Associations World Congress & Expo

5 – 9 July 2021 Online Live Congress

Conference & Events Strategy - Thur 8 & Fri 9 July

Benefits of attending

Learn from world-leading associations and experts, how to:

  • Structure your sponsorships to maximise revenue and build in flexibility
  • Be more creative in your sales approach to generate more revenue
  • Adapt events business models for the online era
  • Organise successful satellite events for your annual conference, to overcome reluctance to travel
  • Create and manage a successful online Exhibition
  • Develop a successful online Awards Ceremony
  • Create a unique online Poster event - that succeeded for 2m people
  • Create value in your hybrid and online conferences
  • Select the best online / hybrid conference technologies
  • Build better events by adopting personas
  • Develop your role of event manager, for greater success for your association
  • Approach hybrid conferences
  • Return to fee-paying online delegates, after having charged a low or no fee last year

Previews of Talks

Speakers in this Stream

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

Michael Collins

Managing Consultant
Database Marketing Counsel

Rodney Cox

Events Director
International Gas Union

Claire Fennelow

Executive Director
Event and Visual Communication Association

Sasha Frieze

Managing Director
The Business Narrative

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Catherine Hodges

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Hannah Kerr

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Steve Lang

Head of Marketing
European Society of Cardiology

Miguel Neves

Editor-in-Chief
Event MB

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

Brenda Sanderson

Executive Director
Interaction Design Association

Celine Schulz

Director of Congress and Events
World Heart Federation

Stream Programme

The stream times shown are UTC +1  I  BST (UK Time)  I  CEST -1

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.
9:15 AM

With the change in events over the last 18 months, and more change to come, you need to pro-actively structure your sponsorship offering so that it can both cope with the "online-onsite" and other uncertainties and, importantly, take advantage of the potential to build stronger targeted sponsor outcomes.

Rodney Cox has taken an approach from before the current crisis, with built in flexibility, that reduces potential for disruption, has ensured continued maximum revenue and focuses on audiences that each sponsor want to reach. Hear from him on:

  • Maximising the quality and quantity of “eyeballs” delivered to a sponsor
  • Focusing on audience groups that a sponsor wants to reach and engage with
  • Creating two distinct kinds of sponsorship benefit to broaden and deepen the value proposition
  • The Level Benefit and Item Benefit “made to measure” strategy
  • Built-in flexibility to adjust in uncertain times and the ways stakeholders engage

Speakers

Rodney Cox

Events Director
International Gas Union

10:00 AM

Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.

In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help!

This session offers you the opportunity to return to your office and….

  • Be more confident to audit your current situation, really look at what works and what does not
  • Have a number of new ideas that you can start working on
  • Understand what “freebies” may  be available to your organisation- You never know if you don’t ask

Speakers

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Many associations were facing challenges with delegate attendance, revenue decreasing and smaller events. Senior level audiences didn't have the time or funds to attend multiple events per year. The last year has changed the dynamic.

The Association of Colleges had already made a plan to shift 25% of their portfolio to a digital format, but then the pandemic hit. As with many organisations, they pivoted their events online within a matter of days. The team adapted fast and there were two key developments: In the culture of how they worked together to react fast to ongoing changes and staff from a wider range of teams were trained to chair, facilitate and support events. Secondly, they gained a whole new audience within thier membership - attendee numbers went through the roof and they started to understand their customers in a whole new way. 

Hear how the Association of Colleges future now looks very different to what we they had envisaged and the changes made, why they happened and how they reacted, and then how they plan to work in the future to continue this growth, including:

  • Ideas on how to use collaborative working to improve your membership events
  • Ways to use the changes from the last year to inform your future planning
  • How to build on the success of digital events and adapt to a changing customer behaviour

Speakers

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Rodney Cox

Events Director
International Gas Union

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

Rachel Almeida

Head of Events, Training and Sponsorship
Association of Colleges

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM
The ESC Congress is their flagship 4 day annual event and is the world’s largest cardiology congress, attracting 30,000 attendees onsite each year to the physical event. In 2020 they delivered a free online congress which attracted 125,000 registrations and 77,000 participants. For 2021 their challenge is to take that interest - and ask them to pay for what they received free last year. And in 2022, they need to offer both an onsite and an offsite equivalent – even harder.
 
This talk will cover:
  • An integrated multichannel approach
  • Being decisive, early
  • Data-informed (vs. data-driven)
  • Integrating both in-house and agency teams
  • Trusting your brand
  • “Trying stuff” (and hoping it works)

Speakers

Steve Lang

Head of Marketing
European Society of Cardiology

2:00 PM

Now that travel, especially internationally, is a great barrier to attending conferences, satellite events are an important approach for an association's event programme, and for your member's engagement and value.

The ERS initially held one event at eight venues around Europe and then progressed their model to one event across two days at four venues, involving local societies and increasing collaboration through speaker connection and live streaming.
  
This session will look at the feasibility of running these innovative satellite events, learning and delivering events to meet participant needs, including:

  • Who is our customer and how we follow the trend of new generations and their needs
  • What research was undertaken and what strategy was applied to deliver these events
  • Pros, cons, concept, what we learnt
  • What we plan to do in the future and the importance of being first to market
  • How we value free access events available anywhere in the world, designed for an online audience

Speakers

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM

Online exhibitions are highly challenging, both getting companies to believe in them and visitors to attend them and visit the stands.

James will explain how he utlised online exhibition system for a successful replacement to their physical annual exhibition and how he is now using it to support future physical events as a "hybrid" exhibition.

James will cover:

  • How to get visitors using an online exhibition system
  • How you provide value to the exhibitors and get their buy-in to exhibiting online
  • Creating a platform that is accesible 24x7 and before and after the event
  • How you don't have to spend lots of money to get good results
  • How online can support your physical exhibition

Speakers

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

3:45 PM

Online awards ceremonies have been essential for those that still went ahead this last year.  Associations may be considering continuing with them or even creating new awards for online-only where budgets are constrained.

EVCOM created a very engaging online awards ceremony that was a great success and are now holding their next one. Hear from them what they learned and why they are doing it again, including:

  • What you want your event to be?
  • Who is your audience, and where and when will they be watching
  • Logistics: timing, content, presenters, studio
  • Who you are you targeting
  • Revenue models
  • Key learnings

Speakers

Claire Fennelow

Executive Director
Event and Visual Communication Association

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Claire Fennelow

Executive Director
Event and Visual Communication Association

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

Steve Lang

Head of Marketing
European Society of Cardiology

James Fudge

Head of Events & Membership
Manufacturing Technologies Association

5:10 PM

No description provided

Sorry, no sessions were found matching your filters.

9:00 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lorraine Reese

Head of Conferences and Events
Biochemical Society

9:15 AM

Attracting new members, while engaging and supporting the existing community, is an opportunity for many societies and associations that shouldn't be missed.

Hear how the Royal Society of Chemistry (RSC) created and grew a unique online event: "#RSCPoster" to a global audience of over 2 million to share their research, network and engage in debate.

Hear about:

  • The event concept as it was created
  • How it evolved and grew to an audience of over 2 million
  • Removing traditional barriers of normal conferences and making it accessible to all
  • How it opens the doors for professional development and career opportunities
  • How it attracts new members
  • Showcases the RSC as innovative thought leader, and strong voice 

Speakers

Hannah Kerr

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Catherine Hodges

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

10:00 AM
Presentation description will be added soon.
Please check back later.

Speakers

Sasha Frieze

Managing Director
The Business Narrative

10:40 AM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
11:00 AM

Finding the right online technology for your hybrid and virtual conferences is essential and could be very time-consuming without expert guidance.

Miguel Neves, Editor-in-chief of EventMB, handpicks the top hybrid event technology most appropriate to associations. This jargon-free session covers

  • A comprehensive summary of the technology available today 
  • Future enhancements that are just around the corner
  • The key concepts and processes involved in selecting, procuring, implementing, and managing hybrid event technology
     

Speakers

Miguel Neves

Editor-in-Chief
Event MB

11:45 AM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Catherine Hodges

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

Sasha Frieze

Managing Director
The Business Narrative

Miguel Neves

Editor-in-Chief
Event MB

Kathryn Gempf

Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry

12:30 PM
Networking with delegates, speakers and engage with exhibitors.
1:15 PM

Personas help you to understand the emotional and behavioral triggers behind individual members, and all organisations should be using them to enhance their events and other services, in order to increase take-up and satisfaction.

This presentation will explain Personas for attendees to a large conference, and how you can use them effectively. Brenda Sanderson of the Interaction Design Association (where the 100,000+ community members use personas every day in their work), will present on personas and how they implemented them for events, addressing:

  • What personas are
  • Developing personas as a means of improving event content
  • Better targeting existing and new key congress stakeholders
  • How they help improve event attendance

Speakers

Brenda Sanderson

Executive Director
Interaction Design Association

2:00 PM

As an event manager in changing landscape, how can we support our organizations’ growth and develop our skills?

Celine Schulz describes how she broadened her role at the World Heart Federation, using her events skills and experience, building on them to greater effect for the federation globally.  This presentation will explore her journey within the past two years and reflect on the following:

  • The evolution of the role of event manager after 2 years of event restrictions
  • Which are the skills you did not know you had?
  • Opportunities in the new paradigm for event manager to develop their activities

Speakers

Celine Schulz

Director of Congress and Events
World Heart Federation

2:40 PM

Network with your fellow delegates, speakers, conference sponsors and exhibitors.

 
3:00 PM
Three leading large conference organisers will talk for 4-5 minutes about the decisions they have made for their hybrid annual conference and why, followed by Q&A from the delegates
3:45 PM

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering. 

It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation. 

This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events. 

We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

4:30 PM
One discussion for each session, led by the Speaker of the session and others.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Brenda Sanderson

Executive Director
Interaction Design Association

Celine Schulz

Director of Congress and Events
World Heart Federation

5:10 PM

No description provided

Melanie Decker

Very informative talks and sessions and the right people in one spot.

Melanie Decker

Director Events & Exhibitions

Parenteral Drug Association Europe

Gabrielle Mouterde

The congress was absolutely excellent, the talks informative and entertaining.

Gabrielle Mouterde

Events Manager

International Society of Ultrasound in Obstetrics and Gynecology

Oana Scarlatescu

A perfect blend of valuable content. One of the best conferences I have attended.

Oana Scarlatescu

Programme Manager

World Heart Federation

Nika Kurent

Amazing educational opportunity for senior leaders of associations. A perfect combination!

Nika Kurent

Event Planner

Chartered Institute of Arbitrators

Anthony Wilkinson

A must-go-to event with world-class speakers, stimulating topics for discussion, and lots of lively debate.

Anthony Wilkinson

Director of Operations

Research Quality Association