Associations World Congress
Events Strategy Forum
Events Strategy Forum on Monday 14 & Tuesday 15 June is open exclusively to event strategists.
The Forum is preceded by plenary sessions.
- 10:30 AM
-
Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 11:05 AM
-
Chair's Introduction
Events Strategy Forum
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Event Portfolio Development Manager
Institution of Engineering and TechnologyRiad has over 20 years’ experience in developing content and producing conferences in the commercial and non-commercial sectors, both in the UK and in the Middle East. He has developed new conferences from scratch as well as managed and grown portfolios whilst increasing ROI. He is currently event portfolio development manager at the Institution of Engineering and Technology managing a range of events from technical call for papers conferences, to invite only events, to training courses, annual dinners and evening lectures.
Sessions
Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue Monday @ 8:00 AM
Chair's Introduction Monday @ 11:05 AM
Chair's Introduction Tuesday @ 11:25 AM
- 11:10 AM
-
Beyond ROI - co-creating long term event value with key stakeholders
Events Strategy Forum
This session considers events as contributing to an association’s long-term strategy rather than as a short-term revenue source. By looking events as part of a portfolio of activities aimed at delivering long-term value for the association and its members, it focuses on the role of key stakeholders to derive a vision and possible strategy for future cooperation. The premise is that long-term value creation can only be achieved as a collaborative effort of a network of partners with the association as a the focal point. This might require a re-assessment of current relationships and activities as well as the identification of areas of development or cutback. In keeping with the focus, the session adopts an interactive, co-creative approach aimed at generating outcomes that are specifically relevant for each participant.
Speakers
Senior Lecturer in Events
University of WestminsterChiara is currently Senior Lecturer in Events at the University of Westminster where she takes part in the delivery of postgraduate and undergraduate courses and research supervision. She is also involved in programme management and international activities. Before becoming an academic around 12 years ago, Chiara lived in several countries in Europe and Asia working in the private sector first, and then in research and in conference management with the United Nations and the European Science Foundation. Chiara has an MSc in International Conference Management and is currently studying for her PhD with the Institute of Design Innovation at Loughborough University London. Her research interests are on the role of events as platforms for stakeholder value co-creation, event strategy and experience design.
Sessions
Beyond ROI - co-creating long term event value with key stakeholders Monday @ 11:10 AM
- 12:10 PM
-
Building delegate personas to grow relevance and attendance of large conferences
Events Strategy Forum
This session will be interactive, and the objective is to discuss;
- What are personas and how can they help improve event attendance
- Putting together personas as an activity, using the AWC 2020 as a practical example to learn from
Session overview:
- Delegates will hear about the concept of developing personas as a means of improving event content and better targeting existing and new key congress stakeholders.
- The objective of this session is to work through how to come up with three-four personas which captures most of the audience. Rodney will work through this with you and discuss:
What are personas?
- Identify your existing and potential new target audiences
- Better describe your target audiences
- Reflect on your audience for and your events as well as your broader association activities?
Activity: Putting together personas for the AWC 2020
You will then be asked to work on an exercise to learn the tools and techniques to takeaway and utilise within your association.
Rodney will set the scene by giving examples and case studies of personas allowing delegates to work on examples of something that might be meaningful for them that they can take away and implement back in the workplace.
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Building delegate personas to grow relevance and attendance of large conferences Monday @ 12:10 PM
Building a successful strategy to deliver an effective, transparent and robust bidding process for major events Tuesday @ 11:30 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond Tuesday @ 2:10 PM
Executive Director
Interaction Design AssociationBrenda Sanderson is an association executive and designer living and working in Montréal. She is Executive Director of IxDA, the global network dedicated to the professional practice of Interaction Design and was previously Managing Director of Icograda. Through her responsibilities at Icograda and her current position, she has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.
As IxDA's Executive Director, Brenda leads distributed, virtual teams who organize two annual international meetings for 1500+ attendees - Interaction Week and Interaction Latin America. Other programs include the annual Interaction Awards, IxDA Design Education Summit, and IxDA Student Design Charette.
From 1994-2005, Brenda held successively more responsible creative positions in the publishing and advertising sectors. Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she received the Kenneth R Wilson award from the Canadian Business Press. A highlight was designing Canada's identity for Expo 2000.
Brenda has served on numerous volunteer boards, including the Data Interoperability Standards Consortium, the Ottawa Tourism Client Advisory Board, and the National Council of the Graphic Designers of Canada (GDC). She is an Ambassador for INDIGO, the International Indigenous Design Network, and a member of the Mandela Poster Project Collective (MPPC).
Brenda is a CGD certified member of the Graphic Designers of Canada (GDC).
Sessions
Building delegate personas to grow relevance and attendance of large conferences Monday @ 12:10 PM
- 1:15 PM
-
Lunch, Expo & Networking
BREAK
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
- 2:30 PM
-
Creating a new model for a major world congress – collaboration not competition
Events Strategy Forum
The World Heart Federation decided on a collaborative not competitive approach to delivering their major congress, working with national societies to deliver a successful and profitable congress.
Speakers
- 3:30 PM
-
Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 4:10 PM
-
Taking different approaches to securing sponsorship and long-term partnerships?
Events Strategy Forum
- How to build and sustain long-term sponsorship revenue
- Agreeing policies terms and conditions
- Creating strict guidelines on bespoke packages
- Creating buy-in internally and why it’s important
- How to generate sponsorship in a tight financial network
- Promoting the benefit of branding and exposure
- How to increase sponsorship revenue year on year
- New ways to approach sponsorship
Speakers
Head of Advertising and Sponsorship
International Bar AssociationAs Head of Advertising and Sponsorship, Andrew is responsible for the creation and continuing implementation of the association’s sponsorship policy and guidelines covering all commercial activity. In addition, he oversees the association’s global sponsorship, advertising and business development programmes, including the IBA’s Annual Conference in Seoul, 60+ global specialist conferences, print and online advertisement sales and the creation and implementation of a global programme aimed at helping members get the most from their membership.
Prior to joining the IBA in 2005, Andrew started out as a Voice and Speech teacher at Mountview Theatre School before moving into sales in outdoor advertising, publications and IT sales.
Sessions
Taking different approaches to securing sponsorship and long-term partnerships? Monday @ 4:10 PM
Fundraising Consultant
International Union Against Tuberculosis and Lung DiseaseLarry is a Senior marketing and development professional with over 20 years experience leading communications, fundraising, and brand positioning efforts for international corporate, non-profit and government organisations. Strong bias-to-action coupled with a dedication to data-driven decision making has led to a proven track record of creative problem solving and proven business results.
He recently joined The International Union Against Tuberculosis and Lung Disease. Established almost 100 years ago, The Union is the first global public health organisation. Our mission is to end TB and improve lung health for people around the world.
Larry is passionate about community involvement, social marketing, and corporate social responsibility.
Sessions
The journey: How can you transform your association to build customer, staff and CSR value? Sunday @ 2:00 PM
Taking different approaches to securing sponsorship and long-term partnerships? Monday @ 4:10 PM
Executive Director
CPL Meetings & EventsLinda is passionate about associations and is particularly active in the professional associations in her own field. She is also a consultant to a variety of associations. In 2008 she was considered one of Portugal’s five most influential people in the conference & events industry and received the education award from IAHMP. Respected internationally as a speaker she has lectured in countries such as Italy, Spain, Russia, Egypt, Cape Verde, United Kingdom, Dubai, Spain and The Netherlands. In 2009 she received the medal of honour for positive entrepreneurship in Portugal for her commitment to promoting culture and heritage and for CSR initiatives.Sessions
ICEBREAKER Monday @ 8:45 AM
Taking different approaches to securing sponsorship and long-term partnerships? Monday @ 4:10 PM
- 10:45 AM
-
Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 11:25 AM
-
Chair's Introduction
Events Strategy Forum
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Event Portfolio Development Manager
Institution of Engineering and TechnologyRiad has over 20 years’ experience in developing content and producing conferences in the commercial and non-commercial sectors, both in the UK and in the Middle East. He has developed new conferences from scratch as well as managed and grown portfolios whilst increasing ROI. He is currently event portfolio development manager at the Institution of Engineering and Technology managing a range of events from technical call for papers conferences, to invite only events, to training courses, annual dinners and evening lectures.
Sessions
Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue Monday @ 8:00 AM
Chair's Introduction Monday @ 11:05 AM
Chair's Introduction Tuesday @ 11:25 AM
- 11:30 AM
-
Building a successful strategy to deliver an effective, transparent and robust bidding process for major events
Events Strategy Forum
The event proposal and bid process can be a political, financial and operational minefield. The ultimate decision makers may have a very different agenda to the team delivering the event. What steps should an executive director and the event director take to create a robust and transparent process from the outset as well as ensuring that the broader objectives of the association are captured. Structuring objective criteria in the Request for Proposal (RFP) is key, as well as embedding high standards around sustainability, safety and security from the start. Plus, looking at the bigger picture and the reasons why a specific destination may support wider ambitions in terms of education, increasing membership in areas of under-representation or highlighting the association’s primary mission to wider stakeholders. How can all this knowledge be transferred successfully between each organising committee to avoid re-inventing the wheel and making the process inefficient.
Outcomes:
- Assessing financial risk – creating common understanding right from the beginning
- Risk and reward – what does that mean and why it is not the same for all stakeholders?
- Redefining risk and reward – Engineer out the problems and design in the innovations
Audience:
- National Associations
- International Associations
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Building delegate personas to grow relevance and attendance of large conferences Monday @ 12:10 PM
Building a successful strategy to deliver an effective, transparent and robust bidding process for major events Tuesday @ 11:30 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond Tuesday @ 2:10 PM
- 1:00 PM
-
Lunch, Expo & Networking
BREAK
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
- 2:05 PM
-
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY
Events Strategy Forum
- Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
- Building sustainability into every stage and part of an event
The round table discussions run from 14:00 - 15:00
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Building delegate personas to grow relevance and attendance of large conferences Monday @ 12:10 PM
Building a successful strategy to deliver an effective, transparent and robust bidding process for major events Tuesday @ 11:30 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond Tuesday @ 2:10 PM
Partner - Association Consulting
GainingEdgeChloé has 15 years’ experience of working in the Associations Industry, providing leadership across all areas of Association management & operations, membership, stakeholder engagement, communications and marketing. She has various leadership positions on Boards, advisory bodies and expert committees, where she has demonstrated effective experience in strategic planning and implementation.
Chloé worked at the International Water Association from 2005 to 2018 where she was responsible for developing and executing a global growth and engagement strategy for a network of +60K members including national members, corporates, universities and individuals. Her professional experience includes international management and leadership, membership management, membership retention & growth, change management, strategic planning, organisational communications, digital engagement, awards & events management, sponsorship and partnership development, committee management, programme development, internal communications and brand management.
As a globally recognised thought leader in the Association sector, Chloé is a regular speaker on issues pertaining to Membership, Communications and Digitalisation at many industry events and also regularly contributes to industry magazines on issues ranging from Communicating Brand Value to Association Impact & Legacy.
She is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.
Sessions
The challenge of generational diversity in your membership Monday @ 8:00 AM
Chair's Introduction Monday @ 11:05 AM
Planning, Implementing and Evaluating event legacies to strengthen your Association's Mission Tuesday @ 12:15 PM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Building sustainability into every stage and part of an event Tuesday @ 2:10 PM
Advisory Director EACD
European Association of Communication DirectorsInge Wallage is a change maker and senior communications leader who pursued a career in the private sector before making the leap from the oil industry to environmental campaigning. That move sustained her continuous drive to contribute to a better world; a green and peaceful one. She believes in the pivotal role of the communications function. In her 25 years of working life Inge has worked across all areas of communications and has witnessed its ongoing evolution. She held various in-house and agency roles, like the International Water Association, Greenpeace International, Statoil, Philips Electronics, Motorola and Burson-Marsteller. Inge works with the European Association of Communication Directors (EACD) in a consulting capacity as part-time Managing Director to contribute to the association’s next phase. She has lived in London, Norway and Bangkok. She believes that projects and programmes will truly come to life when working with people, inside and outside a company or organisation. She is trained in the method and philosophy of Deep Democracy, which aims to get everyone involved (‘listen to the minority’) and to find ways to turn resistance into a force for good. Inge advocates to work according to ‘The 3As engagement strategy’, a concept which she conceived which stands for authenticity, accountability and audacity; three elements critical to any organisational or business strategy. She is currently writing her first novel.
Sessions
Communications: Creating vital stakeholder trust Monday @ 11:10 AM
Change Management Tuesday @ 11:35 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Building sustainability into every stage and part of an event Tuesday @ 2:10 PM
- 2:10 PM
-
Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
Events Strategy Forum
The round table discussions run from 14:00 - 15:00
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Building delegate personas to grow relevance and attendance of large conferences Monday @ 12:10 PM
Building a successful strategy to deliver an effective, transparent and robust bidding process for major events Tuesday @ 11:30 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond Tuesday @ 2:10 PM
-
Building sustainability into every stage and part of an event
Events Strategy Forum
The round table discussions run from 14:00 - 15:00
Speakers
Partner - Association Consulting
GainingEdgeChloé has 15 years’ experience of working in the Associations Industry, providing leadership across all areas of Association management & operations, membership, stakeholder engagement, communications and marketing. She has various leadership positions on Boards, advisory bodies and expert committees, where she has demonstrated effective experience in strategic planning and implementation.
Chloé worked at the International Water Association from 2005 to 2018 where she was responsible for developing and executing a global growth and engagement strategy for a network of +60K members including national members, corporates, universities and individuals. Her professional experience includes international management and leadership, membership management, membership retention & growth, change management, strategic planning, organisational communications, digital engagement, awards & events management, sponsorship and partnership development, committee management, programme development, internal communications and brand management.
As a globally recognised thought leader in the Association sector, Chloé is a regular speaker on issues pertaining to Membership, Communications and Digitalisation at many industry events and also regularly contributes to industry magazines on issues ranging from Communicating Brand Value to Association Impact & Legacy.
She is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.
Sessions
The challenge of generational diversity in your membership Monday @ 8:00 AM
Chair's Introduction Monday @ 11:05 AM
Planning, Implementing and Evaluating event legacies to strengthen your Association's Mission Tuesday @ 12:15 PM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Building sustainability into every stage and part of an event Tuesday @ 2:10 PM
Advisory Director EACD
European Association of Communication DirectorsInge Wallage is a change maker and senior communications leader who pursued a career in the private sector before making the leap from the oil industry to environmental campaigning. That move sustained her continuous drive to contribute to a better world; a green and peaceful one. She believes in the pivotal role of the communications function. In her 25 years of working life Inge has worked across all areas of communications and has witnessed its ongoing evolution. She held various in-house and agency roles, like the International Water Association, Greenpeace International, Statoil, Philips Electronics, Motorola and Burson-Marsteller. Inge works with the European Association of Communication Directors (EACD) in a consulting capacity as part-time Managing Director to contribute to the association’s next phase. She has lived in London, Norway and Bangkok. She believes that projects and programmes will truly come to life when working with people, inside and outside a company or organisation. She is trained in the method and philosophy of Deep Democracy, which aims to get everyone involved (‘listen to the minority’) and to find ways to turn resistance into a force for good. Inge advocates to work according to ‘The 3As engagement strategy’, a concept which she conceived which stands for authenticity, accountability and audacity; three elements critical to any organisational or business strategy. She is currently writing her first novel.
Sessions
Communications: Creating vital stakeholder trust Monday @ 11:10 AM
Change Management Tuesday @ 11:35 AM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Tuesday @ 2:05 PM
Building sustainability into every stage and part of an event Tuesday @ 2:10 PM
The Forum is followed by plenary sessions.