Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Membership & Engagement - Tue 6 & Wed 7 July

Benefits of attending

Learn from world-leading associations and experts:

  • A new interactive visual tool for assessing alignment of purpose and expectations, and how you can get involved
  • How emotional engagement can drive growth - MSc research, applied and delivered
  • Peer-to-peer outreach and its role in driving retention
  • How articulating a clear member-value proposition drives engagement and recruitment
  • How a wide-ranging re-focus and re-branding can deliver greater effectiveness and growth
  • How to create greater engagement with a smart volunteer programme
  • How to create and manage online chapters
  • How to create a future-proofed purpose and brand model that everyone can buy into
  • How to penetrate deeper into business member organisations - not just the bosses who are the normal interlocutors

Previews of Talks

Speakers in this Stream

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

Jimena Gomez de la Flor

Communications Director
European Flavour Association

Kim Hall

Director of Membership
National Association of Counties

Charlotte Kemp

Futurist
Futures Alchemist

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

Raisa McNab

Chief Executive Officer
Association of Translation Companies

Chelsea Shelley

Head of Membership, Engagement and Services
British Association for Counselling and Psychotherapy

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Matthew Stringer

Operations Manager, National Resource Centre
Association of British Dispensing Opticians

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

Stream Programme

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.
9:15 AM

KPIs or no KPIs, we all struggle with it – demonstrating the impact our communities have, and how it relates to individual members’ and the collective membership’s experience.

The Association of Translation Companies is taking the bull by the horns, and embarking on a journey to develop an interactive tool that collects, collates and makes visible the interplay between an association's individual members, the collective membership, and its wider impact. It is the "Community Impact Wheel".

Hear about the ATC's journey of discovery and development, and how this could also benefit your community

  • Challenges at association level
  • An interactive tool concept & prototype
  • This is how we’ll do it
  • How you could feed into the project and use it

Speakers

Raisa McNab

Chief Executive Officer
Association of Translation Companies

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Chelsea Shelly at the BACP looked at a new aspect, "Emotional Engagement" and after an MSc research project, applied key aspects to their approach that contributed to over 10% growth in the last year and an all-time-high retention rate. Hear how this was achieved, and get her latest results of June this year.

She will address:

  • Define the brand > Listen > Consult
  • Understanding what your members FEEL
  • Checking with members for 'course correction'
  • Genuine member engagement - not just clicks
  • Members 'at the heart' - Not just lip-service
  • Board buy-in

Speakers

Chelsea Shelley

Head of Membership, Engagement and Services
British Association for Counselling and Psychotherapy

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Raisa McNab

Chief Executive Officer
Association of Translation Companies

Chelsea Shelley

Head of Membership, Engagement and Services
British Association for Counselling and Psychotherapy

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

Retaining members is a critical priority for all associations, and a multi-pronged approach increases the likelihood of success.

The National Association of Counties has key goals for retention, recruitment and expanding engagement. To support these, they adopted a marketing/branding campaign to shift the focus to have a people-first approach and to reflect membership ROI.  An essential part of the campaign is leveraging peer-to peer outreach. Hear how and where they focused, including:

  • Increasing cross-department collaboration
  • Leveraging Engagement Index data
  • Identifying advocates
  • Identifying outreach opportunities for the advocates
  • Creating supporting documents, templates, scripts
  • Establishing workflows to automate the outreach process
  • Having a process for selecting appropriate advocates 
  • Establishing a follow up & tracking plan and system

Speakers

Kim Hall

Director of Membership
National Association of Counties

2:00 PM

Demonstrating and communicating perceived member value and actual value received to members is a challenge many member organisation face.

During this session, Lisa Collins, Head of Membership engagement at IABM will share the approach they have taken and the results.

She will cover:

  • The technology
  • Benefits Statement
  • Value Statements
  • How the use member engagement strategy as a data gathering tool is being used for measurement of service and performance

Speakers

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Lisa Collins

Head of Membership Engagement and Marketing
International Association of Broadcasting and Media

Kim Hall

Director of Membership
National Association of Counties

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.
9:15 AM

Re-branding and focusing your association's mission is important for most associations, especially business member organisations. Why you would do this and how to do it are critical even if it's not in your plan.

APPLiA rebranded from 'top to toe' two years ago, and the successful results have come through. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector.  The modernised and innovative look of APPLiA and its re-focused mission has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team. 

Hear how APPLiA:

  • Decided it was time for re-branding and re-focusing
  • Created a strategy and the key activities for the project
  • Engaged their 21 direct company members and 27 national associations in this journey
  • Achieved a bigger network of national associations with the same name

Speakers

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

10:00 AM

Associations benefit from building awareness of their sector, and work to this, but it would always be better if they could increase this substantially at minimal cost and maximum effectiveness.

The European Flavour Association created an innovative volunteer programme to build external stakeholder awareness, that benefited the organisation more than they expected. Hear how with the programme they:

  • Recruited volunteers to the programme
  • Implemented new strategies & plans: creating a community and smart use of digital channels.  
  • Promoted and enhanced stakeholder engagement
  • Increased membership engagement
  • Reached a larger audience, both internally and externally

Speakers

Jimena Gomez de la Flor

Communications Director
European Flavour Association

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

With the challenges of meeting physically and the acceptance of doing more online, associations need to create and maintain community groups online. 

Charlotte Kemp, first president of the virtual chapter of the Professional Speakers’ Association of South Africa will describe how (pre-covid19), as part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted and how they now manage a "Virtual Chapter".

  • How to recruit members to a Virtual Chapter and demonstrate that the value is equal to and often more than that of physical chapters
  • True connection and engagement with virtual members that goes way beyond entertaining Zoom meetings 
  • The use of the Virtual Chapter or platform to create focus groups or masterminds to build real sharing and community as well as enhance the education aspect of the association
  • The value of virtual groups to develop the leadership succession and allow more member engagement
  •  Experimenting and pushing the boundaries of what is available, so that you and your members are ahead of the next disruption that might challenge you

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Paolo Falcioni

Director General
APPLiA - Home Appliance Europe

Jimena Gomez de la Flor

Communications Director
European Flavour Association

Charlotte Kemp

Futurist
Futures Alchemist

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

Every association should review its purpose and values periodically to ensure continued success avoid deterioration.

Paul Sloggett and Tim Lewis reveal the pitfalls and ‘eureka’ moments in elevating CIWM’s organisational PURPOSE. A future-proofed PURPOSE and simple brand model that everyone can buy into. One that shapes strategy and means something real to proposition, culture, values and ‘professional life.

Don’t miss the story:

  • Hear honest insights about the process
  • Discover creative approaches to optimise engagement
  • Learn how a wide frame of reference made all the difference

Speakers

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

2:00 PM

The challenge of how to bring members together after a big influx of new members and particularly to maintain engagement and satisfaction online faces many associations, and this can be particularly challenging in business member organisations.

In this presentation, Clive Viegas Bennett, Chief Executive Officer of MGI Worldwide, a global accounting network, will talk about how they improved engagement online and deepened their relationships with their member firms, as well as other strategic challenges.

Points to be covered include:

  • How to maintain and grow engagement from members in an online world
  • How to adapt and widen an online offer and compete successfully for bandwidth
  • Penetrating deeper into member organisations - not just the bosses who are the normal interlocutors
  • The human side - mental well-being, adaptation, practical challenges
  • Preparing for governance challenges online

Speakers

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:45 PM

Having your own physical venue facility has substantial risks, however creating it as a resource centre with a wider remit could be the way to provide your community and association with a useful asset, overcoming many challenges.

Hear how the ABDO created an unusual facility specific to their sector, for multiple uses, and creatively engaged with their community and company members to make it a successful venture. Points covered will include:

  • Introduction to the National Resource Centre
  • The challenges the ABDO were facing
  • Each use of the facility and how it works so well
  • How the centre has been successfully financially

Speakers

Matthew Stringer

Operations Manager, National Resource Centre
Association of British Dispensing Opticians

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Matthew Stringer

Operations Manager, National Resource Centre
Association of British Dispensing Opticians

Tim Lewis

Brand Consultancy
Tim Lewis Consultancy

Clive Viegas Bennett

Chief Executive Officer
MGI Worldwide

5:10 PM

No description provided