Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Leadership & Strategy - Tue 6 & Wed 7 July

Benefits of attending

Learn from world-leading associations and experts:

  • The possibile futures for associations and how the human factor will determine dystopia or utopia
  • Reducing friction and maximising efficiency in working with our board
  • Critical factors and best practice for strategic management of your online / home working team
  • A structured approach to career development in your association
  • A best-practice process for ensuring relevance of your organisation to stakeholders and your sector
  • How to bring your members together to solve a global emergency, as well as how to support them in their work
  • How the suspension of the deliberative approach of associations could change the future to a more powerful executive
  • Best practices for working across Europe, Middle East and Asia
  • How to create successful multi-cultural partnerships between Europe and the Americas
  • Governance changes that can improve performance and build greater trust
  • How you can develop your members to be professional and effective board members
  • Critical cyber-security challenges and the role you can play in getting your sector secure

Previews of Talks

Speakers in this Stream

Dean Black

National Executive Director
Royal Canadian Air Force Association

Mary Ellen Brennan

Consultant
MEBrennan Consulting

Doug Brown

Chief Executive
British Society for Immunology

Andy Burman

Chief Executive
British Dietetic Association

Ruth Crowell

Chief Executive
London Bullion Market Association

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

Alastair McCapra

CEO
Chartered Institute of Public Relations

Steven Price

Executive Director
European Institute for Industrial Leadership

Lisa Ventura

CEO & Founder
UK Cyber Security Association

Juanita Vorster

Strategist
At That Point

Stream Programme

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

9:15 AM

Over the past few decades associations have worked hard at eliminating the human factor through professionalisation activities. With rapid advances in technology and changes in society, associations now have to switch to being custodians of the human factor. 

Juanita Vorster is an advisor, tutor and author on organisation strategy and communication. She has worked with associations in Africa and globally for most of the past decade and during her session she will share her thoughts on:

  • Future dystopia for associations
  • Future utopia for associations
  • Exploring the human factor as the key to future success
  • Associations creating the future of associations 


Delegates to this session will receive the Roadmap for association boards, executives, managers, and staff to bridge the gap between dystopia and utopia by becoming custodians of the human factor.

Speakers

Juanita Vorster

Strategist
At That Point

10:00 AM

In professional societies the staff are often obliged to "take orders" from the board who mostly are professionals in their field, but not experts in society management. It's important that there is minimal friction and lots of understanding.

In this focus session, Monica Fontana will lead the discussion addressing:

  • What methods and strategies can be adopted to ensure successful collaboration
  • How do you ensure you work from the same agenda and there is consensus?
  • How to take the stress out of working with boards and trustees?
  • What does the ideal successful working relationship look like?

Speakers

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Associations have addressed the immediate and medium-term issues of operating in the current era. A long-term strategy is needed for all aspects of remote and home working or the mixture of both.

Mary Ellen Brennan, a leading expert in human resources, recruiting and career programes for associations, will address the vital aspects to ensure you have a successful team, management policies and outcomes.

  • Making the strategic decision on work location - onsite vs. virtual vs. hybrid
  • Investments in technology - Teams, Asana or Slack, etc.
  • Investments in training for managers and staff - communicating more effectively, managing with a results-orientation, how to work remotely
  • Policies and procedures - What needs to change, for example, performance management policies goal setting, what to do about those who do not exhibit the behaviors to work remotely
  • Communication plans - creating plans and structure vs. letting communication happen organically
  • Maintaining culture and engagement - and avoiding two cultures

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Juanita Vorster

Strategist
At That Point

Monica Fontana

Executive Director
European Renal Association - European Dialysis and Transplant Association

Mary Ellen Brennan

Consultant
MEBrennan Consulting

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

The disciplines within association and society management are little known on campus and are characterised by 'hiring for the job', these are our organisations and we are missing out on some of the best graduate talent. 

Steve Price, Executive Director of the European Institute for Industrial Leadership, will introduce you to the approach he takes in his organisation, following the principles for talent development which the institute teaches their own members. 

  • A common competency profile for our sector help us
  • The VP specific to your association for investment in talent management
  • Structuring recruitment
  • Developing your staff
  • Training for your staff as a high priority

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

2:00 PM
Confronting the association’s true and current purpose regularly is essential both to maintain recruitment and retention and also because of inevitable mission creep.
 
Dean Black analyses his organization’s business ecosystem overlaid with its stake-holder map in a highly graphical way that helps board members to be clear about the association’s purpose, state and focus.
 
Areas he addresses include:
  • The process of examining the “How” (mission); “Why” (vision); “What” (manifest and latent functions); and, “For Whom” (stakeholders)
  • Alignment, and how with it comes a better strategic assessment and a thriving organization;
  • The formal and informal alliances that when properly leveraged and cared for, help with recruiting and retention;
  • How organizations with chapters/branches should confront leaders' conflicts of interest stemming from their unique outlooks/vantage points in the ecosystem; and,
  • Advocacy (for self, for the organization, and for the mission) as a penultimate or manifest function, whether it appears on the mission statement or not

Speakers

Dean Black

National Executive Director
Royal Canadian Air Force Association

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Dean Black

National Executive Director
Royal Canadian Air Force Association

Steven Price

Executive Director
European Institute for Industrial Leadership

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

9:15 AM

The COVID-19 global pandemic has left no person or organisation unaffected, with many having to try to overcome multiple professional and personal challenges. An emergency could happen for many associations in a similar way and being prepared and understanding how to handle the huge double-pressure situation may mean the difference between success and failure.

At the British Society for Immunology (the largest immunological society in Europe) they have had a unique challenge, and opportunity. As well as adjusting to the pandemic like so many others, their members have been at the heart of the response, conducting cutting edge research at break-neck speed to identify ways of treating the disease and to rapidly develop vaccines for the global population. 

During this talk Doug Brown, Chief Executive of the British Society of Immunology (an award-winning association CEO), will describe how they have managed to command a major leadership position in the response to the pandemic, whilst at the same time ensuring the staff team remain motivated and supported to perform at the highest level whilst dealing with the professional and personal challenges of the lockdowns.

Hear how Doug and the team have specifically:

  • Through providing high quality support, resources, tools and strong leadership been able to embed a 'can do' and compassionate culture
  • Struck the right balance between having significant impact and managing workloads and wellbeing
  • Influenced the government at the highest levels, bringing an evidence-based voice from their membership to the attention of government officials and advisors, resulting in direct impact on policies such as national lockdown and the vaccine rollout programme
  • Been at the centre of major collaborative consortium and instrumental in engaging with and educating the public through mainstream media and a plethora of online resources
  • Achieved this by keeping their team fully engaged, keeping morale high and enabling them all to 'step up' to the challenge

Speakers

Doug Brown

Chief Executive
British Society for Immunology

10:00 AM

Membership associations usually work through a slow process of consensus-building.  This works reasonably well most of the time but is not a great way of responding to a crisis.  During the COVID 19 crisis many CEOs were given exceptional latitude to make decisions quickly with minimal member oversight.  As a result, many got more done in 2020 than we could in a normal year.  

Alastair McCapra,  CEO of Chartered Institute of Public Relations, examines the opportunities that this past year have given rise to, and the possibility of a fundamental re-think of how we work.

  • The role/value of deliberation in membership associations - has it declined? 
  • What is the value of our governance structures?
  • Why should we go back to the old ways again?  
  • What role should the deliberative structure in associations have now?
     

Speakers

Alastair McCapra

CEO
Chartered Institute of Public Relations

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Associations need to work to and respect multiple cultures, especially when growing membership and activities in new regions and countries. It can be very challenging and needs careful attention and understanding.

This presentation will inform how the FEAS, which has members from some of the world’s most politically sensitive countries with many cultural differences, addresses the constant challenges effectively, including:

  • How potential problems have been overcome, with examples
  • Important communication, processes and personalisation
  • Multi-channel communications from telegrams to social media
  • Simple matters such as how meetings are conducted
  • Acting with fairness and equality in its dealings with members'
  • Respecting all member's countries: representing them and their views considered

Speakers

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

Alastair McCapra

CEO
Chartered Institute of Public Relations

Doug Brown

Chief Executive
British Society for Immunology

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

740 million people live in Europe and more than 950 million in the Americas. An alliance of associations between these continents – which have many shared cultural values – can provide huge benefits to a community and specific sector as oral care.

The SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. With a strategy of co-operation, and speaking Spanish, Portuguese and English language, different educational and corporate partners can contribute towards the same objectives:

•    How to improve the mechanism for developing a specific field of science: Periodontology
•    How national, regional, and international associations worked to establish a common ground where all obtain benefits in the spirit of co-operation
•    Great projects and best practices: Congresses, Publications, Advocacy and Outreach campaigns
•    How to reach patients with the common goal of improving oral and general health
•    Key points from the perspectives of governance models, strategic planning, and operations, giving you clear ideas on what other associations will be able to implement

Speakers

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Many member associations in 2020 had to adjust their income models, how they service their members and how they manage their associations. Being ‘agile’ to manage change more effectively is essential for many situations and If you wait for the perfect time and perfect product/service to implement change, you may never implement at all.

For IoDSA, being brave and agile resulted in the ability to weather the storm with minimal impact on the bottom line and member satisfaction levels, and continues to be a successful ongoing approach. Hear from them on:

  • The essential qualities of a visionary Board of Directors 
  • What an agile management team does 
  • How continual risk management enables exploring more opportunities
  • Being brave and exploring – not dead in the water waiting for perfection

Speakers

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

2:00 PM

Associations need to review their governance model and the composition of their board, and how members feel their needs are being met. A review can revitalise and improve performance.

Hear from Ruth Crowell, CEO of the London Bullion Market Association how they overhauled its governance to increase strategic performance through active decision making, and through the trust created by adding true independence to a Membership based Trade Association.

  • The LBMA and how the market works
  • Previous governance model
  • Case for change
  • New model
  • Resulting additional achievements for the association and executive team

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Most association leaders will have experience of disruptive or inexperienced members taking on leadership roles, and the difficulties this can cause. 

This session will introduce how one association tackled the problem of identifying and appointing members into strategic Board leadership positions with a bespoke association leadership programme behind them. 

The presentation addresses:

  • Background to the challenge
  • What the programme involves
  • Significant benefits this approach has delivered to members
  • Board effectiveness and organisational impact
  • Evidence gathered so far to demonstrate impact

Speakers

Andy Burman

Chief Executive
British Dietetic Association

3:45 PM

The cyber security threat is growing all the time, with new and sophisticated cyber-attacks taking place every second of every day. Membership and trade associations need to be one step ahead of these and not only take their own cyber security seriously but look at ways they can support their members with cyber security awareness and education.

This session, from a leading Cyber Security association, will focus on

  • What the core issues are 
  • What the biggest attacks are like and how they affect organisations
  • How to build a successful cyber security educational offering
  • How to identify the right partners to work with to deliver best practice and advise in cyber security for members

Speakers

Lisa Ventura

CEO & Founder
UK Cyber Security Association

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Sherma Malan

Executive Director, Certification and Member Services
Institute of Directors in South Africa

Lisa Ventura

CEO & Founder
UK Cyber Security Association

Andy Burman

Chief Executive
British Dietetic Association

5:10 PM

No description provided

Jean-Luc Eiselé

The event to attend, if you aim to make your association a better place for your members and partners

Jean-Luc Eiselé

Chief Executive Officer

World Heart Federation

Sorcha Edwards

Very useful intelligence on board management based on real experience.

Sorcha Edwards

Secretary General

The European Federation of Public, Cooperative & Social Housing

Steven Price

Useful content, great networking and an enthusiastic buzz throughout the event

Steven Price

Executive Director

European Institute for Industrial Leadership

Bostjan Skalar

Useful, well structured, inspirational and informational event for association professionals.

Bostjan Skalar

Chief Executive Officer

World Association of Investment Promotion Agencies

Stephan Seiler

Excellent congress for updates on novel trends and to discuss hot topics with peers globally.

Stephan Seiler

Executive Director

International Cartilage Regeneration & Joint Preservation Society