Campaign Manager/Events Organiser

Almshouse Association
Closing date 01 September 2020
Location Wokingham
Position type Temporary
Role Conferences / Events
Education Bachelor's
Experience >5 years
Salary From GBP 21,000

Job description

The Almshouse Association is a membership charity, representing over 1600 almshouse charities providing homes for more than 35000, these homes provide Almshouse dwellings for people in need.

We are looking for an experienced strategic Campaign Manager to promote and showcase the 1000 year history of almshouses and raise the profile of almshouses today.  Someone who can get a clear message out to the public and targeted audiences and engage them in our cause.

We will be celebrating our 75th Anniversary in 2021 and one part of this role will be to devise and implement our marketing campaign.  This is a critical role for us, both in the organisation and as a movement.

 If you are the right person and fit with our values of operating with integrity, respect and delivering excellence, you will be a great fit for our team!

Using your experience as a Campaign Manager you will engage and influence a wide range of people, including stakeholders, you will work strategically on multiple projects which will run simultaneously and will be able to demonstrate substantial experience in running events. 

Given the important and wide-ranging nature of this role, you will be a highly motivated, creative and organised individual, with a track record of running successful campaigns and excellent project management skills. 

We have a number of ideas for the campaign already that are at the drawing board stage.

The role of the Campaign Manager will be to:

  • Devise and implement our 75th Anniversary Marketing Campaign with the intent of:
  • Raising the profile of Almshouses and their value to society
  • Raise the profile of the Almshouse Association
  • Recruiting more trustees
  • Facilitating a culture of charitable giving to our member charities and The Almshouse Association
  • Creating and building new partnerships
  • Increasing government awareness of almshouses, which will ultimately lead to exemptions and support for almshouses
  • Harnessing a greater sense of pride amongst trustees and residents
  • Gaining national media interest
  • Recruit (as applicable, in consultation with CEO), brief and manage staff/contractors to work on applicable areas of the campaign.
  • Work closely with the internal Marketing Manager, Head of Fundraising and Event Manager
  • Create a campaign pack that can be sent out to members/public/press/corporate companies
  • Create a social media strategy for the campaign
  • Oversee the quality of the content created by copywriters and designers to ensure the brand identity is adhered to.
  • Ensure all elements of the campaign are delivered on time and within budget
  • Provide leadership with progress reports, results and explain variances
  • Project manage resources required to execute the campaign
  • Develop systems to monitor campaign progress
  • Build strong effective relationships with internal stakeholders
  • Liaise with our membership to ensure effective communication throughout the campaign.

You will:

  • Be able to develop and promote a national and local message
  • Need the ability to engage and win people over and influence a wide range of people including senior stakeholders.
  • Be self-motivated and have the initiative required to manage your own time effectively and be able to work proactively and independently.
  • Have advanced experience in campaign management and working on strategic projects
  • Be able to demonstrate substantial experience in running events
  • Have the ability to set and meet deadlines
  • Be capable or running multiple projects at the same time
  • Possess strong written and verbal communication skills
  • Have proven analytical skills and the ability to problem solve
  • Understand current market trends
  • Be competent in all forms of social media
  • Be imaginative and creative
  • Be a positive and enthusiastic motivator
  • PR experience

How to apply

Please send your CV for the attention of with a covering letter detailing why you are interested in the position and what you will bring to the role. 

Please note: The role is an 18-month contract - 3 days per week, salary: £21,000 (pro-rata £35,000)