Associations World Congress

7 – 9 December 2020 Estoril Congress Centre, Portugal Congress

Pre-Congress Day - 7 December

The Medical Associations Meeting and Workshops on this day (Monday 7 December)  are only for association executives who have registered for the Full Pass.

The main congress starts with the welcome reception at 18:00 hrs on Tuesday 8 December. 

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10.00 AM

Join the Medical Association Meeting at 10:00 for registration, the sessions will start at 11:00am with lunch served at 13:20pm. The meeting will finish at approximately 5pm.

10.30 AM

The chairman will welcome delegates, introduce the conference theme and explain the day's format.

Speakers

Inbar Caspi

Consultant
Medical Associations Consultant

11.00 AM

Advocacy and lobbying are important activities carried out by many non-profit and trade associations across Europe. The centre of this work and influence on decision-makers is, of course, organised in Brussels – but not only. It is also quite specific to each sector and the medico-scientific field is a very particular one.

My presentation will focus on the particular nature of lobbying at the level of EU Institutions: what the particularities of health-related matters imply, what capacity of influence European and international medical associations have, how they can build up and strengthen their power of representation, but also how, in the end, the best conceived campaigns – through concrete examples – can either lead to success or fail miserably

Speakers

Frédéric Destrebecq

Executive Director
European Brain Council

11.40 AM

Objective overview of presentation:

This session will explain how a small-medium size medical association of relatively limited resource has entered the complex world of policy and advocacy.

Areas to be explored:

  • What to consider when setting up this major new activity – where to start!
  • What the programme can look like – our experience
  • The importance of research – with a case study
  • The challenge of internal and external engagement – what we have learned
  • Looking to the future

What can the audience learn from the presentation:

The presentation is aimed at organisations that are just thinking about entering this arena of activity.  This will present the opportunity to learn from an organisation who is also very new in the area (around 18 month activity) regarding their approach; what has worked/not worked; and what the challenges are.

Speakers

Dirk De Rijdt

Director of Strategic Partnerships
European Society of Endocrinology

Helen Gregson

Chief Executive Officer
European Society of Endocrinology

12.20 PM

Objective overview of presentation:

Most European level health professional associations and Federations are facing the same challenges and we are convinced that we need to collaborate with all the health professions and that collaboration is the key for success

Areas to be explored:  

  • How to define our aim and vision
  • Exchange best practices on how we developed the relationship/collaboration between the different association levels.

What can the audience learn from this presentation?

  • How the group was established
  • How the group plans to establish Allied Health in countries where allied health is not yet organized, based on WHO country classification
  • Knowledge and expertise on advocacy resources
  • The next steps to be taken in our journey

Speakers

Caroline Teugels

Executive Director
International Federation of Podiatrists

Judith Liddell

Executive Director
European Federation of Associations of Dietitians

1.00 PM

Lunch for delegates before the exclusively for executives from associations in the medical sector.

2.00 PM

Objective overview of presentation:

We are in the process of both transforming our approach to development and navigating the internal change management needed to support transformation.

Areas to be explored:  

  • Our five-year development plan and results
  • Internal approaches to change management
  • External approaches to diversify funding sources
  • Assessing the challenges associated with grants
  • Understanding how to communicate the value you deliver
  • Developing and creating a new understanding of the Union
  • Establishing marketplace value and rolling-out delivery  

What can the audience learn from this presentation?

We’ve realized that our team, our programs, our communications, and our fundraising are inextricably linked. If we want any one part to grow, we must pay attention to the entire ecosystem. Like the gears of an engine, these component parts must work together to drive the company to the future

Speakers

Larry Gamache

Fundraising Consultant
International Union Against Tuberculosis and Lung Disease

Who should attend: Directors and Senior Managers of Communications, Marketing, Membership and Events wishing to transform their association's effectiveness. 

What you can learn: Data is one of the key assets of your organisation. Having a robust approach for how it is managed will help deliver greater success in how you manage the relationships with your members, customers and other constituents. Getting to grips with how to determine which data you should be collecting and how it should be used will lead to understanding of engagement and personalisation which you can leverage to contribute to successful lead conversion, member retention and instilling advocacy amongst your constituents. 

Combining a view of when and with what products and services members connect are key to understanding how they engage with your organisation. Recording and analysing these provides valuable insight into member behaviour and introducing the context of their profiles and ‘psychographics’ can help drive dynamically personal communications and individual membership journeys that will retain their interest and help to pre-empt churn. 

This workshop is a combination of informative discussion and practical exercises and is equally applicable to organisations with individual or corporate members. You will be introduced to how your engagement strategy will benefit from leveraging your organisation’s data asset and your investment in CRM, within the context of a data strategy and data culture for your organisation. 

What you will take away from this workshop:

  • Establish where your organisation is on a scale of how well you understand your members 
  • Identify the engagement "Touchpoints" and key member "milestones" and how you record them (with a Touchpoints exercise that you can continue in your organisation) 
  • Determine why and how you can segment your members and customers and apply data modelling for segmentation and personalisation (illustrated with a clustering exercise) 
  • Utilise business intelligence to build comprehensive reporting and understand individual relationships (with an introduction to a simplified practical RFV example that you can apply to your data) 
  • Understand the application of relationship management strategy (including an exercise in which you can approach the creation of your own member journeys) 
  • Assimilate the importance of data quality in managing the data asset and determine a ten- point approach for a data strategy for your organisation

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Project and budget management can be daunting, especially if you don’t know where to start. Often the brainstorming sessions with your team don’t have the desired effect, your project plan is just another piece of document and you forget to include some of the costs in the budget.

In this workshop we will look at some easy-to-use tools and templates, that will guide you smoothly from an initial idea to a workable project plan and deliverable budget.

Speakers

Nika Kurent

Senior Conference Manager
International Federation of Gynecology and Obstetrics

In this dynamic & hilarious court room debate, the prosecution will present the case that it is the responsibility of associations to step up & take action to make their events more sustainable. The defence will argue that it is the responsibility of the suppliers & destinations. With a lot of audience interaction, fancy dress, props and a panel of judges who will make the final judgement.

Learner Outcomes:

  • Gain new event sustainability insights & best practices from our expert lawyers & witnesses
  • Learn how the Sustainable Development Goals provide a path for greater impact, imagination & collaboration
  • Consider the dilemma of responsibility; evaluate the power of collaboration & the potential for reimagining success

Expert Witnesses: Destinations, corporates, associations and agencies
Judges: 3 execs from corporate, association, agency and/or destination

Speakers

Guy Bigwood

Managing Director
Global Destination Sustainability Index

  • Why one-method-marketing can’t be used across multiple generations of members
  • Difference between marketing for member retention and marketing for member acquisition
  • How associations are missing out on the value of their content goldmine
  • How to align marketing communication efforts to global marketing trends without spending a fortune
  • Practical exercise: create a 12-month communication plan that encompasses all platform and key messages)

Speakers

Juanita Vorster

Strategist
At That Point

2.40 PM

Objective overview of presentation:

When I joined ISBT as Executive Director in January 2009 the image the Society portrayed was that of a ‘Gentlemen’s club’. The Society was ‘stuck in the past.’  Sixty five percent of the membership were aged 51 and older and only 1% of the membership were aged under 30 years. It was recognised that many of the ‘senior’ professionals were nearing retirement age and there was a lack of young professionals to take their place. There was also a lack of succession planning regarding key positions and roles within the Society.

Areas to be explored:  

  • The importance of monitoring demographics
  • How ISBT established its young professional’s council
  • The young professional’s council’s terms of reference
  • Identifying what our young professionals want from the Society
  • Encouraging a young professional’s network
  • Involving young professionals in decision making
  • Assessing future plans
  • Succession planning strategies

What can the audience learn from this presentation?

How to increase the number of young professional members, to get them more involved in the society, to identify those with leadership potential and to encourage them to put themselves forward for governance positions and roles.

Speakers

Judith Chapman

Executive Director
International Society of Blood Transfusion

Syeldy Langi Sasongko

Researcher
Sanquin

3.20 PM

Areas to be explored:  

  • How did the gradual integration of compliance regulations by the industry affected medical congresses?
  • Have the new rules affected the profitability of the congresses and the potential in raising funds from the industry?
  • Are medical congresses aligned with the companies’ restrictions and expectations?
  • Can we raise the potential income from the industry in the spirit of the new regimes?

Speakers

Maya Ravinsky

Sponsorship & Exhibitions Consultant
Maya Ravinsky, Industry Relations and Sales

4.00 PM
Networking with delegates, speakers and engage with exhibitors.
4.30 PM

Objective overview of presentation:

Presenting the advantages of the online shop and sponsorship platform in terms of administrative charge, revenue increase and relationship building with partners. Understanding the dynamics of sponsor behavior and the reasons to invest in the event.

Areas to be explored:  

The demand and expected ROI of the sponsor, the strategy of the online platform and the need for a hybrid model.

What can the audience learn from this presentation?

Understand what leads a sponsor in purchasing marketing opportunities at the events and how the online platform can support with reaching sales’ objectives in a transparent and personalized manner.

Speakers

Kimberley Zimmermann

Head of Congress & Corporate Relations
European Academy of Dermatology and Venereology

5.10 PM

Objective overview of presentation:

DiabetesAfrica was launched in 2019 with one objective: harnessing innovation to accelerate the fight against diabetes and associated chronic diseases. The founders of Diabetes Africa, Greg and Bernadette are tackling many issues at once and this session will be an opportunity to investigate how much-talked-about business practices can help (or not) the association of tomorrow.

Areas to be explored:  

  • Building a brand and value proposition
  • Attracting a diverse and young community
  • Establishing a programme of work and a conference
  • How to stand out in a busy industry landscape

What can the audience learn from this presentation?

In this session, Greg Tracz and Bernadette Adeyileka-Tracz, founders of Diabetes Africa will walk you through their experience, successes and failures, and how they are tackling familiar challenges in a new environment.

  • Learn how agile principles and scrum methodology can be used to ‘fail fast’ and respond to changes in the environment;
  • Explore the impact of project branding on early stakeholder engagement;
  • Compare methods and ideas on how to grow your presence and membership in the healthcare sector;
  • Discuss the balance between programme independence and securing funding from the private sector

Speakers

Bernadette Adeyileka-Tracz

Founder
Diabetes Africa

Greg Tracz

CEO
Diabetes Africa

5.50 PM

No description provided

Speakers

Inbar Caspi

Consultant
Medical Associations Consultant

6.00 PM

Welcome Reception for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media at the Hotel Palacio Estoril

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7.00 PM

Dinner for speakers and VIP guests from European associations.

Restricted to: Private invitation

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Dinner for speakers and VIP guests from International associations.

Restricted to: Private invitation

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Attend one of hosted dinners in one of the restaurants near to the congress venue. Opt in to this as you register or login and update your options if you have already registered.

Open to: Delegates

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