Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Whole Agenda

All Congress Sessions run Monday 5 July to Friday 9 July.

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

Sorry, no sessions were found matching your filters.

9:00 AM

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

 
 

Speakers

Inbar Caspi

Association Expert & Congress Director
Inbar Caspi Consultancy

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

 
 
9:15 AM

The details of this session will be added shortly.
Please check back later.

10:00 AM

China is a vital region to all international associations, and effectiveness in growing stake-holders in the region should be a major concern.

Hear in this session with the President of a Hong Kong Associaiton, how as hosts to international conferences, they enabled this. Learn the best practices to engage with societies and hospitals in China in order to:

  • Boost delegate attendance at your congresses
  • Organize cross-border workshops and seminars for regular knowledge exchange
  • Incorporate speakers, exhibitors and sponsors into the congress
  • Build participation of delegates and exhibitors specifically from the Greater Bay Area
  • Work with the national overarching federation: the Chinese Medical Association

Speakers

Century Tsang

President
Hong Kong Dental Association

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Small-medium size associations can benefit from advocacy and influencing public policy, however with fewer resources, it can be very difficult to have real effect. 

If you are just thinking about entering this arena of activity, this session will present the opportunity to learn from an organisation who is new in the area, the approach taken; what has worked and not worked; and what the challenges are, including:

  • What to consider when setting up this major new activity and where to start
  • What the programme can look like – our experience
  • The importance of research – with a case study
  • The challenge of internal and external engagement – what we have learned
  • Looking to the future
 
 

Speakers

Dirk De Rijdt

Director of Strategic Partnerships
European Society of Endocrinology

Helen Gregson

Chief Executive Officer
European Society of Endocrinology

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Dirk De Rijdt

Director of Strategic Partnerships
European Society of Endocrinology

Century Tsang

President
Hong Kong Dental Association

Helen Gregson

Chief Executive Officer
European Society of Endocrinology

One discussion for each session, led by the Speaker of the session and others.
12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

Advocacy and lobbying are important activities carried out by most associations, and in medical sectors this is very particular, so knowing how its different and needs special approaches is vital to your success.

Learn from the European Brain Council about:

  • The nature of lobbying at the level of EU Institutions
  • What the particularities of health-related matters imply
  • What capacity of influence European and international medical associations have
  • How they can build up and strengthen their power of representation
  • And also how, in the end, the best conceived campaigns – through concrete examples – can either lead to success or fail miserably
     
 
 

Speakers

Frédéric Destrebecq

Executive Director
European Brain Council

Podcasting can be a strong addition to your communications strategy, and is rapidly becoming the norm for associations. 
In February 2020, Accountancy Europe launched the podcast Because People Count and it has gone from strength to strength since then. Andrea Campbell will describe what is needed to start and to keep a podcast going successfully, including:
  • Why podcast at all
  • The tools you need
  • Who to interview
  • How to keep it going successfully

Speakers

Andrea Campbell

Communications Manager
Accountancy Europe

2:00 PM

Areas to be explored:  

  • How the gradual integration of compliance regulations by the industry affected medical congresses
  • How have the new rules affected the profitability of the congresses and the potential in raising funds from the industry?
  • Are medical congresses aligned with the companies’ restrictions and expectations?
  • Can we raise the potential income from the industry in the spirit of the new regimes?

Speakers

Maya Ravinsky‬‏

Industry Liaison, Fund Raising and Exhibition
European Society of Clinical Microbiology and Infectious Diseases

Gordon Glenister is an influencer marketing and membership specialist and in 2019 launched Influence the global podcast shining a spotlight on the Influencer Marketing Industry. A year later he launched a dedicated podcast for the membership community - Membership World podcast - in this session Gordon will talk about:

  • How to start and grow a podcast
  • How to secure a partner or sponsor
  • What content options to consider
  • Frequency and the length of an ideal episode
  • What platforms to consider
  • How to promote your podcast
  • Analysing the results of your audience

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Managing an ever-growing inventory of services to be provided in the virtual and hybrid environment is challenging. The risk of mistakes, lack of overview between teams and unclear proposals to sponsors can result in loss of revenue.

The online ‘shop’ approach is the solution to facilitate the inventory management while increasing up-selling opportunities.  It also allows to dedicate more time to the client and ensure a smooth experience. The overall satisfaction is increased and ensures transparency.

Points to be covered include:

  • Financial burden & risk in a manually managed inventory
  • Inventory management and its importance
  • à-la-carte vs. tiers approach in sponsorship
  • Advantages of online ‘shop’ for invoicing, statistics, inventory management
  • Choosing the right platform
  • ROIs

Speakers

Kimberley Zimmermann

Head of Corporate Relations & Events
European Academy of Dermatology and Venereology

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Kimberley Zimmermann

Head of Corporate Relations & Events
European Academy of Dermatology and Venereology

Frédéric Destrebecq

Executive Director
European Brain Council

Maya Ravinsky‬‏

Industry Liaison, Fund Raising and Exhibition
European Society of Clinical Microbiology and Infectious Diseases

One discussion for each session, led by the Speaker of the session and others.

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.
9:15 AM

Over the past few decades associations have worked hard at eliminating the human factor through professionalisation activities. With rapid advances in technology and changes in society, associations now have to switch to being custodians of the human factor. 

Juanita Vorster is an advisor, tutor and author on organisation strategy and communication. She has worked with associations in Africa and globally for most of the past decade and during her session she will share her thoughts on:

  • Future dystopia for associations
  • Future utopia for associations
  • Exploring the human factor as the key to future success
  • Associations creating the future of associations 


Delegates to this session will receive the Roadmap for association boards, executives, managers, and staff to bridge the gap between dystopia and utopia by becoming custodians of the human factor.

Speakers

Juanita Vorster

Strategist
At That Point

KPIs or no KPIs, we all struggle with it – demonstrating the impact our communities have, and how it relates to individual members’ and the collective membership’s experience.

The Association of Translation Companies is taking the bull by the horns, and embarking on a journey to develop an interactive tool that collects, collates and makes visible the interplay between an association's individual members, the collective membership, and its wider impact. It is the "Community Impact Wheel".

Hear about the ATC's journey of discovery and development, and how this could also benefit your community

  • Challenges at association level
  • An interactive tool concept & prototype
  • This is how we’ll do it
  • How you could feed into the project and use it

Speakers

Raisa McNab

Chief Executive Officer
Association of Translation Companies

10:00 AM

In professional societies the staff are often obliged to "take orders" from the board who mostly are professionals in their field, but not experts in society management. It's important that there is minimal friction and lots of understanding.

In this focus session, Monica Fontana will lead the discussion addressing:

  • What methods and strategies can be adopted to ensure successful collaboration
  • How do you ensure you work from the same agenda and there is consensus?
  • How to take the stress out of working with boards and trustees?
  • What does the ideal successful working relationship look like?

Speakers

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Associations have addressed the immediate and medium-term issues of operating in the current era. A long-term strategy is needed for all aspects of remote and home working or the mixture of both.

Mary Ellen Brennan, a leading expert in human resources, recruiting and career programes for associations, will address the vital aspects to ensure you have a successful team, management policies and outcomes.

  • Making the strategic decision on work location - onsite vs. virtual vs. hybrid
  • Investments in technology - Teams, Asana or Slack, etc.
  • Investments in training for managers and staff - communicating more effectively, managing with a results-orientation, how to work remotely
  • Policies and procedures - What needs to change, for example, performance management policies goal setting, what to do about those who do not exhibit the behaviors to work remotely
  • Communication plans - creating plans and structure vs. letting communication happen organically
  • Maintaining culture and engagement - and avoiding two cultures

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

Chelsea Shelly at the BACP looked at a new aspect, "Emotional Engagement" and after an MSc research project, applied key aspects to their approach that contributed to over 10% growth in the last year and an all-time-high retention rate. Hear how this was achieved, and get her latest results of June this year.

She will address:

  • Define the brand > Listen > Consult
  • Understanding what your members FEEL
  • Checking with members for 'course correction'
  • Genuine member engagement - not just clicks
  • Members 'at the heart' - Not just lip-service
  • Board buy-in

Speakers

Chelsea Shelley

Head of Membership, Engagement and Services
British Association for Counselling and Psychotherapy

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Juanita Vorster

Strategist
At That Point

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

Mary Ellen Brennan

Consultant
MEBrennan Consulting

One discussion for each session, led by the Speaker of the session and others.

Speakers

Raisa McNab

Chief Executive Officer
Association of Translation Companies

Chelsea Shelley

Head of Membership, Engagement and Services
British Association for Counselling and Psychotherapy

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

The disciplines within association and society management are little known on campus and are characterised by 'hiring for the job', these are our organisations and we are missing out on some of the best graduate talent. 

Steve Price, Executive Director of the European Institute for Industrial Leadership, will introduce you to the approach he takes in his organisation, following the principles for talent development which the institute teaches their own members. 

  • A common competency profile for our sector help us
  • The VP specific to your association for investment in talent management
  • Structuring recruitment
  • Developing your staff
  • Training for your staff as a high priority

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

Retaining members is a critical priority for all associations, and a multi-pronged approach increases the likelihood of success.

The National Association of Counties has key goals for retention, recruitment and expanding engagement. To support these, they adopted a marketing/branding campaign to shift the focus to have a people-first approach and to reflect membership ROI.  An essential part of the campaign is leveraging peer-to peer outreach. Hear how and where they focused, including:

  • Increasing cross-department collaboration
  • Leveraging Engagement Index data
  • Identifying advocates
  • Identifying outreach opportunities for the advocates
  • Creating supporting documents, templates, scripts
  • Establishing workflows to automate the outreach process
  • Having a process for selecting appropriate advocates 
  • Establishing a follow up & tracking plan and system

Speakers

Kim Hall

Director of Membership
National Association of Counties

2:00 PM
Confronting the association’s true and current purpose regularly is essential both to maintain recruitment and retention and also because of inevitable mission creep.
 
Dean Black analyses his organization’s business ecosystem overlaid with its stake-holder map in a highly graphical way that helps board members to be clear about the association’s purpose, state and focus.
 
Areas he addresses include:
  • The process of examining the “How” (mission); “Why” (vision); “What” (manifest and latent functions); and, “For Whom” (stakeholders)
  • Alignment, and how with it comes a better strategic assessment and a thriving organization;
  • The formal and informal alliances that when properly leveraged and cared for, help with recruiting and retention;
  • How organizations with chapters/branches should confront leaders' conflicts of interest stemming from their unique outlooks/vantage points in the ecosystem; and,
  • Advocacy (for self, for the organization, and for the mission) as a penultimate or manifest function, whether it appears on the mission statement or not

Speakers

Dean Black

National Executive Director
Royal Canadian Air Force Association

Demonstrating and communicating perceived member value and actual value received to members is a challenge many member organisation face.

During this session, Lisa Collins, Head of Membership engagement at IABM will share the approach they have taken and the results.

She will cover:

  • The technology
  • Benefits Statement
  • Value Statements
  • How the use member engagement strategy as a data gathering tool is being used for measurement of service and performance

Speakers

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Dean Black

National Executive Director
Royal Canadian Air Force Association

Steven Price

Executive Director
European Institute for Industrial Leadership

One discussion for each session, led by the Speaker of the session and others.

Speakers

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

Kim Hall

Director of Membership
National Association of Counties

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.
9:15 AM

The COVID-19 global pandemic has left no person or organisation unaffected, with many having to try to overcome multiple professional and personal challenges. An emergency could happen for many associations in a similar way and being prepared and understanding how to handle the huge double-pressure situation may mean the difference between success and failure.

At the British Society for Immunology (the largest immunological society in Europe) they have had a unique challenge, and opportunity. As well as adjusting to the pandemic like so many others, their members have been at the heart of the response, conducting cutting edge research at break-neck speed to identify ways of treating the disease and to rapidly develop vaccines for the global population. 

During this talk Doug Brown, Chief Executive of the British Society of Immunology (an award-winning association CEO), will describe how they have managed to command a major leadership position in the response to the pandemic, whilst at the same time ensuring the staff team remain motivated and supported to perform at the highest level whilst dealing with the professional and personal challenges of the lockdowns.

Hear how Doug and the team have specifically:

  • Through providing high quality support, resources, tools and strong leadership been able to embed a 'can do' and compassionate culture
  • Struck the right balance between having significant impact and managing workloads and wellbeing
  • Influenced the government at the highest levels, bringing an evidence-based voice from their membership to the attention of government officials and advisors, resulting in direct impact on policies such as national lockdown and the vaccine rollout programme
  • Been at the centre of major collaborative consortium and instrumental in engaging with and educating the public through mainstream media and a plethora of online resources
  • Achieved this by keeping their team fully engaged, keeping morale high and enabling them all to 'step up' to the challenge

Speakers

Doug Brown

Chief Executive
British Society for Immunology

Re-branding and focusing your association's mission is important for most associations, especially business member organisations. Why you would do this and how to do it are critical even if it's not in your plan.

APPLiA rebranded from 'top to toe' two years ago, and the successful results have come through. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector.  The modernised and innovative look of APPLiA and its re-focused mission has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team. 

Hear how APPLiA:

  • Decided it was time for re-branding and re-focusing
  • Created a strategy and the key activities for the project
  • Engaged their 21 direct company members and 27 national associations in this journey
  • Achieved a bigger network of national associations with the same name

Speakers

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

10:00 AM

Membership associations usually work through a slow process of consensus-building.  This works reasonably well most of the time but is not a great way of responding to a crisis.  During the COVID 19 crisis many CEOs were given exceptional latitude to make decisions quickly with minimal member oversight.  As a result, many got more done in 2020 than we could in a normal year.  

Alastair McCapra,  CEO of Chartered Institute of Public Relations, examines the opportunities that this past year have given rise to, and the possibility of a fundamental re-think of how we work.

  • The role/value of deliberation in membership associations - has it declined? 
  • What is the value of our governance structures?
  • Why should we go back to the old ways again?  
  • What role should the deliberative structure in associations have now?
     

Speakers

Alastair McCapra

CEO
Chartered Institute of Public Relations

Associations benefit from building awareness of their sector, and work to this, but it would always be better if they could increase this substantially at minimal cost and maximum effectiveness.

The European Flavour Association created an innovative volunteer programme to build external stakeholder awareness, that benefited the organisation more than they expected. Hear how with the programme they:

  • Recruited volunteers to the programme
  • Implemented new strategies & plans: creating a community and smart use of digital channels.  
  • Promoted and enhanced stakeholder engagement
  • Increased membership engagement
  • Reached a larger audience, both internally and externally

Speakers

Jimena Gomez de la Flor

Communications Director
European Flavour Association

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Associations need to work to and respect multiple cultures, especially when growing membership and activities in new regions and countries. It can be very challenging and needs careful attention and understanding.

This presentation will inform how the FEAS, which has members from some of the world’s most politically sensitive countries with many cultural differences, addresses the constant challenges effectively, including:

  • How potential problems have been overcome, with examples
  • Important communication, processes and personalisation
  • Multi-channel communications from telegrams to social media
  • Simple matters such as how meetings are conducted
  • Acting with fairness and equality in its dealings with members'
  • Respecting all member's countries: representing them and their views considered

Speakers

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

With the challenges of meeting physically and the acceptance of doing more online, associations need to create and maintain community groups online. 

Charlotte Kemp, first president of the virtual chapter of the Professional Speakers’ Association of South Africa will describe how (pre-covid19), as part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted and how they now manage a "Virtual Chapter".

  • How to recruit members to a Virtual Chapter and demonstrate that the value is equal to and often more than that of physical chapters
  • True connection and engagement with virtual members that goes way beyond entertaining Zoom meetings 
  • The use of the Virtual Chapter or platform to create focus groups or masterminds to build real sharing and community as well as enhance the education aspect of the association
  • The value of virtual groups to develop the leadership succession and allow more member engagement
  •  Experimenting and pushing the boundaries of what is available, so that you and your members are ahead of the next disruption that might challenge you

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

Alastair McCapra

CEO
Chartered Institute of Public Relations

Doug Brown

Chief Executive
British Society for Immunology

One discussion for each session, led by the Speaker of the session and others.

Speakers

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

Jimena Gomez de la Flor

Communications Director
European Flavour Association

Charlotte Kemp

Futurist
Futures Alchemist

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

740 million people live in Europe and more than 950 million in the Americas. An alliance of associations between these continents – which have many shared cultural values – can provide huge benefits to a community and specific sector as oral care.

The SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. With a strategy of co-operation, and speaking Spanish, Portuguese and English language, different educational and corporate partners can contribute towards the same objectives:

•    How to improve the mechanism for developing a specific field of science: Periodontology
•    How national, regional, and international associations worked to establish a common ground where all obtain benefits in the spirit of co-operation
•    Great projects and best practices: Congresses, Publications, Advocacy and Outreach campaigns
•    How to reach patients with the common goal of improving oral and general health
•    Key points from the perspectives of governance models, strategic planning, and operations, giving you clear ideas on what other associations will be able to implement

Speakers

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Many member associations in 2020 had to adjust their income models, how they service their members and how they manage their associations. Being ‘agile’ to manage change more effectively is essential for many situations and If you wait for the perfect time and perfect product/service to implement change, you may never implement at all.

For IoDSA, being brave and agile resulted in the ability to weather the storm with minimal impact on the bottom line and member satisfaction levels, and continues to be a successful ongoing approach. Hear from them on:

  • The essential qualities of a visionary Board of Directors 
  • What an agile management team does 
  • How continual risk management enables exploring more opportunities
  • Being brave and exploring – not dead in the water waiting for perfection

Speakers

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

Every association should review its purpose and values periodically to ensure continued success avoid deterioration.

Paul Sloggett and Tim Lewis reveal the pitfalls and ‘eureka’ moments in elevating CIWM’s organisational PURPOSE. A future-proofed PURPOSE and simple brand model that everyone can buy into. One that shapes strategy and means something real to proposition, culture, values and ‘professional life.

Don’t miss the story:

  • Hear honest insights about the process
  • Discover creative approaches to optimise engagement
  • Learn how a wide frame of reference made all the difference

Speakers

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

2:00 PM

Associations need to review their governance model and the composition of their board, and how members feel their needs are being met. A review can revitalise and improve performance.

Hear from Ruth Crowell, CEO of the London Bullion Market Association how they overhauled its governance to increase strategic performance through active decision making, and through the trust created by adding true independence to a Membership based Trade Association.

  • The LBMA and how the market works
  • Previous governance model
  • Case for change
  • New model
  • Resulting additional achievements for the association and executive team

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

The challenge of how to bring members together after a big influx of new members and particularly to maintain engagement and satisfaction online faces many associations, and this can be particularly challenging in business member organisations.

In this presentation, Clive Viegas Bennett, Chief Executive Officer of MGI Worldwide, a global accounting network, will talk about how they improved engagement online and deepened their relationships with their member firms, as well as other strategic challenges.

Points to be covered include:

  • How to maintain and grow engagement from members in an online world
  • How to adapt and widen an online offer and compete successfully for bandwidth
  • Penetrating deeper into member organisations - not just the bosses who are the normal interlocutors
  • The human side - mental well-being, adaptation, practical challenges
  • Preparing for governance challenges online

Speakers

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Most association leaders will have experience of disruptive or inexperienced members taking on leadership roles, and the difficulties this can cause. 

This session will introduce how one association tackled the problem of identifying and appointing members into strategic Board leadership positions with a bespoke association leadership programme behind them. 

The presentation addresses:

  • Background to the challenge
  • What the programme involves
  • Significant benefits this approach has delivered to members
  • Board effectiveness and organisational impact
  • Evidence gathered so far to demonstrate impact

Speakers

Andy Burman

Chief Executive
British Dietetic Association

3:45 PM

The cyber security threat is growing all the time, with new and sophisticated cyber-attacks taking place every second of every day. Membership and trade associations need to be one step ahead of these and not only take their own cyber security seriously but look at ways they can support their members with cyber security awareness and education.

This session, from a leading Cyber Security association, will focus on

  • What the core issues are 
  • What the biggest attacks are like and how they affect organisations
  • How to build a successful cyber security educational offering
  • How to identify the right partners to work with to deliver best practice and advise in cyber security for members

Speakers

Lisa Ventura

CEO & Founder
UK Cyber Security Association

Having your own physical venue facility has substantial risks, however creating it as a resource centre with a wider remit could be the way to provide your community and association with a useful asset, overcoming many challenges.

Hear how the ABDO created an unusual facility specific to their sector, for multiple uses, and creatively engaged with their community and company members to make it a successful venture. Points covered will include:

  • Introduction to the National Resource Centre
  • The challenges the ABDO were facing
  • Each use of the facility and how it works so well
  • How the centre has been successfully financially

Speakers

Matthew Stringer

Operations Manager, National Resource Centre
Association of British Dispensing Opticians

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

Lisa Ventura

CEO & Founder
UK Cyber Security Association

Andy Burman

Chief Executive
British Dietetic Association

One discussion for each session, led by the Speaker of the session and others.

Speakers

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Matthew Stringer

Operations Manager, National Resource Centre
Association of British Dispensing Opticians

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lynsey Sweales

CEO
SocialB

9:15 AM

With the change in events over the last 18 months, and more change to come, you need to pro-actively structure your sponsorship offering so that it can both cope with the "online-onsite" and other uncertainties and, importantly, take advantage of the potential to build stronger targeted sponsor outcomes.

Rodney Cox has taken an approach from before the current crisis, with built in flexibility, that reduces potential for disruption, has ensured continued maximum revenue and focuses on audiences that each sponsor want to reach. Hear from him on:

  • Maximising the quality and quantity of “eyeballs” delivered to a sponsor
  • Focusing on audience groups that a sponsor wants to reach and engage with
  • Creating two distinct kinds of sponsorship benefit to broaden and deepen the value proposition
  • The Level Benefit and Item Benefit “made to measure” strategy
  • Built-in flexibility to adjust in uncertain times and the ways stakeholders engage

Speakers

Rodney Cox

Events Director
International Gas Union

Mobile apps are a valuable tool for members and the association in many ways, but they need to be carefully thought through, researched and managed. 

Hear in this best practice case study how the Chartered Institute for Securities and Investment navigated the journey from research to delivery, including:

  • Extensive consultation with stakeholders
  • Research undertaken
  • What we included and didn’t - and why
  • Launch planning
  • Initial results

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

10:00 AM

Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.

In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help!

This session offers you the opportunity to return to your office and….

  • Be more confident to audit your current situation, really look at what works and what does not
  • Have a number of new ideas that you can start working on
  • Understand what “freebies” may  be available to your organisation- You never know if you don’t ask

Speakers

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

Keeping members and the wider industry community informed is vital for transparency and awareness. But what if you go one step further and engage the community to become part of the conversation?

From a humble start to publishing daily news attracting 70,000 views per month, APNIC will discuss what they have learned from establishing the leading information source in their sector, including:

  • Creating a flexible news and opinion portal
  • Developing agile processes to build a content pipeline
  • Harnessing the member community’s enthusiasm to tell their stories
  • Audience building strategy and social media integration
  • Adapting to change

 

Speakers

Tony Smith

Communications Director
Asia Pacific Network Information Centre

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Many associations were facing challenges with delegate attendance, revenue decreasing and smaller events. Senior level audiences didn't have the time or funds to attend multiple events per year. The last year has changed the dynamic.

The Association of Colleges had already made a plan to shift 25% of their portfolio to a digital format, but then the pandemic hit. As with many organisations, they pivoted their events online within a matter of days. The team adapted fast and there were two key developments: In the culture of how they worked together to react fast to ongoing changes and staff from a wider range of teams were trained to chair, facilitate and support events. Secondly, they gained a whole new audience within thier membership - attendee numbers went through the roof and they started to understand their customers in a whole new way. 

Hear how the Association of Colleges future now looks very different to what we they had envisaged and the changes made, why they happened and how they reacted, and then how they plan to work in the future to continue this growth, including:

  • Ideas on how to use collaborative working to improve your membership events
  • Ways to use the changes from the last year to inform your future planning
  • How to build on the success of digital events and adapt to a changing customer behaviour

Speakers

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Rodney Cox

Events Director
International Gas Union

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

One discussion for each session, led by the Speaker of the session and others.

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM
The ESC Congress is their flagship 4 day annual event and is the world’s largest cardiology congress, attracting 30,000 attendees onsite each year to the physical event. In 2020 they delivered a free online congress which attracted 125,000 registrations and 77,000 participants. For 2021 their challenge is to take that interest - and ask them to pay for what they received free last year. And in 2022, they need to offer both an onsite and an offsite equivalent – even harder.
 
This talk will cover:
  • An integrated multichannel approach
  • Being decisive, early
  • Data-informed (vs. data-driven)
  • Integrating both in-house and agency teams
  • Trusting your brand
  • “Trying stuff” (and hoping it works)

Speakers

Steve Lang

Head of Marketing
European Society of Cardiology

This session will address:

  • Why great content matters
  • How to create content for each part of your target audiences’ journey online plus why this important
  • How to start creating content that fits their needs
  • Content – how and where to discover content ideas
  • Content format ideas
  • How to maximise your content

Speakers

Lynsey Sweales

CEO
SocialB

2:00 PM

Now that travel, especially internationally, is a great barrier to attending conferences, satellite events are an important approach for an association's event programme, and for your member's engagement and value.

The ERS initially held one event at eight venues around Europe and then progressed their model to one event across two days at four venues, involving local societies and increasing collaboration through speaker connection and live streaming.
  
This session will look at the feasibility of running these innovative satellite events, learning and delivering events to meet participant needs, including:

  • Who is our customer and how we follow the trend of new generations and their needs
  • What research was undertaken and what strategy was applied to deliver these events
  • Pros, cons, concept, what we learnt
  • What we plan to do in the future and the importance of being first to market
  • How we value free access events available anywhere in the world, designed for an online audience

Speakers

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

Enhancing data and a how it is presented visually will make all organisations more effective in communicating and effecting change.

The IAPB launched their new Vision Atlas for eye health data and evidence, in October 202. It enables stake-holders in the field worldwide to find data that is suitable to them in an extremely interactive way. It includes interactive maps and downloads of slide decks that means they can use the data to match their circumstances.

The tool is especially valuable in communications and advocacy to be used in meetings with politicians and policy makers. 

Delegates will learn

  • What the tool looks like
  • How the focus on visual innovation has made it so effective
  • What goes into creating and maintaining a Vision Atlas tool

Speakers

Simon Darvill

Head of Communications
International Agency for the Prevention of Blindness

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Online exhibitions are highly challenging, both getting companies to believe in them and visitors to attend them and visit the stands.

James will explain how he utlised online exhibition system for a successful replacement to their physical annual exhibition and how he is now using it to support future physical events as a "hybrid" exhibition.

James will cover:

  • How to get visitors using an online exhibition system
  • How you provide value to the exhibitors and get their buy-in to exhibiting online
  • Creating a platform that is accesible 24x7 and before and after the event
  • How you don't have to spend lots of money to get good results
  • How online can support your physical exhibition

Speakers

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

3:45 PM

Online awards ceremonies have been essential for those that still went ahead this last year.  Associations may be considering continuing with them or even creating new awards for online-only where budgets are constrained.

EVCOM created a very engaging online awards ceremony that was a great success and are now holding their next one. Hear from them what they learned and why they are doing it again, including:

  • What you want your event to be?
  • Who is your audience, and where and when will they be watching
  • Logistics: timing, content, presenters, studio
  • Who you are you targeting
  • Revenue models
  • Key learnings

Speakers

Claire Fennelow

Executive Director
Event and Visual Communication Association

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Claire Fennelow

Executive Director
Event and Visual Communication Association

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

Steve Lang

Head of Marketing
European Society of Cardiology

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

One discussion for each session, led by the Speaker of the session and others.

Speakers

Simon Darvill

Head of Communications
International Agency for the Prevention of Blindness

Lynsey Sweales

CEO
SocialB

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lorraine Reese

Head of Conferences and Events
Biochemical Society

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Valli Rajagopal

CEO
Digital Learn

9:15 AM

Attracting new members, while engaging and supporting the existing community, is an opportunity for many societies and associations that shouldn't be missed.

Hear how the Royal Society of Chemistry (RSC) created and grew a unique online event: "#RSCPoster" to a global audience of over 2 million to share their research, network and engage in debate.

Hear about:

  • The event concept as it was created
  • How it evolved and grew to an audience of over 2 million
  • Removing traditional barriers of normal conferences and making it accessible to all
  • How it opens the doors for professional development and career opportunities
  • How it attracts new members
  • Showcases the RSC as innovative thought leader, and strong voice 

Speakers

Hannah Kerr

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Catherine Hodges

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

The landscape has changed, and content alone is no longer sufficient. Whilst accessibility of content was a primary goal for many memberships bodies and associations, it is the contextualising of this content that matters. We are witnessing the humanification of digital content, and a move away from 'the conspiracy of convenience'. Members are looking for meaningful interactions and associations with strong social responsibility. There is a sense of a wider purpose for learning, which remains an economic imperative. Associations must look to support members with learning experiences that they value and that have impact.

Edmund Monk, Chief Executive of the Learning and Performance Institute, will provide insight into how people are learning now, and how they will learn post-Covid.

  • Where learning is really happening
  • The three things learning must be
  • Why context is overtaking content
  • What great organisations are doing to help employees develop

Speakers

Edmund Monk

Chief Executive
Learning and Performance Institute

10:00 AM
Presentation description will be added soon.
Please check back later.

Speakers

Sasha Frieze

Managing Director
The Business Narrative

Drawing on four of their latest research reports, the
Chartered Institute of Personnel & Development provides new insights into how learning and development is changing that are critical for good decision making for all association programmes.
 

Speakers

Andy Lancaster

Head of Learning
Chartered Institute of Personnel & Development

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Finding the right online technology for your hybrid and virtual conferences is essential and could be very time-consuming without expert guidance.

Miguel Neves, Editor-in-chief of EventMB, handpicks the top hybrid event technology most appropriate to associations. This jargon-free session covers

  • A comprehensive summary of the technology available today 
  • Future enhancements that are just around the corner
  • The key concepts and processes involved in selecting, procuring, implementing, and managing hybrid event technology
     

Speakers

Miguel Neves

Editor-in-Chief
Event MB

Exciting and highly visual online education is essential to engage and educate effectively. Virtual Reality is now a serious opportunity for associations and all educators to adopt.

In this presentation Dr. Jiri Horecky, MBA, President of the Association of Social Services Providers in the Czech Republic and President of the European Ageing Network, introduces you to the success his association has had, with Virtual Reality Education & Training, from creation to selling it successfully, covering:

  • How to use the synergy effects of association to be a Virtual Education & Training provider
  • How to change the training from listening to experiencing
  • The journey from zero to the biggest Virtual Education & Training provider in the social sector in the country
  • New unique training programmes every year - by starting with our own videos with right and wrong endings
  • Virtual reality dementia – bringing the new training programme licenced from Australia to Europe
  • New VR trainings programmes - impact to staff, high demand, positive feedbacks, new approaches
  • What does it cost, what is the return on investment (ROI)
  • How to be innovative and the first in the market
  • How to sell it to the members

Speakers

Jiri Horecky

President
European Ageing Network

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Catherine Hodges

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Sasha Frieze

Managing Director
The Business Narrative

Miguel Neves

Editor-in-Chief
Event MB

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

One discussion for each session, led by the Speaker of the session and others.

Speakers

Jiri Horecky

President
European Ageing Network

Andy Burman

Chief Executive
British Dietetic Association

Edmund Monk

Chief Executive
Learning and Performance Institute

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

Personas help you to understand the emotional and behavioral triggers behind individual members, and all organisations should be using them to enhance their events and other services, in order to increase take-up and satisfaction.

This presentation will explain Personas for attendees to a large conference, and how you can use them effectively. Brenda Sanderson of the Interaction Design Association (where the 100,000+ community members use personas every day in their work), will present on personas and how they implemented them for events, addressing:

  • What personas are
  • Developing personas as a means of improving event content
  • Better targeting existing and new key congress stakeholders
  • How they help improve event attendance

Speakers

Brenda Sanderson

Executive Director
Interaction Design Association

Continuous enhancement to your offering is vital to maintain effectiveness, value for money, reach and relevance.

The ACCA, one of the largest associations globally, has a very large professional development offering, which they have been innovating continuously. Hear from them some of the most effective activities for better results.

Speakers

Clare Hodgson

Head of Professional Development Solutions & Partnerships
Association of Chartered Certified Accountants

Paul Kirkwood

Head of Learning Experience
Association of Chartered Certified Accountants

2:00 PM

As an event manager in changing landscape, how can we support our organizations’ growth and develop our skills?

Celine Schulz describes how she broadened her role at the World Heart Federation, using her events skills and experience, building on them to greater effect for the federation globally.  This presentation will explore her journey within the past two years and reflect on the following:

  • The evolution of the role of event manager after 2 years of event restrictions
  • Which are the skills you did not know you had?
  • Opportunities in the new paradigm for event manager to develop their activities

Speakers

Celine Schulz

Director of Congress and Events
World Heart Federation

With face-to-face engagement reduced for many members, membership value and engagement needs to be maintained with new high value online offerings that really work. Expanding your educational programme and member engagement is achievable successfully.

Hear how the MHI, the largest trade association for supply chain and material handling, developed a new educational programme, driving membership value, generating revenue, and attracting more involvement. Points covered include:

The MHI Industry Leadership Programme

  • How the virtual environment was created for these senior leaders with great involvement and engagement
  • Leadership development elements
  • How young industry talent were involved, and mentoring diverse talent
  • Promoting the association and benefits of getting more involved

By attending this session you will be able to:

  • Secure executive buy-in for new and different programming to generate value and revenue
  • Identify success factors for collaborative teamwork to design and develop an engaging program 
  • Describe critical components needed for a successful virtual leadership program that engages participants and stakeholders
  • Identify additional levers for association member value through metrics, partnerships, and promotion 

Speakers

Maria Leggett

Director of Education
Material Handling Institute

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM
Three leading large conference organisers will talk for 4-5 minutes about the decisions they have made for their hybrid annual conference and why, followed by Q&A from the delegates

In the last year, associations have innovated, adjusted, and experimented like never before. This is especially true with how they manage and deliver education -- including online learning, eLearning, and virtual courses.

This session will focus on how the Community Associations Institute improved learning outcomes and financial performance for their courses, and how the delivery model has changed for the future. 

  • An approach for offering more online learning in a profitable way
  • How to create staff teams to produce virtual courses
  • Helping Subject Matter Experts be effective online presenters
  • Planning education offerings now and after the pandemic

Speakers

David Jennings

Vice President, Education
Community Associations Institute

3:45 PM

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering. 

It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation. 

This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events. 

We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Brenda Sanderson

Executive Director
Interaction Design Association

Celine Schulz

Director of Congress and Events
World Heart Federation

One discussion for each session, led by the Speaker of the session and others.

Speakers

Clare Hodgson

Head of Professional Development Solutions & Partnerships
Association of Chartered Certified Accountants

David Jennings

Vice President, Education
Community Associations Institute

Paul Kirkwood

Head of Learning Experience
Association of Chartered Certified Accountants

Maria Leggett

Director of Education
Material Handling Institute

5:10 PM

No description provided