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- Membership & Engagement - Tue 6 & Wed 7 July

Associations World Congress & Expo 2021
Membership & Engagement - Tue 6 & Wed 7 July

Benefits of attending
Learn from world-leading associations and experts:
- A new interactive visual tool for assessing alignment of purpose and expectations, and how you can get involved
- How emotional engagement can drive growth - MSc research, applied and delivered
- Peer-to-peer outreach and its role in driving retention
- How articulating a clear member-value proposition drives engagement and recruitment
- How a wide-ranging re-focus and re-branding can deliver greater effectiveness and growth
- How to create greater engagement with a smart volunteer programme
- How to create and manage online chapters
- How to create a future-proofed purpose and brand model that everyone can buy into
- How to penetrate deeper into business member organisations - not just the bosses who are the normal interlocutors
Previews of Talks
Speakers in this Stream
Director Membership & Operations
British Chiropractic Association
Sessions
Lean Running Mode for Brand Improvement and Reducing Member Fees Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Managing Director
Dovetail Creative
Sessions
Articulating a clear and compelling membership value proposition to support engagement and recruitment Tuesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Tuesday @ 2:45 PM
Director General
APPLiA - Home Appliance Europe
Paolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. To that extent, he has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. He served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe.
He is one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market. In 2016 he has been nominated member of the REFIT platform as a representative of the stakeholder group. The REFIT Platform brings together the Commission, national authorities and other stakeholders in regular meetings to improve existing EU legislation.
Paolo graduated in electronic engineering from University of Ancona, in Italy. He started working in the telecommunication sector and, after that, he worked within the household appliance industry sector where he held positions with growing responsibilities.
An Italian national, Paolo also speaks English and French fluently. In his free time, he likes baking homemade delicacies.
Sessions
Re-focus and Re-brand: APPLiA experience in growing membership, modernising and enhancing the association look Wednesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
Engagement & Communications Manager
Institution of Lighting Professionals
I am a highly experienced enthusiastic Association Manager who builds excellent relationships with people. I am influential, self-motivated, effective and great with change.
I am a creative thinker, fast learner, and enjoy challenge. I am skillful at listening. I love asking questions, providing advice, and communicating and engaging with stakeholders to agree on and deliver objectives.
My greatest job satisfaction comes from hearing good news from the people I support and guide in the communities I look after. If you are developing in your life and career, and your work is making the world a better place, that means my work is paying off too.
I aim to live my life according to the simple rule 'treat others as you would like to be treated yourself'.
Sessions
Bringing empathy to a professional body for membership growth, retention and engagement Tuesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Communications Director
European Flavour Association
Jimena has over 10 years of experience working in Communications and European Affairs. Currently she works as Communications Director for the European Flavour Association, developing and implementing its communication strategy and acting as spokesperson of the association.
She previously worked as a Senior Communication Officer at the European Commission Information Service and at other European Associations and Institutions such as the Art Directors Club of Europe and the European Committee of the Regions.
Sessions
Need more member and stakeholder engagement: A smart volunteer programme for maximum effectiveness Wednesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
Futurist
Futures Alchemist
As a futurist, Charlotte Kemp loves exploring the origin and natural destination of changes in business and society, as well as understanding to what extent we can influence the major themes in our lives.
Sessions
Creating a successful online chapter Wednesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
Director of Communications & Marketing
British Chiropractic Association
Lisa has extensive experience in branding, communications and marketing across various organisations. She started her career in membership associations as President at Sheffield Hallam Students’ Union, and then developed her marketing and communications skills further in front-line roles in several universities and the NHS. She joined the BCA following the successful completion of a substantial branding project, also in a university setting. Lisa’s unique blend of expertise within marketing and corporate communications has transformed the organisations she has worked within, gaining share of voice and reach in PR and Public Affairs.
Sessions
Lean Running Mode for Brand Improvement and Reducing Member Fees Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Brand Consultancy
Tim Lewis Consultancy
Specialist in business development and creating brand strategies for destination and place brands, culture and heritage brands and professional service brands.
Sessions
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
Chief Executive Officer
Association of Translation Companies
Raisa steers the UK’s Association of Translation Companies, representing the voice of over 200 language service companies providing translation, interpreting and other language services to clients across the world.
As the ATC’s CEO, Raisa’s focus is on supporting a community of language service companies, collaborating with external stakeholders on best practice, policy and sustainable development of the language services industry. She is also the association’s Lead on Standards, driving adoption and certification to ISO standards.
Raisa is an experienced language services production, training and quality manager. She holds an MA in Translation & Interpreting from her native Finland.
Sessions
KEYNOTE: The Individual, The Membership, The Association's Impact: New Insights into the Interplay between them Tuesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Marketing Director
Chartered Institution of Wastes Management
Paul Sloggett is Marketing Director at CIWM, the professional membership body for those working in resources and waste management. The responsibilities of Paul’s team include member recruitment and retention and generating funding through sales of CIWM’s wide range of products and services.
CIWM is a relatively small charity with 5,500 individual members but has big ambitions to grow. As part of the senior management team Paul is involved in leading a significant shift in strategy aligned to the world’s heightened ambitions to make sustainable use of the planet’s resources and reduce waste and pollution to zero. The work and passion of these members plays a vitally important role in achieving this, and it is CIWM’s role to help them.
The plan includes repositioning the organisation and brand to appeal to a wider market, improved engagement at a regional level and an increase in member value.
Paul’s background includes roles as Managing Director, Publisher and Marketing Director for over 100 different specialist consumer and B2B multi-media brands. He has also been a management and marketing consultant working in fields such as membership, big data, events, coaching and manufacturing. He has an MA in New Media Publishing from DeMontfort University
Sessions
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
Operations Manager, National Resource Centre
Association of British Dispensing Opticians

Matthew Stringer
Operations Manager, National Resource Centre
Association of British Dispensing Opticians
Experienced in training and development with a demonstrated history of working in the optical industry. Skilled in Manufacturing, Customer Service, Management, Retail, and Sales. Proudly now Operations Manager at the National Resource Centre Birmingham.
Sessions
The ABDO's National Resource Centre : A successful physical facility to add value for members and create economies and new possibilities Wednesday @ 3:00 PM
Chief Executive Officer
MGI Worldwide
CEO of MGI Worldwide. Before that, Managing Partner of a leading executive search firm, Managing Director of a top ten shipping agency and in senior public service in the UK House of Commons.
Coaching, training and strategy consulting to international companies at top management and board level. Author of academic studies on management culture.
MGI Worldwide is a top 20 global network of more than 250 accounting firms in 102 countries.
Based in Lisbon and London. MA from Oxford University and MBA from Cranfield School of Management. CIOL qualified linguist, speaking fluent Portuguese, French and Spanish, as well as native English.
Sessions
Raising member engagement online & deepening relationships in a business member organisation Wednesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
Stream Programme
The stream times shown are UTC +1 I BST (UK Time)
Sorry, no sessions were found matching your filters.
- 9:00 AM
-
Chair's Welcome Membership & Communities stream
INTRODUCTION
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Executive Director
Association of Association ExecutivesI’m responsible for the strategy and operational management of the Association of Association Executives, with all members of the team reporting to me. With the advice of members, Advisory Panel members, and the team, I decide what new products and services to offer, and how they should be fulfilled.
I have over 35 years experience in conferences and events, with 21 specifically supporting associations with their events, publishing, member engagement, and association management. I have headed up the AAE since its beginnings in 2006.
I would love to hear about what you feel we ought to be doing to support you as association executives, and how we can improve our current offering. If you have something to contribute, please get in touch with me.Sessions
Welcome from the AAE Executive Head & Sponsor of the Congress Monday @ 9:10 AM
Chair's Welcome Membership & Communities stream Tuesday @ 9:00 AM
Chair's Introduction the Membership & Communities stream Wednesday @ 9:00 AM
Chair's Introduction Thursday @ 1:00 PM
- 9:15 AM
-
KEYNOTE: The Individual, The Membership, The Association's Impact: New Insights into the Interplay between them
PRESENTATION AND Q&A
KPIs or no KPIs, we all struggle with it – demonstrating the impact our communities have, and how it relates to individual members’ and the collective membership’s experience.
The Association of Translation Companies is taking the bull by the horns, and embarking on a journey to develop an interactive tool that collects, collates and makes visible the interplay between an association's individual members, the collective membership, and its wider impact. It is the "Community Impact Wheel".
Hear about the ATC's journey of discovery and development, and how this could also benefit your community
- Challenges at association level
- An interactive tool concept & prototype
- This is how we’ll do it
- How you could feed into the project and use it
Speakers
Chief Executive Officer
Association of Translation CompaniesRaisa steers the UK’s Association of Translation Companies, representing the voice of over 200 language service companies providing translation, interpreting and other language services to clients across the world.
As the ATC’s CEO, Raisa’s focus is on supporting a community of language service companies, collaborating with external stakeholders on best practice, policy and sustainable development of the language services industry. She is also the association’s Lead on Standards, driving adoption and certification to ISO standards.
Raisa is an experienced language services production, training and quality manager. She holds an MA in Translation & Interpreting from her native Finland.
Sessions
KEYNOTE: The Individual, The Membership, The Association's Impact: New Insights into the Interplay between them Tuesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
- 10:00 AM
-
Lean Running Mode for Brand Improvement and Reducing Member Fees
PRESENTATION AND Q&A
Never wasting the opportunity of a crisis, the BCA adopted a 'lean running mode’ during COVID-19 which improved their brand and enabled reducing member fees. Hear how they achieved this and learn what you could do to improve your organisation.
Points covered include:
- Restructuring our Association to adopt a ‘lean-running’ mode
- Prioritising safety to achieve insurance savings for members
Speakers
Director of Communications & Marketing
British Chiropractic AssociationLisa has extensive experience in branding, communications and marketing across various organisations. She started her career in membership associations as President at Sheffield Hallam Students’ Union, and then developed her marketing and communications skills further in front-line roles in several universities and the NHS. She joined the BCA following the successful completion of a substantial branding project, also in a university setting. Lisa’s unique blend of expertise within marketing and corporate communications has transformed the organisations she has worked within, gaining share of voice and reach in PR and Public Affairs.
Sessions
Lean Running Mode for Brand Improvement and Reducing Member Fees Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Director Membership & Operations
British Chiropractic AssociationAnne’s very broad experience encompasses a number of unrelated sectors, which adds greatly to her flexibility and depth of knowledge. She started her career as a Registered Nurse, studied for and transferred into the complex field of human factors technical engineering and applied this experience with Xerox in a marketing capacity. She has worked at the BCA since 2003, initially within marcomms and latterly, leading the operations team. Anne’s trademark attention to detail and extensive technical and creative knowledge is unparalleled which has seen her transform systems and processes to benefit BCA members, positioning the organisation as the premium choice for British chiropractors.
Sessions
Lean Running Mode for Brand Improvement and Reducing Member Fees Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
- 10:40 AM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 11:00 AM
-
Bringing empathy to a professional body for membership growth, retention and engagement
PRESENTATION AND Q&A
Replicating a successful personal support programme by another association (that is not a mental health organisation) could add great value to your own.
Hear how the ILP created a regular drop in 'open house' online video chat, which on the face of it seems very simple, but actually involves considerable skill and work behind the scenes to make it valuable. Learn how it increased membership, engagement and retention, and was highly valued by the sector. Points covered include:- How the programme was organised
- Behind the scenes preparation required
- Analysis of the impact of the programme on membership and engagement [eg. stats]
- Impact on lives and careers of members
Speakers
Engagement & Communications Manager
Institution of Lighting ProfessionalsI am a highly experienced enthusiastic Association Manager who builds excellent relationships with people. I am influential, self-motivated, effective and great with change.
I am a creative thinker, fast learner, and enjoy challenge. I am skillful at listening. I love asking questions, providing advice, and communicating and engaging with stakeholders to agree on and deliver objectives.
My greatest job satisfaction comes from hearing good news from the people I support and guide in the communities I look after. If you are developing in your life and career, and your work is making the world a better place, that means my work is paying off too.
I aim to live my life according to the simple rule 'treat others as you would like to be treated yourself'.
Sessions
Bringing empathy to a professional body for membership growth, retention and engagement Tuesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
- 11:45 AM
-
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Director of Communications & Marketing
British Chiropractic AssociationLisa has extensive experience in branding, communications and marketing across various organisations. She started her career in membership associations as President at Sheffield Hallam Students’ Union, and then developed her marketing and communications skills further in front-line roles in several universities and the NHS. She joined the BCA following the successful completion of a substantial branding project, also in a university setting. Lisa’s unique blend of expertise within marketing and corporate communications has transformed the organisations she has worked within, gaining share of voice and reach in PR and Public Affairs.
Sessions
Lean Running Mode for Brand Improvement and Reducing Member Fees Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Chief Executive Officer
Association of Translation CompaniesRaisa steers the UK’s Association of Translation Companies, representing the voice of over 200 language service companies providing translation, interpreting and other language services to clients across the world.
As the ATC’s CEO, Raisa’s focus is on supporting a community of language service companies, collaborating with external stakeholders on best practice, policy and sustainable development of the language services industry. She is also the association’s Lead on Standards, driving adoption and certification to ISO standards.
Raisa is an experienced language services production, training and quality manager. She holds an MA in Translation & Interpreting from her native Finland.
Sessions
KEYNOTE: The Individual, The Membership, The Association's Impact: New Insights into the Interplay between them Tuesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Engagement & Communications Manager
Institution of Lighting ProfessionalsI am a highly experienced enthusiastic Association Manager who builds excellent relationships with people. I am influential, self-motivated, effective and great with change.
I am a creative thinker, fast learner, and enjoy challenge. I am skillful at listening. I love asking questions, providing advice, and communicating and engaging with stakeholders to agree on and deliver objectives.
My greatest job satisfaction comes from hearing good news from the people I support and guide in the communities I look after. If you are developing in your life and career, and your work is making the world a better place, that means my work is paying off too.
I aim to live my life according to the simple rule 'treat others as you would like to be treated yourself'.
Sessions
Bringing empathy to a professional body for membership growth, retention and engagement Tuesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
Director Membership & Operations
British Chiropractic AssociationAnne’s very broad experience encompasses a number of unrelated sectors, which adds greatly to her flexibility and depth of knowledge. She started her career as a Registered Nurse, studied for and transferred into the complex field of human factors technical engineering and applied this experience with Xerox in a marketing capacity. She has worked at the BCA since 2003, initially within marcomms and latterly, leading the operations team. Anne’s trademark attention to detail and extensive technical and creative knowledge is unparalleled which has seen her transform systems and processes to benefit BCA members, positioning the organisation as the premium choice for British chiropractors.
Sessions
Lean Running Mode for Brand Improvement and Reducing Member Fees Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in Membership & Communities stream Tuesday @ 11:45 AM
- 12:30 PM
-
Expo & 1-1 Networking Break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 1:15 PM
-
Cancelled - Due to Bereavement: Member Retention: The Power of Peer-to-Peer Outreach
PRESENTATION AND Q&A
Retaining members is a critical priority for all associations, and a multi-pronged approach increases the likelihood of success.
The National Association of Counties has key goals for retention, recruitment and expanding engagement. To support these, they adopted a marketing/branding campaign to shift the focus to have a people-first approach and to reflect membership ROI. An essential part of the campaign is leveraging peer-to peer outreach. Hear how and where they focused, including:
- Increasing cross-department collaboration
- Leveraging Engagement Index data
- Identifying advocates
- Identifying outreach opportunities for the advocates
- Creating supporting documents, templates, scripts
- Establishing workflows to automate the outreach process
- Having a process for selecting appropriate advocates
- Establishing a follow up & tracking plan and system
- 2:00 PM
-
Articulating a clear and compelling membership value proposition to support engagement and recruitment
PRESENTATION AND Q&A
Demonstrating and communicating perceived member value and actual value received to members is a challenge many member organisation face.
During this session, Lisa Collins, Head of Membership engagement at IABM will share the approach they have taken and the results.
She will cover:
- The technology
- Benefits Statement
- Value Statements
- How the use member engagement strategy as a data gathering tool is being used for measurement of service and performance
Speakers
Managing Director
Dovetail CreativeLisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy. Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.Sessions
Articulating a clear and compelling membership value proposition to support engagement and recruitment Tuesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Tuesday @ 2:45 PM
- 2:45 PM
-
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Managing Director
Dovetail CreativeLisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy. Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.Sessions
Articulating a clear and compelling membership value proposition to support engagement and recruitment Tuesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Tuesday @ 2:45 PM
- 3:20 PM
-
Close of Day
CLOSE
No description provided
Sorry, no sessions were found matching your filters.
- 9:00 AM
-
Chair's Introduction the Membership & Communities stream
INTRODUCTION
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Executive Director
Association of Association ExecutivesI’m responsible for the strategy and operational management of the Association of Association Executives, with all members of the team reporting to me. With the advice of members, Advisory Panel members, and the team, I decide what new products and services to offer, and how they should be fulfilled.
I have over 35 years experience in conferences and events, with 21 specifically supporting associations with their events, publishing, member engagement, and association management. I have headed up the AAE since its beginnings in 2006.
I would love to hear about what you feel we ought to be doing to support you as association executives, and how we can improve our current offering. If you have something to contribute, please get in touch with me.Sessions
Welcome from the AAE Executive Head & Sponsor of the Congress Monday @ 9:10 AM
Chair's Welcome Membership & Communities stream Tuesday @ 9:00 AM
Chair's Introduction the Membership & Communities stream Wednesday @ 9:00 AM
Chair's Introduction Thursday @ 1:00 PM
- 9:15 AM
-
Re-focus and Re-brand: APPLiA experience in growing membership, modernising and enhancing the association look
PRESENTATION AND Q&A
Re-branding and focusing your association's mission is important for most associations, especially business member organisations. Why you would do this and how to do it are critical even if it's not in your plan.
APPLiA rebranded from 'top to toe' two years ago, and the successful results have come through. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector. The modernised and innovative look of APPLiA and its re-focused mission has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team.
Hear how APPLiA:- Decided it was time for re-branding and re-focusing
- Created a strategy and the key activities for the project
- Engaged their 21 direct company members and 27 national associations in this journey
- Achieved a bigger network of national associations with the same name
Speakers
Director General
APPLiA - Home Appliance EuropePaolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. To that extent, he has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. He served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe.
He is one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market. In 2016 he has been nominated member of the REFIT platform as a representative of the stakeholder group. The REFIT Platform brings together the Commission, national authorities and other stakeholders in regular meetings to improve existing EU legislation.
Paolo graduated in electronic engineering from University of Ancona, in Italy. He started working in the telecommunication sector and, after that, he worked within the household appliance industry sector where he held positions with growing responsibilities.
An Italian national, Paolo also speaks English and French fluently. In his free time, he likes baking homemade delicacies.
Sessions
Re-focus and Re-brand: APPLiA experience in growing membership, modernising and enhancing the association look Wednesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
- 10:00 AM
-
Need more member and stakeholder engagement: A smart volunteer programme for maximum effectiveness
PRESENTATION AND Q&A
Associations benefit from building awareness of their sector, and work to this, but it would always be better if they could increase this substantially at minimal cost and maximum effectiveness.
The European Flavour Association created an innovative volunteer programme to build external stakeholder awareness, that benefited the organisation more than they expected. Hear how with the programme they:
- Recruited volunteers to the programme
- Implemented new strategies & plans: creating a community and smart use of digital channels.
- Promoted and enhanced stakeholder engagement
- Increased membership engagement
- Reached a larger audience, both internally and externally
Speakers
Communications Director
European Flavour AssociationJimena has over 10 years of experience working in Communications and European Affairs. Currently she works as Communications Director for the European Flavour Association, developing and implementing its communication strategy and acting as spokesperson of the association.
She previously worked as a Senior Communication Officer at the European Commission Information Service and at other European Associations and Institutions such as the Art Directors Club of Europe and the European Committee of the Regions.
Sessions
Need more member and stakeholder engagement: A smart volunteer programme for maximum effectiveness Wednesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
- 10:40 AM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 11:00 AM
-
Creating a successful online chapter
PRESENTATION AND Q&A
With the challenges of meeting physically and the acceptance of doing more online, associations need to create and maintain community groups online.
Charlotte Kemp, first president of the virtual chapter of the Professional Speakers’ Association of South Africa will describe how (pre-covid19), as part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted and how they now manage a "Virtual Chapter".
- How to recruit members to a Virtual Chapter and demonstrate that the value is equal to and often more than that of physical chapters
- True connection and engagement with virtual members that goes way beyond entertaining Zoom meetings
- The use of the Virtual Chapter or platform to create focus groups or masterminds to build real sharing and community as well as enhance the education aspect of the association
- The value of virtual groups to develop the leadership succession and allow more member engagement
- Experimenting and pushing the boundaries of what is available, so that you and your members are ahead of the next disruption that might challenge you
Speakers
Futurist
Futures AlchemistCharlotte Kemp, Futures Alchemist, is a professional speaker and a futurist. She is the President of the Professional Speakers Association of Southern Africa (PSASA) and has served on the Board of the Global Speakers Federation. Charlotte has written 3 books, contributed numerous media articles, appeared on radio and TV and hosted her own radio show and podcast as well as organised conferences and events for the 20 years that she has been speaking and training.
As a futurist, Charlotte Kemp loves exploring the origin and natural destination of changes in business and society, as well as understanding to what extent we can influence the major themes in our lives.Sessions
Creating a successful online chapter Wednesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
- 11:45 AM
-
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Director General
APPLiA - Home Appliance EuropePaolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. To that extent, he has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. He served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe.
He is one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market. In 2016 he has been nominated member of the REFIT platform as a representative of the stakeholder group. The REFIT Platform brings together the Commission, national authorities and other stakeholders in regular meetings to improve existing EU legislation.
Paolo graduated in electronic engineering from University of Ancona, in Italy. He started working in the telecommunication sector and, after that, he worked within the household appliance industry sector where he held positions with growing responsibilities.
An Italian national, Paolo also speaks English and French fluently. In his free time, he likes baking homemade delicacies.
Sessions
Re-focus and Re-brand: APPLiA experience in growing membership, modernising and enhancing the association look Wednesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
Communications Director
European Flavour AssociationJimena has over 10 years of experience working in Communications and European Affairs. Currently she works as Communications Director for the European Flavour Association, developing and implementing its communication strategy and acting as spokesperson of the association.
She previously worked as a Senior Communication Officer at the European Commission Information Service and at other European Associations and Institutions such as the Art Directors Club of Europe and the European Committee of the Regions.
Sessions
Need more member and stakeholder engagement: A smart volunteer programme for maximum effectiveness Wednesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
Futurist
Futures AlchemistCharlotte Kemp, Futures Alchemist, is a professional speaker and a futurist. She is the President of the Professional Speakers Association of Southern Africa (PSASA) and has served on the Board of the Global Speakers Federation. Charlotte has written 3 books, contributed numerous media articles, appeared on radio and TV and hosted her own radio show and podcast as well as organised conferences and events for the 20 years that she has been speaking and training.
As a futurist, Charlotte Kemp loves exploring the origin and natural destination of changes in business and society, as well as understanding to what extent we can influence the major themes in our lives.Sessions
Creating a successful online chapter Wednesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 11:45 AM
- 12:30 PM
-
Expo & 1-1 Networking Break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 1:15 PM
-
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth
PRESENTATION AND Q&A
Every association should review its purpose and values periodically to ensure continued success and avoid deterioration.
Paul Sloggett and Tim Lewis reveal the pitfalls and ‘eureka’ moments in elevating CIWM’s organisational PURPOSE. A future-proofed PURPOSE and simple brand model that everyone can buy into. One that shapes strategy and means something real to proposition, culture, values and ‘professional life.
Don’t miss the story:
- Hear honest insights about the process
- Discover creative approaches to optimise engagement
- Learn how a wide frame of reference made all the difference
Speakers
Marketing Director
Chartered Institution of Wastes ManagementPaul Sloggett is Marketing Director at CIWM, the professional membership body for those working in resources and waste management. The responsibilities of Paul’s team include member recruitment and retention and generating funding through sales of CIWM’s wide range of products and services.
CIWM is a relatively small charity with 5,500 individual members but has big ambitions to grow. As part of the senior management team Paul is involved in leading a significant shift in strategy aligned to the world’s heightened ambitions to make sustainable use of the planet’s resources and reduce waste and pollution to zero. The work and passion of these members plays a vitally important role in achieving this, and it is CIWM’s role to help them.
The plan includes repositioning the organisation and brand to appeal to a wider market, improved engagement at a regional level and an increase in member value.
Paul’s background includes roles as Managing Director, Publisher and Marketing Director for over 100 different specialist consumer and B2B multi-media brands. He has also been a management and marketing consultant working in fields such as membership, big data, events, coaching and manufacturing. He has an MA in New Media Publishing from DeMontfort University
Sessions
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
Brand Consultancy
Tim Lewis ConsultancySpecialist in business development and creating brand strategies for destination and place brands, culture and heritage brands and professional service brands.
Sessions
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
- 2:00 PM
-
Raising member engagement online & deepening relationships in a business member organisation
PRESENTATION AND Q&A
The challenge of how to bring members together after a big influx of new members and particularly to maintain engagement and satisfaction online faces many associations, and this can be particularly challenging in business member organisations.
In this presentation, Clive Viegas Bennett, Chief Executive Officer of MGI Worldwide, a global accounting network, will talk about how they improved engagement online and deepened their relationships with their member firms, as well as other strategic challenges.
Points to be covered include:
- How to maintain and grow engagement from members in an online world
- How to adapt and widen an online offer and compete successfully for bandwidth
- Penetrating deeper into member organisations - not just the bosses who are the normal interlocutors
- The human side - mental well-being, adaptation, practical challenges
- Preparing for governance challenges online
Speakers
Chief Executive Officer
MGI WorldwideCEO of MGI Worldwide. Before that, Managing Partner of a leading executive search firm, Managing Director of a top ten shipping agency and in senior public service in the UK House of Commons.
Coaching, training and strategy consulting to international companies at top management and board level. Author of academic studies on management culture.
MGI Worldwide is a top 20 global network of more than 250 accounting firms in 102 countries.
Based in Lisbon and London. MA from Oxford University and MBA from Cranfield School of Management. CIOL qualified linguist, speaking fluent Portuguese, French and Spanish, as well as native English.
Sessions
Raising member engagement online & deepening relationships in a business member organisation Wednesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
- 2:40 PM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 3:00 PM
-
The ABDO's National Resource Centre : A successful physical facility to add value for members and create economies and new possibilities
PRESENTATION AND Q&A
Having your own physical venue facility has substantial risks, however creating it as a resource centre with a wider remit could be the way to provide your community and association with a useful asset, overcoming many challenges.
Hear how the ABDO created an unusual facility specific to their sector, for multiple uses, and creatively engaged with their community and company members to make it a successful venture. Points covered will include:
- Introduction to the National Resource Centre
- The challenges the ABDO were facing
- Each use of the facility and how it works so well
- How the centre has been successfully financially
Speakers
Operations Manager, National Resource Centre
Association of British Dispensing OpticiansMatthew Stringer
Operations Manager, National Resource Centre
Association of British Dispensing OpticiansExperienced in training and development with a demonstrated history of working in the optical industry. Skilled in Manufacturing, Customer Service, Management, Retail, and Sales. Proudly now Operations Manager at the National Resource Centre Birmingham.
Sessions
The ABDO's National Resource Centre : A successful physical facility to add value for members and create economies and new possibilities Wednesday @ 3:00 PM
- 3:45 PM
-
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Marketing Director
Chartered Institution of Wastes ManagementPaul Sloggett is Marketing Director at CIWM, the professional membership body for those working in resources and waste management. The responsibilities of Paul’s team include member recruitment and retention and generating funding through sales of CIWM’s wide range of products and services.
CIWM is a relatively small charity with 5,500 individual members but has big ambitions to grow. As part of the senior management team Paul is involved in leading a significant shift in strategy aligned to the world’s heightened ambitions to make sustainable use of the planet’s resources and reduce waste and pollution to zero. The work and passion of these members plays a vitally important role in achieving this, and it is CIWM’s role to help them.
The plan includes repositioning the organisation and brand to appeal to a wider market, improved engagement at a regional level and an increase in member value.
Paul’s background includes roles as Managing Director, Publisher and Marketing Director for over 100 different specialist consumer and B2B multi-media brands. He has also been a management and marketing consultant working in fields such as membership, big data, events, coaching and manufacturing. He has an MA in New Media Publishing from DeMontfort University
Sessions
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
Brand Consultancy
Tim Lewis ConsultancySpecialist in business development and creating brand strategies for destination and place brands, culture and heritage brands and professional service brands.
Sessions
Creating a single authentic PURPOSE to emotionally connect an entire membership community, for recovery, resilience and growth Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM
Chief Executive Officer
MGI WorldwideCEO of MGI Worldwide. Before that, Managing Partner of a leading executive search firm, Managing Director of a top ten shipping agency and in senior public service in the UK House of Commons.
Coaching, training and strategy consulting to international companies at top management and board level. Author of academic studies on management culture.
MGI Worldwide is a top 20 global network of more than 250 accounting firms in 102 countries.
Based in Lisbon and London. MA from Oxford University and MBA from Cranfield School of Management. CIOL qualified linguist, speaking fluent Portuguese, French and Spanish, as well as native English.
Sessions
Raising member engagement online & deepening relationships in a business member organisation Wednesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Membership & Communities stream Wednesday @ 3:45 PM