Technology Showcase
How the ATC transformed the conversation with its community with Community Impact Wheel
Thursday 7 December, 14:00-14:40 GMT / 15:00 - 15:40 CET
Hear how the Association of Translation Companies piloted the Community Impact Wheel survey tool to transform the conversation with its members.
The challenge with most member surveys is low level of engagement, and the one-way nature of survey tools. At the best of times, we get some useful info that we then need to crunch into a credible report weeks or months after the survey closed, and at the worst of times, our surveys don’t return enough useable data for us to do anything with.
What if a survey was actually fun and quick to take, helped increase member engagement, and revealed the views of not just the active minority but also the silent majority?
In this showcase, you will learn how the Association of Translation Companies used the Community Impact Wheel, an innovative impact survey tool to increase member engagement, build sustainable strategies, and raise the quality of the conversation.
Presented by:
Chief Executive Officer
Association of Translation Companies
Raisa steers the UK’s Association of Translation Companies, representing the voice of over 200 language service companies providing translation, interpreting and other language services to clients across the world.
As the ATC’s CEO, Raisa’s focus is on supporting a community of language service companies, collaborating with external stakeholders on best practice, policy and sustainable development of the language services industry. She is also the association’s Lead on Standards, driving adoption and certification to ISO standards.
Raisa is an experienced language services production, training and quality manager. She holds an MA in Translation & Interpreting from her native Finland.
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