Associations World Congress & Expo 2021

Simon is the dedicated trainer for some of our largest partnerships at SocialB including the Royal Yachting Association (RYA) and Oxford Bioscience Network (OBN).

Having worked with the RYA for over 5 years, Simon has had the opportunity to train at conferences as well as club level, tailoring his style and using his extensive associations knowledge. More recently, he has offered support for the RYA throughout lockdown by conducting tailored club audits, creating video content, and interacting with clubs through virtual training workshops & private Facebook groups.

From the sport sector to science, Simon has experience in a range of niche sectors and effectively adapts his training style to suit specific needs. Simon speaks every year at BioForward (one of OBN’s largest annual events) as well as delivering regular social media courses for Oxford Bioscience Network members and their wider community. The attendees range from medical device manufacturers through to pharmaceutical companies.

Simon’s recent training experience also includes delivering regular training for membership organisations such as Chartered Institute of Marketing & Norfolk Chamber of Commerce.

Before working with SocialB, Simon’s team pioneered social media within the YMCA, a federation of local and independent associations. As well as increasing brand recognition (monitored by the charity brand index) Simon also trained local YMCAs in the UK to get the best out of social media. This later evolved into training global YMCAs at multiple international events, sharing best practice for them to find their own voice within a global movement.

Simon’s professional social media journey began in 2006 at Sport England, through the implementation of a blog, sharing funding opportunities and best practice for regional sports associations. This blog resulted in a huge improvement in the organisation’s customer satisfaction, those customers being local and regional associations.

Tony Smith is the Communications Director at APNIC, one of the world’s five regional Internet registries, where he leads the organisation’s brand management, communications, marketing and conferences.

A trusted C-suite advisor with a reputation for delivering high-impact results, Tony has worked with executive and Board stakeholders from more than 25 years to build and protect brands.

He has corporate, agency and not for profit experience working with brands including Cisco, Nokia, Microsoft, Apple, Intel and NTT across Europe and the Asia-Pacific, giving him insights across a spectrum of senior industry roles.

Tony has a global communications perspective with the majority of his career working on international remits.  He firmly believes that credibility is an organisation’s most valuable asset, and investing in open, inclusive and transparent communication is the key to building and defending that asset in an era of declining public trust.

Diana Ghazaryan is a young Marketing and Public Relations professional with a history of working in the capital market industry. Currently she is Marketing and PR Manager at the Federation of Euro-Asian Stock Exchanges. 

Moreover, she has been involved in Sports Marketing since the beginning of 2018. She led the Marketing and Media team of “Ararat-Armenia” Football Club, the champions of Armenian Premier League season 2018/19, 2019/20.

Diana is also an event planning enthusiast, experienced in organizing local and international events.

Simon is the dedicated trainer for some of our largest partnerships at SocialB including the Royal Yachting Association (RYA) and Oxford Bioscience Network (OBN).

Having worked with the RYA for over 5 years, Simon has had the opportunity to train at conferences as well as club level, tailoring his style and using his extensive associations knowledge. More recently, he has offered support for the RYA throughout lockdown by conducting tailored club audits, creating video content, and interacting with clubs through virtual training workshops & private Facebook groups.

From the sport sector to science, Simon has experience in a range of niche sectors and effectively adapts his training style to suit specific needs. Simon speaks every year at BioForward (one of OBN’s largest annual events) as well as delivering regular social media courses for Oxford Bioscience Network members and their wider community. The attendees range from medical device manufacturers through to pharmaceutical companies.

Simon’s recent training experience also includes delivering regular training for membership organisations such as Chartered Institute of Marketing & Norfolk Chamber of Commerce.

Before working with SocialB, Simon’s team pioneered social media within the YMCA, a federation of local and independent associations. As well as increasing brand recognition (monitored by the charity brand index) Simon also trained local YMCAs in the UK to get the best out of social media. This later evolved into training global YMCAs at multiple international events, sharing best practice for them to find their own voice within a global movement.

Simon’s professional social media journey began in 2006 at Sport England, through the implementation of a blog, sharing funding opportunities and best practice for regional sports associations. This blog resulted in a huge improvement in the organisation’s customer satisfaction, those customers being local and regional associations.

An international expert in the areas of membership, promotional merchandise and influencer marketing, Gordon joined Team BCMA in 2018.

The experience Gordon brings to BCMA is extensive, from helping organisations create or revisit their strategic plan and explore a host of new opportunities aimed at driving profitable growth.

Gordon runs strategy workshops; helping organisations create or revisit their strategic plan as well as looking at new opportunities. Training; including the provision of content for online courses.

As a Keynote speaker Gordon has spoken at conferences and events globally, key topics including but not limited to: effectiveness of promotional products, importance of membership and community engagement and latterly the importance and value of influencer marketing for brands.

The driving force behind the creation of an piece of work within the BPMA using mystery customer research allowing for some amazing insight on increasing awareness of best practice within the industry.

An international expert in the areas of membership, promotional merchandise and influencer marketing, Gordon joined Team BCMA in 2018.

The experience Gordon brings to BCMA is extensive, from helping organisations create or revisit their strategic plan and explore a host of new opportunities aimed at driving profitable growth.

Gordon runs strategy workshops; helping organisations create or revisit their strategic plan as well as looking at new opportunities. Training; including the provision of content for online courses.

As a Keynote speaker Gordon has spoken at conferences and events globally, key topics including but not limited to: effectiveness of promotional products, importance of membership and community engagement and latterly the importance and value of influencer marketing for brands.

The driving force behind the creation of an piece of work within the BPMA using mystery customer research allowing for some amazing insight on increasing awareness of best practice within the industry.

Andrea joined Accountancy Europe as Senior Advisor in 2018.

Previously, she was Head of Communications at the Brussels office of Fédération Internationale de l'Automobile, where she managed political outreach campaigns on sustainable mobility. She has an LLM in International Economic Law and has held various communications posts in trade associations and consultancies in Brussels. She is a Canadian national and began her career in international affairs in Okayama, Japan.

LinkedIn: andrea-campbell-093a1512/

Nina Harrison-Bell is Head of Industry News at ITN Productions. Nina has over 20 years of experience working in video and digital communications. She is a former journalist with Reuters, Channel 4 News and the Associated Press. Nina has advised associations large and small, in the UK and overseas, as well as global brands and public sector organisations in strategic communications throughout her career. She makes it her mission to achieve the best possible outcomes for clients and their communications objectives.

Twitter: @NHarrisonBell

Alexandra Bradley is the director of communications and engagement for the American College of Osteopathic Family Physicians, where she leads member engagement, marketing and communications strategy. Her work to promote the inaugural Intensive Osteopathic Update event earned the organization an Association Media & Publishing 2021 Gold EXCEL Award in the Advertising Campaign category.

Over the course of the past 15 years, she has built her career in marketing and communications for associations—small and large—across multiple sectors, including healthcare, education and engineering.

Alexandra is also a 2020 recipient of the Association Forum 40 Under 40 Award.

Simon is the dedicated trainer for some of our largest partnerships at SocialB including the Royal Yachting Association (RYA) and Oxford Bioscience Network (OBN).

Having worked with the RYA for over 5 years, Simon has had the opportunity to train at conferences as well as club level, tailoring his style and using his extensive associations knowledge. More recently, he has offered support for the RYA throughout lockdown by conducting tailored club audits, creating video content, and interacting with clubs through virtual training workshops & private Facebook groups.

From the sport sector to science, Simon has experience in a range of niche sectors and effectively adapts his training style to suit specific needs. Simon speaks every year at BioForward (one of OBN’s largest annual events) as well as delivering regular social media courses for Oxford Bioscience Network members and their wider community. The attendees range from medical device manufacturers through to pharmaceutical companies.

Simon’s recent training experience also includes delivering regular training for membership organisations such as Chartered Institute of Marketing & Norfolk Chamber of Commerce.

Before working with SocialB, Simon’s team pioneered social media within the YMCA, a federation of local and independent associations. As well as increasing brand recognition (monitored by the charity brand index) Simon also trained local YMCAs in the UK to get the best out of social media. This later evolved into training global YMCAs at multiple international events, sharing best practice for them to find their own voice within a global movement.

Simon’s professional social media journey began in 2006 at Sport England, through the implementation of a blog, sharing funding opportunities and best practice for regional sports associations. This blog resulted in a huge improvement in the organisation’s customer satisfaction, those customers being local and regional associations.