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Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Whole Agenda

All Congress Sessions run Monday 5 July to Friday 9 July.

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

Sorry, no sessions were found matching your filters.

9:10 AM

Welcome from the AAE Executive Head & Sponsor of the Congress, Helen Chan, Meetings & Exhibitions Hong Kong

Speakers

Helen Chan

Manager, Conventions & Exhibitions, Europe
Hong Kong Tourism Board

Damian Hutt FIEM

Executive Director
Association of Association Executives

9:30 AM

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

Speakers

Inbar Caspi

Association Expert & Congress Director
Inbar Caspi Consultancy

9:40 AM

The challenges and opportunities of Hybrid Congress model and how it influences the way we deliver knowledge to our audience.

What we have learned from how our participants ‘’consume’’ our virtual congresses that we can implement to our hybrid models

Inbar Caspi will lead the discussion and the panelists (all medical associations) :

  1. Peter Hoffman from EAN
  2. Florian Wild from EAN
  3. Giuseppe Palladino from ERA- EDTA

The main topics for discussion

  • What is the Hybrid congress ‘’product’’ and what is the value we are offering to online attendees.
  • How to create a full congress experience to participants online in a hybrid model
  • How the new model influence the work of the scientific committee
  • What is our role, as congress managers, in supporting the scientific committee in creating changes in sessions formats
  • Ideas for formats that work online and onsite

Speakers

Inbar Caspi

Association Expert & Congress Director
Inbar Caspi Consultancy

Giuseppe Palladino

Research and Development Manager
European Renal Association - European Dialysis and Transplant Association

Peter Hofmann

Congress Manager Operations & Industry Relations
European Academy of Neurology

Florian Wild

Congress Manager
European Academy of Neurology

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

11:00 AM

Small-medium size associations can benefit from advocacy and influencing public policy, however with fewer resources, it can be very difficult to have real effect. 

If you are just thinking about entering this arena of activity, this session will present the opportunity to learn from an organisation who is new in the area, the approach taken; what has worked and not worked; and what the challenges are, including:

  • What to consider when setting up this major new activity and where to start
  • What the programme can look like – our experience
  • The importance of research – with a case study
  • The challenge of internal and external engagement – what we have learned
  • Looking to the future
 
 

Speakers

Dirk De Rijdt

Director of Strategic Partnerships
European Society of Endocrinology

Helen Gregson

Chief Executive Officer
European Society of Endocrinology

11:45 AM

DISCUSSION:
Advocacy Discussion with Frédéric Destrebecq, Helen Gregson, Dirk De Rijdt

Speakers

Dirk De Rijdt

Director of Strategic Partnerships
European Society of Endocrinology

Helen Gregson

Chief Executive Officer
European Society of Endocrinology

INTERVIEW:
Interview of Dr Tsang of Hong Kong Dental Association on growing events & membership in China

Speakers

Century Tsang

President
Hong Kong Dental Association

12:30 PM
Networking with delegates, speakers and engage with exhibitors.

See What's New, Better or Different 

  • Hong Kong Convention Ambassadors Programme
  • Hong Kong Convention and Exhibition Subsidy Scheme
  • Fast connection to the Greater Bay Area (GBA) cities by high-speed railway & via the HK-Zhuhai-Macao Bridge
  • Hong Kong + neighbouring GBA cities - a winning formula to boost attendance, sponsors/exhibitors and knowledge exchange to your congress
  • West Kowloon Culture District
  • 11SKIES - Hong Kong's largest retail complex and entertainment hub next to Hong Kong International Airport
  • Hong Kong - a city surrounded by nature

 

Helen Chan
Helen Chan

Manager, Conventions & Exhibitions, Europe , Hong Kong Tourism Board

Helen has been with Meetings and Exhibitions Hong Kong for over 10 years looking after international associations across Europe. Responsible for promoting Hong Kong as a MICE destination, and to provide one-stop professional support from the bidding stage, to when the convention is taking place. Striving to be a trusted advisor to my network of clients (international associations, PCOs, conference & exhibition organisers.

 

1:15 PM

Advocacy and lobbying are important activities carried out by most associations, and in medical sectors this is very particular, so knowing how its different and needs special approaches is vital to your success.

Learn from the European Brain Council about:

  • The nature of lobbying at the level of EU Institutions
  • What the particularities of health-related matters imply
  • What capacity of influence European and international medical associations have
  • How they can build up and strengthen their power of representation
  • And also how, in the end, the best conceived campaigns – through concrete examples – can either lead to success or fail miserably
     
 
 

Speakers

2:00 PM
  • How to present the hybrid concept to sponsors
  • Can we expect companies to spend higher budgets once the online options are added to our regular shopping list?
  • How to create a balance between online and onsite investments?
  • Compliance issues in the hybrid world

Speakers

Maya Ravinsky

Industry Liaison, Fund Raising and Exhibition
MR Professional Congresses Fundraising

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Managing an ever-growing inventory of services to be provided in the virtual and hybrid environment is challenging. The risk of mistakes, lack of overview between teams and unclear proposals to sponsors can result in loss of revenue.

The online ‘shop’ approach is the solution to facilitate the inventory management while increasing up-selling opportunities.  It also allows to dedicate more time to the client and ensure a smooth experience. The overall satisfaction is increased and ensures transparency.

Points to be covered include:

  • Financial burden & risk in a manually managed inventory
  • Inventory management and its importance
  • à-la-carte vs. tiers approach in sponsorship
  • Advantages of online ‘shop’ for invoicing, statistics, inventory management
  • Choosing the right platform
  • ROIs

Speakers

Kimberley Zimmermann

Head of Corporate Relations & Events
European Academy of Dermatology and Venereology

3:45 PM
Industry Related Discussion with Kimberley Zimmerman & Maya Ravinsky

Speakers

Kimberley Zimmermann

Head of Corporate Relations & Events
European Academy of Dermatology and Venereology

Maya Ravinsky

Industry Liaison, Fund Raising and Exhibition
MR Professional Congresses Fundraising

4:30 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor EMIAM

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Damian Hutt FIEM

Executive Director
Association of Association Executives

9:15 AM

Over the past few decades associations have worked hard at eliminating the human factor through professionalisation activities. With rapid advances in technology and changes in society, associations now have to switch to being custodians of the human factor. 

Juanita Vorster is an advisor, tutor and author on organisation strategy and communication. She has worked with associations in Africa and globally for most of the past decade and during her session she will share her thoughts on:

  • Future dystopia for associations
  • Future utopia for associations
  • Exploring the human factor as the key to future success
  • Associations creating the future of associations 


Delegates to this session will receive the Roadmap for association boards, executives, managers, and staff to bridge the gap between dystopia and utopia by becoming custodians of the human factor.

Speakers

Juanita Vorster

Strategist
At That Point

KPIs or no KPIs, we all struggle with it – demonstrating the impact our communities have, and how it relates to individual members’ and the collective membership’s experience.

The Association of Translation Companies is taking the bull by the horns, and embarking on a journey to develop an interactive tool that collects, collates and makes visible the interplay between an association's individual members, the collective membership, and its wider impact. It is the "Community Impact Wheel".

Hear about the ATC's journey of discovery and development, and how this could also benefit your community

  • Challenges at association level
  • An interactive tool concept & prototype
  • This is how we’ll do it
  • How you could feed into the project and use it

Speakers

Raisa McNab

Chief Executive Officer
Association of Translation Companies

10:00 AM

In professional societies the staff are often obliged to "take orders" from the board who mostly are professionals in their field, but not experts in society management. It's important that there is minimal friction and lots of understanding.

In this focus session, Monica Fontana will lead the discussion addressing:

  • What methods and strategies can be adopted to ensure successful collaboration
  • How do you ensure you work from the same agenda and there is consensus?
  • How to take the stress out of working with boards and trustees?
  • What does the ideal successful working relationship look like?

Speakers

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

Never wasting the opportunity of a crisis, the BCA adopted a 'lean running mode’ during COVID-19 which improved their brand and enabled reducing member fees.  Hear how they achieved this and learn what you could do to improve your organisation.

Points covered include:

  • Restructuring our Association to adopt a ‘lean-running’ mode
  • Prioritising safety to achieve insurance savings for members 

Speakers

Lisa King

Director of Communications & Marketing
British Chiropractic Association

Anne Barlow

Director Membership & Operations
British Chiropractic Association

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Associations have addressed the immediate and medium-term issues of operating in the current era. A long-term strategy is needed for all aspects of remote and home working or the mixture of both.

Mary Ellen Brennan, a leading expert in human resources, recruiting and career programes for associations, will address the vital aspects to ensure you have a successful team, management policies and outcomes.

  • Making the strategic decision on work location - onsite vs. virtual vs. hybrid
  • Investments in technology - Teams, Asana or Slack, etc.
  • Investments in training for managers and staff - communicating more effectively, managing with a results-orientation, how to work remotely
  • Policies and procedures - What needs to change, for example, performance management policies goal setting, what to do about those who do not exhibit the behaviors to work remotely
  • Communication plans - creating plans and structure vs. letting communication happen organically
  • Maintaining culture and engagement - and avoiding two cultures

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

Replicating a successful personal support programme by another association (that is not a mental health organisation) could add great value to your own.

Hear how the ILP created a regular drop in 'open house' online video chat, which on the face of it seems very simple, but actually involves considerable skill and work behind the scenes to make it valuable. Learn how it increased membership, engagement and retention, and was highly valued by the sector. Points covered include:

  • How the programme was organised
  • Behind the scenes preparation required
  • Analysis of the impact of the programme on membership and engagement [eg. stats]
  • Impact on lives and careers of members

Speakers

Jess Gallacher

Engagement & Communications Manager
Institution of Lighting Professionals

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Juanita Vorster

Strategist
At That Point

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

Mary Ellen Brennan

Consultant
MEBrennan Consulting

One discussion for each session, led by the Speaker of the session and others.

Speakers

Lisa King

Director of Communications & Marketing
British Chiropractic Association

Raisa McNab

Chief Executive Officer
Association of Translation Companies

Jess Gallacher

Engagement & Communications Manager
Institution of Lighting Professionals

Anne Barlow

Director Membership & Operations
British Chiropractic Association

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

The disciplines within association and society management are little known on campus and are characterised by 'hiring for the job', these are our organisations and we are missing out on some of the best graduate talent. 

Steve Price, Executive Director of the European Institute for Industrial Leadership, will introduce you to the approach he takes in his organisation, following the principles for talent development which the institute teaches their own members. 

  • A common competency profile for our sector help us
  • The VP specific to your association for investment in talent management
  • Structuring recruitment
  • Developing your staff
  • Training for your staff as a high priority

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

Retaining members is a critical priority for all associations, and a multi-pronged approach increases the likelihood of success.

The National Association of Counties has key goals for retention, recruitment and expanding engagement. To support these, they adopted a marketing/branding campaign to shift the focus to have a people-first approach and to reflect membership ROI.  An essential part of the campaign is leveraging peer-to peer outreach. Hear how and where they focused, including:

  • Increasing cross-department collaboration
  • Leveraging Engagement Index data
  • Identifying advocates
  • Identifying outreach opportunities for the advocates
  • Creating supporting documents, templates, scripts
  • Establishing workflows to automate the outreach process
  • Having a process for selecting appropriate advocates 
  • Establishing a follow up & tracking plan and system
2:00 PM
Confronting the association’s true and current purpose regularly is essential both to maintain recruitment and retention and also because of inevitable mission creep.
 
Dean Black analyses his organization’s business ecosystem overlaid with its stake-holder map in a highly graphical way that helps board members to be clear about the association’s purpose, state and focus.
 
Areas he addresses include:
  • The process of examining the “How” (mission); “Why” (vision); “What” (manifest and latent functions); and, “For Whom” (stakeholders)
  • Alignment, and how with it comes a better strategic assessment and a thriving organization;
  • The formal and informal alliances that when properly leveraged and cared for, help with recruiting and retention;
  • How organizations with chapters/branches should confront leaders' conflicts of interest stemming from their unique outlooks/vantage points in the ecosystem; and,
  • Advocacy (for self, for the organization, and for the mission) as a penultimate or manifest function, whether it appears on the mission statement or not

Speakers

Dean Black

National Executive Director
Royal Canadian Air Force Association

Demonstrating and communicating perceived member value and actual value received to members is a challenge many member organisation face.

During this session, Lisa Collins, Head of Membership engagement at IABM will share the approach they have taken and the results.

She will cover:

  • The technology
  • Benefits Statement
  • Value Statements
  • How the use member engagement strategy as a data gathering tool is being used for measurement of service and performance

Speakers

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

Gather Voices strengthens human relationships, one video and one
community at a time.

Our Video Relationship Management software solution enables
associations to leverage the power of video to achieve revenue-based
outcomes, like new member acquisition, membership renewal, and
event attendance.

Gather Voices simplifies video content creation, making it affordable and
simple. Collect video from anyone, anywhere, on any device. Manage,
edit, caption and publish video with incredible speed and scale.

Co-create engaging stories by empowering your members, constituents,
and staff to make compelling videos, directed by you and owned by your
organization, using the powerful cameras everyone already has in their
pockets.

We're Gather Voices. We make video simple.

In our increasingly connected world, it can be difficult for organisations to stand out from the crowd. Publishing high-quality content consistently is not enough. To authentically engage your members, you need to invite them to be a part of the conversation. Leading organizations are doing this with user-generated video content. By co-creating video stories with the people at the heart of your mission, you’ll drive year-round member engagement, maximize the value of your conferences and events, and deliver critical non-dues revenue.

Join Michael Hoffman, CEO of Gather Voices, for a demo of Gather Voices’ Video Relationship Management software solutions. He’ll discuss: How associations are collaborating with their communities to co-create authentic video content that delivers results, Simple case study examples from leading organizations who are achieving more with video, The Gather Voices’ software solutions that make achieving more with video simple, fast, and affordable

Michael Hoffman - Old
Michael Hoffman - Old

CEO & Co-Founder , Gather Voices

Michael Hoffman is the CEO of Gather Voices and an expert in the use of video in marketing and digital engagement. He teaches marketing at the University of Chicago and is a long-time consultant to business leaders on constituent engagement strategies. In 2017, Hoffman founded Gather Voices to revolutionize how organizations create and use video.

 

2:45 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Dean Black

National Executive Director
Royal Canadian Air Force Association

Steven Price

Executive Director
European Institute for Industrial Leadership

One discussion for each session, led by the Speaker of the session and others.

Speakers

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

3:20 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor EMIAM

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Damian Hutt FIEM

Executive Director
Association of Association Executives

9:15 AM

The COVID-19 global pandemic has left no person or organisation unaffected, with many having to try to overcome multiple professional and personal challenges. An emergency could happen for many associations in a similar way and being prepared and understanding how to handle the huge double-pressure situation may mean the difference between success and failure.

At the British Society for Immunology (the largest immunological society in Europe) they have had a unique challenge, and opportunity. As well as adjusting to the pandemic like so many others, their members have been at the heart of the response, conducting cutting edge research at break-neck speed to identify ways of treating the disease and to rapidly develop vaccines for the global population. 

During this talk Doug Brown, Chief Executive of the British Society of Immunology (an award-winning association CEO), will describe how they have managed to command a major leadership position in the response to the pandemic, whilst at the same time ensuring the staff team remain motivated and supported to perform at the highest level whilst dealing with the professional and personal challenges of the lockdowns.

Hear how Doug and the team have specifically:

  • Through providing high quality support, resources, tools and strong leadership been able to embed a 'can do' and compassionate culture
  • Struck the right balance between having significant impact and managing workloads and wellbeing
  • Influenced the government at the highest levels, bringing an evidence-based voice from their membership to the attention of government officials and advisors, resulting in direct impact on policies such as national lockdown and the vaccine rollout programme
  • Been at the centre of major collaborative consortium and instrumental in engaging with and educating the public through mainstream media and a plethora of online resources
  • Achieved this by keeping their team fully engaged, keeping morale high and enabling them all to 'step up' to the challenge

Speakers

Doug Brown

Chief Executive
British Society for Immunology

Re-branding and focusing your association's mission is important for most associations, especially business member organisations. Why you would do this and how to do it are critical even if it's not in your plan.

APPLiA rebranded from 'top to toe' two years ago, and the successful results have come through. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector.  The modernised and innovative look of APPLiA and its re-focused mission has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team. 

Hear how APPLiA:

  • Decided it was time for re-branding and re-focusing
  • Created a strategy and the key activities for the project
  • Engaged their 21 direct company members and 27 national associations in this journey
  • Achieved a bigger network of national associations with the same name

Speakers

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

10:00 AM

Membership associations usually work through a slow process of consensus-building.  This works reasonably well most of the time but is not a great way of responding to a crisis.  During the COVID 19 crisis many CEOs were given exceptional latitude to make decisions quickly with minimal member oversight.  As a result, many got more done in 2020 than we could in a normal year.  

Alastair McCapra,  CEO of Chartered Institute of Public Relations, examines the opportunities that this past year have given rise to, and the possibility of a fundamental re-think of how we work.

  • The role/value of deliberation in membership associations - has it declined? 
  • What is the value of our governance structures?
  • Why should we go back to the old ways again?  
  • What role should the deliberative structure in associations have now?
     

Speakers

Alastair McCapra

CEO
Chartered Institute of Public Relations

Associations benefit from building awareness of their sector, and work to this, but it would always be better if they could increase this substantially at minimal cost and maximum effectiveness.

The European Flavour Association created an innovative volunteer programme to build external stakeholder awareness, that benefited the organisation more than they expected. Hear how with the programme they:

  • Recruited volunteers to the programme
  • Implemented new strategies & plans: creating a community and smart use of digital channels.  
  • Promoted and enhanced stakeholder engagement
  • Increased membership engagement
  • Reached a larger audience, both internally and externally

Speakers

Jimena Gomez de la Flor

Communications Director
European Flavour Association

In this showcase Mykyta Fastovets, co-founder and CTO at ExpoPlatform, will demonstrate a wide range of functionality and tools to organise engaging AI-powered hybrid and virtual events and focus on monetisation opportunities for sponsors and exhibitors

Points to be covered: -

  • The main aspects of the product
  • What we can monetise at the event and why
  • How to generate revenue in an online and hybrid event
  • Different categories of monetisation and sponsorship available on the platform
Mykyta Fastovets
Mykyta Fastovets

CTO & Co-Founder , ExpoPlatform

 

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Associations need to work to and respect multiple cultures, especially when growing membership and activities in new regions and countries. It can be very challenging and needs careful attention and understanding.

This presentation will inform how the FEAS, which has members from some of the world’s most politically sensitive countries with many cultural differences, addresses the constant challenges effectively, including:

  • How potential problems have been overcome, with examples
  • Important communication, processes and personalisation
  • Multi-channel communications from telegrams to social media
  • Simple matters such as how meetings are conducted
  • Acting with fairness and equality in its dealings with members'
  • Respecting all member's countries: representing them and their views considered

Speakers

With the challenges of meeting physically and the acceptance of doing more online, associations need to create and maintain community groups online. 

Charlotte Kemp, first president of the virtual chapter of the Professional Speakers’ Association of South Africa will describe how (pre-covid19), as part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted and how they now manage a "Virtual Chapter".

  • How to recruit members to a Virtual Chapter and demonstrate that the value is equal to and often more than that of physical chapters
  • True connection and engagement with virtual members that goes way beyond entertaining Zoom meetings 
  • The use of the Virtual Chapter or platform to create focus groups or masterminds to build real sharing and community as well as enhance the education aspect of the association
  • The value of virtual groups to develop the leadership succession and allow more member engagement
  •  Experimenting and pushing the boundaries of what is available, so that you and your members are ahead of the next disruption that might challenge you

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

Virtuworx is the closest to the real deal you will get in an online environment – it’s an immersive, interactive and hyper-realistic environment that is cost-effective, scalable, customisable and tailored to both large-scale and boutique events.

Delivering real experiences and real human connections, Virtuworx is made with engagement in mind. Navigate around and network with anyone in the virtual environment.

The platform seamlessly amplifies and enhances your content, delivers value to sponsors and exhibitors and achieves that all so important ROI.

David Cummins

Executive Director , The Virtulab

 

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Alastair McCapra

CEO
Chartered Institute of Public Relations

Doug Brown

Chief Executive
British Society for Immunology

One discussion for each session, led by the Speaker of the session and others.

Speakers

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

Jimena Gomez de la Flor

Communications Director
European Flavour Association

Charlotte Kemp

Futurist
Futures Alchemist

12:30 PM
Networking with delegates, speakers and engage with exhibitors.

How do you improve member experience without a large technology budget or internal expertise for a full digital transformation programme?

If you’re the Institute of Quarrying, you make a radical decision to invest in a mobile app (instead of the website) to serve as the key engagement channel for your members.

Hear how the Institute has thrived by shifting its culture and implementing its IQ Connect mobile app to better serve members including:

  • Quickly delivering a mobile, app-based membership portal
  • Sharing content from IQ and curated from other industry sources
  • Personalising member experiences through integration with the CRM
  • Enabling members to take charge of their CPD and address knowledge gaps
  • Communicating directly with members without relying on email
Michael Jones
Michael Jones

VP Mobile Technologies , RD Mobile

Michael leads the mobile practice at RD Mobile where he continually strives to WOW customers and engage members and supporters with the Engagefully and Eventsential mobile event and member engagement apps. In addition to his role as a mobile evangelist and strategist, Michael is a frequent speaker on mobile best practices for the American Society of Association Executives, Council of Engineering and Scientific Society Executives, and others. In his free time, Michael is an avid musician and amateur photographer.

 

1:15 PM

740 million people live in Europe and more than 950 million in the Americas. An alliance of associations between these continents – which have many shared cultural values – can provide huge benefits to a community and specific sector as oral care.

The SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. With a strategy of co-operation, and speaking Spanish, Portuguese and English language, different educational and corporate partners can contribute towards the same objectives:

  • How to improve the mechanism for developing a specific field of science: Periodontology
  • How national, regional, and international associations worked to establish a common ground where all obtain benefits in the spirit of co-operation
  • Great projects and best practices: Congresses, Publications, Advocacy and Outreach campaigns
  • How to reach patients with the common goal of improving oral and general health
  • Key points from the perspectives of governance models, strategic planning, and operations, giving you clear ideas on what other associations will be able to implement

Speakers

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Many member associations in 2020 had to adjust their income models, how they service their members and how they manage their associations. Being ‘agile’ to manage change more effectively is essential for many situations and If you wait for the perfect time and perfect product/service to implement change, you may never implement at all.

For IoDSA, being brave and agile resulted in the ability to weather the storm with minimal impact on the bottom line and member satisfaction levels, and continues to be a successful ongoing approach. Hear from them on:

  • The essential qualities of a visionary Board of Directors 
  • What an agile management team does 
  • How continual risk management enables exploring more opportunities
  • Being brave and exploring – not dead in the water waiting for perfection

Speakers

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

Every association should review its purpose and values periodically to ensure continued success and avoid deterioration.

Paul Sloggett and Tim Lewis reveal the pitfalls and ‘eureka’ moments in elevating CIWM’s organisational PURPOSE. A future-proofed PURPOSE and simple brand model that everyone can buy into. One that shapes strategy and means something real to proposition, culture, values and ‘professional life.

Don’t miss the story:

  • Hear honest insights about the process
  • Discover creative approaches to optimise engagement
  • Learn how a wide frame of reference made all the difference

Speakers

Paul Sloggett

Marketing Director
Chartered Institution of Wastes Management

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

When the events of 2020 hit conference planners hard, the team at Ex Ordo kicked into gear to build an online conference platform that would allow our customers in associations and scholarly communities to continue hosting their events. The impact of the COVID-19 crisis will be felt for a long time to come, but the innovations that occurred as a result of it have done plenty of good. Scholarly communities around the globe are recognizing the benefit of online interaction. And they’re investing in new, accessible ways to help their members connect.

Join our expert briefing for an inside look at how the American Marketing Association (and other scholarly societies) are reinventing the way their communities come together. We’ll be sharing case studies and top tips from conference committees who have saved (and grown) their events by making the move online

Brian Campbell
Brian Campbell

Chief Marketing Officer , Ex Ordo

Sierra Taylor

Content Manager , Ex Ordo

 

2:00 PM

Associations need to review their governance model and the composition of their board, and how members feel their needs are being met. A review can revitalise and improve performance.

Hear from Ruth Crowell, CEO of the London Bullion Market Association how they overhauled its governance to increase strategic performance through active decision making, and through the trust created by adding true independence to a Membership based Trade Association.

  • The LBMA and how the market works
  • Previous governance model
  • Case for change
  • New model
  • Resulting additional achievements for the association and executive team

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

The challenge of how to bring members together after a big influx of new members and particularly to maintain engagement and satisfaction online faces many associations, and this can be particularly challenging in business member organisations.

In this presentation, Clive Viegas Bennett, Chief Executive Officer of MGI Worldwide, a global accounting network, will talk about how they improved engagement online and deepened their relationships with their member firms, as well as other strategic challenges.

Points to be covered include:

  • How to maintain and grow engagement from members in an online world
  • How to adapt and widen an online offer and compete successfully for bandwidth
  • Penetrating deeper into member organisations - not just the bosses who are the normal interlocutors
  • The human side - mental well-being, adaptation, practical challenges
  • Preparing for governance challenges online

Speakers

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

2:15 PM

See what is New, Better and Different with ReadyMembership.

It’s a flexible solution combining CMS with CRM, email personalisation, event management and an app option too. Keep what you love and replace what’s outdated, as the platform seamlessly integrates with a range of CRM systems including Microsoft Dynamics and Salesforce.

Scott Cole
Scott Cole

Head of Commercial , Pixl8 Group

Scott is Managing Director of eventfolio and Head of Commercial for its parent company, Pixl8 Group. He has spent over a decade working with associations, membership, central and local government and bluechip organisations solving complex digital requirements to streamline back office processes, improve user experience and conversion rates.

Scott's belief, and the basis upon which the eventfolio platform was developed, is that providing highly personalised, all-year- round, digital experiences leads to measurable improvements in member/attendee engagement and registration.

With 100+ sector clients, Pixl8 Group offer an end- to- end AMS on a single platform encompassing CMS, eCRM, EMS, CRM as well as complimentary Cyber Security solutions.

 

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Most association leaders will have experience of disruptive or inexperienced members taking on leadership roles, and the difficulties this can cause. 

This session will introduce how one association tackled the problem of identifying and appointing members into strategic Board leadership positions with a bespoke association leadership programme behind them. 

The presentation addresses:

  • Background to the challenge
  • What the programme involves
  • Significant benefits this approach has delivered to members
  • Board effectiveness and organisational impact
  • Evidence gathered so far to demonstrate impact

Andy will be leading a masterclass on developing a bespoke association Leadership Programme on Monday 18 October from 10:00 Hrs - 13:00 Hrs BST. 

For more information and to book please click here >>

Speakers

Andy Burman

Chief Executive
British Dietetic Association

Having your own physical venue facility has substantial risks, however creating it as a resource centre with a wider remit could be the way to provide your community and association with a useful asset, overcoming many challenges.

Hear how the ABDO created an unusual facility specific to their sector, for multiple uses, and creatively engaged with their community and company members to make it a successful venture. Points covered will include:

  • Introduction to the National Resource Centre
  • The challenges the ABDO were facing
  • Each use of the facility and how it works so well
  • How the centre has been successfully financially

Speakers

Matthew Stringer

Operations Manager, National Resource Centre
Association of British Dispensing Opticians

3:45 PM
In a world in which digital technology is changing at a rapid rate how can you ensure that it delivers true transformation - for you and your members? Damian and Alex will be summarising their experience of delivering programmes for large membership organisations and subscription focus corporates, from both agency and client-side standpoints. Topics covered include:
  • Characteristic of agile organisations
  • Getting ready for change
  • Defining key measurements
  • Gaining cross organisational buy-in
  • Achieving business readiness
  • Prioritisation and focus

Speakers

Damian Watson

Chief Operations Officer
Pixl8 Group

Alex Skinner

CEO
Pixl8 Group

One discussion for each session, led by the Speaker of the session and others.

Speakers

Paul Sloggett

Marketing Director
Chartered Institution of Wastes Management

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Damian Watson

Chief Operations Officer
Pixl8 Group

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

Andy Burman

Chief Executive
British Dietetic Association

Alex Skinner

CEO
Pixl8 Group

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Sasha Frieze

Managing Director
The Business Narrative

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Simon Badman

Partner & Social Media Trainer
SocialB

9:15 AM

With the change in events over the last 18 months, and more change to come, you need to pro-actively structure your sponsorship offering so that it can both cope with the "online-onsite" and other uncertainties and, importantly, take advantage of the potential to build stronger targeted sponsor outcomes.

Rodney Cox has taken an approach from before the current crisis, with built in flexibility, that reduces potential for disruption, has ensured continued maximum revenue and focuses on audiences that each sponsor want to reach. Hear from him on:

  • Maximising the quality and quantity of “eyeballs” delivered to a sponsor
  • Focusing on audience groups that a sponsor wants to reach and engage with
  • Creating two distinct kinds of sponsorship benefit to broaden and deepen the value proposition
  • The Level Benefit and Item Benefit “made to measure” strategy
  • Built-in flexibility to adjust in uncertain times and the ways stakeholders engage

Speakers

Rodney Cox

Events Director
International Gas Union

Mobile apps are a valuable tool for members and the association in many ways, but they need to be carefully thought through, researched and managed. 

Hear in this best practice case study how the Chartered Institute for Securities and Investment navigated the journey from research to delivery, including:

  • Extensive consultation with stakeholders
  • Research undertaken
  • What we included and didn’t - and why
  • Launch planning
  • Initial results

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

New - Convention Centres and hotels, especially around Seoul offering more inventory for event organisers

Better - With a lead in technology, and amongst the world’s fastest broadband – UNTACT (contactless) systems are the norm, including for onsite registration. Our enhanced support options include virtual and hybrid support, including ready virtual platforms from the key cities, hybrid studio setups in most venues, and hologram ready tech to enhance your events

Different - The Korea MICE Bureau has identified over 40 venues and locations unique to Korea, to offer you a very different opening ceremony, unconference, or gala dinner – and bring genuine local flair to your Korea conference or congress

Korea has been in the top 3 international meeting destinations for nearly a decade (UIA statistics report). Korea is a compact country, nowhere is more than 2.5 hours by the high speed KTX (bullet) train, or just under a one hour’s flight. A central hub in Asia, Korea leads in technology, Medical & Science, automotive, Arts and creative industries and more.

With a modern and high-tech infrastructure everywhere is easy to access, with great facilities for convening and unique and unusual experiences await the visitor wherever they go.

Korea MICE Bureau offers Association meeting planners a single point of contact to the destination and a wealth of information on the country’s 13 regional convention bureaux, each with state of the art convention centres. Our information is impartial, we offer assistance with local contacts and provide a raft of support services.

Anne Ridyard

Director Associations , Korea MICE Bureau

 

10:00 AM

With the global rollout of vaccination programs and countries opening their borders, in-person events will soon make a return! And when this happens, hosting a hybrid event that allows both in-person and virtual attendees to participate will make a lot of sense for associations and membership organisations. But are associations READY for hybrid events?

The session will unveil the results of a new research study which investigates what impact virtual events have had on associations, what their plans are for hybrid events and what kind of new challenges and opportunities hybrid models can bring to their post Covid-19 growth strategy.

Speakers

Daniel Slavin

Business Development Manager
Eventsforce

Ian Webb

Head of Business Development
Eventsforce

Keeping members and the wider industry community informed is vital for transparency and awareness. But if you go one step further and engage the community to become part of the conversation so much more can be achieved.

From a humble start to publishing daily news attracting 70,000 views per month, APNIC will discuss what they have learned from establishing the leading information source in their sector, including:

  • Creating a flexible news and opinion portal
  • Developing agile processes to build a content pipeline
  • Harnessing the member community’s enthusiasm to tell their stories
  • Audience building strategy and social media integration
  • Adapting to change

 

Speakers

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Pixl8’s event management software gives you everything you need to run a portfolio of events – taking you from launch, right through to year-round marketing. Manage your virtual events within the platform, get dedicated landing pages, schedules and sponsorship placements. Plus new chat features and exhibitor zones launching soon.

Scott Cole
Scott Cole

Head of Commercial , Pixl8 Group

Scott is Managing Director of eventfolio and Head of Commercial for its parent company, Pixl8 Group. He has spent over a decade working with associations, membership, central and local government and bluechip organisations solving complex digital requirements to streamline back office processes, improve user experience and conversion rates.

Scott's belief, and the basis upon which the eventfolio platform was developed, is that providing highly personalised, all-year- round, digital experiences leads to measurable improvements in member/attendee engagement and registration.

With 100+ sector clients, Pixl8 Group offer an end- to- end AMS on a single platform encompassing CMS, eCRM, EMS, CRM as well as complimentary Cyber Security solutions.

 

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.

In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help!

This session offers you the opportunity to return to your office and….

  • Be more confident to audit your current situation, really look at what works and what does not
  • Have a number of new ideas that you can start working on
  • Understand what “freebies” may  be available to your organisation- You never know if you don’t ask

Speakers

Helen Parker

Head of Community
European Hematology Association

Many associations were facing challenges with delegate attendance, revenue decreasing and smaller events. Senior level audiences didn't have the time or funds to attend multiple events per year. The last year has changed the dynamic.

The Association of Colleges had already made a plan to shift 25% of their portfolio to a digital format, but then the pandemic hit. As with many organisations, they pivoted their events online within a matter of days. The team adapted fast and there were two key developments: In the culture of how they worked together to react fast to ongoing changes and staff from a wider range of teams were trained to chair, facilitate and support events. Secondly, they gained a whole new audience within thier membership - attendee numbers went through the roof and they started to understand their customers in a whole new way. 

Hear how the Association of Colleges future now looks very different to what we they had envisaged and the changes made, why they happened and how they reacted, and then how they plan to work in the future to continue this growth, including:

  • Ideas on how to use collaborative working to improve your membership events
  • Ways to use the changes from the last year to inform your future planning
  • How to build on the success of digital events and adapt to a changing customer behaviour

Speakers

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

How do you successfully transition from delivering online conferences and events to hybrid – without doubling your work or breaking your budget?

Hear lessons learnt from 3 associations that have gone hybrid and succeeded by taking a “blended” approach, complementing their in-person events with online experiences that provide value, expand access, create new revenue opportunities, and increase ROI.

Katie Atkinson
Katie Atkinson

President , RD Mobile

Katie has been working in and for membership associations and non-profits for more than 30 years. She began her association career at GWSAE (now the American Society of Association Executives) after working in advertising and at the BBC in London. Katie co-founded RD Mobile to help associations leverage technology to deliver superior meetings and member experiences. She’s won 4 national awards for marketing and also consulted with Verizon Long Distance and Marriott International.

 

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Daniel Slavin

Business Development Manager
Eventsforce

Rodney Cox

Events Director
International Gas Union

Helen Parker

Head of Community
European Hematology Association

Ian Webb

Head of Business Development
Eventsforce

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

One discussion for each session, led by the Speaker of the session and others.

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

Eventsforce provides a fully integration solution that allows associations to run virtual events and build lasting relationships with their communities online – from powerful abstract management tools, event registration and live/on-demand content delivery to networking, virtual exhibitors and tiered sponsorship.

Daniel Slavin
Daniel Slavin

Business Development Manager , Eventsforce

Dan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.

 

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:00 PM

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

 
 

Speakers

Damian Hutt FIEM

Executive Director
Association of Association Executives

1:15 PM
The ESC Congress is their flagship 4 day annual event and is the world’s largest cardiology congress, attracting 30,000 attendees onsite each year to the physical event. In 2020 they delivered a free online congress which attracted 125,000 registrations and 77,000 participants. For 2021 their challenge is to take that interest - and ask them to pay for what they received free last year. And in 2022, they need to offer both an onsite and an offsite equivalent – even harder.
 
This talk will cover:
  • An integrated multichannel approach
  • Being decisive, early
  • Data-informed (vs. data-driven)
  • Integrating both in-house and agency teams
  • Trusting your brand
  • “Trying stuff” (and hoping it works)

Speakers

Steve Lang

Assoc. Director, Strategy & Audiences
European Society of Cardiology

This session addresses:

  • Why great content matters
  • How to create content for each part of your target audiences’ journey online plus why this important
  • How to start creating content that fits their needs
  • Content – how and where to discover content ideas
  • Content format ideas
  • How to maximise your content

Speakers

Simon Badman

Partner & Social Media Trainer
SocialB

Introducing CC Engage, the new virtual event networking product from CrowdComms.  

Attendee networking has been one of the biggest challenges at virtual events. Events with thousands of delegates attending at the same time, but attending alone. No excitement, no buzz, no engagement. Each experience as isolated as the next.  

CC Engage is revolutionising the way we network at virtual and hybrid events. Offered as a standalone product or as part of CrowdComms' industry-leading virtual event platform, it recreates the serendipity of in-person networking, online. Dedicated networking rooms give attendees intuitive and engaging spaces to effortlessly join video conversations with other attendees and watch event live streams as small groups together once again. Networking rooms can be focussed by topic, industry, attendee group, or any other way that helps your attendees connect with the right people, transforming the experience of attending a virtual conference, member meeting or awards ceremony. CC Engage also unlocks a range of sponsorship opportunities, from branding to announcements and advertising content.

Matthew Allen
Matthew Allen

Managing Director , CrowdComms

I am incredibly lucky to be heading up a fantastic team at CrowdComms, where we help event and association professionals to deliver amazing events with our industry-leading technology and client support services.


I am passionate about helping individuals to reach their potential and have used my background as an Education Consultant to navigate the last 13 years in Senior Management roles within a number of different businesses and sectors. My focus is on empowering people to take ownership and accountability for their work, and to provide them with the tools, infrastructure and most importantly confidence, to excel.


At CrowdComms, our aim is to take the complex and make it as simple as possible. Since our inception in 2011, our team have worked relentlessly to develop a customisable and robust platform that has enabled our clients to continue delivering events in the virtual and hybrid world.

 

Attendee networking has been one of the biggest challenges at virtual events. Events with thousands of delegates attending at the same time, but attending alone. No excitement, no buzz, no engagement. Each experience as isolated as the next. Our R&D focus over the last 6-12 months has been making the networking experience as useful as possible for event attendees, and I’m excited to give you a pre-release showcase of the solution at AWC this year.


I have been proud to see that the work we have done has enabled our agency partners and direct clients to deliver their events, to share their messages and to keep the cogs turning whilst we await a return to some form of normality. What sets us apart is our service and support – we are events people who understand technology and how to best utilise it.


We will embrace virtual and hybrid and will look forward to seeing you all back in the venues as soon as it is possible.

 

2:00 PM

Now that travel, especially internationally, is a great barrier to attending conferences, satellite events are an important approach for an association's event programme, and for your member's engagement and value.

The ERS initially held one event at eight venues around Europe and then progressed their model to one event across two days at four venues, involving local societies and increasing collaboration through speaker connection and live streaming.
  
This session will look at the feasibility of running these innovative satellite events, learning and delivering events to meet participant needs, including:

  • Who is our customer and how we follow the trend of new generations and their needs
  • What research was undertaken and what strategy was applied to deliver these events
  • Pros, cons, concept, what we learnt
  • What we plan to do in the future and the importance of being first to market
  • How we value free access events available anywhere in the world, designed for an online audience

Speakers

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

In this session we hear from Head of Industry News at ITN Productions, Nina Harrison-Bell about the role video has to play in keeping business communities connected – particularly in a crisis . Working in partnership with leading bodies and associations across the UK, Europe and the US, the Industry News team aims to shape the world of industry with content that resonates and has an impact with key audiences.

Speakers

Nina Harrison-Bell

Head of Industry News
ITN Productions

In this session Luke Bilton will share key trends and insights shaping the hybrid future of Association events.

The session will cover:

  • Insights from 18 months of virtual events

  • Tour of ExpoPlatform AI-powered events and 365 communities

  • How this creates value for members and sponsors alike.

Luke Bilton
Luke Bilton

Chief Growth Officer , ExpoPlatform

 

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Online exhibitions are highly challenging, both getting companies to believe in them and visitors to attend them and visit the stands.

James will explain how he utlised online exhibition system for a successful replacement to their physical annual exhibition and how he is now using it to support future physical events as a "hybrid" exhibition.

James will cover:

  • How to get visitors using an online exhibition system
  • How you provide value to the exhibitors and get their buy-in to exhibiting online
  • Creating a platform that is accesible 24x7 and before and after the event
  • How you don't have to spend lots of money to get good results
  • How online can support your physical exhibition

Speakers

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

In our increasingly-connected digital world, associations need to find new ways to cut through the noise and authentically engage their members.  By inviting your member community to join in the video conversation with your organization, you can create powerful video stories that enable you to 

  • Acquire new members
  • Secure more renewals
  • Build a stronger and  more loyal community. 

Join this discussion about how leading organizations are leveraging user-generated content to drive more engagement than ever before, and specifically how the American College of Osteopathic Family Physicians were very successful at this.

Speakers

Alexandra Bradley

Director of Communications and Engagement
American College of Osteopathic Family Physicians

Michael Hoffman

CEO & Founder
Gather Voices

3:45 PM

Online awards ceremonies have been essential for those that still went ahead this last year.  Associations may be considering continuing with them or even creating new awards for online-only where budgets are constrained.

EVCOM created a very engaging online awards ceremony that was a great success and are now holding their next one. Hear from them what they learned and why they are doing it again, including:

  • What you want your event to be?
  • Who is your audience, and where and when will they be watching
  • Logistics: timing, content, presenters, studio
  • Who you are you targeting
  • Revenue models
  • Key learnings

Speakers

Claire Fennelow

Executive Director
Event and Visual Communication Association

Gordon Glenister is an influencer marketing and membership specialist and in 2019 launched Influence the global podcast shining a spotlight on the Influencer Marketing Industry. A year later he launched a dedicated podcast for the membership community - Membership World podcast - in this session Gordon will talk about:

  • How to start and grow a podcast
  • How to secure a partner or sponsor
  • What content options to consider
  • Frequency and the length of an ideal episode
  • What platforms to consider
  • How to promote your podcast
  • Analysing the results of your audience

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

Podcasting can be a strong addition to your communications strategy, and is rapidly becoming the norm for associations. 

In February 2020, Accountancy Europe launched the podcast Because People Count and it has gone from strength to strength since then. Andrea Campbell will describe what is needed to start and to keep a podcast going successfully, including:

  • Why podcast at all
  • The tools you need
  • Who to interview
  • How to keep it going successfully

Speakers

Andrea Campbell

Communications Manager
Accountancy Europe

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Claire Fennelow

Executive Director
Event and Visual Communication Association

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

Steve Lang

Assoc. Director, Strategy & Audiences
European Society of Cardiology

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

One discussion for each session, led by the Speaker of the session and others.

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

Andrea Campbell

Communications Manager
Accountancy Europe

Nina Harrison-Bell

Head of Industry News
ITN Productions

Alexandra Bradley

Director of Communications and Engagement
American College of Osteopathic Family Physicians

Simon Badman

Partner & Social Media Trainer
SocialB

Michael Hoffman

CEO & Founder
Gather Voices

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lorraine Reese

Associate Director, Events and Marketing
Biochemical Society

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Valli Rajagopal

CEO
Digital Learn

9:15 AM

Attracting new members, while engaging and supporting the existing community, is an opportunity for many societies and associations that shouldn't be missed.

Hear how the Royal Society of Chemistry (RSC) created and grew a unique online event: "#RSCPoster" to a global audience of over 2 million to share their research, network and engage in debate.

Hear about:

  • The event concept as it was created
  • How it evolved and grew to an audience of over 2 million
  • Removing traditional barriers of normal conferences and making it accessible to all
  • How it opens the doors for professional development and career opportunities
  • How it attracts new members
  • Showcases the RSC as innovative thought leader, and strong voice 

Speakers

Hannah Kerr

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Catherine Hodges

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

The landscape has changed, and content alone is no longer sufficient. Whilst accessibility of content was a primary goal for many memberships bodies and associations, it is the contextualising of this content that matters. We are witnessing the humanification of digital content, and a move away from 'the conspiracy of convenience'. Members are looking for meaningful interactions and associations with strong social responsibility. There is a sense of a wider purpose for learning, which remains an economic imperative. Associations must look to support members with learning experiences that they value and that have impact.

Edmund Monk, Chief Executive of the Learning and Performance Institute, will provide insight into how people are learning now, and how they will learn post-Covid.

  • Where learning is really happening
  • The three things learning must be
  • Why context is overtaking content
  • What great organisations are doing to help employees develop

Speakers

Edmund Monk

Chief Executive
Learning and Performance Institute

See what is New, Better & Different in Cascais.

Speakers

Linda Pereira

Executive Director
CPL Meetings & Events

10:00 AM
Presentation description will be added soon.
Please check back later.

Speakers

Sasha Frieze

Managing Director
The Business Narrative

Drawing on four of their latest research reports, the
Chartered Institute of Personnel & Development provides new insights into how learning and development is changing that are critical for good decision making for all association programmes.

Speakers

Andy Lancaster

Head of Learning
Chartered Institute of Personnel & Development

Eventsforce is an all-in-one event management platform that gives you the flexibility you need to run hybrid events. Create the kind of personal experiences that engage people - wherever they are. Manage all your events in one place with a fully integrated solution that offers next-generation registration tools, virtual event platform, mobile apps, networking, contactless check-in and more.

Daniel Slavin
Daniel Slavin

Business Development Manager , Eventsforce

Dan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.

 

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Finding the right online technology for your hybrid and virtual conferences is essential and could be very time-consuming without expert guidance.

Miguel Neves, Editor-in-chief of EventMB, handpicks the top hybrid event technology most appropriate to associations. This jargon-free session covers

  • What is Hybrid? (marketing spin?)
    - Creating 2 experiences
    - Providing attendees with the ultimate choice
    - Various hybrid formats (synchronous/asynchronous, simultaneous/watch-party/on-demand)
  • Key tools
    - What is needed, what is a nice to have
    - How to find tools
    - Tech Stach v Single Platform
    - Association specialists v generalists
  • Selection process
    - No perfect platform - only best fit for your needs (short term and long term)
    - Understand what they can and cannot do
  • Purchasing and managing tools
    - Pricing and contract advice
    - Assessing success
  • What's around the corner?
    - Next-generation of tools
    - Next-generation of experiences 

Speakers

Miguel Neves

Editor-in-Chief
Event MB

Exciting and highly visual online education is essential to engage and educate effectively. Virtual Reality is now a serious opportunity for associations and all educators to adopt.

In this presentation Dr. Jiri Horecky, MBA, President of the Association of Social Services Providers in the Czech Republic and President of the European Ageing Network, introduces you to the success his association has had, with Virtual Reality Education & Training, from creation to selling it successfully, covering:

  • How to use the synergy effects of association to be a Virtual Education & Training provider
  • How to change the training from listening to experiencing
  • The journey from zero to the biggest Virtual Education & Training provider in the social sector in the country
  • New unique training programmes every year - by starting with our own videos with right and wrong endings
  • Virtual reality dementia – bringing the new training programme licenced from Australia to Europe
  • New VR trainings programmes - impact to staff, high demand, positive feedbacks, new approaches
  • What does it cost, what is the return on investment (ROI)
  • How to be innovative and the first in the market
  • How to sell it to the members

Speakers

Jiri Horecky

President
European Ageing Network

Find out What's New, Better & Different from Virtual Events by Brief 2 Event

 

Guy Mason

Managing Director , Virtual Events by Brief2Event

 

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Sasha Frieze

Managing Director
The Business Narrative

Miguel Neves

Editor-in-Chief
Event MB

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

One discussion for each session, led by the Speaker of the session and others.

Speakers

Andy Lancaster

Head of Learning
Chartered Institute of Personnel & Development

Jiri Horecky

President
European Ageing Network

Edmund Monk

Chief Executive
Learning and Performance Institute

The landscape for today’s associations has changed. There’s more competition than ever, traditional revenue drivers are under threat, and member expectations are evolving. Your association has to be ready to offer innovative, new online programs and experiences that complement traditional in-person events and appeal to more members—whenever and wherever they want to access them. 

Join D2L for our product demo to gain an overview of our learning platform, Brightspace, which includes all the tools and support you need to create engaging learning experiences for your members and help drive business success. 

This demo will cover:  

  • How to enable and empower members with world-class continuing education they can access from the comfort of their couch. 

  • Ability to scale virtual events to attract new and untapped audiences. 

  • How to develop programs that help learners build the competencies they need to keep up to date with accreditations. 

Speakers

Alan Hiddleston

Director of Corporate Learning, EMEA
D2L

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

Personas help you to understand the emotional and behavioral triggers behind individual members, and all organisations should be using them to enhance their events and other services, in order to increase take-up and satisfaction.

This presentation will explain Personas for attendees to a large conference, and how you can use them effectively. Brenda Sanderson of the Interaction Design Association (where the 100,000+ community members use personas every day in their work), will present on personas and how they implemented them for events, addressing:

  • What personas are
  • Developing personas as a means of improving event content
  • Better targeting existing and new key congress stakeholders
  • How they help improve event attendance

Speakers

Brenda Sanderson

Executive Director
Interaction Design Association

Continuous enhancement to your offering is vital to maintain effectiveness, value for money, reach and relevance.

The ACCA, one of the largest associations globally, has a very large professional development offering, which they have been innovating continuously. Hear from them some of the most effective activities for better results.

Speakers

Clare Hodgson

Head of Professional Development Solutions & Partnerships
Association of Chartered Certified Accountants

Paul Kirkwood

Head of Learning Experience
Association of Chartered Certified Accountants

The team at Ex Ordo designs software for technical, scholarly, and professional conferences. Their end-to-end platform includes tools for managing abstract submissions, handling complex review processes, registering delegates, planning interactive online conferences, and more. Event organisers and association professionals around the globe use Ex Ordo’s online conference platform to deliver great experiences to their communities. 

Peter Casserly

Chief Revenue Officer , Ex Ordo

 

2:00 PM

As an event manager in changing landscape, how can we support our organizations’ growth and develop our skills.

Celine Schulz describes how she broadened her role at the World Heart Federation, using her events skills and experience, building on them to greater effect for the federation globally.  This presentation will explore her journey within the past two years and reflect on the following:

  • The evolution of the role of event manager after 2 years of event restrictions
  • Which are the skills you did not know you had?
  • Opportunities in the new paradigm for event manager to develop their activities

Speakers

Celine Schulz

Director of Congress and Events
World Heart Federation

We all are learning from our first online-only annual major conference, and it’s important to learn from other major events.

Hear how the European Resuscitation Council has developed its second online-only Congress, improving what didn’t work well and improving what did, including:

  • A bespoke solution to the exhibition
  • How 1-1 chat was improved
  • How the approach to presentations was changed
  • What the key arguments for setting the registration fee were
  • How feedback from the congress was planned
  • What we learnt and how we plan to move on

Speakers

Uwe Kreimeier

Director Congresses
European Resuscitation Council

Educating the grain industry is one of Gafta’s key responsibilities—but with its membership spread across over 95 countries, face-to-face training is not accessible for everyone. Gafta worked with D2L to rejuvenate its distance learning program, providing a better user experience and innovative new courses. 

What started as redeveloping existing material actually ended up in the creation of an online education strategy with the introduction of new courses, approaches, and material. Starting with the conception of a new project, its objectives and financial backing, this session will look at how GAFTA went from zero to hero in their e-learning provision.

Speaker: Sophie Webber, Head of Training and Events, GAFTA

Speakers

Sophie Webber

Head of Training and Events
Grain and Feed Trade Association

With face-to-face engagement reduced for many members, membership value and engagement needs to be maintained with new high value online offerings that really work. Expanding your educational programme and member engagement is achievable successfully.

Hear how the MHI, the largest trade association for supply chain and material handling, developed a new educational programme, driving membership value, generating revenue, and attracting more involvement. Points covered include:

The MHI Industry Leadership Programme

  • How the virtual environment was created for these senior leaders with great involvement and engagement
  • Leadership development elements
  • How young industry talent were involved, and mentoring diverse talent
  • Promoting the association and benefits of getting more involved

By attending this session you will be able to:

  • Secure executive buy-in for new and different programming to generate value and revenue
  • Identify success factors for collaborative teamwork to design and develop an engaging program 
  • Describe critical components needed for a successful virtual leadership program that engages participants and stakeholders
  • Identify additional levers for association member value through metrics, partnerships, and promotion 

Speakers

Maria Leggett

Director of Education
Material Handling Industry

Savvy is a Dutch technology provider that operates all over Europe. We offer specialized total solutions for live, online and hybrid events. We develop, install, facilitate and deliver reliable technology and data. Do you want a solution for your next knowledge event, that works and provides insight into the ROI / ROE? Then choose Savvy as your partner in Europe. 

Christiaan Mooij

Account Manager , Savvy Congress

Cron van der Lee

Sales Director , Savvy Congress

Mark Plaisier

Director , Savvy Congress

 

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

The panel debates you organise as part of your events programme need to be given the same consideration and care in their planning as other key sessions. It can be hard work pulling a panel together so it’s a shame to waste all that time and not make the most of the opportunity you have in your hands.

How do you make panel sessions a ‘must attend’ session for their attendees? Sharon and Nina share their experience with guidance on how to draw your audience in and leverage your speakers and content to engage your audience.

Speakers

Sharon Thomas

Broadcast journalist and media training consultant
ITN Productions

Nina Harrison-Bell

Head of Industry News
ITN Productions

In the last year, associations have innovated, adjusted, and experimented like never before. This is especially true with how they manage and deliver education -- including online learning, eLearning, and virtual courses.

This session will focus on how the Community Associations Institute improved learning outcomes and financial performance for their courses, and how the delivery model has changed for the future. 

  • An approach for offering more online learning in a profitable way
  • How to create staff teams to produce virtual courses
  • Helping Subject Matter Experts be effective online presenters
  • Planning education offerings now and after the pandemic

Speakers

David Jennings

Vice President, Education
Community Associations Institute

Accredible works with hundreds of Associations worldwide to help them issue verifiable and secure, cloud hosted, digital certificates, badges and blockchain credentials to their members. Our platform can support your entire credentialing process including automation of issiance via an AMS, LMS or CRM. In particular we help Associations manage the life-cycle of a credential. Making things like revocation, expiration or renewal a smooth, simple and efficient process. This in itself helps drive retention and lower attrition of members. We also offer Associations the ability to create a directory which is powered by verifiable credential data and acts as a hub for your industry. Meaning any 3rd party can verify a member's status in real time at the click of a button.

Issuing traditional certificates can be incredibly costly - especially if you have international members. Accredible’s digital certificates are easy to issue, take less time, and don’t need to be mailed. Join us to learn how associations can save $10,000 a year on certificate issuance, instantly update, renew, or revoke membership, show off members with a digital directory, and promote your association through seamless social sharing.

Duncan Mitchinson
Duncan Mitchinson

Chief Revenue Officer , Accredible

Duncan is a sales and customer success specialist with a track record of helping Associations to digitally transform their credential offerings. He’s worked with 100+ Association clients to date and is an expert in all things digital credentials.

 

3:45 PM

The role of data is changing in the events industry. The dramatic shift to virtual has meant that event planners are collecting more data today than ever before. Sponsors and exhibitors are asking for more data to justify ROI. Attendees are also getting more concerned about what data they share online. And as in-person events slowly make a return, Covid restrictions are going to force organizers to be a lot more careful on what data they collect from on-site attendees (ex. vaccine certificates).

This session will unveil the results of a new research study by Eventsforce investigating the changing role of event data for organizers, how associations can address challenges and why good data management will be critical to their post Covid-19 event strategy. 

Speakers

Daniel Slavin

Business Development Manager
Eventsforce

Ian Webb

Head of Business Development
Eventsforce

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering. 

It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation. 

This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events. 

We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Many associations will have moved their physical training to online, and many not at all. Whichever there is lots to learn.

Hear from the CIWM, as they share the story of the successful online transition of physical courses, and how they developed two educational games

  • Best practice for adapting physical training for online  
  • How a facilitator works with a tutor for a dynamic & valuable experience- A multitude of ideas to retain engagement   
  • A blended element to online courses
  • How gamified learning can work - 2 games developed for the purpose

Speakers

Katie Cockburn

Professional Services Director
Chartered Institution of Wastes Management

Claire Poole

Professional Development Manager
Chartered Institution of Wastes Management

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Sharon Thomas

Broadcast journalist and media training consultant
ITN Productions

Daniel Slavin

Business Development Manager
Eventsforce

Brenda Sanderson

Executive Director
Interaction Design Association

Celine Schulz

Director of Congress and Events
World Heart Federation

Uwe Kreimeier

Director Congresses
European Resuscitation Council

Nina Harrison-Bell

Head of Industry News
ITN Productions

Ian Webb

Head of Business Development
Eventsforce

One discussion for each session, led by the Speaker of the session and others.

Speakers

Katie Cockburn

Professional Services Director
Chartered Institution of Wastes Management

Claire Poole

Professional Development Manager
Chartered Institution of Wastes Management

Sophie Webber

Head of Training and Events
Grain and Feed Trade Association

Clare Hodgson

Head of Professional Development Solutions & Partnerships
Association of Chartered Certified Accountants

David Jennings

Vice President, Education
Community Associations Institute

Paul Kirkwood

Head of Learning Experience
Association of Chartered Certified Accountants

Maria Leggett

Director of Education
Material Handling Industry

5:10 PM

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