Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Marketing & Communications - Thursday 8 July

Benefits of attending

Learn from world-leading associations and experts, how to:

  • Create and launch your own member's mobile app
  • Build and manage a community news and opinion portal
  • Market on a low budget
  • Create more content quickly with re-purposing
  • Create a Vision Atlas for your sector to be more effective in communications and effecting public policy in your sector

Speakers in this Stream

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

Simon Darvill

Head of Communications
International Agency for the Prevention of Blindness

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Lynsey Sweales

CEO
SocialB

Stream Programme

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

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9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lynsey Sweales

CEO
SocialB

9:15 AM

Mobile apps are a valuable tool for members and the association in many ways, but they need to be carefully thought through, researched and managed. 

Hear in this best practice case study how the Chartered Institute for Securities and Investment navigated the journey from research to delivery, including:

  • Extensive consultation with stakeholders
  • Research undertaken
  • What we included and didn’t - and why
  • Launch planning
  • Initial results

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

10:00 AM

Keeping members and the wider industry community informed is vital for transparency and awareness. But what if you go one step further and engage the community to become part of the conversation?

From a humble start to publishing daily news attracting 70,000 views per month, APNIC will discuss what they have learned from establishing the leading information source in their sector, including:

  • Creating a flexible news and opinion portal
  • Developing agile processes to build a content pipeline
  • Harnessing the member community’s enthusiasm to tell their stories
  • Audience building strategy and social media integration
  • Adapting to change

 

Speakers

Tony Smith

Communications Director
Asia Pacific Network Information Centre

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

This session will address:

  • Why great content matters
  • How to create content for each part of your target audiences’ journey online plus why this important
  • How to start creating content that fits their needs
  • Content – how and where to discover content ideas
  • Content format ideas
  • How to maximise your content

Speakers

Lynsey Sweales

CEO
SocialB

2:00 PM

Enhancing data and a how it is presented visually will make all organisations more effective in communicating and effecting change.

The IAPB launched their new Vision Atlas for eye health data and evidence, in October 202. It enables stake-holders in the field worldwide to find data that is suitable to them in an extremely interactive way. It includes interactive maps and downloads of slide decks that means they can use the data to match their circumstances.

The tool is especially valuable in communications and advocacy to be used in meetings with politicians and policy makers. 

Delegates will learn

  • What the tool looks like
  • How the focus on visual innovation has made it so effective
  • What goes into creating and maintaining a Vision Atlas tool

Speakers

Simon Darvill

Head of Communications
International Agency for the Prevention of Blindness

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Simon Darvill

Head of Communications
International Agency for the Prevention of Blindness

Lynsey Sweales

CEO
SocialB

5:10 PM

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