Associations World Congress & Expo

Lynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.

Twitter: @lynseysweales

Steve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association. 

Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.

Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.

For the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and smart event practices. He is a recognised expert on creating association and corporate sustainability programmes through multi stakeholder collaboration and co-creation. In 2015 Guy launched the Global Destinations Sustainability Index to accelerate the development and performance of sustainable business tourism destinations. Today over 50 cities are participating in the www.gds-index.com 

From 2006 to 2018, Guy was the Sustainability Director of MCI where he launched and managed a CSR program that positioned MCI to be an award winning sustainability champion, and the organiser of over 1000 events about sustainable development, Smart Cities and energy. Guy is a passionate and outstanding communicator, who has delivered over 300 keynote presentations and facilitated workshops engaging over 35,000 participants in more than 40 countries. Guy’s pioneering work has been recognised with 21 sustainability awards including the Events Industry Council Pacesetter Award.

LinkedIn: guybigwood

Lynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.

Twitter: @lynseysweales

As a Deputy Secretary General of the Federation of Euro-Asian Stock exchanges, Armenuhy is managing the international organization of capital market participants including but not limited by Stock Exchanges, Central Depositories, International Financial Institutions and related associations from more than 20 countries covering the region of Europe, Asia and Mediterranean basin.

Started as an intern at Armenian Stock Exchange later Nasdaq OMX Armenia, Armenuhy went through the ladder from trading system administrator to Business Development Manager and changed the role into a Deputy Secretary General of FEAS. Armenuhy has more than 15 years’ experience in exchange trading and settlement of various markets: equities, bonds, foreign currencies, including trade system administration and support as well as new products development and launch. 

Coming from mostly stock exchange environment, Armenuhy is enjoying the management of the multi-cultural organization by overcoming cross-cultural differences and making them work more efficient and productive. 

She is currently a PMP certified project manager and the member of Project Management Institute. Armenuhy is fluent in 3 languages - Armenian, English, Russian and in constant learning of new one, currently: Arabic. 

I started my professional career in Financial Services and private equity, working in London, Brussels, Amsterdam and Lyon. 

After 10+ years in the financial world I made a big lifestyle change and relocated to the Côte d'Azur where I initially took some time-out to be a full-time mum and then owned and managed a small company in the electronics industry. My desire to mix with other like-minded women led me to join PWN Global as a member and I really appreciated the exchanges, learning and support this brought me during these exciting and challenging years. After stopping the business, I moved again to Lyon and joined the staff of PWN Global initially as Community Manager, moving on to focusing on the membership experience. 

I am now based in Zurich, where I continue to work for the network. I am passionate about working with PWN Global Volunteers and Members to promote our mission and vision and making my contribution to a more gender balanced leadership for the next generation.

As a UK national, I worked as a senior marketing professional (Chartered MCIM) for 15 years in the UK (with assignments across Europe and the US). I have worked with venture capitalists, not for profits and SMEs, in the technology education and training market – responsible for directing marketing strategy to implementing tactical marketing and communications plans – and everything in between.

In 2010 I had the work-life balance debate and decided, with my family, to make a move to the sunny idyll of the Ardèche Gorges in SE France and set up a business as a freelance marketer. Through my freelance work, I joined PWN Global to help support their community management and flesh out their communications strategy. The more I researched the gender balanced leadership debate, the more I realised that I wanted to make this client my full time job. I took on the role of Head of Global Marketing and Communications so that I could really focus on communicating to the world about the varied range of conscious and sub-conscious barriers that exist for female leaders. I am driven by knowing that I am improving the professional world for the next generation of female leaders.

Strategic consultant to different international Federations and Associations.  Managing Director of Eucalyptus Global Vision. Lecturer in branding and corporate communication. University of Alicante. Spain.

Executive Master in International Association Management. Solvay Business School. Université libre de Bruxelles.  Executive Master in Leadership and Social Innovation in Non Profit Organizations. ESADE Business School. Barcelona.

Ruth was appointed Chief Executive of the LBMA in January 2014. She is responsible for the success and strategic development of the LBMA, in partnership with the Chairman and the Board. She is also responsible for maintaining accountability to and the quality of, the Association's Membership and Good Delivery Refiners as well as representing the interests of the Association in relation to regulators, investors, media and international precious metals markets.

Before being appointed Chief Executive, she spent seven years working in the Association, initially as Commercial Director and then as Deputy Chief Executive, where she acted as the main lead on Governmental Affairs. She was also responsible for the Association's work on supply chain due diligence, with particular regard to the creation and implementation of the LBMA’s Responsible Gold Guidance. She has represented the Association at industry, governmental and multi-stakeholder regulatory forums. She continues to serve as Vice Chair of the OECD Multi-Stakeholder Governance Group for Responsible Minerals. As Commercial Director, she oversaw the development of the LBMA Conference, the LBMA's quarterly publication the Alchemist and the LBMA website.

Prior to joining the LBMA, she worked in bank finance and US corporate law at the law firms of White & Case and Norton Rose, and also acted as a monitor at the UN Commission on Human Rights in Geneva. She has an MSc in History of International Relations from the London School of Economics and a degree in English Literature from Kenyon College in Ohio.