Associations World Congress & Expo

5 – 9 July 2021 Online: Live & On-Demand Congress

Monday 14 & Tuesday 15 June

The congress starts with the Leaders Forum, Events Strategy Forum, Membership, Marketing & Communications, Online Events Technology, Professional Development & Education Streams.

Sorry, no sessions were found matching your filters.

7:45 AM
Collect your badge, network with your peers and visit the association business partners.
8:00 AM

Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator

  1. Top leadership challenges in managing people 
  2. The challenge of generational diversity in your membership 
  3. Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue
  4. Branding, rebranding, de-branding: is your association ready for it?
  5. How to create synergies as an International Association with you member and partner associations to grow and take the association forward

No description provided

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

No description provided

Speakers

Riad Mannan

Event Portfolio Development Manager
Institution of Engineering and Technology

Top leadership challenges in managing people (this could cover employees, volunteers, members, the Board)

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

Branding, rebranding, debranding: is your association ready for it? (for: C-Level, Board, Head of Communications)

Speakers

Greg Tracz

CEO
Diabetes Africa

9:20 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Damian Hutt

Executive Director
Association of Association Executives

10:00 AM

The only way to remain relevant in the face of continuous change is to adopt behavioural patterns that allow organisations to chart a course in the right direction and at the right pace.

This session will explore the mindsets, behaviours, products and patterns that keep associations from jumping into the fast lane to future success.

Speakers

Juanita Vorster

Strategist
At That Point

10:30 AM
Networking with delegates, speakers and engage with exhibitors.
11:05 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lynsey Sweales

CEO
SocialB

11:10 AM

No description provided

This session will address:

  • Why great content matters
  • How to create content for each part of your target audiences’ journey online plus why this important
  • How to start creating content that fits their needs
  • Content – how and where to discover content ideas
  • Content format ideas
  • How to maximise your content

Speakers

Lynsey Sweales

CEO
SocialB

  • Our context is changing, different issues and areas provide both opportunities and threats for associations to be successful. The world in its broadest sense is changing, with implications for associations.
  • The networked, digital society offers opportunities for community building and engagement like never before and at the same times it is threatening the very need for associations.
  • Young generations have different expectations, both in terms of the way they perceive value and value propositions, to expectations of their community/communities.
  • Inge's argues that communications is essential in creating and nurturing community.
  • A communications strategy is central to building stakeholder trust in an association and its environment. How do you build profile and maintain your reputation?
  • Being in control is no longer an option. How do you enable? Are you prepared?

Speakers

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

12:10 PM

In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.

By the end of this interactive programme, delegates will know how to:

  • Identify the difference between ‘pressure’ and ‘stress’
  • Recognise the early warning signs of stress both in oneself and in others
  • Use proven techniques to build resilience to pressure
  • Implement skills and tools to manage pressure effectively
  • Manage time e.g. phone, email, meetings
  • Achieve a healthy worklife balance
  • Improve personal health and wellbeing

This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.

All delegates will be given a stress test card for personal use.

Speakers

Carole Spiers

Chair
International Stress Management Association

No description provided

What prompted the Agile Business Consortium to revisit membership strategy and structure in the last year.  By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.

  • What did the membership survey reveal and what actions did it set in motion
  • Why we have recently re-launched a membership offering at a lower price
  • What did we learn about the value and take-up of member benefits
  • How will having a CRM system later this year allow us to roll out further benefits and what they will be
  • How have members responded to the new structure - initial feedback

Speakers

Rachel McLinn

Head of Membership
Agile Business Consortium

Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.

In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help! This session offers you the opportunity to return to your office and….

  • Be more confident to audit your current situation, really look at what works and what does not
  • Have a number of new ideas that you can start working on
  • Understand what “freebies” may  be available to your organisation- You never know if you don’t ask

Speakers

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

1:15 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2:30 PM
Could a more structured approach to career development help your association attract and retain talent ? Our sector is little known on campus and characterised by 'hiring for the job', Is this damaging our associations? Are we missing out on some of the best graduate talent? Are we losing talent, and knowledge, as they switch jobs to seek their own personal development?
 
Wider questions - 
- Could a common competency profile for our sector help us?
 

What is the VP specific to your association for investment in talent management?

  • How do you structure recruitment?
  • How do you look to develop your staff?
  • Why isn’t internal training for your staff a high priority?

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

3:30 PM
Networking with delegates, speakers and engage with exhibitors.
4:10 PM

In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field.  What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.

Speakers

Monica Fontana

Executive Director
ERA-EDTA

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

5:10 PM

Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.

  • You receive full documentation of your chosen project case study
  • You hear from the project leader about how they were successful
  • Followed by questions around the table
  • Take away fully documented project case studies
6:10 PM

Awards Ceremony & Dinner open for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media.

Enjoy networking during drinks outside with beautiful views and a wonderful dinner at Arriba by the Sea, located on the beautiful coast of Cascais, just 20 minutes from the Estoril Congress Center. Arriba has an amazing ocean view from this most western point on the european mainland.

Time: 19:00 - 22:00
Open to: Speakers, Delegates, Press, Business partners with tickets.

Sorry, no sessions were found matching your filters.

7:45 AM
Collect your badge, network with your peers and visit the association business partners.
8:00 AM

Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator:

Table 1: Developing staff without a career ladder and managing future staffing risk through succession planning

Table 2: Talking all things digital

Table 3: Talent Management - Why developing your staff could benefit your association

Table 4: Working Effectively with your Board – Leaders’ Forum follow up discussion  

  • How to stay up to speed on digital changes
  • Digital strategy – what does a great one look like?
  • Digital channels – how do you pick the right ones?
  • Digital channels – how to pick the right ones for your future audience?
  • International digital – how to best approach internationalising your digital approach

Speakers

Lynsey Sweales

CEO
SocialB

Developing staff without a career ladder and managing future staffing risk through succession planning (particularly good for smaller associations with flat structures and small secretariats)

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

No description provided

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

No description provided

Speakers

Monica Fontana

Executive Director
ERA-EDTA

9:00 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.
9:15 AM

 

 

Speakers

Warren Cass

Managing Director
Warren Cass

9:45 AM

Climate, social and economic mega-changes require that associations and the events industry rethink and redesign their strategies to not only become more sustainable, but to regenerate their natural environments and communities.

This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands, and how do we speed up and scale up this urgent transition.

In this dynamic presentation, Guy Bigwood will highlight how leading associations, global destinations and event businesses are responding to these mega forces, and how the pioneers are innovating in how they engage their stakeholders, drive extreme-collaboration, and positioning themselves to be leaders in the new sustainable brand centric and regenerative world.

For venues and destinations only (crash course runs whilst expert briefings are running) 

Speakers

Guy Bigwood

Managing Director
Global Destination Sustainability Index

Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings.
10:45 AM
Networking with delegates, speakers and engage with exhibitors.
11:25 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lynsey Sweales

CEO
SocialB

11:30 AM

Benchmarking can be a powerful tool to association leadership, with the ability to compare performance across associations and provide insight into innovation and forward thinking. But the usual approach to benchmarking is for the service provider to dictate the questions and areas to be compared. If this does not meet the needs of participating associations, the data is of limited value. Sometimes, benchmarking leads to the ‘so what’ question. How will you use the data you get to increase member value or improve outcomes?

  • Learn how benchmarking makes a substantial difference to association's performance
  • Hear how you and your association can benefit from benchmarking in 2020
  • Contribute to the benchmarking projects - what data you need to make decisions

This session introduces the AAE Benchmarking Project. This project, a collaboration between the AAE and SEBCO Consulting, turns the usual benchmarking approach on its head. This project will be led by association leaders as you will be able to influence the data being collected and help to create outcomes which will add real value.   

We will examine at AAE's recent Salary and Benefits Benchmarking study of the autumn of 2019. Then look at the value of benchmarking and allow you to identify key areas of association business activity that you want included in a benchmarking tool. This will then be refined with a launch of data collection in 2020.

The value of the programme will be extended with the opportunity for you to interrogate data specific to your association later on. A route to create association-specific analysis and business development plans will be available to all AAE members from AAE, SEBCO and other trusted organisations.

The aim is that, for the first time, benchmark data driven by you provides you with the vital business intelligence you need to add value to your association.

Speakers

Andy Burman

Chief Executive
British Dietetic Association

Working in a multi-cultural environment – experiences of working across the Middle East, Asia and Europe

The FEAS has members from some of the world’s most politically sensitive countries, with many cultural differences.  From simple matters such as how meetings are conducted, through to the need for multi-channel communications from telegrams to social media, there are constant challenges to overcome.  

The Federation must demonstrate fairness and equality in its dealings with members; all member countries must be represented, and their views considered.

This session will look to address:

  • Learn from the experiences and examples of how potential problems have been overcome
  • Assessing the communication, processes and personalisation of experiences

Session runs from 11:30 to 12:15

Speakers

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

A complete metamorphosis at the age of 60 

It has been nearly 2 years since APPLiA has rebranded from top to toe. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector. The modernised and innovative look of APPLiA has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team.

  • Engaging 21 Direct Members and 27 National Associations in this journey
  • Achieving a bigger network of National Associations with the same name
  • The achieved results in black and white

Session runs from 11:30 to 12:00

 

Speakers

Paolo Falcioni

Director General
Home Appliance Europe

Table 1: 

 

Table 2: Strategic Marketing

Karin and Rebecca from PWN will provide support with strategic marketing, digital marketing, impactful communications, or event creation and management.

Table 3: Change Management

Inge will discuss change processes and how to deal with change. Starting the session with an open ‘Deep Democracy Style’ check-in, Inge will guide a participatory session during which everyone is invited to share their perspective on change and change management and ask questions. Inge believes that “one cannot manage change”. Given that, what can we do in an increasingly changing and fully connected digital society, with implications to all companies, organisations and associations alike?    

Table 4: 

 

The round table discussions run from 11:30 to 13:00

11:35 AM

Inge will discuss change processes and how to deal with change. Starting the session with an open ‘Deep Democracy Style’ check-in, Inge will guide a participatory session during which everyone is invited to share their perspective on change and change management and ask questions. Inge believes that “one cannot manage change”. Given that, what can we do in an increasingly changing and fully connected digital society, with implications to all companies, organisations and associations alike?    

The round table discussions run from 11:30 to 13:00

Speakers

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

Karin and Rebecca from PWN will provide support with strategic marketing, digital marketing, impactful communications, or event creation and management.

The round table discussions run from 11:30 to 13:00

 

Speakers

Karin Triviere

Membership Experience
Professional Women's Network

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network

12:00 PM
  • How to reach a larger consumer base and a community through the Flavour Ambassador Programme
  • How to promote and enhance consumer engagement through the Flavour Ambassador Programme and the digital channels?
  • New strategies for associations: creating a community and a smart use of digital channels.  
  • How to promote and enhance membership engagement through an Ambassador Programme
  • How to reach a larger audience (both internally and externally) through the Flavour Ambassador Programme

Session runs from 12:00 to 12:30

Speakers

Jimena Gomez de la Flor

Communications Director
European Flavour Association

12:15 PM

Seven hundred and forty million people live in Europe and more than 950 million in the continents of North and South America. This means that an alliance between these two continents – which have many shared cultural values – can enable the building of successful and long-lasting relationships across borders for mutual benefit.

In 2012, the SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. Given that Spanish, English, and Portuguese are the three mother tongues in the main countries of the Americas, the SEPA Foundation has implemented a strategy of co-operation within an environment of full respect for other countries. This means that different players can contribute to fulfilling the same objectives: how to improve the mechanism for developing a specific field of science and how to reach patients with the common goal of improving the health of the population.

This keynote lecture will show the methodology of working with national, regional, and international associations to establish a common ground where all players can obtain benefits thanks to a spirit of co-operation.

This case study has been devised to illustrate key points from various perspectives – governance models, strategic planning, and operations – that can offer a big picture of what can be implemented by any association.

Session runs from 12:15 to 13:00

Speakers

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

12:30 PM

As part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted a Virtual Chapter. Charlotte Kemp is the first president of the new chapter.

  • The Virtual Chapter has provided huge benefits including new revenue streams, new leadership potential, new services to members, a process for potential members to become acquainted with PSASA as well as on-boarding of new members.
  • The tools and platforms for online meetings range from simple to sophisticated, but very little is required to get a virtual meeting set up.
  • The inter-personal skills to connect and engage with delegates online, requires some practice.
  • These requirements, skills and benefits will be discussed in this case study, for associations to evaluate whether a virtual chapter might add benefit to their membership.

Session runs from 12:30 to 13:00

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

1:00 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2:00 PM

In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.

By the end of this interactive programme, delegates will know how to:

  • Identify the difference between ‘pressure’ and ‘stress’
  • Recognise the early warning signs of stress both in oneself and in others
  • Use proven techniques to build resilience to pressure
  • Implement skills and tools to manage pressure effectively
  • Manage time e.g. phone, email, meetings
  • Achieve a healthy worklife balance
  • Improve personal health and wellbeing

This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.

All delegates will be given a stress test card for personal use.

Speakers

Carole Spiers

Chair
International Stress Management Association

No description provided

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

3:00 PM

Over the course of the congress, we would have learned a great deal. Topics and material would include data, systems, approaches and models as well as narratives and marketing skills. All these elements can be understood with a basic future thinking model.

Using this model, Charlotte Kemp will show delegates;

  • How we can apply our experiences and findings over the course of the congress and how as leaders, we can recast visions, engage members, invigorate leaders, and find new avenues of opportunities, by looking ultimately, at the stories we tell.
  • Touching not only on the technical threads of various presentations but using the motivational and encouraging journey of South Africa becoming Rugby World Cup Winners, we will explore how the stories we tell ourselves in the change rooms, and the stories we tell our stakeholders in front of the media, determine the future of our associations.

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

3:30 PM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

4:00 PM

No description provided