How AI increases association event operational efficiency and sales using the Senis AI platform
Wednesday 6 December, 11:30 - 12:10 GMT / 12:30 - 13:10 CET
AI can bring efficiencies and benefits to associations. In this presentation hear of the multiple ways it can be used in associations, with specifics of how it is used for an association sponsorship sales and operations and for research and report writing in associations.
This presentation by an AI expert from Senis AI will cover:
- How AI is being used for lead generation, outreach, and content creation specifically for membership and event sponsorship revenue generation
- AI capabilities in reading, research, report writing, data analysis, and providing advice framed around use-cases for associations
- Platforms and software to be aware of, what their capabilities are, and how best to integrate them within existing operational systems
Attendees will gain insights into how AI can be applied to solve business problems, specifically challenges related to membership and sponsorship development. Audience members will also learn strategies to implement AI solutions in their operations which will lead to increased awareness, engagement, retention and revenue.
Presented by:
Marco Calabrese
CEO & Co-Founder
Senis AI
Marco Calabrese is the CEO & Co-Founder at Senis AI, they specialise in delivering key business insights from complex documents and conducting in-depth research, particularly within the commodities and real estate development markets.
Their partnerships range from asset managers and debt funds to brokers, delivering comprehensive risk and business strategy reports.
With a solid foundation in Digital Strategy, Product Management and Business & Strategic Planning, Marco is dedicated to helping businesses focus on growth-specific initiatives while handling operational execution-based tasks.
Marco is an entrepreneur expert, leveraging over a decade of experience delivering digital products that support trading, loan origination and asset management functions.
He has a Masters in Engineering from Imperial College.
Hugh Halford-Thompson
Chief AI and Technology Officer
Senis AI
Hugh is the Co-Founder and CTO of Senis.ai, a pioneering AI solutions firm dedicated to revolutionizing business operations through AI-driven automation, co-pilot investment memorandum generation, and advanced content generation systems.
Currently, Senis.ai is working closely with two debt funds with approximately £800M AUM and a debt advisory firm. With a keen focus on enhancing productivity and facilitating data-driven decision-making, Senis.ai seamlessly integrates AI insights with human expertise, offering AI consulting, strategy formulation, and roadmap creation workshops.
In addition to his role at Senis.ai, Hugh serves on the advisory board of MineHub Technologies (TSXV:MHUB).
Hugh is a seasoned entrepreneur with a rich background in Computer Science, he began his journey as a software developer and architect and has been at the helm of several tech ventures, including Quickbitcoin, once the UK's leading bitcoin brokerage and the pioneer of the world's first bitcoin ATMs. After a successful exit from Quickbitcoin in 2015, Hugh founded BTL Group, which he took public on the TSXV in Toronto. Under his leadership, BTL Group soared to a market cap exceeding CAD 200 million. Furthermore, he co-founded MineHub Technologies, a firm dedicated to optimizing back-office operations for commodities clients. MineHub was listed on the TSXV in 2021.
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