader social media calendar
Membership Engagement
  • Promote the association, its members, and their events through online channels
  • Regularly engage with members to promote the benefits of ABA membership
  • Engage with members and exhibitors to increase awareness of the fairs, events, and the benefits of exhibiting
  • Maintain the association’s website with news stories, events, etc.
  • Work with traders and broader media bodies to promote the ABA’s events and activities, including drafting press releases and interviews
  • Develop core content and produce the ABA bi-annual newsletter
Book Fairs
  • Promote the ABA’s international book fairs, affiliate fairs, and online fairs
  • Monitor and analyse impact of marketing strategies on reach, media coverage, event footfall
  • Update marketing strategy based on impact assessments with a focus on digital platform and social media reach, development of digital marketing materials to secure new event partnerships, and increasing event footfall
  • Research and identify new communications targets, including new members and exhibitors, event attendees, trade bodies, libraries, institutions, collectors with the goal of increasing overall marketing reach
  • Produce written copy for membership correspondence and promotional materials
  • Maintain content of bookfair websites with Craft CMS
  • Create post-fair reports for council, committee, and exhibitor review
  • Work with our ad-buyer and PR team to form print, digital, and outdoor marketing campaigns
  • Design production on smaller projects
  • Manage event marketing budgets
Team Support
  • Carry out general administrative duties under the direction of the Company Secretary
  • Reports on communications reach and digital content initiatives, and other reports per the discretion of the Secretary
  • Liaise with members of the ABA council and committees on shared projects

Desired Skills & Experience 

  • 2-3 years’ experience in a similar role
  • Experience with social media content creation and storytelling
  • Experience with marketing impact analysis
  • Strong verbal communication skills including experience conducting interviews, talks, tours, and presentations
  • Advanced written English and copywriting skills
  • Adaptable writing style and demonstrated ability to use different voices tailored to different platforms and audiences
  • Experience working with a Board of Directors or Council governed entity considered an asset
  • Demonstrated ability to work independently and manage a varied workload effectively
  • Digital editing, print design layout, and photography skills

Desired Personal Attributes

  • Fast learner with an enthusiastic attitude
  • Can work independently and within our small team
  • A creative individual looking to provide innovative and imaginative solutions
  • Interest in books/the arts a benefit

How to apply

Please send your CV, Cover letter and a writing sample to Ms Riley Grant secretary@aba.org.uk

Deadline for application: Thursday 1 December 2022.

Initial Interviews will take place via zoom the week commencing 5 December. Our ideal start date would be early January 2023.