The Event Content Playbook

9 frameworks and strategies to maximise your event content design and delivery.

9 frameworks and strategies to maximise your event content design and delivery.

Want to ensure your event is not the same-old-same-old? Know that your delegates are looking for the latest research and insight but don’t know quite how to hard-wire it into your event programme?

Content is paramount. Association events are driven by complex, engaging content that draws members, partners and potential members to attend your events. 

When you create market-responsive, contemporary content that grabs your delegates attention and has your sponsors and partners queuing up to be involved, you know you’ve got it right.

This practical hands-on Masterclass will teach you a framework so that you can:

  • Understand the principles of event design
  • Needs-map your delegate personas / avatars
  • Establish whether you are articulating a theme or a big question
  • Articulate your events’ core questions and purpose
  • Understand the different content categories and types - and how to design them into your event for success
  • Establish what types of research will help you get the best event content outcomes
  • Examine Call for papers or research-based approaches, and how to get the balance right
  • Effectively manage Content Committees and Advisory Boards
  • Ensure your event content meet diversity, equality and accessibility metrics
  • Create an easy-to-follow Content Flatplan that your whole team can work with
  • Showcase your organisation at the heart of your event

Give your team the tools and frameworks to create exceptional, high quality content that makes your events those sector 'must-attends'.

Who should attend

Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations

What's included


  • Tutoring & presentation
  • Access to the recording post event
  • Discussion forum for tutor and delegates 
  • Certificate of Attendance 

CPD Value

This masterclass is awarded 3 hours / 180 minutes of Continuous Professional Development time.


Sasha Frieze

Sasha Frieze

Managing Director, The Business Narrative

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