Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Video & Podcasting Stream - Monday 5 July

Benefits of attending

Learn from world-leading associations and experts, how to:

  • Create a Podcasting series
  • Market a Podcast series
  • Manage and acquire content for a podcast series

Previews of Talks

Speakers in this Stream

Andrea Campbell

Communications Manager
Accountancy Europe

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

Stream Programme

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

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9:00 AM

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

 
 
10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:45 AM
One discussion for each session, led by the Speaker of the session and others.
12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM
Podcasting can be a strong addition to your communications strategy, and is rapidly becoming the norm for associations. 
In February 2020, Accountancy Europe launched the podcast Because People Count and it has gone from strength to strength since then. Andrea Campbell will describe what is needed to start and to keep a podcast going successfully, including:
  • Why podcast at all
  • The tools you need
  • Who to interview
  • How to keep it going successfully

Speakers

Andrea Campbell

Communications Manager
Accountancy Europe

2:00 PM

Gordon Glenister is an influencer marketing and membership specialist and in 2019 launched Influence the global podcast shining a spotlight on the Influencer Marketing Industry. A year later he launched a dedicated podcast for the membership community - Membership World podcast - in this session Gordon will talk about:

  • How to start and grow a podcast
  • How to secure a partner or sponsor
  • What content options to consider
  • Frequency and the length of an ideal episode
  • What platforms to consider
  • How to promote your podcast
  • Analysing the results of your audience

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

5:10 PM

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