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- Leadership & Strategy - Tue 6 & Wed 7 July

Associations World Congress & Expo
Leadership & Strategy - Tue 6 & Wed 7 July

Benefits of attending
Learn from world-leading associations and experts:
- The possibile futures for associations and how the human factor will determine dystopia or utopia
- Reducing friction and maximising efficiency in working with our board
- Critical factors and best practice for strategic management of your online / home working team
- A structured approach to career development in your association
- A best-practice process for ensuring relevance of your organisation to stakeholders and your sector
- How to bring your members together to solve a global emergency, as well as how to support them in their work
- How the suspension of the deliberative approach of associations could change the future to a more powerful executive
- Best practices for working across Europe, Middle East and Asia
- How to create successful multi-cultural partnerships between Europe and the Americas
- Governance changes that can improve performance and build greater trust
- How you can develop your members to be professional and effective board members
- Critical cyber-security challenges and the role you can play in getting your sector secure
Previews of Talks
Speakers in this Stream
National Executive Director
Royal Canadian Air Force Association
As a senior defence analyst Lieutenant-Colonel Dean Black helped coordinate early development of the Department of National Defence and Canadian Forces’ corporate strategy. Today, as Executive Director of the RCAF Association he supports the board of volunteer directors in their mission to govern a not-for-profit volunteer association of over 6,000 members. Dean also serves as Publishing Editor - Graphic Designer of Airforce Magazine, the success of which is largely attributable to the talents of supportive editorial and administrative staffs, and scores of passionate members who believe in the value of their country's air force.
Sessions
Deliberately ‘on Purpose’: Securing your relevance Tuesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 2:45 PM
Consultant
MEBrennan Consulting
Mary Ellen Brennan, SPHR, SHRM-SCP, human resource consultant and executive coach, has 20 years' experience in human resources in trade and professional associations and law firms. Her areas of expertise include organizational culture, performance management, work/life programs such as telework, and recruiting. She facilitates and leads personal and professional development training, as well as strategic planning and team-building retreats. She managed the development of an association’s award-winning career stages project which defined the skills and experience needed by members at various stages in their careers, leading to additional opportunities for the association. Mary Ellen is an executive coach specializing in leadership and career coaching. She is certified to use the Myers Briggs Type Indicator and is experienced in other assessments. She holds the highest level of certifications in human resource management and the Associate Certified Coach (ACC) credential from the ICF.
Sessions
Strategies for successful association teams working online and/or at home Tuesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
Chief Executive
British Society for Immunology
Doug is the Chief Executive of the British Society for Immunology (BSI) and leads its mission to support and transform immunology research to the benefit of human and animal health. Using the global reach of the BSI, they are building a best in class membership offer aimed at supporting research and immunologists at all stages of their career as well as leading national and international initiatives to create a thriving immunology research sector and ensure that research is translated into the clinic. Doug comes from an immunology background, having completed a PhD at the University of Cambridge in HIV research, followed by a postdoctoral position at NIMR, Mill Hill (now the Francis Crick Institute) on malaria and stem cells. He subsequently worked for the MS Society leading their biomedical research programme, followed by the Alzheimer’s Society where as Chief Policy and Research Officer, he led a number of high profile initiatives across research and policy including the establishment of the £300m UK Dementia Research Institute. He is a Trustee of the Association of Medical Research Charities (AMRC).
Sessions
KEYNOTE: The Juggling act of all juggling acts: Leadership of an immunology association during a global pandemic Wednesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 11:45 AM
LinkedIn: doug-brown-679aa044/
Twitter: @dougbrown_1
Chief Executive
British Dietetic Association
Andy Burman is an experienced CEO, company director and charity trustee. Having led the British Dietetic Association to become a multi award winning association over the past 16 years, he is a governance and business development expert. He is also a visiting lecturer at the University of Westminster and sits on several national committees and working groups which influence government policy. Through SEBCO Consulting he provides support and advice to the association sector. Using a variety of trusted consultants and experts he has assisted many associations to grow and develop through innovative approaches to change management.
Sessions
A sustainable approach to Association member leadership Wednesday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Twitter: @BDAAndyBurman
Chief Executive
London Bullion Market Association
Ruth was appointed Chief Executive of the LBMA in January 2014. She is responsible for the success and strategic development of the LBMA, in partnership with the Chairman and the Board. She is also responsible for maintaining accountability to and the quality of, the Association's Membership and Good Delivery Refiners as well as representing the interests of the Association in relation to regulators, investors, media and international precious metals markets.
Before being appointed Chief Executive, she spent seven years working in the Association, initially as Commercial Director and then as Deputy Chief Executive, where she acted as the main lead on Governmental Affairs. She was also responsible for the Association's work on supply chain due diligence, with particular regard to the creation and implementation of the LBMA’s Responsible Gold Guidance. She has represented the Association at industry, governmental and multi-stakeholder regulatory forums. She continues to serve as Vice Chair of the OECD Multi-Stakeholder Governance Group for Responsible Minerals. As Commercial Director, she oversaw the development of the LBMA Conference, the LBMA's quarterly publication the Alchemist and the LBMA website.
Prior to joining the LBMA, she worked in bank finance and US corporate law at the law firms of White & Case and Norton Rose, and also acted as a monitor at the UN Commission on Human Rights in Geneva. She has an MSc in History of International Relations from the London School of Economics and a degree in English Literature from Kenyon College in Ohio.
Sessions
Making significant governance changes to increase strategic performance and greater trust Wednesday @ 2:00 PM
Executive Director
European Renal Association - European Dialysis and Transplant Association
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Monica Fontana
Executive Director
European Renal Association - European Dialysis and Transplant Association
Monica Fontana was born in the United States in 1965; she moved to Europe in 1970 and grew up in Parma (Italy). In 1991, while writing her university thesis, she started working for the ERA-EDTA, a charity based in England and Wales with more than 7,000 active members, various medical journals, a European registry and various working groups and committees supporting research and educational in nephrology. As the person in charge of the membership office, Monica was able to be aware of all the various activities of the Association, from the Registry activities (being also appointed at the financial manager of a EU funded project linked to the Registry), the fellowship initiatives, the research programmes, the educational courses. ERA-EDTA organizes the second largest annual nephrology Congress worldwide and Monica was actively involved in many of the activities done during the annual Congress especially linked to the various committees. From 1995 until 2016, working from home, she added many other tasks to her main duties: the bylaws, advisor to the President (and Council), advertising and public and international relations. In 2015, Monica became the Executive Manager of the ERA-EDTA thus managing all the international operative staff of the association. In 2018 Monica was appointed as ERA-EDTA Executive Director.
Sessions
Working effectively with the board and reducing the stress Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
LinkedIn: monica-fontana-65316995/?originalSubdomain=it
Twitter: @monicafontana13
Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Javier García
Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration
Strategic consultant to different international Federations and Associations. Managing Director of Eucalyptus Global Vision. Lecturer in branding and corporate communication. University of Alicante. Spain.
Executive Master in International Association Management. Solvay Business School. Université libre de Bruxelles. Executive Master in Leadership and Social Innovation in Non Profit Organizations. ESADE Business School. Barcelona.
Sessions
Building successful and long-lasting relationships across borders for mutual benefit – Europe and the Americas Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Executive Director, Certification and Member Services
Institute of Directors in South Africa

Sherma Malan
Executive Director, Certification and Member Services
Institute of Directors in South Africa
More than 8 years experience in the professional body arena ranging from certification to member and corporate relations. Before that, 20 years experience in education and training ranging from accounting, business economics, financial management, computer literacy and a range of soft skills.
Sessions
Agility – the norm or a shooting star phenomenon? Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
CEO
Chartered Institute of Public Relations
Sessions
A Governance challenge: Is the deliberative approach of associations now outdated? Wednesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 11:45 AM
LinkedIn: www.linkedin.com/in/alastair-mccapra-96367a12
Twitter: @@CIPR_CEO
Executive Director
European Institute for Industrial Leadership
Steve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association.
Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.
Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.
Sessions
A more structured approach to career development to attract and retain talent in your association Tuesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 2:45 PM
CEO
Pixl8 Group
Alex is the co-founder of Pixl8 Group - a London-based creative technical consultancy and digital products business with a wide reach into the membership sector.. Over the last 18 years, Alex’s vision to harness the potential of digital to solve complex business challenges has taken Pixl8 from a start-up with innovative ideas, to an established agency that consistently delivers above and beyond. His belief that clients should expect more underpins his commitment to understanding the business and technical needs of every organisation he works with and then solving the challenges intelligently. This approach has helped him to build trusted partnerships with over 100 clients across a broad range of membership bodies, associations, and charities. Alex’s blend of strategic vision, technical expertise,and extensive industry experience means he is perfectly placed to lead on the creation of a diverse range of sophisticated technical products and solutions.
Sessions
Digital Transformation, beyond technology Wednesday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Strategist
At That Point
Juanita is obsessed with organisational success in a fast-changing future.
She is often called on for her expertise in matters relating to strategic stakeholder engagement and her knack for translating complex issues into easily relatable concepts.
These skills also come in very handy when she's on stage as professional conference speaker or masterclass facilitator on topics relating to "doing better business better".
As an “old millenial" Juanita has experienced the world of work both as how it used to be, as well as where it has shifted to. Therefore, in steering and managing her own company (www.atthatpoint.co.za), she draws inspiration from both those who remember the usual, and those that are creating the unusual.
Sessions
KEYNOTE: Associations as the custodians of the human factor Tuesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
Chief Operations Officer
Pixl8 Group
No bio provided
Sessions
Digital Transformation, beyond technology Wednesday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Stream Programme
The stream times shown are UTC +1 I BST (UK Time)
Sorry, no sessions were found matching your filters.
- 9:00 AM
-
Chair's Welcome to the Leaders Forum
INTRODUCTION
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Leadership Programme Director
Association of Association ExecutivesI look after the leadership activities for the AAE. This involves chairing the Leaders Forums at the UK and the World Associations Congresses, as well the Leaders Summits and identifying other opportunities to support association leaders, for example new programmes and forums to bring Executive Heads together.
I have been working on the AAE leaders events for eight years, contributed to the leadership aspects of all AAE's activities, and have an Executive Masters in International Association Management from Solvay Business School, Brussels.
Get in touch if you would like to hear more about our leadership activities at AAE or if you would like me to put you in touch with a trusted advisor or another executive director with experience of a particular issue.Sessions
Chair's Welcome to the Leaders Forum Tuesday @ 9:00 AM
Chair's Welcome to the Leaders Forum Wednesday @ 9:00 AM
- 9:15 AM
-
KEYNOTE: Associations as the custodians of the human factor
PRESENTATION AND Q&A
Over the past few decades associations have worked hard at eliminating the human factor through professionalisation activities. With rapid advances in technology and changes in society, associations now have to switch to being custodians of the human factor.
Juanita Vorster is an advisor, tutor and author on organisation strategy and communication. She has worked with associations in Africa and globally for most of the past decade and during her session she will share her thoughts on:
- Future dystopia for associations
- Future utopia for associations
- Exploring the human factor as the key to future success
- Associations creating the future of associations
Delegates to this session will receive the Roadmap for association boards, executives, managers, and staff to bridge the gap between dystopia and utopia by becoming custodians of the human factor.Speakers
Strategist
At That PointJuanita is obsessed with organisational success in a fast-changing future.
She is often called on for her expertise in matters relating to strategic stakeholder engagement and her knack for translating complex issues into easily relatable concepts.
These skills also come in very handy when she's on stage as professional conference speaker or masterclass facilitator on topics relating to "doing better business better".
As an “old millenial" Juanita has experienced the world of work both as how it used to be, as well as where it has shifted to. Therefore, in steering and managing her own company (www.atthatpoint.co.za), she draws inspiration from both those who remember the usual, and those that are creating the unusual.
Sessions
KEYNOTE: Associations as the custodians of the human factor Tuesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
- 10:00 AM
-
Working effectively with the board and reducing the stress
PRESENTATION AND Q&A
In professional societies the staff are often obliged to "take orders" from the board who mostly are professionals in their field, but not experts in society management. It's important that there is minimal friction and lots of understanding.
In this focus session, Monica Fontana will lead the discussion addressing:
- What methods and strategies can be adopted to ensure successful collaboration
- How do you ensure you work from the same agenda and there is consensus?
- How to take the stress out of working with boards and trustees?
- What does the ideal successful working relationship look like?
Speakers
Executive Director
European Renal Association - European Dialysis and Transplant AssociationMonica Fontana
Executive Director
European Renal Association - European Dialysis and Transplant AssociationMonica Fontana was born in the United States in 1965; she moved to Europe in 1970 and grew up in Parma (Italy). In 1991, while writing her university thesis, she started working for the ERA-EDTA, a charity based in England and Wales with more than 7,000 active members, various medical journals, a European registry and various working groups and committees supporting research and educational in nephrology. As the person in charge of the membership office, Monica was able to be aware of all the various activities of the Association, from the Registry activities (being also appointed at the financial manager of a EU funded project linked to the Registry), the fellowship initiatives, the research programmes, the educational courses. ERA-EDTA organizes the second largest annual nephrology Congress worldwide and Monica was actively involved in many of the activities done during the annual Congress especially linked to the various committees. From 1995 until 2016, working from home, she added many other tasks to her main duties: the bylaws, advisor to the President (and Council), advertising and public and international relations. In 2015, Monica became the Executive Manager of the ERA-EDTA thus managing all the international operative staff of the association. In 2018 Monica was appointed as ERA-EDTA Executive Director.
Sessions
Working effectively with the board and reducing the stress Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
LinkedIn: monica-fontana-65316995/?originalSubdomain=it
Twitter: @monicafontana13
- 10:40 AM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 11:00 AM
-
Strategies for successful association teams working online and/or at home
PRESENTATION AND Q&A
Associations have addressed the immediate and medium-term issues of operating in the current era. A long-term strategy is needed for all aspects of remote and home working or the mixture of both.
Mary Ellen Brennan, a leading expert in human resources, recruiting and career programes for associations, will address the vital aspects to ensure you have a successful team, management policies and outcomes.
- Making the strategic decision on work location - onsite vs. virtual vs. hybrid
- Investments in technology - Teams, Asana or Slack, etc.
- Investments in training for managers and staff - communicating more effectively, managing with a results-orientation, how to work remotely
- Policies and procedures - What needs to change, for example, performance management policies goal setting, what to do about those who do not exhibit the behaviors to work remotely
- Communication plans - creating plans and structure vs. letting communication happen organically
- Maintaining culture and engagement - and avoiding two cultures
Speakers
Consultant
MEBrennan ConsultingMary Ellen Brennan, SPHR, SHRM-SCP, human resource consultant and executive coach, has 20 years' experience in human resources in trade and professional associations and law firms. Her areas of expertise include organizational culture, performance management, work/life programs such as telework, and recruiting. She facilitates and leads personal and professional development training, as well as strategic planning and team-building retreats. She managed the development of an association’s award-winning career stages project which defined the skills and experience needed by members at various stages in their careers, leading to additional opportunities for the association. Mary Ellen is an executive coach specializing in leadership and career coaching. She is certified to use the Myers Briggs Type Indicator and is experienced in other assessments. She holds the highest level of certifications in human resource management and the Associate Certified Coach (ACC) credential from the ICF.
Sessions
Strategies for successful association teams working online and/or at home Tuesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
- 11:45 AM
-
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Strategist
At That PointJuanita is obsessed with organisational success in a fast-changing future.
She is often called on for her expertise in matters relating to strategic stakeholder engagement and her knack for translating complex issues into easily relatable concepts.
These skills also come in very handy when she's on stage as professional conference speaker or masterclass facilitator on topics relating to "doing better business better".
As an “old millenial" Juanita has experienced the world of work both as how it used to be, as well as where it has shifted to. Therefore, in steering and managing her own company (www.atthatpoint.co.za), she draws inspiration from both those who remember the usual, and those that are creating the unusual.
Sessions
KEYNOTE: Associations as the custodians of the human factor Tuesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
Executive Director
European Renal Association - European Dialysis and Transplant AssociationMonica Fontana
Executive Director
European Renal Association - European Dialysis and Transplant AssociationMonica Fontana was born in the United States in 1965; she moved to Europe in 1970 and grew up in Parma (Italy). In 1991, while writing her university thesis, she started working for the ERA-EDTA, a charity based in England and Wales with more than 7,000 active members, various medical journals, a European registry and various working groups and committees supporting research and educational in nephrology. As the person in charge of the membership office, Monica was able to be aware of all the various activities of the Association, from the Registry activities (being also appointed at the financial manager of a EU funded project linked to the Registry), the fellowship initiatives, the research programmes, the educational courses. ERA-EDTA organizes the second largest annual nephrology Congress worldwide and Monica was actively involved in many of the activities done during the annual Congress especially linked to the various committees. From 1995 until 2016, working from home, she added many other tasks to her main duties: the bylaws, advisor to the President (and Council), advertising and public and international relations. In 2015, Monica became the Executive Manager of the ERA-EDTA thus managing all the international operative staff of the association. In 2018 Monica was appointed as ERA-EDTA Executive Director.
Sessions
Working effectively with the board and reducing the stress Tuesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
LinkedIn: monica-fontana-65316995/?originalSubdomain=it
Twitter: @monicafontana13
Consultant
MEBrennan ConsultingMary Ellen Brennan, SPHR, SHRM-SCP, human resource consultant and executive coach, has 20 years' experience in human resources in trade and professional associations and law firms. Her areas of expertise include organizational culture, performance management, work/life programs such as telework, and recruiting. She facilitates and leads personal and professional development training, as well as strategic planning and team-building retreats. She managed the development of an association’s award-winning career stages project which defined the skills and experience needed by members at various stages in their careers, leading to additional opportunities for the association. Mary Ellen is an executive coach specializing in leadership and career coaching. She is certified to use the Myers Briggs Type Indicator and is experienced in other assessments. She holds the highest level of certifications in human resource management and the Associate Certified Coach (ACC) credential from the ICF.
Sessions
Strategies for successful association teams working online and/or at home Tuesday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 11:45 AM
- 12:30 PM
-
Expo & 1-1 Networking Break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 1:15 PM
-
A more structured approach to career development to attract and retain talent in your association
PRESENTATION AND Q&A
The disciplines within association and society management are little known on campus and are characterised by 'hiring for the job', these are our organisations and we are missing out on some of the best graduate talent.
Steve Price, Executive Director of the European Institute for Industrial Leadership, will introduce you to the approach he takes in his organisation, following the principles for talent development which the institute teaches their own members.
- A common competency profile for our sector help us
- The VP specific to your association for investment in talent management
- Structuring recruitment
- Developing your staff
- Training for your staff as a high priority
Speakers
Executive Director
European Institute for Industrial LeadershipSteve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association.
Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.
Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.
Sessions
A more structured approach to career development to attract and retain talent in your association Tuesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 2:45 PM
- 2:00 PM
-
Deliberately ‘on Purpose’: Securing your relevance
PRESENTATION AND Q&A
Confronting the association’s true and current purpose regularly is essential both to maintain recruitment and retention and also because of inevitable mission creep.
Dean Black analyses his organization’s business ecosystem overlaid with its stake-holder map in a highly graphical way that helps board members to be clear about the association’s purpose, state and focus.
Areas he addresses include:- The process of examining the “How” (mission); “Why” (vision); “What” (manifest and latent functions); and, “For Whom” (stakeholders)
- Alignment, and how with it comes a better strategic assessment and a thriving organization;
- The formal and informal alliances that when properly leveraged and cared for, help with recruiting and retention;
- How organizations with chapters/branches should confront leaders' conflicts of interest stemming from their unique outlooks/vantage points in the ecosystem; and,
- Advocacy (for self, for the organization, and for the mission) as a penultimate or manifest function, whether it appears on the mission statement or not
Speakers
National Executive Director
Royal Canadian Air Force AssociationAs a senior defence analyst Lieutenant-Colonel Dean Black helped coordinate early development of the Department of National Defence and Canadian Forces’ corporate strategy. Today, as Executive Director of the RCAF Association he supports the board of volunteer directors in their mission to govern a not-for-profit volunteer association of over 6,000 members. Dean also serves as Publishing Editor - Graphic Designer of Airforce Magazine, the success of which is largely attributable to the talents of supportive editorial and administrative staffs, and scores of passionate members who believe in the value of their country's air force.
Sessions
Deliberately ‘on Purpose’: Securing your relevance Tuesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 2:45 PM
- 2:45 PM
-
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
National Executive Director
Royal Canadian Air Force AssociationAs a senior defence analyst Lieutenant-Colonel Dean Black helped coordinate early development of the Department of National Defence and Canadian Forces’ corporate strategy. Today, as Executive Director of the RCAF Association he supports the board of volunteer directors in their mission to govern a not-for-profit volunteer association of over 6,000 members. Dean also serves as Publishing Editor - Graphic Designer of Airforce Magazine, the success of which is largely attributable to the talents of supportive editorial and administrative staffs, and scores of passionate members who believe in the value of their country's air force.
Sessions
Deliberately ‘on Purpose’: Securing your relevance Tuesday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 2:45 PM
Executive Director
European Institute for Industrial LeadershipSteve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association.
Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.
Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.
Sessions
A more structured approach to career development to attract and retain talent in your association Tuesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Tuesday @ 2:45 PM
- 3:20 PM
-
Close of Day
CLOSE
No description provided
Sorry, no sessions were found matching your filters.
- 9:00 AM
-
Chair's Welcome to the Leaders Forum
INTRODUCTION
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Leadership Programme Director
Association of Association ExecutivesI look after the leadership activities for the AAE. This involves chairing the Leaders Forums at the UK and the World Associations Congresses, as well the Leaders Summits and identifying other opportunities to support association leaders, for example new programmes and forums to bring Executive Heads together.
I have been working on the AAE leaders events for eight years, contributed to the leadership aspects of all AAE's activities, and have an Executive Masters in International Association Management from Solvay Business School, Brussels.
Get in touch if you would like to hear more about our leadership activities at AAE or if you would like me to put you in touch with a trusted advisor or another executive director with experience of a particular issue.Sessions
Chair's Welcome to the Leaders Forum Tuesday @ 9:00 AM
Chair's Welcome to the Leaders Forum Wednesday @ 9:00 AM
- 9:15 AM
-
KEYNOTE: The Juggling act of all juggling acts: Leadership of an immunology association during a global pandemic
PRESENTATION AND Q&A
The COVID-19 global pandemic has left no person or organisation unaffected, with many having to try to overcome multiple professional and personal challenges. An emergency could happen for many associations in a similar way and being prepared and understanding how to handle the huge double-pressure situation may mean the difference between success and failure.
At the British Society for Immunology (the largest immunological society in Europe) they have had a unique challenge, and opportunity. As well as adjusting to the pandemic like so many others, their members have been at the heart of the response, conducting cutting edge research at break-neck speed to identify ways of treating the disease and to rapidly develop vaccines for the global population.
During this talk Doug Brown, Chief Executive of the British Society of Immunology (an award-winning association CEO), will describe how they have managed to command a major leadership position in the response to the pandemic, whilst at the same time ensuring the staff team remain motivated and supported to perform at the highest level whilst dealing with the professional and personal challenges of the lockdowns.
Hear how Doug and the team have specifically:
- Through providing high quality support, resources, tools and strong leadership been able to embed a 'can do' and compassionate culture
- Struck the right balance between having significant impact and managing workloads and wellbeing
- Influenced the government at the highest levels, bringing an evidence-based voice from their membership to the attention of government officials and advisors, resulting in direct impact on policies such as national lockdown and the vaccine rollout programme
- Been at the centre of major collaborative consortium and instrumental in engaging with and educating the public through mainstream media and a plethora of online resources
- Achieved this by keeping their team fully engaged, keeping morale high and enabling them all to 'step up' to the challenge
Speakers
Chief Executive
British Society for ImmunologyDoug is the Chief Executive of the British Society for Immunology (BSI) and leads its mission to support and transform immunology research to the benefit of human and animal health. Using the global reach of the BSI, they are building a best in class membership offer aimed at supporting research and immunologists at all stages of their career as well as leading national and international initiatives to create a thriving immunology research sector and ensure that research is translated into the clinic. Doug comes from an immunology background, having completed a PhD at the University of Cambridge in HIV research, followed by a postdoctoral position at NIMR, Mill Hill (now the Francis Crick Institute) on malaria and stem cells. He subsequently worked for the MS Society leading their biomedical research programme, followed by the Alzheimer’s Society where as Chief Policy and Research Officer, he led a number of high profile initiatives across research and policy including the establishment of the £300m UK Dementia Research Institute. He is a Trustee of the Association of Medical Research Charities (AMRC).
Sessions
KEYNOTE: The Juggling act of all juggling acts: Leadership of an immunology association during a global pandemic Wednesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 11:45 AM
LinkedIn: doug-brown-679aa044/
Twitter: @dougbrown_1
- 10:00 AM
-
A Governance challenge: Is the deliberative approach of associations now outdated?
PRESENTATION AND Q&A
Membership associations usually work through a slow process of consensus-building. This works reasonably well most of the time but is not a great way of responding to a crisis. During the COVID 19 crisis many CEOs were given exceptional latitude to make decisions quickly with minimal member oversight. As a result, many got more done in 2020 than we could in a normal year.
Alastair McCapra, CEO of Chartered Institute of Public Relations, examines the opportunities that this past year have given rise to, and the possibility of a fundamental re-think of how we work.
- The role/value of deliberation in membership associations - has it declined?
- What is the value of our governance structures?
- Why should we go back to the old ways again?
- What role should the deliberative structure in associations have now?
Speakers
CEO
Chartered Institute of Public RelationsAlastair McCapra has been CEO of the Chartered Institute of Public Relations since November 2013. CIPR is a professional body in the United Kingdom for public relations practitioners with over 11,000 members. The association provides training and education, publishes a code of conduct and hosts awards and events.Sessions
A Governance challenge: Is the deliberative approach of associations now outdated? Wednesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 11:45 AM
LinkedIn: www.linkedin.com/in/alastair-mccapra-96367a12
Twitter: @@CIPR_CEO
- 10:40 AM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 11:00 AM
-
Working in a multi-cultural environment: How to work across the Middle East, Asia and Europe
PRESENTATION AND Q&A
Associations need to work to and respect multiple cultures, especially when growing membership and activities in new regions and countries. It can be very challenging and needs careful attention and understanding.
This presentation will inform how the FEAS, which has members from some of the world’s most politically sensitive countries with many cultural differences, addresses the constant challenges effectively, including:
- How potential problems have been overcome, with examples
- Important communication, processes and personalisation
- Multi-channel communications from telegrams to social media
- Simple matters such as how meetings are conducted
- Acting with fairness and equality in its dealings with members'
- Respecting all member's countries: representing them and their views considered
Speakers
- 11:45 AM
-
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
CEO
Chartered Institute of Public RelationsAlastair McCapra has been CEO of the Chartered Institute of Public Relations since November 2013. CIPR is a professional body in the United Kingdom for public relations practitioners with over 11,000 members. The association provides training and education, publishes a code of conduct and hosts awards and events.Sessions
A Governance challenge: Is the deliberative approach of associations now outdated? Wednesday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 11:45 AM
LinkedIn: www.linkedin.com/in/alastair-mccapra-96367a12
Twitter: @@CIPR_CEO
Chief Executive
British Society for ImmunologyDoug is the Chief Executive of the British Society for Immunology (BSI) and leads its mission to support and transform immunology research to the benefit of human and animal health. Using the global reach of the BSI, they are building a best in class membership offer aimed at supporting research and immunologists at all stages of their career as well as leading national and international initiatives to create a thriving immunology research sector and ensure that research is translated into the clinic. Doug comes from an immunology background, having completed a PhD at the University of Cambridge in HIV research, followed by a postdoctoral position at NIMR, Mill Hill (now the Francis Crick Institute) on malaria and stem cells. He subsequently worked for the MS Society leading their biomedical research programme, followed by the Alzheimer’s Society where as Chief Policy and Research Officer, he led a number of high profile initiatives across research and policy including the establishment of the £300m UK Dementia Research Institute. He is a Trustee of the Association of Medical Research Charities (AMRC).
Sessions
KEYNOTE: The Juggling act of all juggling acts: Leadership of an immunology association during a global pandemic Wednesday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 11:45 AM
LinkedIn: doug-brown-679aa044/
Twitter: @dougbrown_1
- 12:30 PM
-
Expo & 1-1 Networking Break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 1:15 PM
-
Building successful and long-lasting relationships across borders for mutual benefit – Europe and the Americas
PRESENTATION AND Q&A
740 million people live in Europe and more than 950 million in the Americas. An alliance of associations between these continents – which have many shared cultural values – can provide huge benefits to a community and specific sector as oral care.
The SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. With a strategy of co-operation, and speaking Spanish, Portuguese and English language, different educational and corporate partners can contribute towards the same objectives:
- How to improve the mechanism for developing a specific field of science: Periodontology
- How national, regional, and international associations worked to establish a common ground where all obtain benefits in the spirit of co-operation
- Great projects and best practices: Congresses, Publications, Advocacy and Outreach campaigns
- How to reach patients with the common goal of improving oral and general health
- Key points from the perspectives of governance models, strategic planning, and operations, giving you clear ideas on what other associations will be able to implement
Speakers
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationJavier García
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationStrategic consultant to different international Federations and Associations. Managing Director of Eucalyptus Global Vision. Lecturer in branding and corporate communication. University of Alicante. Spain.
Executive Master in International Association Management. Solvay Business School. Université libre de Bruxelles. Executive Master in Leadership and Social Innovation in Non Profit Organizations. ESADE Business School. Barcelona.
Sessions
Building successful and long-lasting relationships across borders for mutual benefit – Europe and the Americas Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
-
Agility – the norm or a shooting star phenomenon?
PRESENTATION AND Q&A
Many member associations in 2020 had to adjust their income models, how they service their members and how they manage their associations. Being ‘agile’ to manage change more effectively is essential for many situations and If you wait for the perfect time and perfect product/service to implement change, you may never implement at all.
For IoDSA, being brave and agile resulted in the ability to weather the storm with minimal impact on the bottom line and member satisfaction levels, and continues to be a successful ongoing approach. Hear from them on:
- The essential qualities of a visionary Board of Directors
- What an agile management team does
- How continual risk management enables exploring more opportunities
- Being brave and exploring – not dead in the water waiting for perfection
Speakers
Executive Director, Certification and Member Services
Institute of Directors in South AfricaSherma Malan
Executive Director, Certification and Member Services
Institute of Directors in South AfricaMore than 8 years experience in the professional body arena ranging from certification to member and corporate relations. Before that, 20 years experience in education and training ranging from accounting, business economics, financial management, computer literacy and a range of soft skills.
Sessions
Agility – the norm or a shooting star phenomenon? Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
- 2:00 PM
-
Making significant governance changes to increase strategic performance and greater trust
PRESENTATION AND Q&A
Associations need to review their governance model and the composition of their board, and how members feel their needs are being met. A review can revitalise and improve performance.
Hear from Ruth Crowell, CEO of the London Bullion Market Association how they overhauled its governance to increase strategic performance through active decision making, and through the trust created by adding true independence to a Membership based Trade Association.
- The LBMA and how the market works
- Previous governance model
- Case for change
- New model
- Resulting additional achievements for the association and executive team
Speakers
Chief Executive
London Bullion Market AssociationRuth was appointed Chief Executive of the LBMA in January 2014. She is responsible for the success and strategic development of the LBMA, in partnership with the Chairman and the Board. She is also responsible for maintaining accountability to and the quality of, the Association's Membership and Good Delivery Refiners as well as representing the interests of the Association in relation to regulators, investors, media and international precious metals markets.
Before being appointed Chief Executive, she spent seven years working in the Association, initially as Commercial Director and then as Deputy Chief Executive, where she acted as the main lead on Governmental Affairs. She was also responsible for the Association's work on supply chain due diligence, with particular regard to the creation and implementation of the LBMA’s Responsible Gold Guidance. She has represented the Association at industry, governmental and multi-stakeholder regulatory forums. She continues to serve as Vice Chair of the OECD Multi-Stakeholder Governance Group for Responsible Minerals. As Commercial Director, she oversaw the development of the LBMA Conference, the LBMA's quarterly publication the Alchemist and the LBMA website.
Prior to joining the LBMA, she worked in bank finance and US corporate law at the law firms of White & Case and Norton Rose, and also acted as a monitor at the UN Commission on Human Rights in Geneva. She has an MSc in History of International Relations from the London School of Economics and a degree in English Literature from Kenyon College in Ohio.
Sessions
Making significant governance changes to increase strategic performance and greater trust Wednesday @ 2:00 PM
- 2:40 PM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 3:00 PM
-
A sustainable approach to Association member leadership
PRESENTATION AND Q&A
Most association leaders will have experience of disruptive or inexperienced members taking on leadership roles, and the difficulties this can cause.
This session will introduce how one association tackled the problem of identifying and appointing members into strategic Board leadership positions with a bespoke association leadership programme behind them.
The presentation addresses:
- Background to the challenge
- What the programme involves
- Significant benefits this approach has delivered to members
- Board effectiveness and organisational impact
- Evidence gathered so far to demonstrate impact
Andy will be leading a masterclass on developing a bespoke association Leadership Programme on Monday 18 October from 10:00 Hrs - 13:00 Hrs BST.
For more information and to book please click here >>
Speakers
Chief Executive
British Dietetic AssociationAndy Burman is an experienced CEO, company director and charity trustee. Having led the British Dietetic Association to become a multi award winning association over the past 16 years, he is a governance and business development expert. He is also a visiting lecturer at the University of Westminster and sits on several national committees and working groups which influence government policy. Through SEBCO Consulting he provides support and advice to the association sector. Using a variety of trusted consultants and experts he has assisted many associations to grow and develop through innovative approaches to change management.
Sessions
A sustainable approach to Association member leadership Wednesday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Twitter: @BDAAndyBurman
- 3:45 PM
-
Digital Transformation, beyond technology
PRESENTATION AND Q&A
In a world in which digital technology is changing at a rapid rate how can you ensure that it delivers true transformation - for you and your members? Damian and Alex will be summarising their experience of delivering programmes for large membership organisations and subscription focus corporates, from both agency and client-side standpoints. Topics covered include:- Characteristic of agile organisations
- Getting ready for change
- Defining key measurements
- Gaining cross organisational buy-in
- Achieving business readiness
- Prioritisation and focus
Speakers
Chief Operations Officer
Pixl8 GroupNo bio provided
Sessions
Digital Transformation, beyond technology Wednesday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
CEO
Pixl8 GroupAlex is the co-founder of Pixl8 Group - a London-based creative technical consultancy and digital products business with a wide reach into the membership sector.. Over the last 18 years, Alex’s vision to harness the potential of digital to solve complex business challenges has taken Pixl8 from a start-up with innovative ideas, to an established agency that consistently delivers above and beyond. His belief that clients should expect more underpins his commitment to understanding the business and technical needs of every organisation he works with and then solving the challenges intelligently. This approach has helped him to build trusted partnerships with over 100 clients across a broad range of membership bodies, associations, and charities. Alex’s blend of strategic vision, technical expertise,and extensive industry experience means he is perfectly placed to lead on the creation of a diverse range of sophisticated technical products and solutions.
Sessions
Digital Transformation, beyond technology Wednesday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
- 4:30 PM
-
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Chief Operations Officer
Pixl8 GroupNo bio provided
Sessions
Digital Transformation, beyond technology Wednesday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationJavier García
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationStrategic consultant to different international Federations and Associations. Managing Director of Eucalyptus Global Vision. Lecturer in branding and corporate communication. University of Alicante. Spain.
Executive Master in International Association Management. Solvay Business School. Université libre de Bruxelles. Executive Master in Leadership and Social Innovation in Non Profit Organizations. ESADE Business School. Barcelona.
Sessions
Building successful and long-lasting relationships across borders for mutual benefit – Europe and the Americas Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Executive Director, Certification and Member Services
Institute of Directors in South AfricaSherma Malan
Executive Director, Certification and Member Services
Institute of Directors in South AfricaMore than 8 years experience in the professional body arena ranging from certification to member and corporate relations. Before that, 20 years experience in education and training ranging from accounting, business economics, financial management, computer literacy and a range of soft skills.
Sessions
Agility – the norm or a shooting star phenomenon? Wednesday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Chief Executive
British Dietetic AssociationAndy Burman is an experienced CEO, company director and charity trustee. Having led the British Dietetic Association to become a multi award winning association over the past 16 years, he is a governance and business development expert. He is also a visiting lecturer at the University of Westminster and sits on several national committees and working groups which influence government policy. Through SEBCO Consulting he provides support and advice to the association sector. Using a variety of trusted consultants and experts he has assisted many associations to grow and develop through innovative approaches to change management.
Sessions
A sustainable approach to Association member leadership Wednesday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
Twitter: @BDAAndyBurman
CEO
Pixl8 GroupAlex is the co-founder of Pixl8 Group - a London-based creative technical consultancy and digital products business with a wide reach into the membership sector.. Over the last 18 years, Alex’s vision to harness the potential of digital to solve complex business challenges has taken Pixl8 from a start-up with innovative ideas, to an established agency that consistently delivers above and beyond. His belief that clients should expect more underpins his commitment to understanding the business and technical needs of every organisation he works with and then solving the challenges intelligently. This approach has helped him to build trusted partnerships with over 100 clients across a broad range of membership bodies, associations, and charities. Alex’s blend of strategic vision, technical expertise,and extensive industry experience means he is perfectly placed to lead on the creation of a diverse range of sophisticated technical products and solutions.
Sessions
Digital Transformation, beyond technology Wednesday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Leaders Forum Wednesday @ 4:30 PM
- 5:10 PM
-
Close of Day
CLOSE
No description provided

The event to attend, if you aim to make your association a better place for your members and partners
Jean-Luc Eiselé
Chief Executive Officer
World Heart Federation

Very useful intelligence on board management based on real experience.
Sorcha Edwards
Secretary General
Housing Europe
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Useful content, great networking and an enthusiastic buzz throughout the event
Steven Price
Executive Director
European Institute for Industrial Leadership

Useful, well structured, inspirational and informational event for association professionals.
Bostjan Skalar
Chief Executive Officer
World Association of Investment Promotion Agencies

Excellent congress for updates on novel trends and to discuss hot topics with peers globally.
Stephan Seiler
Executive Director
International Cartilage Regeneration & Joint Preservation Society