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Associations World Congress
MAIN CONGRESS DAYS
Sorry, no sessions were found matching your filters.
- 8.00 AM
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BREAKFAST BRAINS
BREAKFAST BRAINS
Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator -
Top leadership challenges in managing people
BREAKFAST BRAINS
Top leadership challenges in managing people (this could cover employees, volunteers, members, the Board)Speakers
Consultant
MEBrennan ConsultingMary Ellen Brennan, SPHR, SHRM-SCP has 20 years' experience in human resources in professional associations and law firms. Her areas of expertise include executive and leadership coaching, workforce planning, organizational culture, performance management, and work/life programs such as telework, recruiting, and project management. She facilitates and leads personal and professional development training, as well as strategic planning and team-building retreats. She managed the development of AIHA's award-winning career stages project which defined the skills and experience needed by members at various stages in their careers, leading to additional opportunities for the association. Mary Ellen has coached association members on resume writing, interviewing, and job search skills. A graduate of the UMUC MBA program, Mary Ellen has continued her learning by obtaining certification in the Myers Briggs Type Indicator, as well as training in Lean Six Sigma, advanced facilitation skills and project management. She holds the highest level of certifications in human resource management.Sessions
Top leadership challenges in managing people Thursday @ 8:00 AM
- 11.15 AM
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Relevance and impact for associations!
LEADERS FORUM
No description provided
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Beyond ROI - co-creating long term event value with key stakeholders
Events Strategy Forum
This session considers events as contributing to an association’s long-term strategy rather than as a short-term revenue source. By looking events as part of a portfolio of activities aimed at delivering long-term value for the association and its members, it focuses on the role of key stakeholders to derive a vision and possible strategy for future cooperation. The premise is that long-term value creation can only be achieved as a collaborative effort of a network of partners with the association as a the focal point. This might require a re-assessment of current relationships and activities as well as the identification of areas of development or cutback. In keeping with the focus, the session adopts an interactive, co-creative approach aimed at generating outcomes that are specifically relevant for each participant.
Speakers
Senior Lecturer in Events
University of WestminsterChiara is currently Senior Lecturer in Events at the University of Westminster where she takes part in the delivery of postgraduate and undergraduate courses and research supervision. She is also involved in programme management and international activities. Before becoming an academic around 12 years ago, Chiara lived in several countries in Europe and Asia working in the private sector first, and then in research and in conference management with the United Nations and the European Science Foundation. Chiara has an MSc in International Conference Management and is currently studying for her PhD with the Institute of Design Innovation at Loughborough University London. Her research interests are on the role of events as platforms for stakeholder value co-creation, event strategy and experience design.
Sessions
Beyond ROI - co-creating long term event value with key stakeholders Thursday @ 11:15 AM
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An empathetic digital experience
MEMBERSHIP
No description provided
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Why communications is vital in creating stakeholder trust
MARKETING & COMMUNICATIONS
- Our context is changing, different issues and areas provide both opportunities and threats for associations to be successful. The world in its broadest sense is changing, with implications for associations.
- The networked, digital society offers opportunities for community building and engagement like neer before and at the same times it is threatening the very need for associations
- Young generations have different expectations, both in terms of the way they perceive value and value propositions, to expectations of their community/communities
- Inge's argues that a communications is essential in creating and nurturing community
- A communications strategy is central to building stakeholder trust in an association and its environmentHow do you build profile and maintain your reputation
- Being in control is no longer an option. How do you enable? Are you prepared?
Speakers
Managing Director
European Association of Communication DirectorsInge Wallage is a change maker and senior communications leader who pursued a career in the private sector before making the leap from the oil industry to environmental campaigning. That move sustained her continuous drive to contribute to a better world; a green and peaceful one. She believes in the pivotal role of the communications function. In her 25 years of working life Inge has worked across all areas of communications and has witnessed its ongoing evolution. She held various in-house and agency roles, like the International Water Association, Greenpeace International, Statoil, Philips Electronics, Motorola and Burson-Marsteller. Inge works with the European Association of Communication Directors (EACD) in a consulting capacity as part-time Managing Director to contribute to the association’s next phase. She has lived in London, Norway and Bangkok. She believes that projects and programmes will truly come to life when working with people, inside and outside a company or organisation. She is trained in the method and philosophy of Deep Democracy, which aims to get everyone involved (‘listen to the minority’) and to find ways to turn resistance into a force for good. Inge advocates to work according to ‘The 3As engagement strategy’, a concept which she conceived which stands for authenticity, accountability and audacity; three elements critical to any organisational or business strategy. She is currently writing her first novel.
Sessions
Why communications is vital in creating stakeholder trust Thursday @ 11:15 AM
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Using digital marketing for events
EVENT MANAGEMENT, TECHNOLOGY & MARKETING
The effectiveness of online communications is a crucial part of attracting participants to events and ultimately running successful events. This session offers a crash-course on the best strategies, techniques and tools to use in order to achieve this. This session is focused on providing a good overview of processes and time-saving tips for those with limited resources and budget.
Speakers
Chief Social Strategist
miguelseven.comMiguel is an experienced event professional and passionate social media advocate who regularly speaks, consults, and trains teams on social media, digital marketing and event technology.
Miguel started his career as a planner and since 2009 he is focused on event technology and online communication. From 2011 to 2017 he played an important part in developing the IMEX Group’s digital content and social media presence. Since 2017 Miguel has worked independently helping organisations to develop social media and digital communication strategies.
Miguel holds a masters degree in Conference and Events Management from the University of Westminster and is certified as a Certified Meeting Professional (CMP) and a Digital Event Strategist (DES). He sits on the International Board of Directors of Meeting Professionals International and is past-Chair of Events Industry Council’s Industry Insights Committee.
Sessions
Using digital marketing for events Thursday @ 11:15 AM
Twitter: @miguelseven
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Developing an on-line mentoring programme at the ACCA – lessons learned from the pilot and future plans
EDUCATION & DEVELOPMENT
ACCA believe that accountancy is vital for economies to grow and prosper, which is why they work all over the world to build the profession and make society fairer and more transparent. They have more than 219,000 fully qualified members and 527,000 students worldwide. They’re members are among the world’s best-qualified and most highly sought-after accountants, working in every sector you can imagine.
This session will focus on developing and implementing an online mentoring programme and has the following learning outcomes:
- Overview of ACCA’s Mentoring Programme
- Understand some of the challenges of a remote mentoring programme
- Tips on implementing an online mentoring programme
Speakers
Professional Development Manager
Association of Chartered Certified AccountantsClare Hodgson is a professional development manager at ACCA, the global body for professional accountants; offering business-relevant, first-choice qualifications to people of application, ability and ambition who seek a rewarding career in accountancy, finance and management. They support their 162,000 members and 428,000 students to develop successful careers in accounting and business. ACCA operates out of 91 international offices and centres in 173 countries.Sessions
Developing an on-line mentoring programme at the ACCA – lessons learned from the pilot and future plans Thursday @ 11:15 AM
- 12.10 PM
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Attracting and keeping young professionals involved in an association; succession planning strategies
LEADERS FORUM
No description provided
Speakers
Executive Director
International Society of Blood TransfusionJudith was appointed the International Society of Blood Transfusion’s (ISBT) first Executive Director in 2008 and was the Society’s first staff member. The Society has grown to seven staff all working from its Central Office in Amsterdam. Judith has been involved with Associations for over twenty years serving as a Board member and then President of the British Blood Transfusion Society and as Board member and Vice President of ISBT.
She is passionate about blood transfusion and as a medical scientist herself has been aware of the need for ISBT to embrace and grow its young scientists and doctors membership. In 2017 she persuaded the ISBT Board to establish a young professionals council with the remit to champion and engage young professionals within the Society and communicate with the Board to ensure that the needs of the young professionals community are met.
Sessions
Attracting early-years career Professionals / Researchers to your Congress Wednesday @ 2:30 PM
Attracting and keeping young professionals involved in an association; succession planning strategies Thursday @ 12:10 PM
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Building persona – a practical insight and exercise in building persona for your association’s event
Events Strategy Forum
Delegates will hear about the concept of developing persona as a means of identifying key congress stakeholders as well as a comprehensive gap analysis. You will then be asked to work on an exercise to learn the tools and techniques to takeaway and utilise within your association.
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Building persona – a practical insight and exercise in building persona for your association’s event Thursday @ 12:10 PM
Balancing the financial risks and rewards between the international association and national host association partner Friday @ 11:30 AM
Executive Director
Interaction Design AssociationBrenda Sanderson is an association executive and designer living and working in Montréal. She is Executive Director of IxDA, the global network dedicated to the professional practice of Interaction Design and was previously Managing Director of Icograda. Through her responsibilities at Icograda and her current position, she has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.
As IxDA's Executive Director, Brenda leads distributed, virtual teams who organize two annual international meetings for 1500+ attendees - Interaction Week and Interaction Latin America. Other programs include the annual Interaction Awards, IxDA Design Education Summit, and IxDA Student Design Charette.
From 1994-2005, Brenda held successively more responsible creative positions in the publishing and advertising sectors. Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she received the Kenneth R Wilson award from the Canadian Business Press. A highlight was designing Canada's identity for Expo 2000.
Brenda has served on numerous volunteer boards, including the Data Interoperability Standards Consortium, the Ottawa Tourism Client Advisory Board, and the National Council of the Graphic Designers of Canada (GDC). She is an Ambassador for INDIGO, the International Indigenous Design Network, and a member of the Mandela Poster Project Collective (MPPC).
Brenda is a CGD certified member of the Graphic Designers of Canada (GDC).
Sessions
Building persona – a practical insight and exercise in building persona for your association’s event Thursday @ 12:10 PM
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An agile journey towards membership engagement - actioning a membership restructure and transformation
MEMBERSHIP
What prompted the Agile Business Consortium to revisit membership strategy and structure in the last year. By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.
- What did the membership survey reveal and what actions did it set in motion
- Why we have recently re-launched a membership offering at a lower price
- What did we learn about the value and take-up of member benefits
- How will having a CRM system later this year allow us to roll out further benefits and what they will be
- How have members responded to the new structure - initial feedback
Speakers
Head of Membership
Agile Business ConsortiumAt the Consortium, Rachel’s role is to be the voice of the member network at HQ. She looks after the member strategy and is the first point of call for member enquiries. Rachel also leads the ambassador programme for the Consortium, supporting our representatives all over the globe.
Sessions
An agile journey towards membership engagement - actioning a membership restructure and transformation Thursday @ 12:10 PM
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Generating revenue for your association – taking a fresh approach to making and saving money
MARKETING & COMMUNICATIONS
Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.
In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help! This session offers you the opportunity to return to your office and….
- Be more confident to audit your current situation, really look at what works and what does not
- Have a number of new ideas that you can start working on
- Understand what “freebies” may be available to your organisation- You never know if you don’t ask
Speakers
Business Development Manager
Civil Air Navigation Services OrganisationHelen is leading CANSO’s membership, sales, and marketing activities. This includes ensuring Members get value from their membership, and developing and implementing the CANSO business development strategy. Helen has 25 years experience in Sales and Marketing, over 18 years experience with International organisations and over 10 years working with Associations.
Sessions
Generating revenue for your association – taking a fresh approach to making and saving money Thursday @ 12:10 PM
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Are we ready for things going wrong? Developing effective and comprehensive risk assessment for major events to support your “duty of care” to participants
EVENT MANAGEMENT, TECHNOLOGY & MARKETING
Have you ever had to move your event location at short notice or under duress? Have you had a serious incident or emergency at one of your events? What process do you have in place to assess risks before confirming the event and how do you prepare contingency plans going forward?
The need to develop a comprehensive safety and security assessment and to have contingency plans in place is a must in today’s world and in the event industry. Asking tough questions when gaining information from your local teams is crucial to understanding risk factors but requires sensitivity and diplomacy. Defining those difficult questions and conversations, then utilising the answers and feedback allows to assess risks and develop contingency plans. We will look at some examples which show the necessity and value of being prepared.
Speakers
Head of Events
World Association of Girl Guides and Girl ScoutsNika is an experienced event project manager with 15+ years of experience in even in hospitality industry. Most recently she worked as Head of Events for World Association of Girls Guides and Girl Scouts, a membership organisation with 150 national Member Organisations with 10 million members and 1.5 million volunteers. Previously she worked in high end hotels and venues as event and sales manager, and has worked on state visits amongst other. Nika is passionate about event project management and development of processes that support delivering successful events.
Sessions
Successful event project and budget management - Where do I start? Wednesday @ 2:00 PM
Are we ready for things going wrong? Developing effective and comprehensive risk assessment for major events to support your “duty of care” to participants Thursday @ 12:10 PM
Balancing the financial risks and rewards between the international association and national host association partner Friday @ 11:30 AM
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Show Stress Who's Boss!
POP-UP MENTORING
In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.
By the end of this interactive programme, delegates will know how to:
- Identify the difference between ‘pressure’ and ‘stress’
- Recognise the early warning signs of stress both in oneself and in others
- Use proven techniques to build resilience to pressure
- Implement skills and tools to manage pressure effectively
- Manage time e.g. phone, email, meetings
- Achieve a healthy worklife balance
- Improve personal health and wellbeing
This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.
All delegates will be given a stress test card for personal use.
Speakers
Chair
International Stress Management AssociationCarole’s credibility is rooted in twenty years’ success as CEO and Founder of the Carole Spiers Group.
In I998, Carole launched Stress Awareness Day on behalf of the International Stress Management Association of which she is the current Chair. She is also a Fellow and past President of the Professional Speaking Association [London].
Carole is recognised as a leading authority on wellbeing and stress at work and is the media’s first choice for comment on workplace issues and best-selling author of Tolleys ‘Managing Stress in the Workplace’ and ‘Show Stress Who’s Boss!’
Carole’s charismatic style of combining inspiration with insight has made her a sought-after international keynote speaker working with equal success in the contrasting cultures of the UK and the Gulf region.
Sessions
Show Stress Who's Boss! Thursday @ 12:10 PM
Show Stress Who's Boss! Friday @ 2:00 PM
- 2.30 PM
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Talent Management
LEADERS FORUM
Is developing your staff a worthwhile investment or will they just switch jobs in order to gain experience in the association sector. Wider question about the competencies and skills required in the association sector and is there a need for this to be mapped. How “hiring for the job” maybe damaging your organisation and is there a better way of finding the best person for a specific role.
Speakers
Executive Director
European Institute for Industrial LeadershipSteve Price is a Chartered Engineer with a business education from Cranfield and Oxford universities. After 20 years in the chemical industry building new plants and new businesses on three continents, he used the skills and networks he’d developed to create a unique not-for-profit industry association.
Established in 2003 the European Institute for Industrial Leadership (EIIL) helps member companies in the process, plastics and engineering sectors, to research issues likely to affect their future leadership. This research feeds into programmes which help equip ‘next generation leaders’ with skills needed in their future workplace.
Steve has a passion for developing people and has contributed on this subject as an expert to the Consultative Committee for Industrial Change at the European Economic and Social Committee. For the last twelve years he has been a member of the Advisory Board of JADE the European Confederation of Junior Enterprises, was this year appointed to the Advisory Board of the World Council for Junior Enterprise, and is also engaged as a mentor to the Executive of the Erasmus Student Network.
Sessions
Talent Management Thursday @ 2:30 PM
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Creating a new model for a major world congress – collaboration not competition
Events Strategy Forum
No description provided
Speakers
Chief Executive Officer
World Heart FederationJean-Luc Eiselé has worked in the field of medical association management for almost 20 years. He was trained as a biochemist working at the Biozentrum in Basel and the Pasteur Institute in Paris. In 1999, he joined the European Respiratory Society as Scientific Affairs Manager in charge of the Annual Congress and was offered to develop the educational activities, in particular the online portfolio. In 2001 he was nominated Deputy Executive Director and in 2007 ERS Executive Director. In 2011, he was appointed by FDI World Dental Federation as Executive Director, developing in particular its advocacy work and launching successfully the World Oral Health Day. He joined the World Heart Federation (WHF) as Chief Executive Officer in May 2017, strengthening the business model and membership engagement.
Sessions
Creating a new model for a major world congress – collaboration not competition Thursday @ 2:30 PM
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Attracting GenZ to industry careers: Collaborative partnerships with academia, NGOs, and trade organisations
MEMBERSHIP
This session outlines several models trade organizations can use to help industry members recruit next generation professionals. Learn first hand lessons through case studies how engaging schools, military veterans, allied associations and workforce agencies can attract new talent and build more job pipelines. You’ll walk away with tools your organization (and your industry) can use to establish sustainable models for recruitment from grassroots to national levels.
Speakers
Program Director
Audiovisual Integrated Experience AssociationJoseph is Program Director for the AVIXA Foundation, charitable arm of AVIXA, the international trade association representing the audiovisual industry. He oversees all efforts devoted to creating opportunities for tomorrow’s AV professionals. He manages the Foundation’s workforce development programs, and partnerships with schools and allied organizations. He also spearheads the many annual scholarship and grants awarded to students and community groups striving for success in the industry. He recently launched a global campaign to raise awareness of AV careers, bring skills training to more communities, and connect people to their first AV job.
Sessions
Attracting GenZ to industry careers: Collaborative partnerships with academia, NGOs, and trade organisations Thursday @ 2:30 PM
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Successful development of International Podiatry Day – building a global campaign with limited resources
MARKETING & COMMUNICATIONS
No description provided
Speakers
Executive Director
International Federation of PodiatristsAs an Executive Director, Caroline is responsible for the successful leadership and management of the
International Federation of Podiatrists (FIP-IFP) according to the strategic direction, goals, mission.
Sessions
Building successful collaboration between healthcare associations Wednesday @ 12:20 PM
Successful development of International Podiatry Day – building a global campaign with limited resources Thursday @ 2:30 PM
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Working effectively with the board
EVENT MANAGEMENT, TECHNOLOGY & MARKETING
In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field. What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.
Speakers
ERA-EDTA Executive Director
ERA-EDTAMonica Fontana was born in the United States in 1965; she moved to Europe in 1970 and grew up in Parma. In 1991, while writing her university thesis, she started working for the ERA-EDTA, a charity based in England and Wales with more than 11,000 members, two medical journals, a guideline body and various working groups. As the person in charge of the membership office, Monica supported a registry, fellowship initiatives, research programmes, educational courses and organized the second largest annual nephrology Congress worldwide. From 1995 until 2016, working from home, she added many other tasks to her main duties: the bylaws, advisor to the President (and Council), advertising and public relations. Since 2015, Monica has been the Executive Manager of the ERA-EDTA and the CEO of a limited company owned by ERA-EDTA that organizes medical events, thus managing all the international operative staff of the association.Sessions
Working effectively with the board Thursday @ 2:30 PM
LinkedIn: monica-fontana-65316995/?originalSubdomain=it
Twitter: @monicafontana13
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Growing a profession internationally; thoughts, challenges, reflections
EDUCATION & DEVELOPMENT
Ian will share a perspective on the challenges of international membership growth and a need to keep entry standards up to date in a fast-changing world. Approaches to education, training, and the needs of professions are different globally. What unites nearly all professions are the challenges we are facing from changing industry needs, the impact of technology and data, and the importance of lifelong learning. How best to respond to those challenges, support people into the profession, and deliver a positive social impact? Is the traditional business model of membership bodies out of date?
Speakers
Global Director of Education and Qualification Standards
Royal Institution of Chartered SurveyorsIan Jeal
Global Director of Education and Qualification Standards
Royal Institution of Chartered SurveyorsIan Jeal is Global Education and Qualification Standards Director at the Royal Institution of Chartered Surveyors; responsible for entry to the profession, including working with universities and education providers, competency frameworks, and assessments for professional qualification. He is currently studying for a Doctorate in Education and the University of Buckingham, looking at the role of professional qualifications, memberships, and regulation in the professions.
Sessions
Growing a profession internationally; thoughts, challenges, reflections Thursday @ 2:30 PM
- 4.10 PM
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Building successful and long-lasting relationships across borders for mutual benefit
LEADERS FORUM
A case study of collaboration and co-operation between Europe and South America.Speakers
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationJavier García
Executive Director, SEPA Foundation
Spanish Society of Periodontology and OsseointegrationStrategic consultant to different international Federations and Associations. Managing Director of Eucalyptus Global Vision. Lecturer in branding and corporate communication. University of Alicante. Spain.
Executive Master in International Association Management. Solvay Business School. Université libre de Bruxelles. Executive Master in Leadership and Social Innovation in Non Profit Organizations. ESADE Business School. Barcelona.
Sessions
Building successful and long-lasting relationships across borders for mutual benefit Thursday @ 4:10 PM
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Analysing different approaches to securing sponsorship and long-term partnerships
Events Strategy Forum
No description provided
Speakers
Head of Advertising and Sponsorship
International Bar AssociationAs Head of Advertising and Sponsorship, Andrew is responsible for the creation and continuing implementation of the association’s sponsorship policy and guidelines covering all commercial activity. In addition, he oversees the association’s global sponsorship, advertising and business development programmes, including the IBA’s Annual Conference in Seoul, 60+ global specialist conferences, print and online advertisement sales and the creation and implementation of a global programme aimed at helping members get the most from their membership.
Prior to joining the IBA in 2005, Andrew started out as a Voice and Speech teacher at Mountview Theatre School before moving into sales in outdoor advertising, publications and IT sales.
Sessions
Analysing different approaches to securing sponsorship and long-term partnerships Thursday @ 4:10 PM
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The successful integration of a CRM system – lessons learnt at the British Dietetic Association
MEMBERSHIP
No description provided
Speakers
Head of Membership
British Dietetic AssociationCamilla is an award-winning communications, marketing and membership expert with over 13 years’ experience working in strategic membership and marketing roles within B2B and B2C associations across the sport, leisure and healthcare sectors.
In her current Head of Membership role as part of the senior management team at the British Dietetic Association (BDA), Camilla is responsible for having helped transform the organisation to become member-oriented. In doing so she has significantly grown annual member recruitment, retention, engagement and satisfaction rates, and delivered a successful CRM/CMS integration project.
She won Young Association Executive of the Year in 2017, and helped the BDA and her team win Member Engagement Award 2015, Best Social Media Campaign 2016 and 2018, and Best Member E-newsletter 2018.
Sessions
The successful integration of a CRM system – lessons learnt at the British Dietetic Association Thursday @ 4:10 PM
Chair's Introduction Friday @ 2:00 PM
Twitter: @@MillyDurrant
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Effective association marketing on a small budget; making the most of free or low-cost resources
MARKETING & COMMUNICATIONS
Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising.
This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.
Speakers
Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges/ FEASDiana Ghazaryan is a young Marketing and Public Relations professional with a history of working in the capital market industry. Currently she is Marketing and PR Manager at Federation of Euro-Asian Stock Exchanges.
Moreover, Ms. Ghazaryan has been involved in Sports Marketing since the beginning of 2018. She is Marketing Manager and Press Secretary of “Ararat-Armenia” Football Club, the champions of Armenian Premier League season 2018/19.
Sessions
Effective association marketing on a small budget; making the most of free or low-cost resources Thursday @ 4:10 PM
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Creating an awards programme from scratch – lessons learned about staging a new awards event
EVENT MANAGEMENT, TECHNOLOGY & MARKETING
No description provided
Speakers
Head of Membership Experience
Professional Women's Network (PWN Global)No bio provided
Sessions
Creating an awards programme from scratch – lessons learned about staging a new awards event Thursday @ 4:10 PM
Head of Marketing and Communications
Professional Women's Network (PWN Global)As a UK national, I worked as a senior marketing professional (Chartered MCIM) for 15 years in the UK (with assignments across Europe and the US). I have worked with venture capitalists, not for profits and SMEs, in the technology education and training market – responsible for directing marketing strategy to implementing tactical marketing and communications plans – and everything in between.
In 2010 I had the work-life balance debate and decided, with my family, to make a move to the sunny idyll of the Ardèche Gorges in SE France and set up a business as a freelance marketer. Through my freelance work, I joined PWN Global to help support their community management and flesh out their communications strategy. The more I researched the gender balanced leadership debate, the more I realised that I wanted to make this client my full time job. I took on the role of Head of Global Marketing and Communications so that I could really focus on communicating to the world about the varied range of conscious and sub-conscious barriers that exist for female leaders. I am driven by knowing that I am improving the professional world for the next generation of female leaders.
Sessions
Creating an awards programme from scratch – lessons learned about staging a new awards event Thursday @ 4:10 PM
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Trade Associations Meeting
TRADE ASSOCIATIONS MEETING
Facilitated round table discussions
- Managing effective communication with members and their employees
- Dealing with competition for membership between national associations and federations
- Promoting successful advocacy and campaigns to members and wider stakeholders but without antagonizing influential stakeholders such as government or regulators
- Creating robust anti-trust policies and procedures to avoid legal challenges or reputational risk
Sorry, no sessions were found matching your filters.
- 8.00 AM
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BREAKFAST BRAINS
BREAKFAST BRAINS
Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator -
Developing staff without a career ladder and managing future staffing risk through succession planning
BREAKFAST BRAINS
Developing staff without a career ladder and managing future staffing risk through succession planning (particularly good for smaller associations with flat structures and small secretariats)
- 9.45 AM
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EXPERT BRIEFINGS
EXPERT BRIEFINGS
Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings. -
Sustainability crash course
Exhibitors
For venues and destinations only (crash course runs whilst expert briefings are running)Speakers
Managing Director
Global Destination Sustainability IndexFor the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and smart event practices. He is a recognised expert on creating association and corporate sustainability programmes through multi stakeholder collaboration and co-creation. In 2015 Guy launched the Global Destinations Sustainability Index to accelerate the development and performance of sustainable business tourism destinations. Today over 50 cities are participating in the www.gds-index.com
From 2006 to 2018, Guy was the Sustainability Director of MCI where he launched and managed a CSR program that positioned MCI to be an award winning sustainability champion, and the organiser of over 1000 events about sustainable development, Smart Cities and energy. Guy is a passionate and outstanding communicator, who has delivered over 300 keynote presentations and facilitated workshops engaging over 35,000 participants in more than 40 countries. Guy’s pioneering work has been recognised with 21 sustainability awards including the Events Industry Council Pacesetter Award.
Sessions
Designing and managing high performance and sustainable events Wednesday @ 2:00 PM
Sustainability crash course Friday @ 9:45 AM
LinkedIn: guybigwood
- 11.30 AM
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Successful strategies for working in a multi-cultural association environment
LEADERS FORUM
Working in a multi-cultural environment – experiences of working across the Middle East, Asia and Europe
The FEAS has members from some of the world’s most politically sensitive countries, with many cultural differences. From simple matters such as how meetings are conducted, through to the need for multi-channel communications from telegrams to social media, there are constant challenges to overcome. The Federation must demonstrate fairness and equality in its dealings with members; all member countries must be represented and their views considered. Learn from the experiences and examples of how potential problems have been overcome.
Presented by: Armenuhy HovakimyanAchieving successful collaboration and partnerships in a challenging multi-cultural environment
Presented by: Sascha DuerkopSpeakers
General Secretary
Confederation of Independent Football AssociationsSascha Düerkop is a German mathematician and economist, who co-founded the leading international football association for representative football teams from minorities, unrecognized countries and isolated regions in 2013 - the Confederation of Independent Football Associations (CONIFA). In his position as general secretary, he is responsible for all administrative work and takes a leading role in organizing international events with 500 participants and ten thousands of guests in the form of World and European Football Cups.
Sessions
Successful strategies for working in a multi-cultural association environment Friday @ 11:30 AM
LinkedIn: www.linkedin.com/in/sascha-düerkop-18273b84
Twitter: @@CONIFAOfficial
Deputy Secretary General
Federation of Euro-Asian Stock Exchanges/ FEASAs a Deputy Secretary General of the Federation of Euro-Asian Stock exchanges, Armenuhy is managing the international organization of capital market participants including but not limited by Stock Exchanges, Central Depositories, International Financial Institutions and related associations from more than 20 countries covering the region of Europe, Asia and Mediterranean basin.
Started as an intern at Armenian Stock Exchange later Nasdaq OMX Armenia, Armenuhy went through the ladder from trading system administrator to Business Development Manager and changed the role into a Deputy Secretary General of FEAS. Armenuhy has more than 15 years’ experience in exchange trading and settlement of various markets: equities, bonds, foreign currencies, including trade system administration and support as well as new products development and launch.
Coming from mostly stock exchange environment, Armenuhy is enjoying the management of the multi-cultural organization by overcoming cross-cultural differences and making them work more efficient and productive.
She is currently a PMP certified project manager and the member of Project Management Institute. Armenuhy is fluent in 3 languages - Armenian, English, Russian and in constant learning of new one, currently: Arabic.
Sessions
Successful strategies for working in a multi-cultural association environment Friday @ 11:30 AM
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Benchmarking – A New Era for Excellence
BENCHMARKING
Benchmarking can be a powerful tool to association leadership, with the ability to compare performance across associations and provide insight into innovation and forward thinking. But the usual approach to benchmarking is for the service provider to dictate the questions and areas to be compared. If this does not meet the needs of participating associations, the data is of limited value. Sometimes, benchmarking leads to the ‘so what’ question. How will you use the data you get to increase member value or improve outcomes?
- Learn how benchmarking makes a substantial difference to association's performance
- Hear how you and your association can benefit from benchmarking in 2020
- Contribute to the benchmarking projects - what data you need to make decisions
This session introduces the AAE Benchmarking Project. This project, a collaboration between the AAE and SEBCO Consulting, turns the usual benchmarking approach on its head. This project will be led by association leaders as you will be able to influence the data being collected and help to create outcomes which will add real value.
We will examine at AAE's recent Salary and Benefits Benchmarking study of the autumn of 2019. Then look at the value of benchmarking and allow you to identify key areas of association business activity that you want included in a benchmarking tool. This will then be refined with a launch of data collection in 2020.
The value of the programme will be extended with the opportunity for you to interrogate data specific to your association later on. A route to create association-specific analysis and business development plans will be available to all AAE members from AAE, SEBCO and other trusted organisations.
The aim is that, for the first time, benchmark data driven by you provides you with the vital business intelligence you need to add value to your association.
Speakers
Chief Executive
British Dietetic AssociationAndy Burman is an experienced CEO, company director and charity trustee. Having led the British Dietetic Association to become a multi award winning association over the past 16 years, he is a governance and business development expert. He is also a visiting lecturer at the University of Westminster and sits on several national committees and working groups which influence government policy. Through SEBCO Consulting he provides support and advice to the association sector. Using a variety of trusted consultants and experts he has assisted many associations to grow and develop through innovative approaches to change management.
Sessions
Benchmarking – A New Era for Excellence Friday @ 11:30 AM
Twitter: @BDAAndyBurman
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Balancing the financial risks and rewards between the international association and national host association partner
Events Strategy Forum
The event proposal and bid process can be a political, financial and operational minefield. The ultimate decision maker/s may have a very different agenda to the team managing the process and delivering the event. What steps can an executive director and event head take to create a robust and transparent process from the outset. How should a good RFP be structured to deliver the most relevant information. And how can high standards around sustainability, safety and security and other factors be enshrined in the process. Looking at the bigger picture and the reasons why a specific destination may support wider ambitions in terms of education, increasing membership in areas of under-representation or highlighting the association’s primary mission to wider stakeholders. How can knowledge be transferred successfully between each organising committee to avoid re-inventing the wheel. Ensuring that the organising committee are not relegated to operational roles but are acknowledged for their academic/professional expertise.
Speakers
Events Director
International Gas UnionRodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions
Building persona – a practical insight and exercise in building persona for your association’s event Thursday @ 12:10 PM
Balancing the financial risks and rewards between the international association and national host association partner Friday @ 11:30 AM
Head of Events
World Association of Girl Guides and Girl ScoutsNika is an experienced event project manager with 15+ years of experience in even in hospitality industry. Most recently she worked as Head of Events for World Association of Girls Guides and Girl Scouts, a membership organisation with 150 national Member Organisations with 10 million members and 1.5 million volunteers. Previously she worked in high end hotels and venues as event and sales manager, and has worked on state visits amongst other. Nika is passionate about event project management and development of processes that support delivering successful events.
Sessions
Successful event project and budget management - Where do I start? Wednesday @ 2:00 PM
Are we ready for things going wrong? Developing effective and comprehensive risk assessment for major events to support your “duty of care” to participants Thursday @ 12:10 PM
Balancing the financial risks and rewards between the international association and national host association partner Friday @ 11:30 AM
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Innovations in marketing for member and stakeholder engagement
MEMBERSHIP, MARKETING & COMMUNICATIONS
A complete metamorphosis at the age of 60
It has been nearly 2 years since APPLiA has rebranded from top to toe. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector. The modernised and innovative look of APPLiA has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team.- Engaging 21 Direct Members and 27 National Associations in this journey
- Achieving a bigger network of National Associations with the same name
- The achieved results in black and white
Presented by: Paolo Falcioni
The creation of Flavour Ambassadors – building external stakeholder awareness of the flavours industry through a highly successful and innovative volunteer programme
Presented by: Jimena Gomez de la FlorCreating a virtual chapter for the Professional Speakers’ Association of South Africa
As part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted a Virtual Chapter. Charlotte Kemp is the first president of the new chapter.- The Virtual Chapter has provided huge benefits including new revenue streams, new leadership potential, new services to members, a process for potential members to become acquainted with PSASA as well as on-boarding of new members.
- The tools and platforms for online meetings range from simple to sophisticated, but very little is required to get a virtual meeting set up.
- The inter-personal skills to connect and engage with delegates online, requires some practice.
- These requirements, skills and benefits will be discussed in this case study, for associations to evaluate whether a virtual chapter might add benefit to their membership.
Presented by: Charlotte Kemp
Speakers
Director General
Home Appliance EuropePaolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. To that extent, he has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. He served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe.
He is one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market. In 2016 he has been nominated member of the REFIT platform as a representative of the stakeholder group. The REFIT Platform brings together the Commission, national authorities and other stakeholders in regular meetings to improve existing EU legislation.
Paolo graduated in electronic engineering from University of Ancona, in Italy. He started working in the telecommunication sector and, after that, he worked within the household appliance industry sector where he held positions with growing responsibilities.
An Italian national, Paolo also speaks English and French fluently. In his free time, he likes baking homemade delicacies.
Sessions
Innovations in marketing for member and stakeholder engagement Friday @ 11:30 AM
Communications Director
European Flavour AssociationJimena has over 10 years of experience working in Communications and European Affairs. Currently she works as Communications Director for the European Flavour Association, developing and implementing its communication strategy and acting as spokesperson of the association.
She previously worked as a Senior Communication Officer at the European Commission Information Service and at other European Associations and Institutions such as the Art Directors Club of Europe and the European Committee of the Regions.
Sessions
Innovations in marketing for member and stakeholder engagement Friday @ 11:30 AM
Futurist
Futures AlchemistCharlotte Kemp, Futures Alchemist, is a professional speaker and a futurist. She serves on the Board of the Professional Speakers Association of Southern Africa and has served on the Board of the Global Speakers Federation. Charlotte has written 3 books, contributed numerous media articles, appeared on radio and TV and hosted her own radio show and podcast as well as organised conferences and events for the 20 years that she has been speaking and training.
As a futurist, Charlotte Kemp loves exploring the origin and natural destination of changes in business and society, as well as understanding to what extent we can influence the major themes in our lives.Sessions
Innovations in marketing for member and stakeholder engagement Friday @ 11:30 AM
Reinvention by storytelling: How the narrative we share about our association, can determine its success Friday @ 3:00 PM
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Event innovation supported by technology
EVENT MANAGEMENT, TECHNOLOGY & MARKETING
The ERS Satellite symposia – innovation and technology in event delivery
Presented by: Valentine DegertUsing a unique online “event” as part of an engagement strategy with young and early career members of the chemical sciences community by the Royal Society of Chemistry
Presented by:Speakers
Senior Programme Coordinator
European Respiratory SocietyAfter completing a Bachelor degree from HEC Montreal and a Master degree from EMLyon Business school, Valentine began her career in event management in the hospitality industry and then worked for international organisations such as the International Air Transport Association (IATA) and the International Union for the Conservation of Nature (IUCN). She is currently working at the European Respiratory Society (ERS), mainly focusing on the ERS International Congress which brings together more than 20’000 participants and ERS Satellites, a recently awarded, innovative event.
Sessions
Event innovation supported by technology Friday @ 11:30 AM
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Pop-up mentoring
POP-UP MENTORING
No description provided
- 2.00 PM
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Governance Changes for Transparency & Compliance
LEADERS FORUM
No description provided
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Campfire conversations on issues of concern in event strategy and delivery
Events Strategy Forum
- Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
- Building sustainability into every stage and part of an event
- Working with volunteers at events
- How should senior managers respond to “conference fatigue” within their events team
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Why your Events system should be integrated with your CRM or member database
EVENT MANAGEMENT, TECHNOLOGY & MARKETING
All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering.
It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation.
This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events.
We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.
Speakers
Managing Consultant
Database Marketing CounselMichael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Fellow of the Institute of Direct and Digital Marketing and has taught database marketing and CRM at several London university business schools.
Why listen to this speaker
With more than 30 years’ consultancy experience in providing direction on customer insight and building customer relationships he has worked with clients in most sectors especially membership organisations and charities.Sessions
A Leveraging the data asset for successful engagement and personalisation Wednesday @ 2:00 PM
Why your Events system should be integrated with your CRM or member database Friday @ 2:00 PM
LinkedIn: micollins/?originalSubdomain=uk
Twitter: @dmcounsel
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Show Stress Who's Boss!
POP-UP MENTORING
In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.
By the end of this interactive programme, delegates will know how to:
- Identify the difference between ‘pressure’ and ‘stress’
- Recognise the early warning signs of stress both in oneself and in others
- Use proven techniques to build resilience to pressure
- Implement skills and tools to manage pressure effectively
- Manage time e.g. phone, email, meetings
- Achieve a healthy worklife balance
- Improve personal health and wellbeing
This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.
All delegates will be given a stress test card for personal use.
Speakers
Chair
International Stress Management AssociationCarole’s credibility is rooted in twenty years’ success as CEO and Founder of the Carole Spiers Group.
In I998, Carole launched Stress Awareness Day on behalf of the International Stress Management Association of which she is the current Chair. She is also a Fellow and past President of the Professional Speaking Association [London].
Carole is recognised as a leading authority on wellbeing and stress at work and is the media’s first choice for comment on workplace issues and best-selling author of Tolleys ‘Managing Stress in the Workplace’ and ‘Show Stress Who’s Boss!’
Carole’s charismatic style of combining inspiration with insight has made her a sought-after international keynote speaker working with equal success in the contrasting cultures of the UK and the Gulf region.
Sessions
Show Stress Who's Boss! Thursday @ 12:10 PM
Show Stress Who's Boss! Friday @ 2:00 PM
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Hosting a federation congress – deciding how to share the risks/rewards between the federation and the host national association.
Federation and National Associations
No description provided
- 2.05 PM
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Preparing for leadership - What does it take to be a leader and is leadership right for you.
YOUNG EXECUTIVES
Why are you attracted to leadership - are you suited to leadership or are there other pathways and roles that suit you better?
Case study: too much, too young! Achieving leadership at an early age sounds exciting and inspiring. In fact, taking on this role proved to a step too far at a time when work/life balance was also important. One young association executive tells their story and explains why they stepped back from a leadership role and regained their sense of purpose.Speakers
Head of Member Development
Confederation of Independent Football AssociationsPaul Watson is the former coach of the Pohnpei football team in Micronesia and wrote a book about his experiences called Up Pohnpei. He then moved to Mongolia and became co-owner of anti-corruption Mongolian Premier League team Bayangol FC. He was the lead organiser of the CONIFA World Football Cup in London in 2018 for nations, states and peoples not recognised by FIFA
Sessions
Preparing for leadership - What does it take to be a leader and is leadership right for you. Friday @ 2:05 PM
Finance and Project Officer
International Wool Textile Organisation (IWTO)No bio provided
Sessions
Preparing for leadership - What does it take to be a leader and is leadership right for you. Friday @ 2:05 PM