Associations World Congress

15 – 17 April 2020 Estoril Congress Centre, Portugal Congress

Event Management, Tech & Marketing

Event Management, Technology & Marketing on Thursday & Friday.

Stream preceded and followed by plenary sessions.

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11.15 AM

The effectiveness of online communications is a crucial part of attracting participants to events and ultimately running successful events. This session offers a crash-course on the best strategies, techniques and tools to use in order to achieve this. This session is focused on providing a good overview of processes and time-saving tips for those with limited resources and budget.

Speakers

Miguel Neves

Chief Social Strategist
miguelseven.com

12.10 PM

Have you ever had to move your event location at short notice or under duress? Have you had a serious incident or emergency at one of your events? What process do you have in place to assess risks before confirming the event and how do you prepare contingency plans going forward?

The need to develop a comprehensive safety and security assessment and to have contingency plans in place is a must in today’s world and in the event industry. Asking tough questions when gaining information from your local teams is crucial to understanding risk factors but requires sensitivity and diplomacy.  Defining those difficult questions and conversations, then utilising the answers and feedback allows to assess risks and develop contingency plans. We will look at some examples which show the necessity and value of being prepared.

Speakers

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

2.30 PM

In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field.  What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.

Speakers

Monica Fontana

ERA-EDTA Executive Director
ERA-EDTA

4.10 PM

No description provided

Speakers

Karin Triviere

Head of Membership Experience
Professional Women's Network (PWN Global)

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network (PWN Global)

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11.30 AM

The ERS Satellite symposia – innovation and technology in event delivery
Presented by: Valentine Degert

Using a unique online “event” as part of an engagement strategy with young and early career members of the chemical sciences community by the Royal Society of Chemistry
Presented by:

Speakers

Valentine Degert

Senior Programme Coordinator
European Respiratory Society

2.00 PM

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering. 

It also means that you are unable to achieve a 360° view of the truth about your members to facilitate selection and personalisation. 

This session demonstrates the inefficiency of a ‘silo’ infrastructure and goes on to focus on the benefits to be derived from integration as part of your strategy, to build and grow your events. 

We will conclude with a case study from the events industry to illustrate the mutual reliance of event and membership data and establish the advantages that integration delivers for managing relationships, for the event attendees and for your whole organisation.

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel