Associations World Congress
Pre-Congress Day - 7 December
The Medical Associations Meeting and Workshops on this day (Monday 7 December) are only for association executives who have registered for the Full Pass.
The main congress starts with the welcome reception at 18:00 hrs on Tuesday 8 December.
- 10.00 AM
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Registration for Medical Associations Meeting
MEDICAL ASSOCIATIONS MEETING
Join the Medical Association Meeting at 10:00 for registration, the sessions will start at 11:00am with lunch served at 13:20pm. The meeting will finish at approximately 5pm.
- 10.30 AM
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Chairman's Welcome to Medical Associations Meeting
MEDICAL ASSOCIATIONS MEETING
The chairman will welcome delegates, introduce the conference theme and explain the day's format.
Speakers
Consultant
Medical Associations ConsultantInbar Caspi is association services and congress expert with more than 20 years of experience in consulting over 60 associations and managing more than 170 association congresses. She is the former Managing Director of Kenes UK. For the past 6 years, Inbar has been supporting Medical Associations that organise their congress in-house or wish to take more ownership on their key activity while reaching their goals for growth, profit, education and high level of service. In her new capacity, she has worked with and managed in-house the congresses of some of the largest associations in Europe such as the European Association for the Study of the Liver (EASL), the European Academy of Neurology (EAN), the European Pain Federation (EFIC), and the Federation of European Neuroscience Societies (FENS).Sessions
Chairman's Welcome to Medical Associations Meeting Monday @ 10:30 AM
Chair's concluding comments and close Monday @ 5:50 PM
- 11.00 AM
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Assessing how to successfully promote the work of your association
MEDICAL ASSOCIATIONS MEETING
Advocacy and lobbying are important activities carried out by many non-profit and trade associations across Europe. The centre of this work and influence on decision-makers is, of course, organised in Brussels – but not only. It is also quite specific to each sector and the medico-scientific field is a very particular one.
My presentation will focus on the particular nature of lobbying at the level of EU Institutions: what the particularities of health-related matters imply, what capacity of influence European and international medical associations have, how they can build up and strengthen their power of representation, but also how, in the end, the best conceived campaigns – through concrete examples – can either lead to success or fail miserably
Speakers
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Executive Director
European Brain CouncilFrédéric Destrebecq is the Executive Director of the European Brain Council since October 2014. In this capacity, he is responsible for providing strategic direction and leadership while managing the day to day operations of EBC and its ongoing relationships with its member associations and other stakeholders, as well as representing the organisation in various European and national forums.
Prior to this position, Fred served the European Union of Medical Specialists (UEMS) as Chief Executive Officer, and previously as Director for European Affairs. Fred holds a Master Degree in Political Science and International Relations from the Université Catholique de Louvain (Belgium). He also studied at the Institut d’Etudes Politiques (Paris) and University of Wales College (Cardiff), in the framework of the former EU Socrates exchange programme.
Sessions
Assessing how to successfully promote the work of your association Monday @ 11:00 AM
- 11.40 AM
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Case study: One associations first steps into the world of policy and advocacy
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
This session will explain how a small-medium size medical association of relatively limited resource has entered the complex world of policy and advocacy.
Areas to be explored:
- What to consider when setting up this major new activity – where to start!
- What the programme can look like – our experience
- The importance of research – with a case study
- The challenge of internal and external engagement – what we have learned
- Looking to the future
What can the audience learn from the presentation:
The presentation is aimed at organisations that are just thinking about entering this arena of activity. This will present the opportunity to learn from an organisation who is also very new in the area (around 18 month activity) regarding their approach; what has worked/not worked; and what the challenges are.
Speakers
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Director of Strategic Partnerships
European Society of EndocrinologyAs the Director of Strategic Partnerships, my key objective is to support ESE in its ambitions to advance endocrinology and the interests of its members and the patients it stands for. In my function the interaction and collaboration with internal and external stakeholders is a key element in developing and generating support for our offering to our members and stakeholders. This support also includes building a solid and sustainable financial basis that allows ESE to grow and fulfill its educational and clinical strategies and projects.
Sessions
Case study: One associations first steps into the world of policy and advocacy Monday @ 11:40 AM
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Chief Executive Officer
European Society of EndocrinologyI have worked with ESE since its launch as an individual membership society in 2006, and since March 2016 as its Chief Executive Officer. In my role I have responsibility, in partnership with the ESE Executive Committee and the ESE Team, to progress ESE’s development and deliver on its vision and objectives. Together we aim to make a real positive difference to the world of endocrinology, and to support our members and the endocrine community to improve health and treatments through endocrine science.
Sessions
Case study: One associations first steps into the world of policy and advocacy Monday @ 11:40 AM
LinkedIn: helen-gregson-a2a77925
- 12.20 PM
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How can we build successful collaboration between healthcare associations? - The European Healthcare Professionals Dialogue
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
Most European level health professional associations and Federations are facing the same challenges and we are convinced that we need to collaborate with all the health professions and that collaboration is the key for success
Areas to be explored:
- How to define our aim and vision
- Exchange best practices on how we developed the relationship/collaboration between the different association levels.
What can the audience learn from this presentation?
- How the group was established
- How the group plans to establish Allied Health in countries where allied health is not yet organized, based on WHO country classification
- Knowledge and expertise on advocacy resources
- The next steps to be taken in our journey
Speakers
Executive Director
International Federation of PodiatristsAs an Executive Director, Caroline is responsible for the successful leadership and management of the
International Federation of Podiatrists (FIP-IFP) according to the strategic direction, goals, mission.
Sessions
How can we build successful collaboration between healthcare associations? - The European Healthcare Professionals Dialogue Monday @ 12:20 PM
Successful development of International Podiatry Day – building a global campaign with limited resources Tuesday @ 2:30 PM
Executive Director
European Federation of Associations of DietitiansJudith Liddell is Executive Director of The European Federation of the Associations of Dietitians, with 71 member associations representing over 35.000 dietitians and 9000 student dietitians in more than 30 countries. Judith was Network Manager of the DIETS Thematic Networks 2006-2013. She is registered to practice dietetics in UK & DE and has worked in public health promotion, research, private practice and industry.Sessions
How can we build successful collaboration between healthcare associations? - The European Healthcare Professionals Dialogue Monday @ 12:20 PM
- 1.00 PM
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Medical Associations Lunch and Networking
BREAK
Lunch for delegates before the exclusively for executives from associations in the medical sector.
- 2.00 PM
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The journey: How can you transform your association to build customer, staff and CSR value?
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
We are in the process of both transforming our approach to development and navigating the internal change management needed to support transformation.
Areas to be explored:
- Our five-year development plan and results
- Internal approaches to change management
- External approaches to diversify funding sources
- Assessing the challenges associated with grants
- Understanding how to communicate the value you deliver
- Developing and creating a new understanding of the Union
- Establishing marketplace value and rolling-out delivery
What can the audience learn from this presentation?
We’ve realized that our team, our programs, our communications, and our fundraising are inextricably linked. If we want any one part to grow, we must pay attention to the entire ecosystem. Like the gears of an engine, these component parts must work together to drive the company to the future
Speakers
Fundraising Consultant
International Union Against Tuberculosis and Lung DiseaseLarry is a Senior marketing and development professional with over 20 years experience leading communications, fundraising, and brand positioning efforts for international corporate, non-profit and government organisations. Strong bias-to-action coupled with a dedication to data-driven decision making has led to a proven track record of creative problem solving and proven business results.
He recently joined The International Union Against Tuberculosis and Lung Disease. Established almost 100 years ago, The Union is the first global public health organisation. Our mission is to end TB and improve lung health for people around the world.
Larry is passionate about community involvement, social marketing, and corporate social responsibility.
Sessions
The journey: How can you transform your association to build customer, staff and CSR value? Monday @ 2:00 PM
Taking different approaches to securing sponsorship and long-term partnerships? Tuesday @ 4:10 PM
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Leveraging data assets for successful engagement and personalisation
WORKSHOP
Who should attend: Directors and Senior Managers of Communications, Marketing, Membership and Events wishing to transform their association's effectiveness.
What you can learn: Data is one of the key assets of your organisation. Having a robust approach for how it is managed will help deliver greater success in how you manage the relationships with your members, customers and other constituents. Getting to grips with how to determine which data you should be collecting and how it should be used will lead to understanding of engagement and personalisation which you can leverage to contribute to successful lead conversion, member retention and instilling advocacy amongst your constituents.
Combining a view of when and with what products and services members connect are key to understanding how they engage with your organisation. Recording and analysing these provides valuable insight into member behaviour and introducing the context of their profiles and ‘psychographics’ can help drive dynamically personal communications and individual membership journeys that will retain their interest and help to pre-empt churn.
This workshop is a combination of informative discussion and practical exercises and is equally applicable to organisations with individual or corporate members. You will be introduced to how your engagement strategy will benefit from leveraging your organisation’s data asset and your investment in CRM, within the context of a data strategy and data culture for your organisation.
What you will take away from this workshop:
- Establish where your organisation is on a scale of how well you understand your members
- Identify the engagement "Touchpoints" and key member "milestones" and how you record them (with a Touchpoints exercise that you can continue in your organisation)
- Determine why and how you can segment your members and customers and apply data modelling for segmentation and personalisation (illustrated with a clustering exercise)
- Utilise business intelligence to build comprehensive reporting and understand individual relationships (with an introduction to a simplified practical RFV example that you can apply to your data)
- Understand the application of relationship management strategy (including an exercise in which you can approach the creation of your own member journeys)
- Assimilate the importance of data quality in managing the data asset and determine a ten- point approach for a data strategy for your organisation
Speakers
Managing Consultant
Database Marketing CounselMichael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Fellow of the Institute of Direct and Digital Marketing and has taught database marketing and CRM at several London university business schools.
Why listen to this speaker
With more than 30 years’ consultancy experience in providing direction on customer insight and building customer relationships he has worked with clients in most sectors especially membership organisations and charities.Sessions
Leveraging data assets for successful engagement and personalisation Monday @ 2:00 PM
Benefits of an integrated Events system and CRM or member database Wednesday @ 2:00 PM
LinkedIn: micollins/?originalSubdomain=uk
Twitter: @dmcounsel
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Successful event project and budget management - Where do I start?
WORKSHOP
Project and budget management can be daunting, especially if you don’t know where to start. Often the brainstorming sessions with your team don’t have the desired effect, your project plan is just another piece of document and you forget to include some of the costs in the budget.
In this workshop we will look at some easy-to-use tools and templates, that will guide you smoothly from an initial idea to a workable project plan and deliverable budget.
Speakers
Senior Conference Manager
International Federation of Gynecology and ObstetricsNika is an event geek with 15+ years of experience in events and hospitality industries. She has worked for a high end hotel group as Sales and Event Manager, before moving to a buyer side as Head of Events for WAGGGS (World Association of Girls Guides and Girl Scouts). Now she is working as Senior Conference Manager at FIGO (Federation of International Gynecology and Obstetrics).
Nika is always looking into ways to improve event project management processes and to increase the impact of events for membership organisation.
Sessions
Successful event project and budget management - Where do I start? Monday @ 2:00 PM
Are we ready for things going wrong? Developing effective and comprehensive risk assessment for major events to support your “duty of care” to participants Tuesday @ 12:10 PM
EXPERT-LED CONVERSATIONS ON ISSUES OF CONCERN IN EVENT MANAGEMENT AND DELIVERY Wednesday @ 2:05 PM
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Sustainability on trial: Whose responsibility is it?
WORKSHOP
In this dynamic & hilarious court room debate, the prosecution will present the case that it is the responsibility of associations to step up & take action to make their events more sustainable. The defence will argue that it is the responsibility of the suppliers & destinations. With a lot of audience interaction, fancy dress, props and a panel of judges who will make the final judgement.
Learner Outcomes:
- Gain new event sustainability insights & best practices from our expert lawyers & witnesses
- Learn how the Sustainable Development Goals provide a path for greater impact, imagination & collaboration
- Consider the dilemma of responsibility; evaluate the power of collaboration & the potential for reimagining success
Expert Witnesses: Destinations, corporates, associations and agencies
Judges: 3 execs from corporate, association, agency and/or destination
Speakers
Managing Director
Global Destination Sustainability IndexFor the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and smart event practices. He is a recognised expert on creating association and corporate sustainability programmes through multi stakeholder collaboration and co-creation. In 2015 Guy launched the Global Destinations Sustainability Index to accelerate the development and performance of sustainable business tourism destinations. Today over 50 cities are participating in the www.gds-index.com
From 2006 to 2018, Guy was the Sustainability Director of MCI where he launched and managed a CSR program that positioned MCI to be an award winning sustainability champion, and the organiser of over 1000 events about sustainable development, Smart Cities and energy. Guy is a passionate and outstanding communicator, who has delivered over 300 keynote presentations and facilitated workshops engaging over 35,000 participants in more than 40 countries. Guy’s pioneering work has been recognised with 21 sustainability awards including the Events Industry Council Pacesetter Award.
Sessions
Sustainability on trial: Whose responsibility is it? Monday @ 2:00 PM
FOR EXHIBITORS: Rethink, Redesign, Regenerate: How destinations and event businesses around the globe are leveraging sustainability for success Wednesday @ 9:45 AM
LinkedIn: guybigwood
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Bridge the generational communication gap for sustained association growth
WORKSHOP
- Why one-method-marketing can’t be used across multiple generations of members
- Difference between marketing for member retention and marketing for member acquisition
- How associations are missing out on the value of their content goldmine
- How to align marketing communication efforts to global marketing trends without spending a fortune
- Practical exercise: create a 12-month communication plan that encompasses all platform and key messages)
Speakers
Strategist
At That PointJuanita is obsessed with organisational success in a fast-changing future.
She is often called on for her expertise in matters relating to strategic stakeholder engagement and her knack for translating complex issues into easily relatable concepts.
These skills also come in very handy when she's on stage as professional conference speaker or masterclass facilitator on topics relating to "doing better business better".
As an “old millenial" Juanita has experienced the world of work both as how it used to be, as well as where it has shifted to. Therefore, in steering and managing her own company (www.atthatpoint.co.za), she draws inspiration from both those who remember the usual, and those that are creating the unusual.
Sessions
Bridge the generational communication gap for sustained association growth Monday @ 2:00 PM
Reinventing the association wheel Tuesday @ 10:00 AM
- 2.40 PM
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How can you attract and keep young professionals involved in an association? Succession planning strategies
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
When I joined ISBT as Executive Director in January 2009 the image the Society portrayed was that of a ‘Gentlemen’s club’. The Society was ‘stuck in the past.’ Sixty five percent of the membership were aged 51 and older and only 1% of the membership were aged under 30 years. It was recognised that many of the ‘senior’ professionals were nearing retirement age and there was a lack of young professionals to take their place. There was also a lack of succession planning regarding key positions and roles within the Society.
Areas to be explored:
- The importance of monitoring demographics
- How ISBT established its young professional’s council
- The young professional’s council’s terms of reference
- Identifying what our young professionals want from the Society
- Encouraging a young professional’s network
- Involving young professionals in decision making
- Assessing future plans
- Succession planning strategies
What can the audience learn from this presentation?
How to increase the number of young professional members, to get them more involved in the society, to identify those with leadership potential and to encourage them to put themselves forward for governance positions and roles.
Speakers
Executive Director
International Society of Blood TransfusionJudith was appointed the International Society of Blood Transfusion’s (ISBT) first Executive Director in 2008 and was the Society’s first staff member. The Society has grown to seven staff all working from its Central Office in Amsterdam. Judith has been involved with Associations for over twenty years serving as a Board member and then President of the British Blood Transfusion Society and as Board member and Vice President of ISBT.
She is passionate about blood transfusion and as a medical scientist herself has been aware of the need for ISBT to embrace and grow its young scientists and doctors membership. In 2017 she persuaded the ISBT Board to establish a young professionals council with the remit to champion and engage young professionals within the Society and communicate with the Board to ensure that the needs of the young professionals community are met.
Sessions
How can you attract and keep young professionals involved in an association? Succession planning strategies Monday @ 2:40 PM
Attracting and keeping young professionals involved in an association; succession planning strategies Tuesday @ 12:10 PM
Researcher
SanquinSyeldy is a qualitative researcher doing her PhD at Sanquin, the Dutch national blood bank, on ‘Assessing the future demand of blood products and the organizational implications therein.’ She is also an active member of the International Society of Blood Transfusion (ISBT), where she partakes in various Young Professionals activities. Syeldy is passionate about people, cultures, and organizational change.
Sessions
How can you attract and keep young professionals involved in an association? Succession planning strategies Monday @ 2:40 PM
- 3.20 PM
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Is compliance killing the medical congress?
MEDICAL ASSOCIATIONS MEETING
Areas to be explored:
- How did the gradual integration of compliance regulations by the industry affected medical congresses?
- Have the new rules affected the profitability of the congresses and the potential in raising funds from the industry?
- Are medical congresses aligned with the companies’ restrictions and expectations?
- Can we raise the potential income from the industry in the spirit of the new regimes?
Speakers
Industry Liaison
European Society of Clinical Microbiology & Infectious DiseasesMaya is a professional fundraiser raising financial support for medical congresses from the pharmaceutical and medical devices industries. In the course of her work Maya initiates and implements new fundraising strategies and establishes long term agreements between associations and potential sponsors.
Over the last decade Maya managed to raise around 6 million Euro/year and increase revenue in a sustainable way.
Maya is a certified lawyer who specialized in private and public international law before specializing as a professional fundraiser.
For more than 12 years, Maya has worked in the PCO's (Professional Congress Organiser) sector pioneering fundraising techniques and strategies.
In 2006 Maya joined Kenes International as the Director of the Sponsorship and Exhibition Sales Department. Maya has managed a team of 10 fundraisers and was responsible for servicing more than 30 associations each year.
Maya’s passion for her job is fueled by her desire to assist associations in reaching their targets and achieve their objectives.
Over the past few years Maya acquired extensive knowledge in pharma/medical devices Industries regulations and she is actively involved in different professional forums.
The strategies Maya develops continuously evolve in alliance with the challenging regulatory environment that we all witness over the past few years.
Sessions
Is compliance killing the medical congress? Monday @ 3:20 PM
- 4.00 PM
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Refreshment & Networking break
BREAK
Networking with delegates, speakers and engage with exhibitors.
- 4.30 PM
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Updating and refreshing the sponsorship model through an “online” shop and automated processes
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
Presenting the advantages of the online shop and sponsorship platform in terms of administrative charge, revenue increase and relationship building with partners. Understanding the dynamics of sponsor behavior and the reasons to invest in the event.
Areas to be explored:
The demand and expected ROI of the sponsor, the strategy of the online platform and the need for a hybrid model.
What can the audience learn from this presentation?
Understand what leads a sponsor in purchasing marketing opportunities at the events and how the online platform can support with reaching sales’ objectives in a transparent and personalized manner.
Speakers
Head of Congress & Corporate Relations
European Academy of Dermatology and Venereology
Kimberley Zimmermann
Head of Congress & Corporate Relations
European Academy of Dermatology and VenereologyKimbeley is the Head of Congress & Corporate Relations, she manages with the teams for the EADV’s annual congress and symposium. She is very passionate about developing new collaborations and strategies to fund the events and strongly believes that collaboration between the Academy and the sponsors is key to face the constantly changing legal environment.
Kimberley has changed the approach to sponsors and sponsorship in general in the Academy and contributed to creating long-lasting collaborative partnerships with sponsors while increasing the investments. This relationships goes beyond the events and ensures effective collaboration for the EADV’s activities all year round, supporting the education of European and International Dermatologist and improving patients’ lives. She currently oversees a portfolio of over 230 active corporate partners.
Sessions
Updating and refreshing the sponsorship model through an “online” shop and automated processes Monday @ 4:30 PM
- 5.10 PM
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Growing pains: building a new association in the health sector
MEDICAL ASSOCIATIONS MEETING
Objective overview of presentation:
DiabetesAfrica was launched in 2019 with one objective: harnessing innovation to accelerate the fight against diabetes and associated chronic diseases. The founders of Diabetes Africa, Greg and Bernadette are tackling many issues at once and this session will be an opportunity to investigate how much-talked-about business practices can help (or not) the association of tomorrow.
Areas to be explored:
- Building a brand and value proposition
- Attracting a diverse and young community
- Establishing a programme of work and a conference
- How to stand out in a busy industry landscape
What can the audience learn from this presentation?
In this session, Greg Tracz and Bernadette Adeyileka-Tracz, founders of Diabetes Africa will walk you through their experience, successes and failures, and how they are tackling familiar challenges in a new environment.
- Learn how agile principles and scrum methodology can be used to ‘fail fast’ and respond to changes in the environment;
- Explore the impact of project branding on early stakeholder engagement;
- Compare methods and ideas on how to grow your presence and membership in the healthcare sector;
- Discuss the balance between programme independence and securing funding from the private sector
Speakers
Founder
Diabetes AfricaBernadette is a registered pharmacist with a doctoral degree and a passion for change. She has eight years of experience across community and clinical pharmacy, academia and in the pharmaceutical industry, where she has helped healthcare professionals keep up with a fast-moving medical landscape and get the best outcomes for patients. With a family history of diabetes and its complications, she is personally driven to make a difference for patients and their loved ones wherever they are in the world.
Sessions
Growing pains: building a new association in the health sector Monday @ 5:10 PM
CEO
Diabetes AfricaGreg is an association executive with over 10-years of experience leading business development and strategic outreach in the non-profit sector. Working for international organisations and associations, he has been responsible for marketing, branding and communications as well as partner and member engagement. In his past responsibilities, he has helped secure and retain income in the form of sponsorship, membership and event registration working in a diversity of locations including Ethiopia, China, France and Malaysia.
Sessions
Growing pains: building a new association in the health sector Monday @ 5:10 PM
Branding, rebranding, de-branding: is your association ready for it? Tuesday @ 8:00 AM
- 5.50 PM
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Chair's concluding comments and close
MEDICAL ASSOCIATIONS MEETING
No description provided
Speakers
Consultant
Medical Associations ConsultantInbar Caspi is association services and congress expert with more than 20 years of experience in consulting over 60 associations and managing more than 170 association congresses. She is the former Managing Director of Kenes UK. For the past 6 years, Inbar has been supporting Medical Associations that organise their congress in-house or wish to take more ownership on their key activity while reaching their goals for growth, profit, education and high level of service. In her new capacity, she has worked with and managed in-house the congresses of some of the largest associations in Europe such as the European Association for the Study of the Liver (EASL), the European Academy of Neurology (EAN), the European Pain Federation (EFIC), and the Federation of European Neuroscience Societies (FENS).Sessions
Chairman's Welcome to Medical Associations Meeting Monday @ 10:30 AM
Chair's concluding comments and close Monday @ 5:50 PM
- 6.00 PM
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Welcome Reception
SOCIAL EVENT
Welcome Reception for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media at the Hotel Palacio Estoril
- 7.00 PM
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European Speaker & VIP Dinner
SOCIAL EVENT
Dinner for speakers and VIP guests from European associations.
Restricted to: Private invitation
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International Speaker & VIP Dinner
SOCIAL EVENT
Dinner for speakers and VIP guests from International associations.
Restricted to: Private invitation
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Hosted Dinners
SOCIAL EVENT
Attend one of hosted dinners in one of the restaurants near to the congress venue. Opt in to this as you register or login and update your options if you have already registered.
Open to: Delegates