Associations World Congress

15 – 17 April 2020 Estoril Congress Centre, Portugal Congress

MAIN CONGRESS DAYS

Sorry, no sessions were found matching your filters.

8.00 AM
Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator
Top leadership challenges in managing people (this could cover employees, volunteers, members, the Board)

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

11.15 AM

No description provided

This session considers events as contributing to an association’s long-term strategy rather than as a short-term revenue source. By looking events as part of a portfolio of activities aimed at delivering long-term value for the association and its members, it focuses on the role of key stakeholders to derive a vision and possible strategy for future cooperation. The premise is that long-term value creation can only be achieved as a collaborative effort of a network of partners with the association as a the focal point. This might require a re-assessment of current relationships and activities as well as the identification of areas of development or cutback. In keeping with the focus, the session adopts an interactive, co-creative approach aimed at generating outcomes that are specifically relevant for each participant. 

Speakers

Chiara Orefice

Senior Lecturer in Events
University of Westminster

No description provided

  • Our context is changing, different issues and areas provide both opportunities and threats for associations to be successful. The world in its broadest sense is changing, with implications for associations.
  • The networked, digital society offers opportunities for community building and engagement like neer before and at the same times it is threatening the very need for associations 
  • Young generations have different expectations, both in terms of the way they perceive value and value propositions, to expectations of their community/communities
  • Inge's argues that a communications is essential in creating and nurturing community 
  • A communications strategy is central to building stakeholder trust in an association and its environmentHow do you build profile and maintain your reputation 
  • Being in control is no longer an option. How do you enable? Are you prepared?

Speakers

Inge Wallage

Managing Director
European Association of Communication Directors

The effectiveness of online communications is a crucial part of attracting participants to events and ultimately running successful events. This session offers a crash-course on the best strategies, techniques and tools to use in order to achieve this. This session is focused on providing a good overview of processes and time-saving tips for those with limited resources and budget.

Speakers

Miguel Neves

Chief Social Strategist
miguelseven.com

ACCA believe that accountancy is vital for economies to grow and prosper, which is why they work all over the world to build the profession and make society fairer and more transparent. They have more than 219,000 fully qualified members and 527,000 students worldwide. They’re members are among the world’s best-qualified and most highly sought-after accountants, working in every sector you can imagine.

This session will focus on developing and implementing an online mentoring programme and has the following learning outcomes:

  • Overview of ACCA’s Mentoring Programme
  • Understand some of the challenges of a remote mentoring programme
  • Tips on implementing an online mentoring programme

Speakers

Clare Hodgson

Professional Development Manager
Association of Chartered Certified Accountants

12.10 PM

No description provided

Speakers

Judith Chapman

Executive Director
International Society of Blood Transfusion

Delegates will hear about the concept of developing persona as a means of identifying key congress stakeholders as well as a comprehensive gap analysis.  You will then be asked to work on an exercise to learn the tools and techniques to takeaway and utilise within your association.

Speakers

Rodney Cox

Events Director
International Gas Union

Brenda Sanderson

Executive Director
Interaction Design Association

What prompted the Agile Business Consortium to revisit membership strategy and structure in the last year.  By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.

  • What did the membership survey reveal and what actions did it set in motion
  • Why we have recently re-launched a membership offering at a lower price
  • What did we learn about the value and take-up of member benefits
  • How will having a CRM system later this year allow us to roll out further benefits and what they will be
  • How have members responded to the new structure - initial feedback

Speakers

Rachel McLinn

Head of Membership
Agile Business Consortium

Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.

In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help! This session offers you the opportunity to return to your office and….

  • Be more confident to audit your current situation, really look at what works and what does not
  • Have a number of new ideas that you can start working on
  • Understand what “freebies” may  be available to your organisation- You never know if you don’t ask

Speakers

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

Have you ever had to move your event location at short notice or under duress? Have you had a serious incident or emergency at one of your events? What process do you have in place to assess risks before confirming the event and how do you prepare contingency plans going forward?

The need to develop a comprehensive safety and security assessment and to have contingency plans in place is a must in today’s world and in the event industry. Asking tough questions when gaining information from your local teams is crucial to understanding risk factors but requires sensitivity and diplomacy.  Defining those difficult questions and conversations, then utilising the answers and feedback allows to assess risks and develop contingency plans. We will look at some examples which show the necessity and value of being prepared.

Speakers

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.

By the end of this interactive programme, delegates will know how to:

  • Identify the difference between ‘pressure’ and ‘stress’
  • Recognise the early warning signs of stress both in oneself and in others
  • Use proven techniques to build resilience to pressure
  • Implement skills and tools to manage pressure effectively
  • Manage time e.g. phone, email, meetings
  • Achieve a healthy worklife balance
  • Improve personal health and wellbeing

This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.

All delegates will be given a stress test card for personal use.

Speakers

Carole Spiers

Chair
International Stress Management Association

2.30 PM

Is developing your staff a worthwhile investment or will they just switch jobs in order to gain experience in the association sector.  Wider question about the competencies and skills required in the association sector and is there a need for this to be mapped.  How “hiring for the job” maybe damaging your organisation and is there a better way of finding the best person for a specific role.

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

No description provided

Speakers

Jean-Luc Eiselé

Chief Executive Officer
World Heart Federation

This session outlines several models trade organizations can use to help industry members recruit next generation professionals. Learn first hand lessons through case studies how engaging schools, military veterans, allied associations and workforce agencies can attract new talent and build more job pipelines. You’ll walk away with tools your organization (and your industry) can use to establish sustainable models for recruitment from grassroots to national levels.

Speakers

Joseph Valerio

Program Director
Audiovisual Integrated Experience Association

No description provided

Speakers

Caroline Teugels

Executive Director
International Federation of Podiatrists

In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field.  What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.

Speakers

Monica Fontana

ERA-EDTA Executive Director
ERA-EDTA

Ian will share a perspective on the challenges of international membership growth and a need to keep entry standards up to date in a fast-changing world. Approaches to education, training, and the needs of professions are different globally. What unites nearly all professions are the challenges we are facing from changing industry needs, the impact of technology and data, and the importance of lifelong learning. How best to respond to those challenges, support people into the profession, and deliver a positive social impact? Is the traditional business model of membership bodies out of date?

Speakers

Ian Jeal

Global Director of Education and Qualification Standards
Royal Institution of Chartered Surveyors

4.10 PM
A case study of collaboration and co-operation between Europe and South America. 

Speakers

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

No description provided

Speakers

Andrew Webster-Dunn

Head of Advertising and Sponsorship
International Bar Association

No description provided

Speakers

Camilla Durrant

Head of Membership
British Dietetic Association

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges/ FEAS

No description provided

Speakers

Karin Triviere

Head of Membership Experience
Professional Women's Network (PWN Global)

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network (PWN Global)

Facilitated round table discussions

  1. Managing effective communication with members and their employees
  2. Dealing with competition for membership between national associations and federations
  3. Promoting successful advocacy and campaigns to members and wider stakeholders but without antagonizing influential stakeholders such as government or regulators
  4. Creating robust anti-trust policies and procedures to avoid legal challenges or reputational risk

Sorry, no sessions were found matching your filters.

8.00 AM
Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator
Developing staff without a career ladder and managing future staffing risk through succession planning (particularly good for smaller associations with flat structures and small secretariats)
9.45 AM
Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings.
 For venues and destinations only (crash course runs whilst expert briefings are running) 

Speakers

Guy Bigwood

Managing Director
Global Destination Sustainability Index

11.30 AM

Working in a multi-cultural environment – experiences of working across the Middle East, Asia and Europe

The FEAS has members from some of the world’s most politically sensitive countries, with many cultural differences.  From simple matters such as how meetings are conducted, through to the need for multi-channel communications from telegrams to social media, there are constant challenges to overcome.   The Federation must demonstrate fairness and equality in its dealings with members; all member countries must be represented and their views considered. Learn from the experiences and examples of how potential problems have been overcome.
Presented by: Armenuhy Hovakimyan

Achieving successful collaboration and partnerships in a challenging multi-cultural environment
Presented by: Sascha Duerkop

Speakers

Sascha Düerkop

General Secretary
Confederation of Independent Football Associations

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges/ FEAS

Benchmarking can be a powerful tool to association leadership, with the ability to compare performance across associations and provide insight into innovation and forward thinking. But the usual approach to benchmarking is for the service provider to dictate the questions and areas to be compared. If this does not meet the needs of participating associations, the data is of limited value. Sometimes, benchmarking leads to the ‘so what’ question. How will you use the data you get to increase member value or improve outcomes?

  • Learn how benchmarking makes a substantial difference to association's performance
  • Hear how you and your association can benefit from benchmarking in 2020
  • Contribute to the benchmarking projects - what data you need to make decisions

This session introduces the AAE Benchmarking Project. This project, a collaboration between the AAE and SEBCO Consulting, turns the usual benchmarking approach on its head. This project will be led by association leaders as you will be able to influence the data being collected and help to create outcomes which will add real value.   

We will examine at AAE's recent Salary and Benefits Benchmarking study of the autumn of 2019. Then look at the value of benchmarking and allow you to identify key areas of association business activity that you want included in a benchmarking tool. This will then be refined with a launch of data collection in 2020.

The value of the programme will be extended with the opportunity for you to interrogate data specific to your association later on. A route to create association-specific analysis and business development plans will be available to all AAE members from AAE, SEBCO and other trusted organisations.

The aim is that, for the first time, benchmark data driven by you provides you with the vital business intelligence you need to add value to your association.

Speakers

Andy Burman

Chief Executive
British Dietetic Association

The event proposal and bid process can be a political, financial and operational minefield.  The ultimate decision maker/s may have a very different agenda to the team managing the process and delivering the event.  What steps can an executive director and event head take to create a robust and transparent process from the outset.  How should a good RFP be structured to deliver the most relevant information.  And how can high standards around sustainability, safety and security and other factors be enshrined in the process.  Looking at the bigger picture and the reasons why a specific destination may support wider ambitions in terms of education, increasing membership in areas of under-representation or highlighting the association’s primary mission to wider stakeholders. How can knowledge be transferred successfully between each organising committee to avoid re-inventing the wheel.  Ensuring that the organising committee are not relegated to operational roles but  are acknowledged for their academic/professional expertise.

Speakers

Rodney Cox

Events Director
International Gas Union

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

A complete metamorphosis at the age of 60 
It has been nearly 2 years since APPLiA has rebranded from top to toe. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector. The modernised and innovative look of APPLiA has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team.

  • Engaging 21 Direct Members and 27 National Associations in this journey
  • Achieving a bigger network of National Associations with the same name
  • The achieved results in black and white

Presented by: Paolo Falcioni

The creation of Flavour Ambassadors – building external stakeholder awareness of the flavours industry through a highly successful and innovative volunteer programme
Presented by: Jimena Gomez de la Flor

Creating a virtual chapter for the Professional Speakers’ Association of South Africa
As part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted a Virtual Chapter. Charlotte Kemp is the first president of the new chapter.

  • The Virtual Chapter has provided huge benefits including new revenue streams, new leadership potential, new services to members, a process for potential members to become acquainted with PSASA as well as on-boarding of new members.
  • The tools and platforms for online meetings range from simple to sophisticated, but very little is required to get a virtual meeting set up.
  • The inter-personal skills to connect and engage with delegates online, requires some practice.
  • These requirements, skills and benefits will be discussed in this case study, for associations to evaluate whether a virtual chapter might add benefit to their membership.

Presented by: Charlotte Kemp

 

Speakers

Paolo Falcioni

Director General
Home Appliance Europe

Jimena de la Flor

Communications Director
European Flavour Association

Charlotte Kemp

Futurist
Futures Alchemist

The ERS Satellite symposia – innovation and technology in event delivery
Presented by: Valentine Degert

Using a unique online “event” as part of an engagement strategy with young and early career members of the chemical sciences community by the Royal Society of Chemistry
Presented by:

Speakers

Valentine Degert

Senior Programme Coordinator
European Respiratory Society

No description provided

2.00 PM

No description provided

  1. Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
  2. Building sustainability into every stage and part of an event
  3. Working with volunteers at events
  4. How should senior managers respond to “conference fatigue” within their events team

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering. 

It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation. 

This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events. 

We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.

By the end of this interactive programme, delegates will know how to:

  • Identify the difference between ‘pressure’ and ‘stress’
  • Recognise the early warning signs of stress both in oneself and in others
  • Use proven techniques to build resilience to pressure
  • Implement skills and tools to manage pressure effectively
  • Manage time e.g. phone, email, meetings
  • Achieve a healthy worklife balance
  • Improve personal health and wellbeing

This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.

All delegates will be given a stress test card for personal use.

Speakers

Carole Spiers

Chair
International Stress Management Association

No description provided

2.05 PM

Why are you attracted to leadership - are you suited to leadership or are there other pathways and roles that suit you better?

Case study: too much, too young!  Achieving leadership at an early age sounds exciting and inspiring.  In fact, taking on this role proved to a step too far at a time when work/life balance was also important.  One young association executive tells their story and explains why they stepped back from a leadership role and regained their sense of purpose.

Speakers

Paul Watson

Head of Member Development
Confederation of Independent Football Associations

Ben Roberts

Finance and Project Officer
International Wool Textile Organisation (IWTO)