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Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Marketing & Communications - Thursday 8 July

Benefits of attending

Learn from world-leading associations and experts, how to:

  • Create and launch your own member's mobile app
  • Build and manage a community news and opinion portal
  • Market on a low budget
  • Create more content quickly with re-purposing
  • Create a Vision Atlas for your sector to be more effective in communications and effecting public policy in your sector
  • Use video for the most effective communications
  • Create a Podcasting series
  • Market a Podcast series
  • Manage and acquire content for a podcast series

Previews of Talks

 

Speakers in this Stream

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

Simon Badman

Partner & Social Media Trainer
SocialB

Alexandra Bradley

Director of Communications and Engagement
American College of Osteopathic Family Physicians

Andrea Campbell

Communications Manager
Accountancy Europe

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

Nina Harrison-Bell

Head of Industry News
ITN Productions

Michael Hoffman

CEO & Founder
Gather Voices

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Stream Programme

The stream times shown are UTC +1  I  BST (UK Time) 

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Simon Badman

Partner & Social Media Trainer
SocialB

9:15 AM

Mobile apps are a valuable tool for members and the association in many ways, but they need to be carefully thought through, researched and managed. 

Hear in this best practice case study how the Chartered Institute for Securities and Investment navigated the journey from research to delivery, including:

  • Extensive consultation with stakeholders
  • Research undertaken
  • What we included and didn’t - and why
  • Launch planning
  • Initial results

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

10:00 AM

Keeping members and the wider industry community informed is vital for transparency and awareness. But if you go one step further and engage the community to become part of the conversation so much more can be achieved.

From a humble start to publishing daily news attracting 70,000 views per month, APNIC will discuss what they have learned from establishing the leading information source in their sector, including:

  • Creating a flexible news and opinion portal
  • Developing agile processes to build a content pipeline
  • Harnessing the member community’s enthusiasm to tell their stories
  • Audience building strategy and social media integration
  • Adapting to change

 

Speakers

Tony Smith

Communications Director
Asia Pacific Network Information Centre

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Helen Anderson

Global Marketing and Communications
Chartered Institute for Securities & Investment

Tony Smith

Communications Director
Asia Pacific Network Information Centre

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:00 PM

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

 
 

Speakers

Damian Hutt FIEM

Executive Director
Association of Association Executives

1:15 PM

This session addresses:

  • Why great content matters
  • How to create content for each part of your target audiences’ journey online plus why this important
  • How to start creating content that fits their needs
  • Content – how and where to discover content ideas
  • Content format ideas
  • How to maximise your content

Speakers

Simon Badman

Partner & Social Media Trainer
SocialB

2:00 PM
In this session we hear from Head of Industry News at ITN Productions, Nina Harrison-Bell about the role video has to play in keeping business communities connected – particularly in a crisis . Working in partnership with leading bodies and associations across the UK, Europe and the US, the Industry News team aims to shape the world of industry with content that resonates and has an impact with key audiences.

Speakers

Nina Harrison-Bell

Head of Industry News
ITN Productions

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

In our increasingly-connected digital world, associations need to find new ways to cut through the noise and authentically engage their members.  By inviting your member community to join in the video conversation with your organization, you can create powerful video stories that enable you to 

  • Acquire new members
  • Secure more renewals
  • Build a stronger and  more loyal community. 

Join this discussion about how leading organizations are leveraging user-generated content to drive more engagement than ever before, and specifically how the American College of Osteopathic Family Physicians were very successful at this.

Speakers

Alexandra Bradley

Director of Communications and Engagement
American College of Osteopathic Family Physicians

Michael Hoffman

CEO & Founder
Gather Voices

3:45 PM

Gordon Glenister is an influencer marketing and membership specialist and in 2019 launched Influence the global podcast shining a spotlight on the Influencer Marketing Industry. A year later he launched a dedicated podcast for the membership community - Membership World podcast - in this session Gordon will talk about:

  • How to start and grow a podcast
  • How to secure a partner or sponsor
  • What content options to consider
  • Frequency and the length of an ideal episode
  • What platforms to consider
  • How to promote your podcast
  • Analysing the results of your audience

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

Podcasting can be a strong addition to your communications strategy, and is rapidly becoming the norm for associations. 

In February 2020, Accountancy Europe launched the podcast Because People Count and it has gone from strength to strength since then. Andrea Campbell will describe what is needed to start and to keep a podcast going successfully, including:

  • Why podcast at all
  • The tools you need
  • Who to interview
  • How to keep it going successfully

Speakers

Andrea Campbell

Communications Manager
Accountancy Europe

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Gordon Glenister

Head of Global Influencer Marketing
Branded Content Marketing Association

Andrea Campbell

Communications Manager
Accountancy Europe

Nina Harrison-Bell

Head of Industry News
ITN Productions

Alexandra Bradley

Director of Communications and Engagement
American College of Osteopathic Family Physicians

Simon Badman

Partner & Social Media Trainer
SocialB

Michael Hoffman

CEO & Founder
Gather Voices

5:10 PM

No description provided