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- Conference & Events Strategy - Thur 8 & Fri 9 July

Associations World Congress & Expo
Conference & Events Strategy - Thur 8 & Fri 9 July

Benefits of attending
Learn from world-leading associations and experts, how to:
- Structure your sponsorships to maximise revenue and build in flexibility
- Be more creative in your sales approach to generate more revenue
- Adapt events business models for the online era
- Organise successful satellite events for your annual conference, to overcome reluctance to travel
- Create and manage a successful online Exhibition
- Develop a successful online Awards Ceremony
- Create a unique online Poster event - that succeeded for 2m people
- Create value in your hybrid and online conferences
- Select the best online / hybrid conference technologies
- Build better events by adopting personas
- Develop your role of event manager, for greater success for your association
- Approach hybrid conferences
- Return to fee-paying online delegates, after having charged a low or no fee last year
Previews of Talks
Speakers in this Stream
Head of Events, Training and Sponsorship
Association of Colleges
Rachel Almeida has over 20 years’ experience of event and project management in the public and private sectors. She has worked for the Association of Colleges for 15 years and has been Head of Events since 2012, becoming Head of Events, Training and Sponsorship in 2019. Her role is to create and drive the events and training strategy, manage the overall events, training and sponsorship division and drive quality and standards across all AoC conferences, workshops and training solutions. Rachel oversees the delivery of the flagship AoC Annual Conference and Exhibition which attracts over 1200 attendees and 100 exhibitors each year.
Sessions
Change the events business model for a success both internally and externally Thursday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
Senior Programme Coordinator
European Respiratory Society
After completing a Bachelor degree from HEC Montreal and a Master degree from EMLyon Business school, Valentine began her career in event management in the hospitality industry and then worked for international organisations such as the International Air Transport Association (IATA) and the International Union for the Conservation of Nature (IUCN). She is currently working at the European Respiratory Society (ERS), mainly focusing on the ERS International Congress which brings together more than 20’000 participants and ERS Satellites, a recently awarded, innovative event.
Sessions
Satellite events: Innovative use of technology to engage a global audience and overcome many physical event challenges Thursday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
Managing Consultant
Database Marketing Counsel
Sessions
Benefits of an integrated Events system and CRM or member database Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
LinkedIn: micollins
Twitter: @dmcounsel
Events Director
International Gas Union
Sessions
Flexible focused sponsorship to protect revenue, take advantage of future opportunities, and deliver enhanced sponsor outcomes Thursday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
Executive Director
Event and Visual Communication Association
Claire Fennelow, now Executive Director of EVCOM has several decades of experience behind her in the planning and delivery of national and international programmes, including professional development, awards schemes, B2B events and consumer events, conferences and bespoke projects. Extensive experience in both the corporate and not for profit environments, with specific knowledge of the creative sector.
At EVCOM (representing the corporate event and film industries) she is responsible for developing and driving strategy to help our members succeed through championing creativity, creating business opportunities, showcasing the best work through a collection of awards schemes and campaigning for the rights and recognition of the industry.
Sessions
Putting the vim into virtual – EVCOM Virtual Clarion Awards 2020 Thursday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
Managing Director
The Business Narrative
www.thebusinessnarrative.com
Sessions
Chair's Welcome to the Conference & Events Strategy stream Thursday @ 9:00 AM
Creating a successful value proposition for hybrid and virtual events Friday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: sashafrieze/?originalSubdomain=uk
Head of Events & Membership
Manufacturing Technologies Association
James is Head of Events & Member Services at the MTA. Previously, James worked at the British Precast Concrete Federation before joining the MTA as Skills & Communications Manager. James has been at the MTA since 2011 and oversaw the delivery of the previous show, MACH 2016 & 2018
Sessions
Successful Online Exhibitions: How to provide value and get buy-in to online and hybrid, and even physical exhibitions Thursday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
LinkedIn: james-fudge-7791b917
Twitter: @@mta_uk
Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry
Kathryn is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As co-organiser of the 2019 event and lead in 2020, Kathryn oversaw the growth and establishment of the events into a globally-recognised flagship series.
Enthusiastic about encouraging communication and interaction with science in creative and comprehensive ways, following her degree specialising in chemistry, Kathryn joined Publishing Directorate of the Royal Society of Chemistry. She is currently a Deputy Editor on the RSC’s open access journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: kathryn-gempf/?originalSubdomain=uk
Twitter: @KGempf
Head of Industry News
ITN Productions
Nina Harrison-Bell is Head of Industry News at ITN Productions. Nina has over 20 years of experience working in video and digital communications. She is a former journalist with Reuters, Channel 4 News and the Associated Press. Nina has advised associations large and small, in the UK and overseas, as well as global brands and public sector organisations in strategic communications throughout her career. She makes it her mission to achieve the best possible outcomes for clients and their communications objectives.
Sessions
How Video Communication is Critical to Associations in a Pandemic-informed World Thursday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Marketing & Communications stream Thursday @ 4:30 PM
How to create panel debates your attendees will love Friday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Twitter: @NHarrisonBell
Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry
Catherine is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As co-organiser of the 2020 #RSCPoster Twitter conference and lead organiser of the 2021 event, she oversaw the expansion of the conference with live webinars and video pitches for an immersive virtual conference experience.
Passionate about science communication, she gained an MChem degree from Durham University and worked at the Science Museum before joining the Royal Society of Chemistry (RSC) in 2017. Since then, she has edited a variety of journals throughout physical chemistry, nanoscience, organic chemistry and chemical biology before moving into her current role within the polymer chemistry and biomaterials journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
LinkedIn: catherine-hodges-480b92172/?originalSubdomain=uk
Twitter: @HodgesCat
Organiser #RSCPoster Twitter Conference
Royal Society of Chemistry
She is Deputy Editor at Royal Society of Chemistry. Before that she was PHD Researcher at the Chemistry Department at the Durham University.Hannah is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As lead organiser of the 2019 event, Hannah oversaw the event broaden to accommodate all topics within chemistry.
Following a degree and PhD in chemistry at Durham University, she has worked at the Royal Society of Chemistry for 4.5 years. She has contributed to journals covering nanoscience and materials chemistry and currently sits on the open access team, developing and launching new journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
LinkedIn: hannah-kerr-543459106/
Twitter: @hk_chemistryy
Director Congresses
European Resuscitation Council
Professional appointments: 1995 Assistant Professor, Department of Anaesthesiology, Ludwig Maximilians University of Munich (LMU); 2002 Associate Professor, Department of Anaesthesiology, Ludwig Maximilians University of Munich (LMU)
Academic appointment: Professor of Anaesthesiology; Department of Anaesthesiology; Ludwig Maximilians University of Munich (LMU)
Sessions
Successes & Challenges: How the online-only Resuscitation Congress has developed in it’s second iteration Friday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Assoc. Director, Strategy & Audiences
European Society of Cardiology
Steve’s background is in marketing and operational roles in the UK and France (British Airways, Disney) before making the move after his MBA to the not-for-profit sector with English Heritage and the National Trust. Moving to the sunny South of France just over 3 years ago with his family, he now works for the European Society of Cardiology where he heads up a new team that encompasses business insight, audiences and membership. He is trying to learn the guitar and has bought a kayak to explore the stunning coastline around the Cote d’Azur.
Sessions
The tricky path between free and paid: how we attracted 125,000 registrations - and how we’ll convert them to paying delegates Thursday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
Editor-in-Chief
Event MB
Sessions
Hybrid Event Technologies for Association Conferences: A comprehensive summary Friday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
Head of Community
European Hematology Association
Helen is leading CANSO’s membership, sales, and marketing activities. This includes ensuring Members get value from their membership, and developing and implementing the CANSO business development strategy. Helen has 25 years experience in Sales and Marketing, over 18 years experience with International organisations and over 10 years working with Associations.
Sessions
Boosting revenue by harnessing creative and fresh approaches to traditional sales methods Thursday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
Executive Director
Interaction Design Association
Brenda Sanderson is an association executive and designer living and working in Montréal. She is Executive Director of IxDA, the global network dedicated to the professional practice of Interaction Design and was previously Managing Director of Icograda. Through her responsibilities at Icograda and her current position, she has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.
As IxDA's Executive Director, Brenda leads distributed, virtual teams who organize two annual international meetings for 1500+ attendees - Interaction Week and Interaction Latin America. Other programs include the annual Interaction Awards, IxDA Design Education Summit, and IxDA Student Design Charette.
From 1994-2005, Brenda held successively more responsible creative positions in the publishing and advertising sectors. Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she received the Kenneth R Wilson award from the Canadian Business Press. A highlight was designing Canada's identity for Expo 2000.
Brenda has served on numerous volunteer boards, including the Data Interoperability Standards Consortium, the Ottawa Tourism Client Advisory Board, and the National Council of the Graphic Designers of Canada (GDC). She is an Ambassador for INDIGO, the International Indigenous Design Network, and a member of the Mandela Poster Project Collective (MPPC).
Brenda is a CGD certified member of the Graphic Designers of Canada (GDC).
Sessions
Delegate Personas: Building more relevant content, delegate growth and better understanding Friday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Director of Congress and Events
World Heart Federation
Céline has been working for more than 15 years in the Medical Association World. She has begun her journey within the association management department of Kenes Group in Geneva where she was involved in the coordination of projects for different associations and federations with various focus.
From 2011 to 2014, she worked in the events industry, first for a Geneva catering company and then she actively participated in the launch of a special events venue.
In 2015, she joined the European Association for the Study of the Liver, initially as an Event Coordinator then as Event Manager. She was leading an annual congress of 10’000 participants and about 10 additional conferences per year all around Europe.
She joined WHF in 2019 as the Director of Congress and Events.
Holding a Bachelor of Science in International Management Hospitality from Ecole Hotelière de Lausanne, a Project Management Professional (PMP) from PMI, she is also a certified Digital Event Strategist (DES) from PCMA.
Sessions
Creating new outcomes and projects: The evolution of the event manager role in the new reality Friday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Business Development Manager
Eventsforce
Dan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Broadcast journalist and media training consultant
ITN Productions
No bio provided
Sessions
How to create panel debates your attendees will love Friday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Head of Business Development
Eventsforce
Ian is an event technology specialist who has spent the last 15 years managing conferences and developing complex technology solutions for hundreds of events globally. At Eventsforce, he advises clients on how they can use technology to maximise the value of their events – from registration and marketing to engagement and event reporting. He also works closely with them on managing complex data integration projects which allow organisations to manage their event data a lot more effectively.
As a regular speaker on the circuit, Ian is passionate about the potential of technology and its role in changing the way the events industry works.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Stream Programme
The stream times shown are UTC +1 I BST (UK Time)
Sorry, no sessions were found matching your filters.
- 9:00 AM
-
Chair's Welcome to the Conference & Events Strategy stream
INTRODUCTION
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Managing Director
The Business NarrativeSasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.
www.thebusinessnarrative.com
Sessions
Chair's Welcome to the Conference & Events Strategy stream Thursday @ 9:00 AM
Creating a successful value proposition for hybrid and virtual events Friday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: sashafrieze/?originalSubdomain=uk
- 9:15 AM
-
Flexible focused sponsorship to protect revenue, take advantage of future opportunities, and deliver enhanced sponsor outcomes
PRESENTATION AND Q&A
With the change in events over the last 18 months, and more change to come, you need to pro-actively structure your sponsorship offering so that it can both cope with the "online-onsite" and other uncertainties and, importantly, take advantage of the potential to build stronger targeted sponsor outcomes.
Rodney Cox has taken an approach from before the current crisis, with built in flexibility, that reduces potential for disruption, has ensured continued maximum revenue and focuses on audiences that each sponsor want to reach. Hear from him on:
- Maximising the quality and quantity of “eyeballs” delivered to a sponsor
- Focusing on audience groups that a sponsor wants to reach and engage with
- Creating two distinct kinds of sponsorship benefit to broaden and deepen the value proposition
- The Level Benefit and Item Benefit “made to measure” strategy
- Built-in flexibility to adjust in uncertain times and the ways stakeholders engage
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Flexible focused sponsorship to protect revenue, take advantage of future opportunities, and deliver enhanced sponsor outcomes Thursday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
- 10:00 AM
-
Hybrid Events Are Here – But are Associations Ready?
PRESENTATION AND Q&A
With the global rollout of vaccination programs and countries opening their borders, in-person events will soon make a return! And when this happens, hosting a hybrid event that allows both in-person and virtual attendees to participate will make a lot of sense for associations and membership organisations. But are associations READY for hybrid events?
The session will unveil the results of a new research study which investigates what impact virtual events have had on associations, what their plans are for hybrid events and what kind of new challenges and opportunities hybrid models can bring to their post Covid-19 growth strategy.
Speakers
Business Development Manager
EventsforceDan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Head of Business Development
EventsforceIan is an event technology specialist who has spent the last 15 years managing conferences and developing complex technology solutions for hundreds of events globally. At Eventsforce, he advises clients on how they can use technology to maximise the value of their events – from registration and marketing to engagement and event reporting. He also works closely with them on managing complex data integration projects which allow organisations to manage their event data a lot more effectively.
As a regular speaker on the circuit, Ian is passionate about the potential of technology and its role in changing the way the events industry works.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
- 10:40 AM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 11:00 AM
-
Boosting revenue by harnessing creative and fresh approaches to traditional sales methods
PRESENTATION AND Q&A
Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.
In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help!
This session offers you the opportunity to return to your office and….
- Be more confident to audit your current situation, really look at what works and what does not
- Have a number of new ideas that you can start working on
- Understand what “freebies” may be available to your organisation- You never know if you don’t ask
Speakers
Head of Community
European Hematology AssociationHelen is leading CANSO’s membership, sales, and marketing activities. This includes ensuring Members get value from their membership, and developing and implementing the CANSO business development strategy. Helen has 25 years experience in Sales and Marketing, over 18 years experience with International organisations and over 10 years working with Associations.
Sessions
Boosting revenue by harnessing creative and fresh approaches to traditional sales methods Thursday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
-
Change the events business model for a success both internally and externally
PRESENTATION AND Q&A
Many associations were facing challenges with delegate attendance, revenue decreasing and smaller events. Senior level audiences didn't have the time or funds to attend multiple events per year. The last year has changed the dynamic.
The Association of Colleges had already made a plan to shift 25% of their portfolio to a digital format, but then the pandemic hit. As with many organisations, they pivoted their events online within a matter of days. The team adapted fast and there were two key developments: In the culture of how they worked together to react fast to ongoing changes and staff from a wider range of teams were trained to chair, facilitate and support events. Secondly, they gained a whole new audience within thier membership - attendee numbers went through the roof and they started to understand their customers in a whole new way.
Hear how the Association of Colleges future now looks very different to what we they had envisaged and the changes made, why they happened and how they reacted, and then how they plan to work in the future to continue this growth, including:
- Ideas on how to use collaborative working to improve your membership events
- Ways to use the changes from the last year to inform your future planning
- How to build on the success of digital events and adapt to a changing customer behaviour
Speakers
Head of Events, Training and Sponsorship
Association of CollegesRachel Almeida has over 20 years’ experience of event and project management in the public and private sectors. She has worked for the Association of Colleges for 15 years and has been Head of Events since 2012, becoming Head of Events, Training and Sponsorship in 2019. Her role is to create and drive the events and training strategy, manage the overall events, training and sponsorship division and drive quality and standards across all AoC conferences, workshops and training solutions. Rachel oversees the delivery of the flagship AoC Annual Conference and Exhibition which attracts over 1200 attendees and 100 exhibitors each year.
Sessions
Change the events business model for a success both internally and externally Thursday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
- 11:45 AM
-
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Business Development Manager
EventsforceDan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Flexible focused sponsorship to protect revenue, take advantage of future opportunities, and deliver enhanced sponsor outcomes Thursday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
Head of Community
European Hematology AssociationHelen is leading CANSO’s membership, sales, and marketing activities. This includes ensuring Members get value from their membership, and developing and implementing the CANSO business development strategy. Helen has 25 years experience in Sales and Marketing, over 18 years experience with International organisations and over 10 years working with Associations.
Sessions
Boosting revenue by harnessing creative and fresh approaches to traditional sales methods Thursday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
Head of Business Development
EventsforceIan is an event technology specialist who has spent the last 15 years managing conferences and developing complex technology solutions for hundreds of events globally. At Eventsforce, he advises clients on how they can use technology to maximise the value of their events – from registration and marketing to engagement and event reporting. He also works closely with them on managing complex data integration projects which allow organisations to manage their event data a lot more effectively.
As a regular speaker on the circuit, Ian is passionate about the potential of technology and its role in changing the way the events industry works.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Head of Events, Training and Sponsorship
Association of CollegesRachel Almeida has over 20 years’ experience of event and project management in the public and private sectors. She has worked for the Association of Colleges for 15 years and has been Head of Events since 2012, becoming Head of Events, Training and Sponsorship in 2019. Her role is to create and drive the events and training strategy, manage the overall events, training and sponsorship division and drive quality and standards across all AoC conferences, workshops and training solutions. Rachel oversees the delivery of the flagship AoC Annual Conference and Exhibition which attracts over 1200 attendees and 100 exhibitors each year.
Sessions
Change the events business model for a success both internally and externally Thursday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
- 12:30 PM
-
Expo & 1-1 Networking Break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 1:15 PM
-
The tricky path between free and paid: how we attracted 125,000 registrations - and how we’ll convert them to paying delegates
PRESENTATION AND Q&A
The ESC Congress is their flagship 4 day annual event and is the world’s largest cardiology congress, attracting 30,000 attendees onsite each year to the physical event. In 2020 they delivered a free online congress which attracted 125,000 registrations and 77,000 participants. For 2021 their challenge is to take that interest - and ask them to pay for what they received free last year. And in 2022, they need to offer both an onsite and an offsite equivalent – even harder.
This talk will cover:- An integrated multichannel approach
- Being decisive, early
- Data-informed (vs. data-driven)
- Integrating both in-house and agency teams
- Trusting your brand
- “Trying stuff” (and hoping it works)
Speakers
Assoc. Director, Strategy & Audiences
European Society of CardiologySteve’s background is in marketing and operational roles in the UK and France (British Airways, Disney) before making the move after his MBA to the not-for-profit sector with English Heritage and the National Trust. Moving to the sunny South of France just over 3 years ago with his family, he now works for the European Society of Cardiology where he heads up a new team that encompasses business insight, audiences and membership. He is trying to learn the guitar and has bought a kayak to explore the stunning coastline around the Cote d’Azur.
Sessions
The tricky path between free and paid: how we attracted 125,000 registrations - and how we’ll convert them to paying delegates Thursday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
- 2:00 PM
-
Satellite events: Innovative use of technology to engage a global audience and overcome many physical event challenges
PRESENTATION AND Q&A
Now that travel, especially internationally, is a great barrier to attending conferences, satellite events are an important approach for an association's event programme, and for your member's engagement and value.
The ERS initially held one event at eight venues around Europe and then progressed their model to one event across two days at four venues, involving local societies and increasing collaboration through speaker connection and live streaming.
This session will look at the feasibility of running these innovative satellite events, learning and delivering events to meet participant needs, including:- Who is our customer and how we follow the trend of new generations and their needs
- What research was undertaken and what strategy was applied to deliver these events
- Pros, cons, concept, what we learnt
- What we plan to do in the future and the importance of being first to market
- How we value free access events available anywhere in the world, designed for an online audience
Speakers
Senior Programme Coordinator
European Respiratory SocietyAfter completing a Bachelor degree from HEC Montreal and a Master degree from EMLyon Business school, Valentine began her career in event management in the hospitality industry and then worked for international organisations such as the International Air Transport Association (IATA) and the International Union for the Conservation of Nature (IUCN). She is currently working at the European Respiratory Society (ERS), mainly focusing on the ERS International Congress which brings together more than 20’000 participants and ERS Satellites, a recently awarded, innovative event.
Sessions
Satellite events: Innovative use of technology to engage a global audience and overcome many physical event challenges Thursday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
- 2:40 PM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 3:00 PM
-
Successful Online Exhibitions: How to provide value and get buy-in to online and hybrid, and even physical exhibitions
PRESENTATION AND Q&A
Online exhibitions are highly challenging, both getting companies to believe in them and visitors to attend them and visit the stands.
James will explain how he utlised online exhibition system for a successful replacement to their physical annual exhibition and how he is now using it to support future physical events as a "hybrid" exhibition.
James will cover:
- How to get visitors using an online exhibition system
- How you provide value to the exhibitors and get their buy-in to exhibiting online
- Creating a platform that is accesible 24x7 and before and after the event
- How you don't have to spend lots of money to get good results
- How online can support your physical exhibition
Speakers
Head of Events & Membership
Manufacturing Technologies AssociationJames is Head of Events & Member Services at the MTA. Previously, James worked at the British Precast Concrete Federation before joining the MTA as Skills & Communications Manager. James has been at the MTA since 2011 and oversaw the delivery of the previous show, MACH 2016 & 2018
Sessions
Successful Online Exhibitions: How to provide value and get buy-in to online and hybrid, and even physical exhibitions Thursday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
LinkedIn: james-fudge-7791b917
Twitter: @@mta_uk
- 3:45 PM
-
Putting the vim into virtual – EVCOM Virtual Clarion Awards 2020
PRESENTATION AND Q&A
Online awards ceremonies have been essential for those that still went ahead this last year. Associations may be considering continuing with them or even creating new awards for online-only where budgets are constrained.
EVCOM created a very engaging online awards ceremony that was a great success and are now holding their next one. Hear from them what they learned and why they are doing it again, including:- What you want your event to be?
- Who is your audience, and where and when will they be watching
- Logistics: timing, content, presenters, studio
- Who you are you targeting
- Revenue models
- Key learnings
Speakers
Executive Director
Event and Visual Communication AssociationClaire Fennelow, now Executive Director of EVCOM has several decades of experience behind her in the planning and delivery of national and international programmes, including professional development, awards schemes, B2B events and consumer events, conferences and bespoke projects. Extensive experience in both the corporate and not for profit environments, with specific knowledge of the creative sector.
At EVCOM (representing the corporate event and film industries) she is responsible for developing and driving strategy to help our members succeed through championing creativity, creating business opportunities, showcasing the best work through a collection of awards schemes and campaigning for the rights and recognition of the industry.
Sessions
Putting the vim into virtual – EVCOM Virtual Clarion Awards 2020 Thursday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
- 4:30 PM
-
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Executive Director
Event and Visual Communication AssociationClaire Fennelow, now Executive Director of EVCOM has several decades of experience behind her in the planning and delivery of national and international programmes, including professional development, awards schemes, B2B events and consumer events, conferences and bespoke projects. Extensive experience in both the corporate and not for profit environments, with specific knowledge of the creative sector.
At EVCOM (representing the corporate event and film industries) she is responsible for developing and driving strategy to help our members succeed through championing creativity, creating business opportunities, showcasing the best work through a collection of awards schemes and campaigning for the rights and recognition of the industry.
Sessions
Putting the vim into virtual – EVCOM Virtual Clarion Awards 2020 Thursday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
Senior Programme Coordinator
European Respiratory SocietyAfter completing a Bachelor degree from HEC Montreal and a Master degree from EMLyon Business school, Valentine began her career in event management in the hospitality industry and then worked for international organisations such as the International Air Transport Association (IATA) and the International Union for the Conservation of Nature (IUCN). She is currently working at the European Respiratory Society (ERS), mainly focusing on the ERS International Congress which brings together more than 20’000 participants and ERS Satellites, a recently awarded, innovative event.
Sessions
Satellite events: Innovative use of technology to engage a global audience and overcome many physical event challenges Thursday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
Assoc. Director, Strategy & Audiences
European Society of CardiologySteve’s background is in marketing and operational roles in the UK and France (British Airways, Disney) before making the move after his MBA to the not-for-profit sector with English Heritage and the National Trust. Moving to the sunny South of France just over 3 years ago with his family, he now works for the European Society of Cardiology where he heads up a new team that encompasses business insight, audiences and membership. He is trying to learn the guitar and has bought a kayak to explore the stunning coastline around the Cote d’Azur.
Sessions
The tricky path between free and paid: how we attracted 125,000 registrations - and how we’ll convert them to paying delegates Thursday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
Head of Events & Membership
Manufacturing Technologies AssociationJames is Head of Events & Member Services at the MTA. Previously, James worked at the British Precast Concrete Federation before joining the MTA as Skills & Communications Manager. James has been at the MTA since 2011 and oversaw the delivery of the previous show, MACH 2016 & 2018
Sessions
Successful Online Exhibitions: How to provide value and get buy-in to online and hybrid, and even physical exhibitions Thursday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Thursday @ 4:30 PM
LinkedIn: james-fudge-7791b917
Twitter: @@mta_uk
- 5:10 PM
-
Close of Day
CLOSE
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- 9:00 AM
-
Chair's Welcome to the Conference & Events Strategy stream
INTRODUCTION
The chair will welcome delegates, introduce the conference theme and explain the day’s format.Speakers
Associate Director - Events and Marketing
Biochemical SocietyLorraine is the Head of Conferences and Events at the Biochemical Society, developing and leading the Conference and Events team and ensuring that its activities are aligned with the organisation’s strategy. She began her career at a corporate events management agency but has spent most of the last 20 years working for a range of prestigious associations and learned societies. Lorraine’s first major event was during the final year of a Maths and Computer Science degree at the University of York, when she co-organised the 13th British Juggling Convention, a four-day festival for over 1,000 people.
Sessions
Chair's Welcome to the Conference & Events Strategy stream Friday @ 9:00 AM
Twitter: @LorraineMReese
- 9:15 AM
-
From established to early-career members: A unique online “event” as part of an engagement strategy
PRESENTATION AND Q&A
Attracting new members, while engaging and supporting the existing community, is an opportunity for many societies and associations that shouldn't be missed.
Hear how the Royal Society of Chemistry (RSC) created and grew a unique online event: "#RSCPoster" to a global audience of over 2 million to share their research, network and engage in debate.
Hear about:
- The event concept as it was created
- How it evolved and grew to an audience of over 2 million
- Removing traditional barriers of normal conferences and making it accessible to all
- How it opens the doors for professional development and career opportunities
- How it attracts new members
- Showcases the RSC as innovative thought leader, and strong voice
Speakers
Organiser #RSCPoster Twitter Conference
Royal Society of ChemistryShe is Deputy Editor at Royal Society of Chemistry. Before that she was PHD Researcher at the Chemistry Department at the Durham University.Hannah is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As lead organiser of the 2019 event, Hannah oversaw the event broaden to accommodate all topics within chemistry.
Following a degree and PhD in chemistry at Durham University, she has worked at the Royal Society of Chemistry for 4.5 years. She has contributed to journals covering nanoscience and materials chemistry and currently sits on the open access team, developing and launching new journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
LinkedIn: hannah-kerr-543459106/
Twitter: @hk_chemistryy
Organiser #RSCPoster Twitter Conference
Royal Society of ChemistryCatherine is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As co-organiser of the 2020 #RSCPoster Twitter conference and lead organiser of the 2021 event, she oversaw the expansion of the conference with live webinars and video pitches for an immersive virtual conference experience.
Passionate about science communication, she gained an MChem degree from Durham University and worked at the Science Museum before joining the Royal Society of Chemistry (RSC) in 2017. Since then, she has edited a variety of journals throughout physical chemistry, nanoscience, organic chemistry and chemical biology before moving into her current role within the polymer chemistry and biomaterials journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
LinkedIn: catherine-hodges-480b92172/?originalSubdomain=uk
Twitter: @HodgesCat
Organiser #RSCPoster Twitter Conference
Royal Society of ChemistryKathryn is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As co-organiser of the 2019 event and lead in 2020, Kathryn oversaw the growth and establishment of the events into a globally-recognised flagship series.
Enthusiastic about encouraging communication and interaction with science in creative and comprehensive ways, following her degree specialising in chemistry, Kathryn joined Publishing Directorate of the Royal Society of Chemistry. She is currently a Deputy Editor on the RSC’s open access journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: kathryn-gempf/?originalSubdomain=uk
Twitter: @KGempf
- 10:00 AM
-
Creating a successful value proposition for hybrid and virtual events
PRESENTATION AND Q&A
Presentation description will be added soon.
Please check back later.Speakers
Managing Director
The Business NarrativeSasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.
www.thebusinessnarrative.com
Sessions
Chair's Welcome to the Conference & Events Strategy stream Thursday @ 9:00 AM
Creating a successful value proposition for hybrid and virtual events Friday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: sashafrieze/?originalSubdomain=uk
- 10:40 AM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 11:00 AM
-
Hybrid Event Technologies for Association Conferences: A comprehensive summary
PRESENTATION AND Q&A
Finding the right online technology for your hybrid and virtual conferences is essential and could be very time-consuming without expert guidance.
Miguel Neves, Editor-in-chief of EventMB, handpicks the top hybrid event technology most appropriate to associations. This jargon-free session covers
- What is Hybrid? (marketing spin?)
- Creating 2 experiences
- Providing attendees with the ultimate choice
- Various hybrid formats (synchronous/asynchronous, simultaneous/watch-party/on-demand) - Key tools
- What is needed, what is a nice to have
- How to find tools
- Tech Stach v Single Platform
- Association specialists v generalists - Selection process
- No perfect platform - only best fit for your needs (short term and long term)
- Understand what they can and cannot do - Purchasing and managing tools
- Pricing and contract advice
- Assessing success - What's around the corner?
- Next-generation of tools
- Next-generation of experiences
Speakers
Editor-in-Chief
Event MBMiguel is EventMB’s Editor-in-Chief and likes to describe himself as a, "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.Sessions
Hybrid Event Technologies for Association Conferences: A comprehensive summary Friday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
- What is Hybrid? (marketing spin?)
- 11:45 AM
-
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Managing Director
The Business NarrativeSasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.
www.thebusinessnarrative.com
Sessions
Chair's Welcome to the Conference & Events Strategy stream Thursday @ 9:00 AM
Creating a successful value proposition for hybrid and virtual events Friday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: sashafrieze/?originalSubdomain=uk
Editor-in-Chief
Event MBMiguel is EventMB’s Editor-in-Chief and likes to describe himself as a, "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.Sessions
Hybrid Event Technologies for Association Conferences: A comprehensive summary Friday @ 11:00 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
Organiser #RSCPoster Twitter Conference
Royal Society of ChemistryKathryn is a co-organiser of events in the #RSCPoster Twitter Conference series: annual events in unique online format which bring members of the scientific research community together to share their research, network and engage in scientific debate.
As co-organiser of the 2019 event and lead in 2020, Kathryn oversaw the growth and establishment of the events into a globally-recognised flagship series.
Enthusiastic about encouraging communication and interaction with science in creative and comprehensive ways, following her degree specialising in chemistry, Kathryn joined Publishing Directorate of the Royal Society of Chemistry. She is currently a Deputy Editor on the RSC’s open access journals.
Sessions
From established to early-career members: A unique online “event” as part of an engagement strategy Friday @ 9:15 AM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 11:45 AM
LinkedIn: kathryn-gempf/?originalSubdomain=uk
Twitter: @KGempf
- 12:30 PM
-
Expo & 1-1 Networking Break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 1:15 PM
-
Delegate Personas: Building more relevant content, delegate growth and better understanding
PRESENTATION AND Q&A
Personas help you to understand the emotional and behavioral triggers behind individual members, and all organisations should be using them to enhance their events and other services, in order to increase take-up and satisfaction.
This presentation will explain Personas for attendees to a large conference, and how you can use them effectively. Brenda Sanderson of the Interaction Design Association (where the 100,000+ community members use personas every day in their work), will present on personas and how they implemented them for events, addressing:
- What personas are
- Developing personas as a means of improving event content
- Better targeting existing and new key congress stakeholders
- How they help improve event attendance
Speakers
Executive Director
Interaction Design AssociationBrenda Sanderson is an association executive and designer living and working in Montréal. She is Executive Director of IxDA, the global network dedicated to the professional practice of Interaction Design and was previously Managing Director of Icograda. Through her responsibilities at Icograda and her current position, she has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.
As IxDA's Executive Director, Brenda leads distributed, virtual teams who organize two annual international meetings for 1500+ attendees - Interaction Week and Interaction Latin America. Other programs include the annual Interaction Awards, IxDA Design Education Summit, and IxDA Student Design Charette.
From 1994-2005, Brenda held successively more responsible creative positions in the publishing and advertising sectors. Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she received the Kenneth R Wilson award from the Canadian Business Press. A highlight was designing Canada's identity for Expo 2000.
Brenda has served on numerous volunteer boards, including the Data Interoperability Standards Consortium, the Ottawa Tourism Client Advisory Board, and the National Council of the Graphic Designers of Canada (GDC). She is an Ambassador for INDIGO, the International Indigenous Design Network, and a member of the Mandela Poster Project Collective (MPPC).
Brenda is a CGD certified member of the Graphic Designers of Canada (GDC).
Sessions
Delegate Personas: Building more relevant content, delegate growth and better understanding Friday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
- 2:00 PM
-
Creating new outcomes and projects: The evolution of the event manager role in the new reality
PRESENTATION AND Q&A
As an event manager in changing landscape, how can we support our organizations’ growth and develop our skills.
Celine Schulz describes how she broadened her role at the World Heart Federation, using her events skills and experience, building on them to greater effect for the federation globally. This presentation will explore her journey within the past two years and reflect on the following:
- The evolution of the role of event manager after 2 years of event restrictions
- Which are the skills you did not know you had?
- Opportunities in the new paradigm for event manager to develop their activities
Speakers
Director of Congress and Events
World Heart FederationCéline has been working for more than 15 years in the Medical Association World. She has begun her journey within the association management department of Kenes Group in Geneva where she was involved in the coordination of projects for different associations and federations with various focus.
From 2011 to 2014, she worked in the events industry, first for a Geneva catering company and then she actively participated in the launch of a special events venue.
In 2015, she joined the European Association for the Study of the Liver, initially as an Event Coordinator then as Event Manager. She was leading an annual congress of 10’000 participants and about 10 additional conferences per year all around Europe.
She joined WHF in 2019 as the Director of Congress and Events.
Holding a Bachelor of Science in International Management Hospitality from Ecole Hotelière de Lausanne, a Project Management Professional (PMP) from PMI, she is also a certified Digital Event Strategist (DES) from PCMA.
Sessions
Creating new outcomes and projects: The evolution of the event manager role in the new reality Friday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
-
Successes & Challenges: How the online-only Resuscitation Congress has developed in it’s second iteration
PRESENTATION AND Q&A
We all are learning from our first online-only annual major conference, and it’s important to learn from other major events.
Hear how the European Resuscitation Council has developed its second online-only Congress, improving what didn’t work well and improving what did, including:
- A bespoke solution to the exhibition
- How 1-1 chat was improved
- How the approach to presentations was changed
- What the key arguments for setting the registration fee were
- How feedback from the congress was planned
- What we learnt and how we plan to move on
Speakers
Director Congresses
European Resuscitation CouncilProfessional appointments: 1995 Assistant Professor, Department of Anaesthesiology, Ludwig Maximilians University of Munich (LMU); 2002 Associate Professor, Department of Anaesthesiology, Ludwig Maximilians University of Munich (LMU)
Academic appointment: Professor of Anaesthesiology; Department of Anaesthesiology; Ludwig Maximilians University of Munich (LMU)
Sessions
Successes & Challenges: How the online-only Resuscitation Congress has developed in it’s second iteration Friday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
- 2:40 PM
-
Networking Break
BREAK
Network with your fellow delegates, speakers, conference sponsors and exhibitors.
- 3:00 PM
-
How to create panel debates your attendees will love
PRESENTATION AND Q&A
The panel debates you organise as part of your events programme need to be given the same consideration and care in their planning as other key sessions. It can be hard work pulling a panel together so it’s a shame to waste all that time and not make the most of the opportunity you have in your hands.
How do you make panel sessions a ‘must attend’ session for their attendees? Sharon and Nina share their experience with guidance on how to draw your audience in and leverage your speakers and content to engage your audience.
Speakers
Broadcast journalist and media training consultant
ITN ProductionsNo bio provided
Sessions
How to create panel debates your attendees will love Friday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Head of Industry News
ITN ProductionsNina Harrison-Bell is Head of Industry News at ITN Productions. Nina has over 20 years of experience working in video and digital communications. She is a former journalist with Reuters, Channel 4 News and the Associated Press. Nina has advised associations large and small, in the UK and overseas, as well as global brands and public sector organisations in strategic communications throughout her career. She makes it her mission to achieve the best possible outcomes for clients and their communications objectives.
Sessions
How Video Communication is Critical to Associations in a Pandemic-informed World Thursday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Marketing & Communications stream Thursday @ 4:30 PM
How to create panel debates your attendees will love Friday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Twitter: @NHarrisonBell
- 3:45 PM
-
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities
PRESENTATION AND Q&A
The role of data is changing in the events industry. The dramatic shift to virtual has meant that event planners are collecting more data today than ever before. Sponsors and exhibitors are asking for more data to justify ROI. Attendees are also getting more concerned about what data they share online. And as in-person events slowly make a return, Covid restrictions are going to force organizers to be a lot more careful on what data they collect from on-site attendees (ex. vaccine certificates).
This session will unveil the results of a new research study by Eventsforce investigating the changing role of event data for organizers, how associations can address challenges and why good data management will be critical to their post Covid-19 event strategy.
Speakers
Business Development Manager
EventsforceDan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Head of Business Development
EventsforceIan is an event technology specialist who has spent the last 15 years managing conferences and developing complex technology solutions for hundreds of events globally. At Eventsforce, he advises clients on how they can use technology to maximise the value of their events – from registration and marketing to engagement and event reporting. He also works closely with them on managing complex data integration projects which allow organisations to manage their event data a lot more effectively.
As a regular speaker on the circuit, Ian is passionate about the potential of technology and its role in changing the way the events industry works.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
-
Benefits of an integrated Events system and CRM or member database
PRESENTATION AND Q&A
All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering.
It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation.
This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events.
We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.
Speakers
Managing Consultant
Database Marketing CounselMichael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Lifetime Fellow of the Institute of Data and Marketing and has taught database marketing and CRM at several London university business schoolsSessions
Benefits of an integrated Events system and CRM or member database Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
LinkedIn: micollins
Twitter: @dmcounsel
- 4:30 PM
-
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream
DISCUSSIONS
One discussion for each session, led by the Speaker of the session and others.Speakers
Managing Consultant
Database Marketing CounselMichael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Lifetime Fellow of the Institute of Data and Marketing and has taught database marketing and CRM at several London university business schoolsSessions
Benefits of an integrated Events system and CRM or member database Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
LinkedIn: micollins
Twitter: @dmcounsel
Broadcast journalist and media training consultant
ITN ProductionsNo bio provided
Sessions
How to create panel debates your attendees will love Friday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Business Development Manager
EventsforceDan has worked in the events industry for the last 12 years holding senior commercial positions at respected event companies such as Terrapinn and Clarion Events. Since making the jump into the event tech space 7 years ago with Eventsforce, Dan has worked closely with many different types of organisations; corporates, associations, universities and publishers - helping them maximise the return of their event tech investments.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Executive Director
Interaction Design AssociationBrenda Sanderson is an association executive and designer living and working in Montréal. She is Executive Director of IxDA, the global network dedicated to the professional practice of Interaction Design and was previously Managing Director of Icograda. Through her responsibilities at Icograda and her current position, she has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.
As IxDA's Executive Director, Brenda leads distributed, virtual teams who organize two annual international meetings for 1500+ attendees - Interaction Week and Interaction Latin America. Other programs include the annual Interaction Awards, IxDA Design Education Summit, and IxDA Student Design Charette.
From 1994-2005, Brenda held successively more responsible creative positions in the publishing and advertising sectors. Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she received the Kenneth R Wilson award from the Canadian Business Press. A highlight was designing Canada's identity for Expo 2000.
Brenda has served on numerous volunteer boards, including the Data Interoperability Standards Consortium, the Ottawa Tourism Client Advisory Board, and the National Council of the Graphic Designers of Canada (GDC). She is an Ambassador for INDIGO, the International Indigenous Design Network, and a member of the Mandela Poster Project Collective (MPPC).
Brenda is a CGD certified member of the Graphic Designers of Canada (GDC).
Sessions
Delegate Personas: Building more relevant content, delegate growth and better understanding Friday @ 1:15 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Director of Congress and Events
World Heart FederationCéline has been working for more than 15 years in the Medical Association World. She has begun her journey within the association management department of Kenes Group in Geneva where she was involved in the coordination of projects for different associations and federations with various focus.
From 2011 to 2014, she worked in the events industry, first for a Geneva catering company and then she actively participated in the launch of a special events venue.
In 2015, she joined the European Association for the Study of the Liver, initially as an Event Coordinator then as Event Manager. She was leading an annual congress of 10’000 participants and about 10 additional conferences per year all around Europe.
She joined WHF in 2019 as the Director of Congress and Events.
Holding a Bachelor of Science in International Management Hospitality from Ecole Hotelière de Lausanne, a Project Management Professional (PMP) from PMI, she is also a certified Digital Event Strategist (DES) from PCMA.
Sessions
Creating new outcomes and projects: The evolution of the event manager role in the new reality Friday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Director Congresses
European Resuscitation CouncilProfessional appointments: 1995 Assistant Professor, Department of Anaesthesiology, Ludwig Maximilians University of Munich (LMU); 2002 Associate Professor, Department of Anaesthesiology, Ludwig Maximilians University of Munich (LMU)
Academic appointment: Professor of Anaesthesiology; Department of Anaesthesiology; Ludwig Maximilians University of Munich (LMU)
Sessions
Successes & Challenges: How the online-only Resuscitation Congress has developed in it’s second iteration Friday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Head of Industry News
ITN ProductionsNina Harrison-Bell is Head of Industry News at ITN Productions. Nina has over 20 years of experience working in video and digital communications. She is a former journalist with Reuters, Channel 4 News and the Associated Press. Nina has advised associations large and small, in the UK and overseas, as well as global brands and public sector organisations in strategic communications throughout her career. She makes it her mission to achieve the best possible outcomes for clients and their communications objectives.
Sessions
How Video Communication is Critical to Associations in a Pandemic-informed World Thursday @ 2:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Marketing & Communications stream Thursday @ 4:30 PM
How to create panel debates your attendees will love Friday @ 3:00 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
Twitter: @NHarrisonBell
Head of Business Development
EventsforceIan is an event technology specialist who has spent the last 15 years managing conferences and developing complex technology solutions for hundreds of events globally. At Eventsforce, he advises clients on how they can use technology to maximise the value of their events – from registration and marketing to engagement and event reporting. He also works closely with them on managing complex data integration projects which allow organisations to manage their event data a lot more effectively.
As a regular speaker on the circuit, Ian is passionate about the potential of technology and its role in changing the way the events industry works.
Sessions
Hybrid Events Are Here – But are Associations Ready? Thursday @ 10:00 AM
Discussions: How we can apply what we learnt in the previous sessions Conference & Events Strategy stream Thursday @ 11:45 AM
How Covid-19 is Changing the Role of Event Data – Challenges & New Opportunities Friday @ 3:45 PM
Discussions: How we can apply what we learnt in the previous sessions in the Conference & Events Strategy stream Friday @ 4:30 PM
- 5:10 PM
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Close of Day
CLOSE
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Very informative talks and sessions and the right people in one spot.
Melanie Decker
Director Events & Exhibitions
Parenteral Drug Association Europe
The congress was absolutely excellent, the talks informative and entertaining.
Gabrielle Mouterde
Events Manager
International Society of Ultrasound in Obstetrics and Gynecology

A perfect blend of valuable content. One of the best conferences I have attended.
Oana Scarlatescu
Programme Manager
World Heart Federation

The Associations Congress is an amazing educational and networking opportunity for senior leaders of associations. It is a perfect combination of gaining new knowledge and skills, and to meet peers and industry suppliers.
Nika Kurent
Head of Events
Chartered Institute of Arbitrators

A must-go-to event with world-class speakers, stimulating topics for discussion, and lots of lively debate.
Anthony Wilkinson
Director of Operations
Research Quality Association