Associations World Congress

7 – 9 December 2020 Estoril Congress Centre, Portugal Congress

Main Congress Days - 8 & 9 December

The main congress starts with the welcome reception at 18:00 on Monday 7 December.

Sorry, no sessions were found matching your filters.

7.45 AM
Collect your badge, network with your peers and visit the association business partners.
8.00 AM

Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator

  1. Top leadership challenges in managing people 
  2. The challenge of generational diversity in your membership 
  3. Building a three-year rolling event plan to mitigate risk, manage costs and drive revenue
  4. Branding, rebranding, de-branding: is your association ready for it?
  5. How to create synergies as an International Association with you member and partner associations to grow and take the association forward
Top leadership challenges in managing people (this could cover employees, volunteers, members, the Board)

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

No description provided

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

No description provided

Speakers

Riad Mannan

Event Portfolio Development Manager
Institution of Engineering and Technology

Branding, rebranding, debranding: is your association ready for it? (for: C-Level, Board, Head of Communications)

Speakers

No description provided

Speakers

Patrik Vuorio

Executive Director
International Federation of Psoriasis Associations

8.45 AM

Meet your peers – a short ice-breaker session to introduce you to fellow association executives and suppliers to the sector
 

Speakers

Linda Pereira

Executive Director
CPL Meetings & Events

9.20 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Damian Hutt

Executive Director
Association of Association Executives

10.00 AM

The only way to remain relevant in the face of continuous change is to adopt behavioural patterns that allow organisations to chart a course in the right direction and at the right pace.

This session will explore the mindsets, behaviours, products and patterns that keep associations from jumping into the fast lane to future success.

Speakers

Juanita Vorster

Strategist
At That Point

10.30 AM
Networking with delegates, speakers and engage with exhibitors.
11.05 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Riad Mannan

Event Portfolio Development Manager
Institution of Engineering and Technology

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lynsey Sweales

CEO
SocialB

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lorraine Reese

Head of Conferences and Events
Biochemical Society

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Valli Rajagopal

CEO
Digital Learn

11.10 AM

No description provided

This session considers events as contributing to an association’s long-term strategy rather than as a short-term revenue source. By looking events as part of a portfolio of activities aimed at delivering long-term value for the association and its members, it focuses on the role of key stakeholders to derive a vision and possible strategy for future cooperation. The premise is that long-term value creation can only be achieved as a collaborative effort of a network of partners with the association as a the focal point. This might require a re-assessment of current relationships and activities as well as the identification of areas of development or cutback. In keeping with the focus, the session adopts an interactive, co-creative approach aimed at generating outcomes that are specifically relevant for each participant. 

Speakers

Chiara Orefice

Senior Lecturer in Events
University of Westminster

This session will address:

  • Why great content matters
  • How to create content for each part of your target audiences’ journey online plus why this important
  • How to start creating content that fits their needs
  • Content – how and where to discover content ideas
  • Content format ideas
  • How to maximise your content

Speakers

Lynsey Sweales

CEO
SocialB

  • Our context is changing, different issues and areas provide both opportunities and threats for associations to be successful. The world in its broadest sense is changing, with implications for associations.
  • The networked, digital society offers opportunities for community building and engagement like never before and at the same times it is threatening the very need for associations.
  • Young generations have different expectations, both in terms of the way they perceive value and value propositions, to expectations of their community/communities.
  • Inge's argues that communications is essential in creating and nurturing community.
  • A communications strategy is central to building stakeholder trust in an association and its environment. How do you build profile and maintain your reputation?
  • Being in control is no longer an option. How do you enable? Are you prepared?

Speakers

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

The effectiveness of online communications is a crucial part of attracting participants to events and ultimately running successful events. This session offers a crash-course on the best strategies, techniques and tools to use in order to achieve this. This session is focused on providing a good overview of processes and time-saving tips for those with limited resources and budget.

Speakers

Miguel Neves

Chief Social Strategist
miguelseven.com

ACCA believe that accountancy is vital for economies to grow and prosper, which is why they work all over the world to build the profession and make society fairer and more transparent. They have more than 219,000 fully qualified members and 527,000 students worldwide. They’re members are among the world’s best-qualified and most highly sought-after accountants, working in every sector you can imagine.

This session will focus on developing and implementing an online mentoring programme and has the following learning outcomes:

  • Overview of ACCA’s Mentoring Programme
  • Understand some of the challenges of a remote mentoring programme
  • Tips on implementing an online mentoring programme

Speakers

Clare Hodgson

Head of Professional Development Products
Association of Chartered Certified Accountants

12.10 PM

When I joined ISBT as Executive Director in January 2009 the image the Society portrayed was that of a ‘Gentlemen’s club’. The Society was ‘stuck in the past.’  Sixty five percent of the membership were aged 51 and older and only 1% of the membership were aged under 30 years. It was recognised that many of the ‘senior’ professionals were nearing retirement age and there was a lack of young professionals to take their place. There was also a lack of succession planning with regard to key positions and roles within the Society. One of my aims has been to increase the number of young professional members, to get them more involved in the society, to identify those with leadership potential and to encourage them to put themselves forward for governance positions and roles. We will explore:

  • The importance of monitoring demographics
  • How ISBT established its young professionals council
  • The young professionals council’s terms of reference
  • Identifying what our young professionals want from the Society
  • Encouraging a young professionals network
  • Involving young professionals in decision making
  • Future plans

Speakers

Judith Chapman

Executive Director
International Society of Blood Transfusion

This session will be interactive, and the objective is to discuss; 

  1.      What are personas and how can they help improve event attendance
  2.      Putting together personas as an activity, using the AWC 2020 as a practical example to learn from

Session overview:

  • Delegates will hear about the concept of developing personas as a means of improving event content and better targeting existing and new key congress stakeholders.
  • The objective of this session is to work through how to come up with three-four personas which captures most of the audience. Rodney will work through this with you and discuss:

What are personas? 

  • Identify your existing and potential new target audiences
  • Better describe your target audiences
  • Reflect on your audience for and your events as well as your broader association activities?

Activity: Putting together personas for the AWC 2020  

You will then be asked to work on an exercise to learn the tools and techniques to takeaway and utilise within your association.

Rodney will set the scene by giving examples and case studies of personas allowing delegates to work on examples of something that might be meaningful for them that they can take away and implement back in the workplace.

 

Speakers

Rodney Cox

Events Director
International Gas Union

Brenda Sanderson

Executive Director
Interaction Design Association

What prompted the Agile Business Consortium to revisit membership strategy and structure in the last year.  By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.

  • What did the membership survey reveal and what actions did it set in motion
  • Why we have recently re-launched a membership offering at a lower price
  • What did we learn about the value and take-up of member benefits
  • How will having a CRM system later this year allow us to roll out further benefits and what they will be
  • How have members responded to the new structure - initial feedback

Speakers

Rachel McLinn

Head of Membership
Agile Business Consortium

Sales is often considered a dirty word in the world of “Non for profit”, but thankfully that old school of thought is changing…. and for a good reason. The “build-it-and-they-will-come” attitude simply no longer works and many organisations now need to take a more strategic view in Sales and Business Development. But where do you start? When looking at generating revenue it is not just a matter of being commercially savvy, but the concept must also engage members, be relevant and be viable for the long term, after all small teams can only do so much.

In this session we will tap into our creative frame of mind, share ideas and concepts and look at how you can develop one new idea for your Association to either create a new revenue stream OR look at new ideas to do more with less. Remember an association is more than a team in head office, it is made up of hundreds of volunteers willing and able to help! This session offers you the opportunity to return to your office and….

  • Be more confident to audit your current situation, really look at what works and what does not
  • Have a number of new ideas that you can start working on
  • Understand what “freebies” may  be available to your organisation- You never know if you don’t ask

Speakers

Helen Parker

Business Development Manager
Civil Air Navigation Services Organisation

Have you ever had to move your event location at short notice or under duress? Have you had a serious incident or emergency at one of your events? What process do you have in place to assess risks before confirming the event and how do you prepare contingency plans going forward?

The need to develop a comprehensive safety and security assessment and to have contingency plans in place is a must in today’s world and in the event industry. Asking tough questions when gaining information from your local teams is crucial to understanding risk factors but requires sensitivity and diplomacy.  Defining those difficult questions and conversations, then utilising the answers and feedback allows to assess risks and develop contingency plans. We will look at some examples which show the necessity and value of being prepared.

Speakers

Nika Kurent

Senior Conference Manager
International Federation of Gynecology and Obstetrics

In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.

By the end of this interactive programme, delegates will know how to:

  • Identify the difference between ‘pressure’ and ‘stress’
  • Recognise the early warning signs of stress both in oneself and in others
  • Use proven techniques to build resilience to pressure
  • Implement skills and tools to manage pressure effectively
  • Manage time e.g. phone, email, meetings
  • Achieve a healthy worklife balance
  • Improve personal health and wellbeing

This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.

All delegates will be given a stress test card for personal use.

Speakers

Carole Spiers

Chair
International Stress Management Association

1.15 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2.30 PM
Could a more structured approach to career development help your association attract and retain talent ? Our sector is little known on campus and characterised by 'hiring for the job', Is this damaging our associations? Are we missing out on some of the best graduate talent? Are we losing talent, and knowledge, as they switch jobs to seek their own personal development?
 
Wider questions - 
- Could a common competency profile for our sector help us?
 

What is the VP specific to your association for investment in talent management?

  • How do you structure recruitment?
  • How do you look to develop your staff?
  • Why isn’t internal training for your staff a high priority?

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

The World Heart Federation decided on a collaborative not competitive approach to delivering their major congress, working with national societies to deliver a successful and profitable congress.

Speakers

This session outlines several models trade organizations can use to help industry members attract next generation professionals. Learn first-hand lessons through case studies how engaging academia, military veterans, allied associations and workforce agencies can build more job pipelines into member companies. You’ll walk away with tools your organization (and your industry) can use to establish sustainable models for recruitment from grassroots to national levels.

 

Speakers

Joseph Valerio

Program Director
Audiovisual Integrated Experience Association

Prior to the development of International Podiatry Day, many national associations ran their own events as part of World Foot Health Awareness Month.  There is a need to evolve a more dynamic campaign to promote podiatry as a profession, particularly where it is relatively unknown in some countries.  Also, to build a global community of podiatrists who are proud of their profession.  It was important to find out what members wanted and their views were sought via a survey.  From the outset the federation wanted to create an awareness campaign not live events, in order to engage a virtual global audience. The steps that were undertaken to develop and launch the campaign and the impact it has had on the profession will be described. Points that will be explored include:

- Evolving a creative and abstract campaign, not just a series of live events

- Exploiting social media and using video, infographics and other tools

- Identifying and securing financial backing for the campaign

- Using accessible and affordable online tools

- Identifying what worked well and not so well for the future

- Introducing impact research for future campaigns

Speakers

Caroline Teugels

Executive Director
International Federation of Podiatrists

The ERS initially held one event at eight venues around Europe and then progressed their model to one event across two days at four venues, involving local societies and increasing collaboration through speaker connection and live streaming.

This session will look at the feasibility of running innovative events, learning and delivering events to meet participant needs.

Key objectives are to address:

-        Who is our customer and how can we follow the trend of new generations and their needs?

-        What research was undertaken and what strategy was applied to deliver these events?

-    Pros, cons, concept, what did we learn, what do we plan to do in the future and the importance of being first to market

-    The importance of free access events available anywhere in the world, designed for an online audience.

Speakers

Valentine Castillo-Degert

Senior Programme Coordinator
European Respiratory Society

Ian will share a perspective on the challenges of international membership growth and a need to keep entry standards up to date in a fast-changing world. Approaches to education, training, and the needs of professions are different globally. What unites nearly all professions are the challenges we are facing from changing industry needs, the impact of technology and data, and the importance of lifelong learning. How best to respond to those challenges, support people into the profession, and deliver a positive social impact?

Speakers

3.30 PM
Networking with delegates, speakers and engage with exhibitors.
4.10 PM

In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field.  What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.

Speakers

Monica Fontana

Executive Director
ERA-EDTA

  • How to build and sustain long-term sponsorship revenue
  • Agreeing policies terms and conditions
  • Creating strict guidelines on bespoke packages
  • Creating buy-in internally and why it’s important
  • How to generate sponsorship in a tight financial network
  • Promoting the benefit of branding and exposure
  • How to increase sponsorship revenue year on year
  • New ways to approach sponsorship
The party is definitely over. With every kind of company scrutinizing every dollar, chopping unnecessary spending and keeping close tabs on even the appearance of excess, only the most essential meetings are likely to survive. As we move forward, sponsorship money will be invested, rather than just spent. The world has changed forever and "business as usual" is a thing of the past. Many associations report that corporate sponsorship of meetings and events has dropped drastically. But the fact is that it is all about value. Sponsors today are far savvier at measuring their return on investment and we must refine and professionalize our value proposal and deliver highly tailored sponsorship opportunities. This presentation will address the issue of how to win sponsors and create long-term win-win partnerships for your events, and provide practical examples of successful financial support for conferences; the business attitudes and language necessary to gain sponsorship & exhibitor buy-in; new approaches and creativity for financing and organising association events. Whoever said that if you wanted something in life then you have to go and get it was not far wrong.

Speakers

Andrew Webster-Dunn

Head of Advertising and Sponsorship
International Bar Association

Larry Gamache

Fundraising Consultant
International Union Against Tuberculosis and Lung Disease

Linda Pereira

Executive Director
CPL Meetings & Events

  • Obtaining internal buy
  • Appointing a Project Manager
  • Scoping out and working with suppliers and API issues
  • The holy grail of getting it right and tips for embarking on this major project
  • Member feedback and the next steps…

Speakers

Camilla Durrant

Head of Membership
British Dietetic Association

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all. Fortunately, money is not the only factor of winning in market competition. As an association or a small NGO you can still use some available tools and tactics that will help your association to stand out from the crowd, even if you have decided not to spend money on your brand’s advertising. 

This session is for people who are interested in learning about tools and free or low-cost resources to make marketing on budget possible. Money does not guarantee the best marketing, but right marketing can bring the success. During the session, Diana will share some available resources, insights and opportunities for your association to succeed while having small budget for marketing.

Speakers

Diana Ghazaryan

Marketing and PR Manager
Federation of Euro-Asian Stock Exchanges

A case study from PWN Global, on how they bought the Annual PWN Global Gender Balanced Leadership Awards into being.

Why

  • Changing market sees an increased difficulty and lengthier sign up process to on board Corporate Partners with our standard packages. Corporate Partners are less inclined to commit to activities which require long term commitment, favouring one off event sponsorships to gain visibility for their brand when aligning to a cause.
  • We needed to diversify our revenue streams to improve our business model stability.
  • Whilst there are many generic diversity events in the world, there is no event that focuses on the gender balanced leadership angle. Latest stats from the World Economic Forum state at the current rate of progress, the global gender gap will take 108 years to close and economic gender parity will take 202 years to achieve. With such a long road ahead, we need to celebrate our wins along the way to keep the key players motivated, increase awareness and visibility and hopefully and accelerate the pace of change
  • Delivering an awards event would enable us to:
    • Raise much needed short-term revenue - Signing up sponsors at a quicker rate with a lower price, one off, offer
    • Give our members a forum to celebrate their work – give them an experience that leaves them wanting to continue their volunteer work with PWN Global
    • Raise the visibility of PWN Global’s work in gender balanced leadership, which would attract more members and corporate partner interest in the long term

This session will explore:

  • How we accomplished it
  • The lessons learned and the outcome assessed

Speakers

Karin Triviere

Head of Membership Experience
Professional Women's Network

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network

Trade association and business member organisations - facilitated round table discussion

5.10 PM

Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.

  • You receive full documentation of your chosen project case study
  • You hear from the project leader about how they were successful
  • Followed by questions around the table
  • Take away fully documented project case studies
6.10 PM
Awards Ceremony & Dinner open for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media.

Sorry, no sessions were found matching your filters.

7.45 AM
Collect your badge, network with your peers and visit the association business partners.
8.00 AM

Join a group for a light breakfast and a discussion about a topic of interest led by a facilitator:

Table 1: Developing staff without a career ladder and managing future staffing risk through succession planning

Table 2: Talking all things digital

Table 3: Talent Management - Why developing your staff could benefit your association

Table 4: Working Effectively with your Board – Leaders’ Forum follow up discussion  

Developing staff without a career ladder and managing future staffing risk through succession planning (particularly good for smaller associations with flat structures and small secretariats)

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

  • How to stay up to speed on digital changes
  • Digital strategy – what does a great one look like?
  • Digital channels – how do you pick the right ones?
  • Digital channels – how to pick the right ones for your future audience?
  • International digital – how to best approach internationalising your digital approach

Speakers

Lynsey Sweales

CEO
SocialB

No description provided

Speakers

Steven Price

Executive Director
European Institute for Industrial Leadership

No description provided

Speakers

Monica Fontana

Executive Director
ERA-EDTA

9.00 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.
9.15 AM

 

 

Speakers

Warren Cass

Managing Director
Warren Cass

9.45 AM
Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings.

Climate, social and economic mega-changes require that associations and the events industry rethink and redesign their strategies to not only become more sustainable, but to regenerate their natural environments and communities.

This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands, and how do we speed up and scale up this urgent transition.

In this dynamic presentation, Guy Bigwood will highlight how leading associations, global destinations and event businesses are responding to these mega forces, and how the pioneers are innovating in how they engage their stakeholders, drive extreme-collaboration, and positioning themselves to be leaders in the new sustainable brand centric and regenerative world.

For venues and destinations only (crash course runs whilst expert briefings are running) 

Speakers

Guy Bigwood

Managing Director
Global Destination Sustainability Index

10.45 AM
Networking with delegates, speakers and engage with exhibitors.
11.25 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Riad Mannan

Event Portfolio Development Manager
Institution of Engineering and Technology

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lynsey Sweales

CEO
SocialB

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Lorraine Reese

Head of Conferences and Events
Biochemical Society

11.30 AM

Working in a multi-cultural environment – experiences of working across the Middle East, Asia and Europe

The FEAS has members from some of the world’s most politically sensitive countries, with many cultural differences.  From simple matters such as how meetings are conducted, through to the need for multi-channel communications from telegrams to social media, there are constant challenges to overcome.  

The Federation must demonstrate fairness and equality in its dealings with members; all member countries must be represented, and their views considered.

This session will look to address:

  • Learn from the experiences and examples of how potential problems have been overcome
  • Assessing the communication, processes and personalisation of experiences

Session runs from 11:30 to 12:15

Speakers

Armenuhy Hovakimyan

Deputy Secretary General
Federation of Euro-Asian Stock Exchanges

The event proposal and bid process can be a political, financial and operational minefield.  The ultimate decision makers may have a very different agenda to the team delivering the event.  What steps should an executive director and the event director take to create a robust and transparent process from the outset as well as ensuring that the broader objectives of the association are captured.  Structuring objective criteria in the Request for Proposal (RFP) is key, as well as embedding high standards around sustainability, safety and security from the start.  Plus, looking at the bigger picture and the reasons why a specific destination may support wider ambitions in terms of education, increasing membership in areas of under-representation or highlighting the association’s primary mission to wider stakeholders. How can all this knowledge be transferred successfully between each organising committee to avoid re-inventing the wheel and making the process inefficient.

Outcomes:

  • Assessing financial risk – creating common understanding right from the beginning
  • Risk and reward – what does that mean and why it is not the same for all stakeholders?
  • Redefining risk and reward – Engineer out the problems and design in the innovations

Audience:

  • National Associations
  • International Associations

Speakers

Rodney Cox

Events Director
International Gas Union

Benchmarking can be a powerful tool to association leadership, with the ability to compare performance across associations and provide insight into innovation and forward thinking. But the usual approach to benchmarking is for the service provider to dictate the questions and areas to be compared. If this does not meet the needs of participating associations, the data is of limited value. Sometimes, benchmarking leads to the ‘so what’ question. How will you use the data you get to increase member value or improve outcomes?

  • Learn how benchmarking makes a substantial difference to association's performance
  • Hear how you and your association can benefit from benchmarking in 2020
  • Contribute to the benchmarking projects - what data you need to make decisions

This session introduces the AAE Benchmarking Project. This project, a collaboration between the AAE and SEBCO Consulting, turns the usual benchmarking approach on its head. This project will be led by association leaders as you will be able to influence the data being collected and help to create outcomes which will add real value.   

We will examine at AAE's recent Salary and Benefits Benchmarking study of the autumn of 2019. Then look at the value of benchmarking and allow you to identify key areas of association business activity that you want included in a benchmarking tool. This will then be refined with a launch of data collection in 2020.

The value of the programme will be extended with the opportunity for you to interrogate data specific to your association later on. A route to create association-specific analysis and business development plans will be available to all AAE members from AAE, SEBCO and other trusted organisations.

The aim is that, for the first time, benchmark data driven by you provides you with the vital business intelligence you need to add value to your association.

Speakers

Andy Burman

Chief Executive
British Dietetic Association

A complete metamorphosis at the age of 60 

It has been nearly 2 years since APPLiA has rebranded from top to toe. After 60 years of existence, the association representing the home appliance industry in Europe changed not only its name and design, but also defined better its mission and vision in being the voice of a forward-looking sector. The modernised and innovative look of APPLiA has resulted in a higher number of invitations to major events, more media interest and has injected more energy into the team.

  • Engaging 21 Direct Members and 27 National Associations in this journey
  • Achieving a bigger network of National Associations with the same name
  • The achieved results in black and white

Session runs from 11:30 to 12:00

 

Speakers

Paolo Falcioni

Director General
Home Appliance Europe

The #RSCPoster Twitter Conference is a unique online event bringing members of the scientific research community together to share their research, network and engage in scientific debate.

Run by the Royal Society of Chemistry (RSC), both a professional membership body and knowledge provider, the unique format of #RSCPoster removes traditional barriers associated with normal conferences and is accessible to all. This opens doors for professional development and career opportunities, attracts new members to the RSC, and showcases the RSC as innovative thought leader, and voice of our community.

In its fifth year, #RSCPoster gained a global audience of over 2 million. We will share the story of how #RSCPoster grew from a concept into an international annual event and give our advice on how you might launch an online social media event in your sector.

Session runs from 11:30 to 12:15

Speakers

Kathryn Gempf

Lead Organiser RSCPoster Twitter Conference
Royal Society of Chemistry

11.35 AM

Table 1: Quantifying Membership Value

Milly will be looking to discuss recruitment, engagement, retention and communication opportunities and common hurdles  

Table 2: Strategic Marketing

Karin and Rebecca from PWN will provide support with strategic marketing, digital marketing, impactful communications, or event creation and management.

Table 3: Change Management

Inge will discuss change processes and how to deal with change. Starting the session with an open ‘Deep Democracy Style’ check-in, Inge will guide a participatory session during which everyone is invited to share their perspective on change and change management and ask questions. Inge believes that “one cannot manage change”. Given that, what can we do in an increasingly changing and fully connected digital society, with implications to all companies, organisations and associations alike?    

Table 4: Professional Development: Navigating Peer, Member, and Volunteer Relationships  

Joseph will lead an interactive session showcasing human-centered design practices to help you become a better collaborator, better team leader, and build trust with peers, board members, and volunteers.

The round table discussions run from 11:30 to 13:00

Joseph will lead an interactive session showcasing human-centered design practices to help you become a better collaborator, better team leader, and build trust with peers, board members, and volunteers.

The round table discussions run from 11:30 to 13:00

 

Speakers

Joseph Valerio

Program Director
Audiovisual Integrated Experience Association

Inge will discuss change processes and how to deal with change. Starting the session with an open ‘Deep Democracy Style’ check-in, Inge will guide a participatory session during which everyone is invited to share their perspective on change and change management and ask questions. Inge believes that “one cannot manage change”. Given that, what can we do in an increasingly changing and fully connected digital society, with implications to all companies, organisations and associations alike?    

The round table discussions run from 11:30 to 13:00

Speakers

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

Milly will be looking to discuss recruitment, engagement, retention and communication opportunities and common hurdles.

The round table discussions run from 11:30 to 13:00

Speakers

Camilla Durrant

Head of Membership
British Dietetic Association

Karin and Rebecca from PWN will provide support with strategic marketing, digital marketing, impactful communications, or event creation and management.

The round table discussions run from 11:30 to 13:00

 

Speakers

Karin Triviere

Head of Membership Experience
Professional Women's Network

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network

12.00 PM
  • How to reach a larger consumer base and a community through the Flavour Ambassador Programme
  • How to promote and enhance consumer engagement through the Flavour Ambassador Programme and the digital channels?
  • New strategies for associations: creating a community and a smart use of digital channels.  
  • How to promote and enhance membership engagement through an Ambassador Programme
  • How to reach a larger audience (both internally and externally) through the Flavour Ambassador Programme

Session runs from 12:00 to 12:30

Speakers

Jimena Gomez de la Flor

Communications Director
European Flavour Association

12.15 PM

Seven hundred and forty million people live in Europe and more than 950 million in the continents of North and South America. This means that an alliance between these two continents – which have many shared cultural values – can enable the building of successful and long-lasting relationships across borders for mutual benefit.

In 2012, the SEPA Foundation was created in Spain with the aim of building a bridge between Europe and the Americas to develop periodontology and promote oral health. Given that Spanish, English, and Portuguese are the three mother tongues in the main countries of the Americas, the SEPA Foundation has implemented a strategy of co-operation within an environment of full respect for other countries. This means that different players can contribute to fulfilling the same objectives: how to improve the mechanism for developing a specific field of science and how to reach patients with the common goal of improving the health of the population.

This keynote lecture will show the methodology of working with national, regional, and international associations to establish a common ground where all players can obtain benefits thanks to a spirit of co-operation.

This case study has been devised to illustrate key points from various perspectives – governance models, strategic planning, and operations – that can offer a big picture of what can be implemented by any association.

Session runs from 12:15 to 13:00

Speakers

Javier García

Executive Director, SEPA Foundation
Spanish Society of Periodontology and Osseointegration

Planning, Implementing and Evaluating event legacies to strengthen your Association's Mission

Your Association meetings have the potential to be a key catalyser towards achieving your Association's Vision.  In this workshop we will explore how you can integrate strategic legacy thinking into the planning and implementation of your events, to enhance their overall impact for your association and your key stakeholders.

Session runs from 12:15 to 13:00

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

12.30 PM

As part of their refocus and reinvention to remain relevant to modern members, the PSASA instituted a Virtual Chapter. Charlotte Kemp is the first president of the new chapter.

  • The Virtual Chapter has provided huge benefits including new revenue streams, new leadership potential, new services to members, a process for potential members to become acquainted with PSASA as well as on-boarding of new members.
  • The tools and platforms for online meetings range from simple to sophisticated, but very little is required to get a virtual meeting set up.
  • The inter-personal skills to connect and engage with delegates online, requires some practice.
  • These requirements, skills and benefits will be discussed in this case study, for associations to evaluate whether a virtual chapter might add benefit to their membership.

Session runs from 12:30 to 13:00

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

1.00 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2.00 PM

No description provided

Speakers

Ruth Crowell

Chief Executive
London Bullion Market Association

The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Camilla Durrant

Head of Membership
British Dietetic Association

Achieving leadership at an early age sounds exciting and inspiring.  In fact, taking on this role proved to be a step too far at a time when work/life balance was also important.  One young association executive tells their story and explains why they stepped back from a leadership role and regained their sense of purpose.

Session runs from 14:00 to 14:30

Speakers

Ben Roberts

Finance and Project Officer
International Wool Textile Organisation

IFPA, the International Federation of Psoriasis Associations, works on behalf of more than 60 million patients with psoriasis and psoriatic arthritis around the world. To take the organization to the next level, a new multi-year approach connecting campaigns, systems, and structures under the themes CONNECTED, INFORMED and UNITED has been implemented as well as a new internal development program and capacity development program for regional and national members, introducing IT tools and new coordination systems to connect efficiently for advocacy, activities, and synergies around conferences and key events around the world. Patrik Vuorio, Executive Director, explains how this new approach is taking the organization to a more sustainable, expanding operation with increased synergy and broadened partnerships.

Speakers

Patrik Vuorio

Executive Director
International Federation of Psoriasis Associations

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering. 

It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation. 

This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events. 

We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

In today’s fast paced environment, people need to learn how to work efficiently under pressure, cultivate mental toughness and build resilience.

By the end of this interactive programme, delegates will know how to:

  • Identify the difference between ‘pressure’ and ‘stress’
  • Recognise the early warning signs of stress both in oneself and in others
  • Use proven techniques to build resilience to pressure
  • Implement skills and tools to manage pressure effectively
  • Manage time e.g. phone, email, meetings
  • Achieve a healthy worklife balance
  • Improve personal health and wellbeing

This programme is designed for insight and effective action. All techniques are immediately transferable to home and work.

All delegates will be given a stress test card for personal use.

Speakers

Carole Spiers

Chair
International Stress Management Association

2.05 PM
  1. Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
  2. Building sustainability into every stage and part of an event
  3. Working with volunteers at events

The round table discussions run from 14:00 - 15:00

Speakers

Rodney Cox

Events Director
International Gas Union

Chloe Menhinick

Partner - Association Consulting
GainingEdge

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

Nika Kurent

Senior Conference Manager
International Federation of Gynecology and Obstetrics

The round table discussions run from 14:00 - 15:00

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

The round table discussions run from 14:00 - 15:00

The round table discussions run from 14:00 - 15:00

Speakers

Rodney Cox

Events Director
International Gas Union

2.30 PM
Session runs from 14:30 to 15:00
3.00 PM

Over the course of the congress, we would have learned a great deal. Topics and material would include data, systems, approaches and models as well as narratives and marketing skills. All these elements can be understood with a basic future thinking model.

Using this model, Charlotte Kemp will show delegates;

  • How we can apply our experiences and findings over the course of the congress and how as leaders, we can recast visions, engage members, invigorate leaders, and find new avenues of opportunities, by looking ultimately, at the stories we tell.
  • Touching not only on the technical threads of various presentations but using the motivational and encouraging journey of South Africa becoming Rugby World Cup Winners, we will explore how the stories we tell ourselves in the change rooms, and the stories we tell our stakeholders in front of the media, determine the future of our associations.

Speakers

Charlotte Kemp

Futurist
Futures Alchemist

3.30 PM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

4.00 PM

No description provided