Associations World Congress

15 – 17 April 2020 Estoril Congress Centre, Portugal Congress

Events Strategy Forum

Events Strategy Forum on Thursday & Friday, open exclusively to event strategists.

Forum preceded and followed by plenary sessions.

Sorry, no sessions were found matching your filters.

11.15 AM

This session considers events as contributing to an association’s long-term strategy rather than as a short-term revenue source. By looking events as part of a portfolio of activities aimed at delivering long-term value for the association and its members, it focuses on the role of key stakeholders to derive a vision and possible strategy for future cooperation. The premise is that long-term value creation can only be achieved as a collaborative effort of a network of partners with the association as a the focal point. This might require a re-assessment of current relationships and activities as well as the identification of areas of development or cutback. In keeping with the focus, the session adopts an interactive, co-creative approach aimed at generating outcomes that are specifically relevant for each participant. 

Speakers

Chiara Orefice

Senior Lecturer in Events
University of Westminster

12.10 PM

Delegates will hear about the concept of developing persona as a means of identifying key congress stakeholders as well as a comprehensive gap analysis.  You will then be asked to work on an exercise to learn the tools and techniques to takeaway and utilise within your association.

Speakers

Rodney Cox

Events Director
International Gas Union

Brenda Sanderson

Executive Director
Interaction Design Association

2.30 PM

No description provided

Speakers

Jean-Luc Eiselé

Chief Executive Officer
World Heart Federation

4.10 PM

No description provided

Speakers

Andrew Webster-Dunn

Head of Advertising and Sponsorship
International Bar Association

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11.30 AM

The event proposal and bid process can be a political, financial and operational minefield.  The ultimate decision maker/s may have a very different agenda to the team managing the process and delivering the event.  What steps can an executive director and event head take to create a robust and transparent process from the outset.  How should a good RFP be structured to deliver the most relevant information.  And how can high standards around sustainability, safety and security and other factors be enshrined in the process.  Looking at the bigger picture and the reasons why a specific destination may support wider ambitions in terms of education, increasing membership in areas of under-representation or highlighting the association’s primary mission to wider stakeholders. How can knowledge be transferred successfully between each organising committee to avoid re-inventing the wheel.  Ensuring that the organising committee are not relegated to operational roles but  are acknowledged for their academic/professional expertise.

Speakers

Rodney Cox

Events Director
International Gas Union

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

2.00 PM
  1. Managing “flight shame” – are long-distance flights to congresses becoming a social and ethical “no-no” and if so, how can event planners respond
  2. Building sustainability into every stage and part of an event
  3. Working with volunteers at events
  4. How should senior managers respond to “conference fatigue” within their events team