Associations World Congress

7 – 9 December 2020 Estoril Congress Centre, Portugal Congress

Events Strategy Forum

Events Strategy Forum on Tuesday 8 & Wednesday 9 December is open exclusively to event strategists.

The Forum is preceded by plenary sessions.

Sorry, no sessions were found matching your filters.

10.30 AM
Networking with delegates, speakers and engage with exhibitors.
11.05 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Riad Mannan

Event Portfolio Development Manager
Institution of Engineering and Technology

11.10 AM

This session considers events as contributing to an association’s long-term strategy rather than as a short-term revenue source. By looking events as part of a portfolio of activities aimed at delivering long-term value for the association and its members, it focuses on the role of key stakeholders to derive a vision and possible strategy for future cooperation. The premise is that long-term value creation can only be achieved as a collaborative effort of a network of partners with the association as a the focal point. This might require a re-assessment of current relationships and activities as well as the identification of areas of development or cutback. In keeping with the focus, the session adopts an interactive, co-creative approach aimed at generating outcomes that are specifically relevant for each participant. 

Speakers

Chiara Orefice

Senior Lecturer in Events
University of Westminster

12.10 PM

This session will be interactive, and the objective is to discuss; 

  1.      What are personas and how can they help improve event attendance
  2.      Putting together personas as an activity, using the AWC 2020 as a practical example to learn from

Session overview:

  • Delegates will hear about the concept of developing personas as a means of improving event content and better targeting existing and new key congress stakeholders.
  • The objective of this session is to work through how to come up with three-four personas which captures most of the audience. Rodney will work through this with you and discuss:

What are personas? 

  • Identify your existing and potential new target audiences
  • Better describe your target audiences
  • Reflect on your audience for and your events as well as your broader association activities?

Activity: Putting together personas for the AWC 2020  

You will then be asked to work on an exercise to learn the tools and techniques to takeaway and utilise within your association.

Rodney will set the scene by giving examples and case studies of personas allowing delegates to work on examples of something that might be meaningful for them that they can take away and implement back in the workplace.

 

Speakers

Rodney Cox

Events Director
International Gas Union

Brenda Sanderson

Executive Director
Interaction Design Association

1.15 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2.30 PM

The World Heart Federation decided on a collaborative not competitive approach to delivering their major congress, working with national societies to deliver a successful and profitable congress.

Speakers

3.30 PM
Networking with delegates, speakers and engage with exhibitors.
4.10 PM
  • How to build and sustain long-term sponsorship revenue
  • Agreeing policies terms and conditions
  • Creating strict guidelines on bespoke packages
  • Creating buy-in internally and why it’s important
  • How to generate sponsorship in a tight financial network
  • Promoting the benefit of branding and exposure
  • How to increase sponsorship revenue year on year
  • New ways to approach sponsorship
The party is definitely over. With every kind of company scrutinizing every dollar, chopping unnecessary spending and keeping close tabs on even the appearance of excess, only the most essential meetings are likely to survive. As we move forward, sponsorship money will be invested, rather than just spent. The world has changed forever and "business as usual" is a thing of the past. Many associations report that corporate sponsorship of meetings and events has dropped drastically. But the fact is that it is all about value. Sponsors today are far savvier at measuring their return on investment and we must refine and professionalize our value proposal and deliver highly tailored sponsorship opportunities. This presentation will address the issue of how to win sponsors and create long-term win-win partnerships for your events, and provide practical examples of successful financial support for conferences; the business attitudes and language necessary to gain sponsorship & exhibitor buy-in; new approaches and creativity for financing and organising association events. Whoever said that if you wanted something in life then you have to go and get it was not far wrong.

Speakers

Andrew Webster-Dunn

Head of Advertising and Sponsorship
International Bar Association

Larry Gamache

Fundraising Consultant
International Union Against Tuberculosis and Lung Disease

Linda Pereira

Executive Director
CPL Meetings & Events

Sorry, no sessions were found matching your filters.

10.45 AM
Networking with delegates, speakers and engage with exhibitors.
11.25 AM
The chair will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Riad Mannan

Event Portfolio Development Manager
Institution of Engineering and Technology

11.30 AM

The event proposal and bid process can be a political, financial and operational minefield.  The ultimate decision makers may have a very different agenda to the team delivering the event.  What steps should an executive director and the event director take to create a robust and transparent process from the outset as well as ensuring that the broader objectives of the association are captured.  Structuring objective criteria in the Request for Proposal (RFP) is key, as well as embedding high standards around sustainability, safety and security from the start.  Plus, looking at the bigger picture and the reasons why a specific destination may support wider ambitions in terms of education, increasing membership in areas of under-representation or highlighting the association’s primary mission to wider stakeholders. How can all this knowledge be transferred successfully between each organising committee to avoid re-inventing the wheel and making the process inefficient.

Outcomes:

  • Assessing financial risk – creating common understanding right from the beginning
  • Risk and reward – what does that mean and why it is not the same for all stakeholders?
  • Redefining risk and reward – Engineer out the problems and design in the innovations

Audience:

  • National Associations
  • International Associations

Speakers

Rodney Cox

Events Director
International Gas Union

1.00 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2.05 PM
  1. Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
  2. Building sustainability into every stage and part of an event
  3. Working with volunteers at events

The round table discussions run from 14:00 - 15:00

Speakers

Rodney Cox

Events Director
International Gas Union

Chloe Menhinick

Partner - Association Consulting
GainingEdge

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

Nika Kurent

Senior Conference Manager
International Federation of Gynecology and Obstetrics

The round table discussions run from 14:00 - 15:00

Speakers

Chloe Menhinick

Partner - Association Consulting
GainingEdge

Inge Wallage

Advisory Director EACD
European Association of Communication Directors

The round table discussions run from 14:00 - 15:00

The round table discussions run from 14:00 - 15:00

Speakers

Rodney Cox

Events Director
International Gas Union

The Forum is followed by plenary sessions.