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Whole Agenda
All Streams, ancillary sessions and social events.
Sorry, no sessions were found matching your filters.
- 10:00 AM
-
Registration for Medical Associations Meeting
MEDICAL ASSOCIATIONS MEETING
Join the Medical Association Meeting at 10:00 for registration, the sessions will start at 11:00am with lunch served at 13:20pm. The meeting will finish at approximately 5pm.
- 10:30 AM
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Chairman's Welcome to Medical Associations Meeting
MEDICAL ASSOCIATIONS MEETING
The chairman will welcome delegates, introduce the conference theme and explain the day's format.
Speakers
Association Expert & Congress Director
Inbar Caspi ConsultancyInbar Caspi is a strategist, associations consultant and congress expert. Her main specialty is leading associations through change. With more than 20 years of experience, working with over 60 associations and managing more than 170 association congresses, Inbar is a forward thinker who see future trends, translate them to action while hedging the risks and maximize potential. She is the former Managing Director of Kenes UK. For the past 7 years, Inbar has been supporting Medical Associations that organise their congress in-house or wish to take more ownership on their key activity while reaching their goals for growth, profit, education and building community. In this capacity, she has worked with and managed in-house the congresses of some of the largest associations in Europe such as the European Association for the Study of the Liver (EASL), the European Academy of Neurology (EAN), the European Pain Federation (EFIC), and the Federation of European Neuroscience Societies (FENS).Sessions
Chairman's Welcome to Medical Associations Meeting Monday @ 10:30 AM
Chair's concluding comments and close Monday @ 5:50 PM
LinkedIn: inbar-caspi/
- 11:00 AM
-
Assessing how to successfully promote the work of your association
MEDICAL ASSOCIATIONS MEETING
Advocacy and lobbying are important activities carried out by many non-profit and trade associations across Europe. The centre of this work and influence on decision-makers is, of course, organised in Brussels – but not only. It is also quite specific to each sector and the medico-scientific field is a very particular one.
My presentation will focus on the particular nature of lobbying at the level of EU Institutions: what the particularities of health-related matters imply, what capacity of influence European and international medical associations have, how they can build up and strengthen their power of representation, but also how, in the end, the best conceived campaigns – through concrete examples – can either lead to success or fail miserably
Speakers
- 11:40 AM
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Case study: One associations first steps into the world of policy and advocacy
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
This session will explain how a small-medium size medical association of relatively limited resource has entered the complex world of policy and advocacy.
Areas to be explored:
- What to consider when setting up this major new activity – where to start!
- What the programme can look like – our experience
- The importance of research – with a case study
- The challenge of internal and external engagement – what we have learned
- Looking to the future
What can the audience learn from the presentation:
The presentation is aimed at organisations that are just thinking about entering this arena of activity. This will present the opportunity to learn from an organisation who is also very new in the area (around 18 month activity) regarding their approach; what has worked/not worked; and what the challenges are.
Speakers
Director of Strategic Partnerships
European Society of EndocrinologyAs the Director of Strategic Partnerships, my key objective is to support ESE in its ambitions to advance endocrinology and the interests of its members and the patients it stands for. In my function the interaction and collaboration with internal and external stakeholders is a key element in developing and generating support for our offering to our members and stakeholders. This support also includes building a solid and sustainable financial basis that allows ESE to grow and fulfill its educational and clinical strategies and projects.
Sessions
Case study: One associations first steps into the world of policy and advocacy Monday @ 11:40 AM
Chief Executive Officer
European Society of EndocrinologyI have worked with ESE since its launch as an individual membership society in 2006, and since March 2016 as its Chief Executive Officer. In my role I have responsibility, in partnership with the ESE Executive Committee and the ESE Team, to progress ESE’s development and deliver on its vision and objectives. Together we aim to make a real positive difference to the world of endocrinology, and to support our members and the endocrine community to improve health and treatments through endocrine science.
Sessions
Case study: One associations first steps into the world of policy and advocacy Monday @ 11:40 AM
LinkedIn: helen-gregson-a2a77925
- 12:20 PM
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How can we build successful collaboration between healthcare associations? - The European Healthcare Professionals Dialogue
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
Most European level health professional associations and Federations are facing the same challenges and we are convinced that we need to collaborate with all the health professions and that collaboration is the key for success
Areas to be explored:
- How to define our aim and vision
- Exchange best practices on how we developed the relationship/collaboration between the different association levels.
What can the audience learn from this presentation?
- How the group was established
- How the group plans to establish Allied Health in countries where allied health is not yet organized, based on WHO country classification
- Knowledge and expertise on advocacy resources
- The next steps to be taken in our journey
Speakers
Executive Director
European Federation of Associations of DietitiansJudith Liddell is Executive Director of The European Federation of the Associations of Dietitians, with 71 member associations representing over 35.000 dietitians and 9000 student dietitians in more than 30 countries. Judith was Network Manager of the DIETS Thematic Networks 2006-2013. She is registered to practice dietetics in UK & DE and has worked in public health promotion, research, private practice and industry.Sessions
How can we build successful collaboration between healthcare associations? - The European Healthcare Professionals Dialogue Monday @ 12:20 PM
- 1:00 PM
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Lunch, Expo & Networking
BREAK
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
- 2:00 PM
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TBC
MEDICAL ASSOCIATIONS MEETING
No description provided
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Leveraging the data asset for successful engagement and personalisation
WORKSHOP
Who should attend: Directors and Senior Managers of Communications, Marketing, Membership and Events wishing to transform their association's effectiveness?
What you can learn: Data is one of the key assets of your organisation. Having a robust approach for how it is managed will help deliver greater success in how you manage the relationships with your members, customers and other constituents. Getting to grips with how to determine which data you should be collecting and how it should be used will lead to understanding of engagement and personalisation which you can leverage to contribute to successful lead conversion, member retention and instilling advocacy amongst your constituents.
Combining a view of when and with what products and services members connect are key to understanding how they engage with your organisation. Recording and analysing these provides valuable insight into member behaviour and introducing the context of their profiles and ‘psychographics’ can help drive dynamically personal communications and individual membership journeys that will retain their interest and help to pre-empt churn.
This workshop is a combination of informative discussion and practical exercises and is equally applicable to organisations with individual or corporate members. You will be introduced to how your engagement strategy will benefit from leveraging your organisation’s data asset and your investment in CRM, within the context of a data strategy and data culture for your organisation.
What you should take away from this workshop:
This workshop will help you to:
• Establish where your organisation is on a scale of how well you understand your members
• Identify the engagement "Touchpoints" and key member "milestones" and how you record them (with a Touchpoints exercise that you can continue in your organisation)
• Determine why and how you can segment your members and customers and apply data modelling for segmentation and personalisation (illustrated with a clustering exercise)
• Utilise business intelligence to build comprehensive reporting and understand individual relationships (with an introduction to a simplified practical RFV example that you can apply to your data)
• Understand the application of relationship management strategy (including an exercise in which you can approach the creation of your own member journeys)
• Assimilate the importance of data quality in managing the data asset and determine a ten- point approach for a data strategy for your organisationThis workshop runs from 14:00 - 17:00 with a 20-minute break
Speakers
Managing Consultant
Database Marketing CounselMichael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Fellow of the Institute of Direct and Digital Marketing and has taught database marketing and CRM at several London university business schools.Sessions
Leveraging the data asset for successful engagement and personalisation Monday @ 2:00 PM
Benefits of an integrated Events system and CRM or member database Friday @ 1:10 PM
LinkedIn: micollins/?originalSubdomain=uk
Twitter: @dmcounsel
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Sustainability on trial: Whose responsibility is it?
WORKSHOP
In this dynamic & hilarious court room debate, the prosecution will present the case that it is the responsibility of associations to step up and take action to make their events more sustainable. The defence will argue that it is the responsibility of the suppliers & destinations. With a lot of audience interaction, fancy dress, props and a panel of judges who will make the final judgement.
Learner Outcomes:
• Gain new event sustainability insights & best practices from our expert lawyers & witnesses
• Learn how the Sustainable Development Goals provide a path for greater impact, imagination & collaboration
• Consider the dilemma of responsibility; evaluate the power of collaboration & the potential for reimagining successExpert Witnesses: Destinations, corporates, associations and agencies
Judges: 3 execs from corporate, association, agency and/or destinationThis workshop runs from 14:00 - 17:00 with a 20-minute break
Speakers
Managing Director
Global Destination Sustainability IndexFor the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and smart event practices. He is a recognised expert on creating association and corporate sustainability programmes through multi stakeholder collaboration and co-creation. In 2015 Guy launched the Global Destinations Sustainability Index to accelerate the development and performance of sustainable business tourism destinations. Today over 50 cities are participating in the www.gds-index.com
From 2006 to 2018, Guy was the Sustainability Director of MCI where he launched and managed a CSR program that positioned MCI to be an award winning sustainability champion, and the organiser of over 1000 events about sustainable development, Smart Cities and energy. Guy is a passionate and outstanding communicator, who has delivered over 300 keynote presentations and facilitated workshops engaging over 35,000 participants in more than 40 countries. Guy’s pioneering work has been recognised with 21 sustainability awards including the Events Industry Council Pacesetter Award.
Sessions
Sustainability on trial: Whose responsibility is it? Monday @ 2:00 PM
FOR EXHIBITORS: Rethink, Redesign, Regenerate: How destinations and event businesses around the globe are leveraging sustainability for success Wednesday @ 9:45 AM
LinkedIn: guybigwood
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Bridge the generational communication gap for sustained association growth
WORKSHOP
- Why one-method-marketing can’t be used across multiple generations of members
- Difference between marketing for member retention and marketing for member acquisition
- How associations are missing out on the value of their content goldmine
- How to align marketing communication efforts to global marketing trends without spending a fortune
- Practical exercise: create a 12-month communication plan that encompasses all platform and key messages)
This workshop runs from 14:00 - 17:00 with a 20-minute break
Speakers
Strategist
At That PointJuanita is obsessed with organisational success in a fast-changing future.
She is often called on for her expertise in matters relating to strategic stakeholder engagement and her knack for translating complex issues into easily relatable concepts.
These skills also come in very handy when she's on stage as professional conference speaker or masterclass facilitator on topics relating to "doing better business better".
As an “old millenial" Juanita has experienced the world of work both as how it used to be, as well as where it has shifted to. Therefore, in steering and managing her own company (www.atthatpoint.co.za), she draws inspiration from both those who remember the usual, and those that are creating the unusual.
Sessions
Bridge the generational communication gap for sustained association growth Monday @ 2:00 PM
Reinventing the association wheel Tuesday @ 10:00 AM
- 2:40 PM
-
TBC
MEDICAL ASSOCIATIONS MEETING
No description provided
- 3:20 PM
-
Is compliance killing the medical congress?
MEDICAL ASSOCIATIONS MEETING
Areas to be explored:
- How did the gradual integration of compliance regulations by the industry affected medical congresses?
- Have the new rules affected the profitability of the congresses and the potential in raising funds from the industry?
- Are medical congresses aligned with the companies’ restrictions and expectations?
- Can we raise the potential income from the industry in the spirit of the new regimes?
Speakers
Industry Liaison, Fund Raising and Exhibition
MR Professional Congresses FundraisingMaya is a professional fundraiser raising financial support for medical congresses from the pharmaceutical and medical devices industries. In the course of her work Maya initiates and implements new fundraising strategies and establishes long term agreements between associations and potential sponsors.
Over the last decade Maya managed to raise around 6 million Euro/year and increase revenue in a sustainable way.
Maya is a certified lawyer who specialized in private and public international law before specializing as a professional fundraiser.
For more than 12 years, Maya has worked in the PCO's (Professional Congress Organiser) sector pioneering fundraising techniques and strategies.
In 2006 Maya joined Kenes International as the Director of the Sponsorship and Exhibition Sales Department. Maya has managed a team of 10 fundraisers and was responsible for servicing more than 30 associations each year.
Maya’s passion for her job is fueled by her desire to assist associations in reaching their targets and achieve their objectives.
Over the past few years Maya acquired extensive knowledge in pharma/medical devices Industries regulations and she is actively involved in different professional forums.
The strategies Maya develops continuously evolve in alliance with the challenging regulatory environment that we all witness over the past few years.
Sessions
Is compliance killing the medical congress? Monday @ 3:20 PM
LinkedIn: mayayatsiv/
Twitter: @RavinskyMaya
- 4:00 PM
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Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 4:30 PM
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Updating and refreshing the sponsorship model through an “online” shop and automated processes
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
Presenting the advantages of the online shop and sponsorship platform in terms of administrative charge, revenue increase and relationship building with partners. Understanding the dynamics of sponsor behavior and the reasons to invest in the event.
Areas to be explored:
The demand and expected ROI of the sponsor, the strategy of the online platform and the need for a hybrid model.
What can the audience learn from this presentation?
Understand what leads a sponsor in purchasing marketing opportunities at the events and how the online platform can support with reaching sales’ objectives in a transparent and personalized manner.
Speakers
Head of Congress & Corporate Relations
European Academy of Dermatology and VenereologyKimberley Zimmermann
Head of Congress & Corporate Relations
European Academy of Dermatology and VenereologyKimbeley is the Head of Congress & Corporate Relations, she manages with the teams for the EADV’s annual congress and symposium. She is very passionate about developing new collaborations and strategies to fund the events and strongly believes that collaboration between the Academy and the sponsors is key to face the constantly changing legal environment.
Kimberley has changed the approach to sponsors and sponsorship in general in the Academy and contributed to creating long-lasting collaborative partnerships with sponsors while increasing the investments. This relationships goes beyond the events and ensures effective collaboration for the EADV’s activities all year round, supporting the education of European and International Dermatologist and improving patients’ lives. She currently oversees a portfolio of over 230 active corporate partners.
Sessions
Updating and refreshing the sponsorship model through an “online” shop and automated processes Monday @ 4:30 PM
- 5:10 PM
-
Growing pains: building a new association in the health sector
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
DiabetesAfrica was launched in 2019 with one objective: harnessing innovation to accelerate the fight against diabetes and associated chronic diseases. The founders of Diabetes Africa, Greg and Bernadette are tackling many issues at once and this session will be an opportunity to investigate how much-talked-about business practices can help (or not) the association of tomorrow.
Areas to be explored:
- Building a brand and value proposition
- Attracting a diverse and young community
- Establishing a programme of work and a conference
- How to stand out in a busy industry landscape
What can the audience learn from this presentation?
In this session, Greg Tracz and Bernadette Adeyileka-Tracz, founders of Diabetes Africa will walk you through their experience, successes and failures, and how they are tackling familiar challenges in a new environment.
- Learn how agile principles and scrum methodology can be used to ‘fail fast’ and respond to changes in the environment;
- Explore the impact of project branding on early stakeholder engagement;
- Compare methods and ideas on how to grow your presence and membership in the healthcare sector;
- Discuss the balance between programme independence and securing funding from the private sector
Speakers
Founder
Diabetes AfricaBernadette is a registered pharmacist with a doctoral degree and a passion for change. She has eight years of experience across community and clinical pharmacy, academia and in the pharmaceutical industry, where she has helped healthcare professionals keep up with a fast-moving medical landscape and get the best outcomes for patients. With a family history of diabetes and its complications, she is personally driven to make a difference for patients and their loved ones wherever they are in the world.
Sessions
Growing pains: building a new association in the health sector Monday @ 5:10 PM
CEO
Diabetes AfricaGreg is an association executive with over 10-years of experience leading business development and strategic outreach in the non-profit sector. Working for international organisations and associations, he has been responsible for marketing, branding and communications as well as partner and member engagement. In his past responsibilities, he has helped secure and retain income in the form of sponsorship, membership and event registration working in a diversity of locations including Ethiopia, China, France and Malaysia.
Sessions
Growing pains: building a new association in the health sector Monday @ 5:10 PM
Branding, rebranding, de-branding: is your association ready for it? Tuesday @ 8:00 AM
- 5:50 PM
-
Chair's concluding comments and close
MEDICAL ASSOCIATIONS MEETING
No description provided
Speakers
Association Expert & Congress Director
Inbar Caspi ConsultancyInbar Caspi is a strategist, associations consultant and congress expert. Her main specialty is leading associations through change. With more than 20 years of experience, working with over 60 associations and managing more than 170 association congresses, Inbar is a forward thinker who see future trends, translate them to action while hedging the risks and maximize potential. She is the former Managing Director of Kenes UK. For the past 7 years, Inbar has been supporting Medical Associations that organise their congress in-house or wish to take more ownership on their key activity while reaching their goals for growth, profit, education and building community. In this capacity, she has worked with and managed in-house the congresses of some of the largest associations in Europe such as the European Association for the Study of the Liver (EASL), the European Academy of Neurology (EAN), the European Pain Federation (EFIC), and the Federation of European Neuroscience Societies (FENS).Sessions
Chairman's Welcome to Medical Associations Meeting Monday @ 10:30 AM
Chair's concluding comments and close Monday @ 5:50 PM
LinkedIn: inbar-caspi/
- 7:00 PM
-
International Speaker & VIP Dinner
SOCIAL EVENT
Dinner for speakers and VIP guests from European associations.
Time: 19:00 - 21:30
Restricted to: Invited Speakers and VIPs -
Hosted Dinners
SOCIAL EVENT
Attend one of the hosted dinners in one of the restaurants near to the congress venue. Opt in to this as you register or login and update your options if you have already registered.
Time: 19:00 - 21:30
Open to: Speakers, VIPs and Delegates who opt in to hosted dinners when registering (subject to availability) and the host sponsor.
Sorry, no sessions were found matching your filters.
- 7:45 AM
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Registration Open & Refreshments
-
Collect your badge, network with your peers and visit the association business partners.
- 8:00 AM
-
BREAKFAST BRAINS
BREAKFAST BRAINS
Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator
- Top leadership challenges in managing people
- The challenge of generational diversity in your membership
- Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue
- Branding, rebranding, de-branding: is your association ready for it?
- How to create synergies as an International Association with you member and partner associations to grow and take the association forward
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The challenge of generational diversity in your membership
BREAKFAST BRAINS
No description provided
Speakers
Partner - Association Consulting
GainingEdgeChloé has 15 years’ experience of working in the Associations Industry, providing leadership across all areas of Association management & operations, membership, stakeholder engagement, communications and marketing. She has various leadership positions on Boards, advisory bodies and expert committees, where she has demonstrated effective experience in strategic planning and implementation.
Chloé worked at the International Water Association from 2005 to 2018 where she was responsible for developing and executing a global growth and engagement strategy for a network of +60K members including national members, corporates, universities and individuals. Her professional experience includes international management and leadership, membership management, membership retention & growth, change management, strategic planning, organisational communications, digital engagement, awards & events management, sponsorship and partnership development, committee management, programme development, internal communications and brand management.
As a globally recognised thought leader in the Association sector, Chloé is a regular speaker on issues pertaining to Membership, Communications and Digitalisation at many industry events and also regularly contributes to industry magazines on issues ranging from Communicating Brand Value to Association Impact & Legacy.
She is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.
Sessions
The challenge of generational diversity in your membership Tuesday @ 8:00 AM
Chair's Introduction Tuesday @ 11:05 AM
Planning, Implementing and Evaluating event legacies to strengthen your Association's Mission Friday @ 11:25 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Friday @ 2:05 PM
Building sustainability into every stage and part of an event Friday @ 2:15 PM
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Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue
BREAKFAST BRAINS
No description provided
Speakers
Event Portfolio Development Manager
Institution of Engineering and TechnologyRiad has over 20 years’ experience in developing content and producing conferences in the commercial and non-commercial sectors, both in the UK and in the Middle East. He has developed new conferences from scratch as well as managed and grown portfolios whilst increasing ROI. He is currently event portfolio development manager at the Institution of Engineering and Technology managing a range of events from technical call for papers conferences, to invite only events, to training courses, annual dinners and evening lectures.
Sessions
Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue Tuesday @ 8:00 AM
Chair's Introduction Thursday @ 9:00 AM
Chair's Introduction Friday @ 9:00 AM
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Top leadership challenges in managing people
BREAKFAST BRAINS
Top leadership challenges in managing people (this could cover employees, volunteers, members, the Board)Speakers
Consultant
MEBrennan ConsultingMary Ellen Brennan, SPHR, SHRM-SCP has 20 years' experience in human resources in professional associations and law firms. Her areas of expertise include executive and leadership coaching, workforce planning, organizational culture, performance management, and work/life programs such as telework, recruiting, and project management. She facilitates and leads personal and professional development training, as well as strategic planning and team-building retreats. She managed the development of AIHA's award-winning career stages project which defined the skills and experience needed by members at various stages in their careers, leading to additional opportunities for the association. Mary Ellen has coached association members on resume writing, interviewing, and job search skills. A graduate of the UMUC MBA program, Mary Ellen has continued her learning by obtaining certification in the Myers Briggs Type Indicator, as well as training in Lean Six Sigma, advanced facilitation skills and project management. She holds the highest level of certifications in human resource management.Sessions
Top leadership challenges in managing people Tuesday @ 8:00 AM
Developing staff without a career ladder and managing future staffing risk through succession planning Wednesday @ 8:00 AM
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Branding, rebranding, de-branding: is your association ready for it?
BREAKFAST BRAINS
Branding, rebranding, debranding: is your association ready for it? (for: C-Level, Board, Head of Communications)Speakers
CEO
Diabetes AfricaGreg is an association executive with over 10-years of experience leading business development and strategic outreach in the non-profit sector. Working for international organisations and associations, he has been responsible for marketing, branding and communications as well as partner and member engagement. In his past responsibilities, he has helped secure and retain income in the form of sponsorship, membership and event registration working in a diversity of locations including Ethiopia, China, France and Malaysia.
Sessions
Growing pains: building a new association in the health sector Monday @ 5:10 PM
Branding, rebranding, de-branding: is your association ready for it? Tuesday @ 8:00 AM
- 9:20 AM
-
Opening of the Associations Congress
PLENARY
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Executive Director
Association of Association ExecutivesI’m responsible for the strategy and operational management of the Association of Association Executives, with all members of the team reporting to me. With the advice of members, Advisory Panel members, and the team, I decide what new products and services to offer, and how they should be fulfilled.
I have over 35 years experience in conferences and events, with 21 specifically supporting associations with their events, publishing, member engagement, and association management. I have headed up the AAE since its beginnings in 2006.
I would love to hear about what you feel we ought to be doing to support you as association executives, and how we can improve our current offering. If you have something to contribute, please get in touch with me.Sessions
Opening of the Associations Congress Tuesday @ 9:20 AM
Chairman’s Summary & Announcement Wednesday @ 3:30 PM
- 10:00 AM
-
Reinventing the association wheel
PLENARY
The only way to remain relevant in the face of continuous change is to adopt behavioural patterns that allow organisations to chart a course in the right direction and at the right pace.
This session will explore the mindsets, behaviours, products and patterns that keep associations from jumping into the fast lane to future success.
Speakers
Strategist
At That PointJuanita is obsessed with organisational success in a fast-changing future.
She is often called on for her expertise in matters relating to strategic stakeholder engagement and her knack for translating complex issues into easily relatable concepts.
These skills also come in very handy when she's on stage as professional conference speaker or masterclass facilitator on topics relating to "doing better business better".
As an “old millenial" Juanita has experienced the world of work both as how it used to be, as well as where it has shifted to. Therefore, in steering and managing her own company (www.atthatpoint.co.za), she draws inspiration from both those who remember the usual, and those that are creating the unusual.
Sessions
Bridge the generational communication gap for sustained association growth Monday @ 2:00 PM
Reinventing the association wheel Tuesday @ 10:00 AM
- 10:30 AM
-
Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 11:05 AM
-
Chair's Introduction
LEADERS FORUM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Leadership Programme Director
Association of Association ExecutivesI look after the leadership activities for the AAE. This involves chairing the Leaders Forums at the UK and the World Associations Congresses, as well the Leaders Summits and identifying other opportunities to support association leaders, for example new programmes and forums to bring Executive Heads together.
I have been working on the AAE leaders events for eight years, contributed to the leadership aspects of all AAE's activities, and have an Executive Masters in International Association Management from Solvay Business School, Brussels.
Get in touch if you would like to hear more about our leadership activities at AAE or if you would like me to put you in touch with a trusted advisor or another executive director with experience of a particular issue.Sessions
Chair's Introduction Tuesday @ 11:05 AM
Chair's Introduction Wednesday @ 11:25 AM
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Chair's Introduction
MEMBERSHIP
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Partner - Association Consulting
GainingEdgeChloé has 15 years’ experience of working in the Associations Industry, providing leadership across all areas of Association management & operations, membership, stakeholder engagement, communications and marketing. She has various leadership positions on Boards, advisory bodies and expert committees, where she has demonstrated effective experience in strategic planning and implementation.
Chloé worked at the International Water Association from 2005 to 2018 where she was responsible for developing and executing a global growth and engagement strategy for a network of +60K members including national members, corporates, universities and individuals. Her professional experience includes international management and leadership, membership management, membership retention & growth, change management, strategic planning, organisational communications, digital engagement, awards & events management, sponsorship and partnership development, committee management, programme development, internal communications and brand management.
As a globally recognised thought leader in the Association sector, Chloé is a regular speaker on issues pertaining to Membership, Communications and Digitalisation at many industry events and also regularly contributes to industry magazines on issues ranging from Communicating Brand Value to Association Impact & Legacy.
She is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.
Sessions
The challenge of generational diversity in your membership Tuesday @ 8:00 AM
Chair's Introduction Tuesday @ 11:05 AM
Planning, Implementing and Evaluating event legacies to strengthen your Association's Mission Friday @ 11:25 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Friday @ 2:05 PM
Building sustainability into every stage and part of an event Friday @ 2:15 PM
-
Chair's Introduction
MARKETING & COMMUNICATIONS
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
CEO
SocialBLynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.
Sessions
Chair's Introduction Tuesday @ 11:05 AM
How to create great content in less time & use the power of repurposing Tuesday @ 11:10 AM
Talking all things digital Wednesday @ 8:00 AM
Chair's Introduction Wednesday @ 11:25 AM
Twitter: @lynseysweales
- 11:10 AM
-
TBC
LEADERS FORUM
No description provided
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How to create great content in less time & use the power of repurposing
MEMBERSHIP
This session will address:
- Why great content matters
- How to create content for each part of your target audiences’ journey online plus why this important
- How to start creating content that fits their needs
- Content – how and where to discover content ideas
- Content format ideas
- How to maximise your content
Speakers
CEO
SocialBLynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.
Sessions
Chair's Introduction Tuesday @ 11:05 AM
How to create great content in less time & use the power of repurposing Tuesday @ 11:10 AM
Talking all things digital Wednesday @ 8:00 AM
Chair's Introduction Wednesday @ 11:25 AM
Twitter: @lynseysweales
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Communications: Creating vital stakeholder trust
MARKETING & COMMUNICATIONS
- Our context is changing, different issues and areas provide both opportunities and threats for associations to be successful. The world in its broadest sense is changing, with implications for associations.
- The networked, digital society offers opportunities for community building and engagement like never before and at the same times it is threatening the very need for associations.
- Young generations have different expectations, both in terms of the way they perceive value and value propositions, to expectations of their community/communities.
- Inge's argues that communications is essential in creating and nurturing community.
- A communications strategy is central to building stakeholder trust in an association and its environment. How do you build profile and maintain your reputation?
- Being in control is no longer an option. How do you enable? Are you prepared?
Speakers
Advisory Director EACD
European Association of Communication DirectorsInge Wallage is a change maker and senior communications leader who pursued a career in the private sector before making the leap from the oil industry to environmental campaigning. That move sustained her continuous drive to contribute to a better world; a green and peaceful one. She believes in the pivotal role of the communications function. In her 25 years of working life Inge has worked across all areas of communications and has witnessed its ongoing evolution. She held various in-house and agency roles, like the International Water Association, Greenpeace International, Statoil, Philips Electronics, Motorola and Burson-Marsteller. Inge works with the European Association of Communication Directors (EACD) in a consulting capacity as part-time Managing Director to contribute to the association’s next phase. She has lived in London, Norway and Bangkok. She believes that projects and programmes will truly come to life when working with people, inside and outside a company or organisation. She is trained in the method and philosophy of Deep Democracy, which aims to get everyone involved (‘listen to the minority’) and to find ways to turn resistance into a force for good. Inge advocates to work according to ‘The 3As engagement strategy’, a concept which she conceived which stands for authenticity, accountability and audacity; three elements critical to any organisational or business strategy. She is currently writing her first novel.
Sessions
Communications: Creating vital stakeholder trust Tuesday @ 11:10 AM
Change Management Wednesday @ 11:35 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Friday @ 2:05 PM
Building sustainability into every stage and part of an event Friday @ 2:15 PM
- 12:10 PM
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Show Stress Who's Boss!
POP-UP MENTORING
In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.
By the end of this interactive programme, delegates will know how to:
- Identify the difference between ‘pressure’ and ‘stress’
- Recognise the early warning signs of stress both in oneself and in others
- Use proven techniques to build resilience to pressure
- Implement skills and tools to manage pressure effectively
- Manage time e.g. phone, email, meetings
- Achieve a healthy worklife balance
- Improve personal health and wellbeing
This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.
All delegates will be given a stress test card for personal use.
Speakers
Chair
International Stress Management AssociationCarole’s credibility is rooted in twenty years’ success as CEO and Founder of the Carole Spiers Group.
In I998, Carole launched Stress Awareness Day on behalf of the International Stress Management Association of which she is the current Chair. She is also a Fellow and past President of the Professional Speaking Association [London].
Carole is recognised as a leading authority on wellbeing and stress at work and is the media’s first choice for comment on workplace issues and best-selling author of Tolleys ‘Managing Stress in the Workplace’ and ‘Show Stress Who’s Boss!’
Carole’s charismatic style of combining inspiration with insight has made her a sought-after international keynote speaker working with equal success in the contrasting cultures of the UK and the Gulf region.
Sessions
Show Stress Who's Boss! Tuesday @ 12:10 PM
Show Stress Who's Boss! Wednesday @ 2:00 PM
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TBC
LEADERS FORUM
No description provided
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An agile Journey towards member engagement - Actioning a membership re-structure and transformation
MEMBERSHIP
What prompted the Agile Business Consortium to revisit membership strategy and structure in the last year. By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.
- What did the membership survey reveal and what actions did it set in motion
- Why we have recently re-launched a membership offering at a lower price
- What did we learn about the value and take-up of member benefits
- How will having a CRM system later this year allow us to roll out further benefits and what they will be
- How have members responded to the new structure - initial feedback
Speakers
Head of Membership
Agile Business ConsortiumAt the Consortium, Rachel’s role is to be the voice of the member network at HQ. She looks after the member strategy and is the first point of call for member enquiries. Rachel also leads the ambassador programme for the Consortium, supporting our representatives all over the globe.
Sessions
An agile Journey towards member engagement - Actioning a membership re-structure and transformation Tuesday @ 12:10 PM
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Thinking outside the box: How can we boost revenue by harnessing creative and fresh approaches to traditional sales methods?
MARKETING & COMMUNICATIONS
Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.
In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help! This session offers you the opportunity to return to your office and….
- Be more confident to audit your current situation, really look at what works and what does not
- Have a number of new ideas that you can start working on
- Understand what “freebies” may be available to your organisation- You never know if you don’t ask
Speakers
Business Development Manager
Civil Air Navigation Services OrganisationHelen is leading CANSO’s membership, sales, and marketing activities. This includes ensuring Members get value from their membership, and developing and implementing the CANSO business development strategy. Helen has 25 years experience in Sales and Marketing, over 18 years experience with International organisations and over 10 years working with Associations.
Sessions
Thinking outside the box: How can we boost revenue by harnessing creative and fresh approaches to traditional sales methods? Tuesday @ 12:10 PM
- 1:15 PM
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Lunch, Expo & Networking
BREAK
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
- 2:30 PM
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Critical Talent Management & Recruitment
LEADERS FORUM
Could a more structured approach to career development help your association attract and retain talent ? Our sector is little known on campus and characterised by 'hiring for the job', Is this damaging our associations? Are we missing out on some of the best graduate talent? Are we losing talent, and knowledge, as they switch jobs to seek their own personal development?Wider questions -- Could a common competency profile for our sector help us?
What is the VP specific to your association for investment in talent management?
- How do you structure recruitment?
- How do you look to develop your staff?
- Why isn’t internal training for your staff a high priority?
Speakers
Executive Director
European Institute for Industrial LeadershipSteve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association.
Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.
Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.
Sessions
Critical Talent Management & Recruitment Tuesday @ 2:30 PM
Talent Management - Why invest internally in your staff Wednesday @ 8:00 AM
- 3:30 PM
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Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 4:10 PM
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Focus Group Discussion: Working effectively with the board
LEADERS FORUM
In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field. What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.
Speakers
Executive Director
ERA-EDTAMonica Fontana was born in the United States in 1965; she moved to Europe in 1970 and grew up in Parma (Italy). In 1991, while writing her university thesis, she started working for the ERA-EDTA, a charity based in England and Wales with more than 7,000 active members, various medical journals, a guideline body, a European registry and various working groups and committees. As the person in charge of the membership office, Monica was able to be aware of all the various activities of the Association, from the Registry activities (being also appointed at the financial manager of a EU funded project linked to the Registry), the fellowship initiatives, the research programmes, the educational courses. ERA-EDTA organizes the second largest annual nephrology Congress worldwide and Monica was actively involved in many of the activities done during the annual Congress especially linked to the various committees. From 1995 until 2016, working from home, she added many other tasks to her main duties: the bylaws, advisor to the President (and Council), advertising and public and international relations. In 2015, Monica became the Executive Manager of the ERA-EDTA and the CEO of a limited company owned by ERA-EDTA that organizes medical events, thus managing all the international operative staff of the association. In 2018 Monica was appointed as ERA-EDTA Executive Director.
Sessions
Focus Group Discussion: Working effectively with the board Tuesday @ 4:10 PM
Working Effectively with your Board Wednesday @ 8:00 AM
LinkedIn: monica-fontana-65316995/?originalSubdomain=it
Twitter: @monicafontana13
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Effective association marketing on a small budget; making the most of free or low-cost resources
MARKETING & COMMUNICATIONS
Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising.
This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.
Speakers
Marketing and PR Manager
Federation of Euro-Asian Stock ExchangesDiana Ghazaryan is a young Marketing and Public Relations professional with a history of working in the capital market industry. Currently she is Marketing and PR Manager at Federation of Euro-Asian Stock Exchanges.
Moreover, Ms. Ghazaryan has been involved in Sports Marketing since the beginning of 2018. She is Marketing Manager and Press Secretary of “Ararat-Armenia” Football Club, the champions of Armenian Premier League season 2018/19.
Sessions
Effective association marketing on a small budget; making the most of free or low-cost resources Tuesday @ 4:10 PM
- 5:10 PM
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ASSOCIATION SUCCESS STORIES
SUCCESS STORY
Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.
- You receive full documentation of your chosen project case study
- You hear from the project leader about how they were successful
- Followed by questions around the table
- Take away fully documented project case studies
- 6:10 PM
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Awards Ceremony & Dinner
SOCIAL EVENT
Awards Ceremony & Dinner open for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media.
Enjoy networking during drinks outside with beautiful views and a wonderful dinner at Arriba by the Sea, located on the beautiful coast of Cascais, just 20 minutes from the Estoril Congress Center. Arriba has an amazing ocean view from this most western point on the european mainland.
Time: 19:00 - 22:00
Open to: Speakers, Delegates, Press, Business partners with tickets.
Sorry, no sessions were found matching your filters.
- 7:45 AM
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Registration Open & Refreshments
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Collect your badge, network with your peers and visit the association business partners.
- 8:00 AM
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BREAKFAST BRAINS
BREAKFAST BRAINS
Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator:
Table 1: Developing staff without a career ladder and managing future staffing risk through succession planning
Table 2: Talking all things digital
Table 3: Talent Management - Why developing your staff could benefit your association
Table 4: Working Effectively with your Board – Leaders’ Forum follow up discussion
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Talking all things digital
BREAKFAST BRAINS
- How to stay up to speed on digital changes
- Digital strategy – what does a great one look like?
- Digital channels – how do you pick the right ones?
- Digital channels – how to pick the right ones for your future audience?
- International digital – how to best approach internationalising your digital approach
Speakers
CEO
SocialBLynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.
Sessions
Chair's Introduction Tuesday @ 11:05 AM
How to create great content in less time & use the power of repurposing Tuesday @ 11:10 AM
Talking all things digital Wednesday @ 8:00 AM
Chair's Introduction Wednesday @ 11:25 AM
Twitter: @lynseysweales
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Developing staff without a career ladder and managing future staffing risk through succession planning
BREAKFAST BRAINS
Developing staff without a career ladder and managing future staffing risk through succession planning (particularly good for smaller associations with flat structures and small secretariats)Speakers
Consultant
MEBrennan ConsultingMary Ellen Brennan, SPHR, SHRM-SCP has 20 years' experience in human resources in professional associations and law firms. Her areas of expertise include executive and leadership coaching, workforce planning, organizational culture, performance management, and work/life programs such as telework, recruiting, and project management. She facilitates and leads personal and professional development training, as well as strategic planning and team-building retreats. She managed the development of AIHA's award-winning career stages project which defined the skills and experience needed by members at various stages in their careers, leading to additional opportunities for the association. Mary Ellen has coached association members on resume writing, interviewing, and job search skills. A graduate of the UMUC MBA program, Mary Ellen has continued her learning by obtaining certification in the Myers Briggs Type Indicator, as well as training in Lean Six Sigma, advanced facilitation skills and project management. She holds the highest level of certifications in human resource management.Sessions
Top leadership challenges in managing people Tuesday @ 8:00 AM
Developing staff without a career ladder and managing future staffing risk through succession planning Wednesday @ 8:00 AM
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Talent Management - Why invest internally in your staff
BREAKFAST BRAINS
No description provided
Speakers
Executive Director
European Institute for Industrial LeadershipSteve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association.
Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.
Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.
Sessions
Critical Talent Management & Recruitment Tuesday @ 2:30 PM
Talent Management - Why invest internally in your staff Wednesday @ 8:00 AM
-
Working Effectively with your Board
BREAKFAST BRAINS
No description provided
Speakers
Executive Director
ERA-EDTAMonica Fontana was born in the United States in 1965; she moved to Europe in 1970 and grew up in Parma (Italy). In 1991, while writing her university thesis, she started working for the ERA-EDTA, a charity based in England and Wales with more than 7,000 active members, various medical journals, a guideline body, a European registry and various working groups and committees. As the person in charge of the membership office, Monica was able to be aware of all the various activities of the Association, from the Registry activities (being also appointed at the financial manager of a EU funded project linked to the Registry), the fellowship initiatives, the research programmes, the educational courses. ERA-EDTA organizes the second largest annual nephrology Congress worldwide and Monica was actively involved in many of the activities done during the annual Congress especially linked to the various committees. From 1995 until 2016, working from home, she added many other tasks to her main duties: the bylaws, advisor to the President (and Council), advertising and public and international relations. In 2015, Monica became the Executive Manager of the ERA-EDTA and the CEO of a limited company owned by ERA-EDTA that organizes medical events, thus managing all the international operative staff of the association. In 2018 Monica was appointed as ERA-EDTA Executive Director.
Sessions
Focus Group Discussion: Working effectively with the board Tuesday @ 4:10 PM
Working Effectively with your Board Wednesday @ 8:00 AM
LinkedIn: monica-fontana-65316995/?originalSubdomain=it
Twitter: @monicafontana13
- 9:00 AM
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Chairman’s Introduction and Welcome
PLENARY
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.
- 9:15 AM
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Influence by Association in a changing world
PLENARY
Speakers
Managing Director
Warren CassWarren Cass is one of those rare speakers that inspires, entertains and informs.
An entrepreneur with 25 years of running his own businesses, he has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks.... Always from the heart!
Warren is straight talking with a no nonsense presentation style. His passion for business shows, especially when he talks about relationships, influence & marketing.
All of his talks contains ‘real life’ examples so his audiences can relate to the ideas that he shares and wherever possible he gets them involved with the content.
At heart Warren is a geek, someone who loves to figure out why and how things work, he firmly believes we live in times of significant change, and to stay ahead of the curve, we need to understand the game.
Sessions
Influence by Association in a changing world Wednesday @ 9:15 AM
- 9:45 AM
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FOR EXHIBITORS: Rethink, Redesign, Regenerate: How destinations and event businesses around the globe are leveraging sustainability for success
Exhibitors
Climate, social and economic mega-changes require that associations and the events industry rethink and redesign their strategies to not only become more sustainable, but to regenerate their natural environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands, and how do we speed up and scale up this urgent transition.
In this dynamic presentation, Guy Bigwood will highlight how leading associations, global destinations and event businesses are responding to these mega forces, and how the pioneers are innovating in how they engage their stakeholders, drive extreme-collaboration, and positioning themselves to be leaders in the new sustainable brand centric and regenerative world.
For venues and destinations only (crash course runs whilst expert briefings are running)Speakers
Managing Director
Global Destination Sustainability IndexFor the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and smart event practices. He is a recognised expert on creating association and corporate sustainability programmes through multi stakeholder collaboration and co-creation. In 2015 Guy launched the Global Destinations Sustainability Index to accelerate the development and performance of sustainable business tourism destinations. Today over 50 cities are participating in the www.gds-index.com
From 2006 to 2018, Guy was the Sustainability Director of MCI where he launched and managed a CSR program that positioned MCI to be an award winning sustainability champion, and the organiser of over 1000 events about sustainable development, Smart Cities and energy. Guy is a passionate and outstanding communicator, who has delivered over 300 keynote presentations and facilitated workshops engaging over 35,000 participants in more than 40 countries. Guy’s pioneering work has been recognised with 21 sustainability awards including the Events Industry Council Pacesetter Award.
Sessions
Sustainability on trial: Whose responsibility is it? Monday @ 2:00 PM
FOR EXHIBITORS: Rethink, Redesign, Regenerate: How destinations and event businesses around the globe are leveraging sustainability for success Wednesday @ 9:45 AM
LinkedIn: guybigwood
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EXPERT BRIEFINGS
EXPERT BRIEFINGS
Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings.
- 10:45 AM
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Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 11:25 AM
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Chair's Introduction
LEADERS FORUM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Leadership Programme Director
Association of Association ExecutivesI look after the leadership activities for the AAE. This involves chairing the Leaders Forums at the UK and the World Associations Congresses, as well the Leaders Summits and identifying other opportunities to support association leaders, for example new programmes and forums to bring Executive Heads together.
I have been working on the AAE leaders events for eight years, contributed to the leadership aspects of all AAE's activities, and have an Executive Masters in International Association Management from Solvay Business School, Brussels.
Get in touch if you would like to hear more about our leadership activities at AAE or if you would like me to put you in touch with a trusted advisor or another executive director with experience of a particular issue.Sessions
Chair's Introduction Tuesday @ 11:05 AM
Chair's Introduction Wednesday @ 11:25 AM
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Chair's Introduction
MEMBERSHIP, MARKETING & COMMUNICATIONS
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
CEO
SocialBLynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.
Sessions
Chair's Introduction Tuesday @ 11:05 AM
How to create great content in less time & use the power of repurposing Tuesday @ 11:10 AM
Talking all things digital Wednesday @ 8:00 AM
Chair's Introduction Wednesday @ 11:25 AM
Twitter: @lynseysweales
- 11:30 AM
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Benchmarking – A New Era for Excellence
BENCHMARKING
Benchmarking can be a powerful tool to association leadership, with the ability to compare performance across associations and provide insight into innovation and forward thinking. But the usual approach to benchmarking is for the service provider to dictate the questions and areas to be compared. If this does not meet the needs of participating associations, the data is of limited value. Sometimes, benchmarking leads to the ‘so what’ question. How will you use the data you get to increase member value or improve outcomes?
- Learn how benchmarking makes a substantial difference to association's performance
- Hear how you and your association can benefit from benchmarking in 2020
- Contribute to the benchmarking projects - what data you need to make decisions
This session introduces the AAE Benchmarking Project. This project, a collaboration between the AAE and SEBCO Consulting, turns the usual benchmarking approach on its head. This project will be led by association leaders as you will be able to influence the data being collected and help to create outcomes which will add real value.
We will examine at AAE's recent Salary and Benefits Benchmarking study of the autumn of 2019. Then look at the value of benchmarking and allow you to identify key areas of association business activity that you want included in a benchmarking tool. This will then be refined with a launch of data collection in 2020.
The value of the programme will be extended with the opportunity for you to interrogate data specific to your association later on. A route to create association-specific analysis and business development plans will be available to all AAE members from AAE, SEBCO and other trusted organisations.
The aim is that, for the first time, benchmark data driven by you provides you with the vital business intelligence you need to add value to your association.
Speakers
Chief Executive
British Dietetic AssociationAndy Burman is an experienced CEO, company director and charity trustee. Having led the British Dietetic Association to become a multi award winning association over the past 16 years, he is a governance and business development expert. He is also a visiting lecturer at the University of Westminster and sits on several national committees and working groups which influence government policy. Through SEBCO Consulting he provides support and advice to the association sector. Using a variety of trusted consultants and experts he has assisted many associations to grow and develop through innovative approaches to change management.
Sessions
Benchmarking – A New Era for Excellence Wednesday @ 11:30 AM
Twitter: @BDAAndyBurman
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Successful strategies for working in a multi-cultural association environment
LEADERS FORUM
Working in a multi-cultural environment – experiences of working across the Middle East, Asia and Europe
The FEAS has members from some of the world’s most politically sensitive countries, with many cultural differences. From simple matters such as how meetings are conducted, through to the need for multi-channel communications from telegrams to social media, there are constant challenges to overcome.
The Federation must demonstrate fairness and equality in its dealings with members; all member countries must be represented, and their views considered.
This session will look to address:
- Learn from the experiences and examples of how potential problems have been overcome
- Assessing the communication, processes and personalisation of experiences
Session runs from 11:30 to 12:15
Speakers
Deputy Secretary General
Federation of Euro-Asian Stock ExchangesAs a Deputy Secretary General of the Federation of Euro-Asian Stock exchanges, Armenuhy is managing the international organization of capital market participants including but not limited by Stock Exchanges, Central Depositories, International Financial Institutions and related associations from more than 20 countries covering the region of Europe, Asia and Mediterranean basin.
Started as an intern at Armenian Stock Exchange later Nasdaq OMX Armenia, Armenuhy went through the ladder from trading system administrator to Business Development Manager and changed the role into a Deputy Secretary General of FEAS. Armenuhy has more than 15 years’ experience in exchange trading and settlement of various markets: equities, bonds, foreign currencies, including trade system administration and support as well as new products development and launch.
Coming from mostly stock exchange environment, Armenuhy is enjoying the management of the multi-cultural organization by overcoming cross-cultural differences and making them work more efficient and productive.
She is currently a PMP certified project manager and the member of Project Management Institute. Armenuhy is fluent in 3 languages - Armenian, English, Russian and in constant learning of new one, currently: Arabic.
Sessions
Successful strategies for working in a multi-cultural association environment Wednesday @ 11:30 AM
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Case Studies: Innovations in marketing for member and stakeholder engagement
MEMBERSHIP, MARKETING & COMMUNICATIONS
A complete metamorphosis at the age of 60
It has been nearly 2 years since APPLiA has rebranded from top to toe. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector. The modernised and innovative look of APPLiA has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team.- Engaging 21 Direct Members and 27 National Associations in this journey
- Achieving a bigger network of National Associations with the same name
- The achieved results in black and white
Session runs from 11:30 to 12:00
Speakers
Director General
Home Appliance EuropePaolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. To that extent, he has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. He served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe.
He is one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market. In 2016 he has been nominated member of the REFIT platform as a representative of the stakeholder group. The REFIT Platform brings together the Commission, national authorities and other stakeholders in regular meetings to improve existing EU legislation.
Paolo graduated in electronic engineering from University of Ancona, in Italy. He started working in the telecommunication sector and, after that, he worked within the household appliance industry sector where he held positions with growing responsibilities.
An Italian national, Paolo also speaks English and French fluently. In his free time, he likes baking homemade delicacies.
Sessions
Case Studies: Innovations in marketing for member and stakeholder engagement Wednesday @ 11:30 AM
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POP-UP MENTORING FOR YOUNG/NEW EXECUTIVES
EDUCATION & DEVELOPMENT
Table 1:
Table 2: Strategic Marketing
Karin and Rebecca from PWN will provide support with strategic marketing, digital marketing, impactful communications, or event creation and management.
Table 3: Change Management
Inge will discuss change processes and how to deal with change. Starting the session with an open ‘Deep Democracy Style’ check-in, Inge will guide a participatory session during which everyone is invited to share their perspective on change and change management and ask questions. Inge believes that “one cannot manage change”. Given that, what can we do in an increasingly changing and fully connected digital society, with implications to all companies, organisations and associations alike?
Table 4:
The round table discussions run from 11:30 to 13:00
- 11:35 AM
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Strategic Marketing
EDUCATION & DEVELOPMENT
Karin and Rebecca from PWN will provide support with strategic marketing, digital marketing, impactful communications, or event creation and management.
The round table discussions run from 11:30 to 13:00
Speakers
Membership Experience
Professional Women's NetworkI started my professional career in Financial Services and private equity, working in London, Brussels, Amsterdam and Lyon.
After 10+ years in the financial world I made a big lifestyle change and relocated to the Côte d'Azur where I initially took some time-out to be a full-time mum and then owned and managed a small company in the electronics industry. My desire to mix with other like-minded women led me to join PWN Global as a member and I really appreciated the exchanges, learning and support this brought me during these exciting and challenging years. After stopping the business, I moved again to Lyon and joined the staff of PWN Global initially as Community Manager, moving on to focusing on the membership experience.
I am now based in Zurich, where I continue to work for the network. I am passionate about working with PWN Global Volunteers and Members to promote our mission and vision and making my contribution to a more gender balanced leadership for the next generation.
Sessions
Strategic Marketing Wednesday @ 11:35 AM
Building a successful Awards event from scratch Thursday @ 3:10 PM
Head of Marketing and Communications
Professional Women's NetworkAs a UK national, I worked as a senior marketing professional (Chartered MCIM) for 15 years in the UK (with assignments across Europe and the US). I have worked with venture capitalists, not for profits and SMEs, in the technology education and training market – responsible for directing marketing strategy to implementing tactical marketing and communications plans – and everything in between.
In 2010 I had the work-life balance debate and decided, with my family, to make a move to the sunny idyll of the Ardèche Gorges in SE France and set up a business as a freelance marketer. Through my freelance work, I joined PWN Global to help support their community management and flesh out their communications strategy. The more I researched the gender balanced leadership debate, the more I realised that I wanted to make this client my full time job. I took on the role of Head of Global Marketing and Communications so that I could really focus on communicating to the world about the varied range of conscious and sub-conscious barriers that exist for female leaders. I am driven by knowing that I am improving the professional world for the next generation of female leaders.
Sessions
Strategic Marketing Wednesday @ 11:35 AM
Building a successful Awards event from scratch Thursday @ 3:10 PM
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Change Management
EDUCATION & DEVELOPMENT
Inge will discuss change processes and how to deal with change. Starting the session with an open ‘Deep Democracy Style’ check-in, Inge will guide a participatory session during which everyone is invited to share their perspective on change and change management and ask questions. Inge believes that “one cannot manage change”. Given that, what can we do in an increasingly changing and fully connected digital society, with implications to all companies, organisations and associations alike?
The round table discussions run from 11:30 to 13:00
Speakers
Advisory Director EACD
European Association of Communication DirectorsInge Wallage is a change maker and senior communications leader who pursued a career in the private sector before making the leap from the oil industry to environmental campaigning. That move sustained her continuous drive to contribute to a better world; a green and peaceful one. She believes in the pivotal role of the communications function. In her 25 years of working life Inge has worked across all areas of communications and has witnessed its ongoing evolution. She held various in-house and agency roles, like the International Water Association, Greenpeace International, Statoil, Philips Electronics, Motorola and Burson-Marsteller. Inge works with the European Association of Communication Directors (EACD) in a consulting capacity as part-time Managing Director to contribute to the association’s next phase. She has lived in London, Norway and Bangkok. She believes that projects and programmes will truly come to life when working with people, inside and outside a company or organisation. She is trained in the method and philosophy of Deep Democracy, which aims to get everyone involved (‘listen to the minority’) and to find ways to turn resistance into a force for good. Inge advocates to work according to ‘The 3As engagement strategy’, a concept which she conceived which stands for authenticity, accountability and audacity; three elements critical to any organisational or business strategy. She is currently writing her first novel.
Sessions
Communications: Creating vital stakeholder trust Tuesday @ 11:10 AM
Change Management Wednesday @ 11:35 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Friday @ 2:05 PM
Building sustainability into every stage and part of an event Friday @ 2:15 PM
- 12:00 PM
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The creation of Flavour Ambassadors
MEMBERSHIP, MARKETING & COMMUNICATIONS
- How to reach a larger consumer base and a community through the Flavour Ambassador Programme
- How to promote and enhance consumer engagement through the Flavour Ambassador Programme and the digital channels?
- New strategies for associations: creating a community and a smart use of digital channels.
- How to promote and enhance membership engagement through an Ambassador Programme
- How to reach a larger audience (both internally and externally) through the Flavour Ambassador Programme
Session runs from 12:00 to 12:30
Speakers
Communications Director
European Flavour AssociationJimena has over 10 years of experience working in Communications and European Affairs. Currently she works as Communications Director for the European Flavour Association, developing and implementing its communication strategy and acting as spokesperson of the association.
She previously worked as a Senior Communication Officer at the European Commission Information Service and at other European Associations and Institutions such as the Art Directors Club of Europe and the European Committee of the Regions.
Sessions
The creation of Flavour Ambassadors Wednesday @ 12:00 PM
- 12:15 PM
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Building successful and long-lasting relationships across borders for mutual benefit
LEADERS FORUM
Seven hundred and forty million people live in Europe and more than 950 million in the continents of North and South America. This means that an alliance between these two continents – which have many shared cultural values – can enable the building of successful and long-lasting relationships across borders for mutual benefit.
In 2012, the SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. Given that Spanish, English, and Portuguese are the three mother tongues in the main countries of the Americas, the SEPA Foundation has implemented a strategy of co-operation within an environment of full respect for other countries. This means that different players can contribute to fulfilling the same objectives: how to improve the mechanism for developing a specific field of science and how to reach patients with the common goal of improving the health of the population.
This keynote lecture will show the methodology of working with national, regional, and international associations to establish a common ground where all players can obtain benefits thanks to a spirit of co-operation.
This case study has been devised to illustrate key points from various perspectives – governance models, strategic planning, and operations – that can offer a big picture of what can be implemented by any association.
Session runs from 12:15 to 13:00
Speakers
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationJavier García
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationStrategic consultant to different international Federations and Associations. Managing Director of Eucalyptus Global Vision. Lecturer in branding and corporate communication. University of Alicante. Spain.
Executive Master in International Association Management. Solvay Business School. Université libre de Bruxelles. Executive Master in Leadership and Social Innovation in Non Profit Organizations. ESADE Business School. Barcelona.
Sessions
Building successful and long-lasting relationships across borders for mutual benefit Wednesday @ 12:15 PM
- 12:30 PM
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Creating a virtual chapter for the Professional Speakers’ Association of South Africa
MEMBERSHIP, MARKETING & COMMUNICATIONS
As part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted a Virtual Chapter. Charlotte Kemp is the first president of the new chapter.
- The Virtual Chapter has provided huge benefits including new revenue streams, new leadership potential, new services to members, a process for potential members to become acquainted with PSASA as well as on-boarding of new members.
- The tools and platforms for online meetings range from simple to sophisticated, but very little is required to get a virtual meeting set up.
- The inter-personal skills to connect and engage with delegates online, requires some practice.
- These requirements, skills and benefits will be discussed in this case study, for associations to evaluate whether a virtual chapter might add benefit to their membership.
Session runs from 12:30 to 13:00
Speakers
Futurist
Futures AlchemistCharlotte Kemp, Futures Alchemist, is a professional speaker and a futurist. She serves on the Board of the Professional Speakers Association of Southern Africa and has served on the Board of the Global Speakers Federation. Charlotte has written 3 books, contributed numerous media articles, appeared on radio and TV and hosted her own radio show and podcast as well as organised conferences and events for the 20 years that she has been speaking and training.
As a futurist, Charlotte Kemp loves exploring the origin and natural destination of changes in business and society, as well as understanding to what extent we can influence the major themes in our lives.Sessions
Creating a virtual chapter for the Professional Speakers’ Association of South Africa Wednesday @ 12:30 PM
How the narrative we share about our association, can determine its success Wednesday @ 3:00 PM
- 1:00 PM
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Lunch, Expo & Networking
BREAK
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
- 2:00 PM
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Show Stress Who's Boss!
POP-UP MENTORING
In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.
By the end of this interactive programme, delegates will know how to:
- Identify the difference between ‘pressure’ and ‘stress’
- Recognise the early warning signs of stress both in oneself and in others
- Use proven techniques to build resilience to pressure
- Implement skills and tools to manage pressure effectively
- Manage time e.g. phone, email, meetings
- Achieve a healthy worklife balance
- Improve personal health and wellbeing
This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.
All delegates will be given a stress test card for personal use.
Speakers
Chair
International Stress Management AssociationCarole’s credibility is rooted in twenty years’ success as CEO and Founder of the Carole Spiers Group.
In I998, Carole launched Stress Awareness Day on behalf of the International Stress Management Association of which she is the current Chair. She is also a Fellow and past President of the Professional Speaking Association [London].
Carole is recognised as a leading authority on wellbeing and stress at work and is the media’s first choice for comment on workplace issues and best-selling author of Tolleys ‘Managing Stress in the Workplace’ and ‘Show Stress Who’s Boss!’
Carole’s charismatic style of combining inspiration with insight has made her a sought-after international keynote speaker working with equal success in the contrasting cultures of the UK and the Gulf region.
Sessions
Show Stress Who's Boss! Tuesday @ 12:10 PM
Show Stress Who's Boss! Wednesday @ 2:00 PM
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Making significant governance changes at the London Bullion Market Association
LEADERS FORUM
No description provided
Speakers
Chief Executive
London Bullion Market AssociationRuth was appointed Chief Executive of the LBMA in January 2014. She is responsible for the success and strategic development of the LBMA, in partnership with the Chairman and the Board. She is also responsible for maintaining accountability to and the quality of, the Association's Membership and Good Delivery Refiners as well as representing the interests of the Association in relation to regulators, investors, media and international precious metals markets.
Before being appointed Chief Executive, she spent seven years working in the Association, initially as Commercial Director and then as Deputy Chief Executive, where she acted as the main lead on Governmental Affairs. She was also responsible for the Association's work on supply chain due diligence, with particular regard to the creation and implementation of the LBMA’s Responsible Gold Guidance. She has represented the Association at industry, governmental and multi-stakeholder regulatory forums. She continues to serve as Vice Chair of the OECD Multi-Stakeholder Governance Group for Responsible Minerals. As Commercial Director, she oversaw the development of the LBMA Conference, the LBMA's quarterly publication the Alchemist and the LBMA website.
Prior to joining the LBMA, she worked in bank finance and US corporate law at the law firms of White & Case and Norton Rose, and also acted as a monitor at the UN Commission on Human Rights in Geneva. She has an MSc in History of International Relations from the London School of Economics and a degree in English Literature from Kenyon College in Ohio.
Sessions
Making significant governance changes at the London Bullion Market Association Wednesday @ 2:00 PM
- 3:00 PM
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How the narrative we share about our association, can determine its success
PLENARY
Over the course of the congress, we would have learned a great deal. Topics and material would include data, systems, approaches and models as well as narratives and marketing skills. All these elements can be understood with a basic future thinking model.
Using this model, Charlotte Kemp will show delegates;
- How we can apply our experiences and findings over the course of the congress and how as leaders, we can recast visions, engage members, invigorate leaders, and find new avenues of opportunities, by looking ultimately, at the stories we tell.
- Touching not only on the technical threads of various presentations but using the motivational and encouraging journey of South Africa becoming Rugby World Cup Winners, we will explore how the stories we tell ourselves in the change rooms, and the stories we tell our stakeholders in front of the media, determine the future of our associations.
Speakers
Futurist
Futures AlchemistCharlotte Kemp, Futures Alchemist, is a professional speaker and a futurist. She serves on the Board of the Professional Speakers Association of Southern Africa and has served on the Board of the Global Speakers Federation. Charlotte has written 3 books, contributed numerous media articles, appeared on radio and TV and hosted her own radio show and podcast as well as organised conferences and events for the 20 years that she has been speaking and training.
As a futurist, Charlotte Kemp loves exploring the origin and natural destination of changes in business and society, as well as understanding to what extent we can influence the major themes in our lives.Sessions
Creating a virtual chapter for the Professional Speakers’ Association of South Africa Wednesday @ 12:30 PM
How the narrative we share about our association, can determine its success Wednesday @ 3:00 PM
- 3:30 PM
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Chairman’s Summary & Announcement
PLENARY
No description provided
Speakers
Executive Director
Association of Association ExecutivesI’m responsible for the strategy and operational management of the Association of Association Executives, with all members of the team reporting to me. With the advice of members, Advisory Panel members, and the team, I decide what new products and services to offer, and how they should be fulfilled.
I have over 35 years experience in conferences and events, with 21 specifically supporting associations with their events, publishing, member engagement, and association management. I have headed up the AAE since its beginnings in 2006.
I would love to hear about what you feel we ought to be doing to support you as association executives, and how we can improve our current offering. If you have something to contribute, please get in touch with me.Sessions
Opening of the Associations Congress Tuesday @ 9:20 AM
Chairman’s Summary & Announcement Wednesday @ 3:30 PM
- 4:00 PM
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Close of Congress
PLENARY
No description provided