Brand and Marketing Manager

British Paralympic Association

https://paralympics.org.uk
Closing date 29 November 2021
Location Home-based or London office
Position type Permanent
Role Marketing
Education Bachelor's
Experience >3 years
Salary GBP 35,000–44,000
Benefits See below

Job description

Are you passionate about the inspirational power of Paralympic sport? Following a record breaking Tokyo 2020 Paralympic Games we are looking for a brand and marketing expert to promote the team and help deliver our vision: through sport, inspire a better world for disabled people.

Would you like to play a key role in delivering a marketing and public engagement campaign to support British athletes at one of the biggest sporting events in the world and the wider social impact of their success?

This role will aim to attract new supporters to ParalympicsGB channels, deepen the engagement of existing fans and identify opportunities to grow brand awareness and raise revenue. It also focuses on assisting with the implementation of a new CRM system to realise the full potential of fan data.

The Brand and Marketing Manager will work with the Commercial and Communications directorates to maximise opportunities to position ParalympicsGB as a charity and increase engagement with our Impossible to Ignore campaign which aims to use the inspirational power of ParalympicsGB athletes as advocates to challenge perceptions and breakdown barriers for all disabled people in the UK.

You will also be responsible for helping to devise and approve branding collateral across a range of channels in the build-up to and during Summer and Winter and Summer Paralympic Games

You could be part of a world leading National Paralympic Committee that works tirelessly with National Governing Bodies and its high-performance system partners to deliver the ‘best prepared’ ParalympicsGB team at each summer and winter Games. With Paralympic sport in the spotlight like never before, we believe we can build on that to deliver our vision ‘Through sport inspire a better world for disabled people’.

The BPA is fully committed to the principles of the equality of opportunity. It is responsible for ensuring that no job applicant receives less favourable treatment, on the grounds of age, gender reassignment, religion or belief, sex, sexual orientation, race, marriage and civil partnership, pregnancy and maternity, disability, or socio-economic background than any other.

Disabled applicants meeting the minimum requirement of the role will be offered an interview. Please indicate in your cover letter if this may be applicable to your application

Job Purpose

This role will aim to attract new supporters to ParalympicsGB channels, deepen the engagement of existing fans and identify opportunities to grow brand awareness and raise revenue. It also focuses on the implementation of a new CRM system.

The Brand and Marketing Manager will work with the Commercial and Communications directorates to maximise opportunities to position ParalympicsGB as a charity and increase engagement with our current Impossible to Ignore campaign which aims to use the inspirational power of ParalympicsGB athletes as advocates to challenge perceptions and breakdown barriers for all disabled people in the UK. You will also work on new campaigns for Paris 2024. You will be responsible for helping to devise and approve branding collateral across a range of channels in the build-up to and during Summer and Winter Paralympic Games while protecting the integrity of the brand

Key responsibilities

Fan engagement campaign
  • Responsible for the implementation and evaluation of the Impossible to Ignore public engagement and in developing Paris 2024 campaigns. Focused on growing our supporter base and deepening the engagement with ParalympicsGB of both fans and stakeholders.
  • Oversight of the implementation of new CRM system to deepen our understanding and connection with supporters and stakeholders and programme management across the organisation to drive the implementation of the new CRM system.
  • Day to day management of multi-channel public engagement campaign activity.
  • Provide a supporter experience that increases conversion and retention and builds long term commitment to the charity.
  • Assist in the development of marketing materials including, copywriting, graphics, video and other collateral to support e-comms strategy.
  • Working with colleagues to advise and support ParalympicsGB commercial partners with their marketing activity to ensure it aligns with our campaign wherever possible. Ensure that the BPA maintains a database of supporters in an efficient and compliant manner.
  • Manage project team working on the campaign with internal and external stakeholders
Branding
  • Working with the BPA’s Communications and Commercial teams to maximise brand exposure for ParalympicsGB and BPA brands through our owned and partner channels
  • Strong understanding of the use of brand assets in fully integrated campaigns while adhering to brand guidelines
  • Being aware of current trends in brand activation to ensure ParalympicsGB utilises all possible routes to promote the team and gives appropriate recognition to commercial partners
  • Working with suppliers on production of physical branding items for pre-Games and Games events to include team launch, prep camp, athlete village, homecoming celebrations/parade
  • Working closely with Communications and Commercial teams to ensure consistency of BPA and ParalympicsGB creative look and feel across all activity

Person specification

Qualifications
  • A minimum of 3 years’ experience working on marketing or brand activation campaigns
Knowledge and skills

Essential

  • Communications and marketing experience managing successful campaigns
  • Ability to manage multi-channel marketing activations and multi-skilled teams
  • Experience of working on effective marketing campaigns with measurable reach to target audiences
  • Experience of developing and implementing CRM systems and understanding how to derive value from data;
  • Experience of creating a range of digital assets such as graphics, imagery and video content
  • Strong copywriting skills and experience of working with html newsletter templates.
  • Strong communication skills with the ability to write key messages and documents to a high level and tight timescale;
  • Strong verbal communication/presentation skills
  • Experience of managing and reporting against agreed organisational budgets;
  • Experience of project management

Desirable

  • A passion for Paralympic sport and the impact of the Paralympic movement
Behavioural competencies and qualities
  • Communication: The ability to express message and impart information clearly, concisely and convincingly to a wide variety of audiences and through a variety of mechanisms, including both verbal and written communication.
  • Creativity: The ability to understand a problem or issue, and the factors that influence it, and consider constructive inventive ways in which a solution can be found and a positive work outcome achieved. The desire constantly to consider ways in which existing practices could be done better and more efficiently.
  • Organisational Skills A self-starter with the confidence to plan, organise and execute work programmes, often working to tight deadlines.

The British Paralympic Association is an organisation with a unique role and key responsibilities within the UK high performance system. Delivery of our ambitions very much relies on both working with, and through others, and by focussing on our two strategic priorities: taking the best prepared team to each summer and winter Games; and inspiring social change.

As an organisation we are committed to three values: excellence, respect and integrity. Every BPA employee is expected to adhere to: 

Excellence

Everything we do at the BPA reflects our ambition to be world leading. We care deeply about what we do and bring a flexible, positive and progressive approach to our interactions with others. Like the athletes that we support, we will always challenge ourselves and others to do better. 

Respect

Our relationships with each other, our partners and the wider community are based on respect, trust, and a deep-seated belief in diversity, inclusion and the value of our differences.  

Integrity 

We demand the highest standards from ourselves and others, seeking always to do the right thing and to engage with openness and transparency in all that we do. 

Location

Currently home working, future working likely to be hybrid of London office and home based.  BPA Office: 101 New Cavendish Street, W1W 6XH.  Travel may also be required in the UK and abroad as necessary.

We are based in accessible, modern offices in the heart of London and have a new ‘performance hub’ on campus at Loughborough University. We have a flexible approach to working patterns. This commitment to flexibility in how we work, when we work and where we work is an important feature of life at the BPA and we will do all we can to help you work in a way that suits you.

How to apply

Please send a role specific cover letter, completed Equal Opportunities Monitoring Form, CV and indication of current salary to Terry Race Corporate Services Officer, at jobs@paralympics.org.uk

All enquiries are to be directed to the email listed and no phone enquiries will be taken.

**Closing Date: **Monday 29th November 2021

Interviews: Week commencing 6th December 2021.

Candidates who have been shortlisted for interview will be notified by 3rd December 2021.

Data Protection: The BPA will process and store and your personal information (this means any information that identifies or could identify you) for the purposes of recruitment, for a period of up to six months after the closing date, after which it will be securely disposed.