The Event Budgeting Playbook

6 models, checklists and frameworks to ensure effective pricing and budgeting for profitable and successful events.

Concerned about: How to get your delegate pricing right? How you price online events? How to create sponsorship packages so that they’re both high value and achievable? How to create effective event budgets? How to ensure that your team is engaged in the budget – target spend as well as target income?

However successful your event content creation, marketing plans and sponsorship sales, the bottom line is the bottom line. 

This practical hands-on Masterclass will teach you a series of event budgeting strategies and frameworks so that you can:

  • Establish your budget objectives; break-even, surplus, or cost-based
  • Understand event pricing strategies to maximise your revenue, budget and attendance
  • Use effective models for delegate pricing and sponsorship pricing
  • Hard-wire financial sustainability into your event budgets
  • Establish what proportions of your budget to spend on marketing and sponsorship acquisition
  • Negotiate effectively with venues and know what your bottom-line is
  • Establish how to calculate your event ROI
  • Re-forecast your surplus accurately

Give your team the tools and frameworks to ensure that your budget and pricing model is realistic, watertight and achievable. 

Who should attend

Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations

What's included

  • Tutoring & presentation
  • Access to the recording post event
  • Discussion forum for tutor and delegates 
  • Certificate of Attendance 

CPD Value

This masterclass is awarded 3 hours / 180 minutes of CPD time.


Sasha Frieze

Sasha Frieze

Managing Director, The Business Narrative

Find out more