Technology Showcase

How ATTA transformed their global membership with its award-winning ReadyMembership platform

Thursday 7 December, 10:00 - 10:40 GMT / 11:00 - 11:40 CET

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Chris Mears, CEO Experience Africa Events, part of the African Travel and Tourism Association (ATTA), reveals how they have empowered over 620 organisations with a ReadyMembership platform that is bringing them closer to the global public and 5000 industry contacts - helping to grow business across Africa.

Discover how:

• members can submit news, offers and advice for approval which are automatically published on ATTA’s feature-rich website directory

• members can easily distribute this content via newsletters, on their homepage or to ATTA’s extensive database of trade and media contacts

• the member user experience has been transformed - from joining online, to booking events and managing membership

In this insight-rich session, you will discover how ATTA achieved a single view of data, and how they are developing powerful personalised membership experiences with their unified platform.

Plus, find out how these changes led to ATTA winning Bronze for Best Digital Transformation in the 2023 Association Excellence Awards.

Presented by: 

Chris Mears

CEO, Experience Africa Events
Experience Africa Events

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Chris Mears

CEO, Experience Africa Events
Experience Africa Events

Chris joined ATTA® as COO in January 2017 after previously spending 10 years living in Cape Town running the Cape Town office for long time ATTA® member Acacia Adventure Holidays. Chris took over as CEO on 01 January 2018 Chris has spent all his career involved with African Tourism and has a deep seated passion for the continent having traveled extensively including overland from London to South Africa with extended periods of time in Tanzania. Chris' experience covers all aspects from reservations, sales and marketing to operations and product development. After running ATTA® as CEO from January 2018 to September 2020 Chris took over as Chief Executive of Experience Africa Events and takes over the responsibility for all of ATTA®'s events including trade shows, networking event and the flagship Experience Africa held in London in June

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Danny Mahon

Sales Director
ReadyMembership

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Danny Mahon

Sales Director
ReadyMembership

Danny is the Sales Director of ReadyMembership, Pixl8’s all-in-one member experience platform. He is a champion of consolidating systems, creating personalised user journeys, streamlining processes and using automation, that will give teams more time to support their members needs'.

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LinkedIn: linkedin.com/in/dannympixl8rm

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