Associations World Congress 2022
Wednesday 7 September
- All Sessions have specific table plans where delegates are in groups of six at round tables, specifically allocated together for their similarity according to the topic of the session.
- Association Case Studies are included in all the Association Leadership & Conference & Events Strategy sessions (except Session 4)
Key to session elements
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Presentations |
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Questions & Answers |
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Association Case Studies |
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Exercises |
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Discussion at tables |
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Reflection |
WEDNESDAY 7 SEPTEMBER |
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08:30 |
7. Member Engagement, Automation & Personalisation - strategies for a successful communityEngagement with members, capturing the transactions, interactions and experiences associations provide their members, providing a personalised experience and automating processes are vital ways to encourage member loyalty, increase participation, reduce costs and grow and thrive as an association. During this session we will look at each of these three aspects, examining what are the most advanced approaches, what they are most suited to, and how they can deliver value. Member engagment
What is a 'personalised experience'?
Automation: What's possible
Session elements
Session Leader
Managing Director
Lisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy.
Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.
Sessions7. Member Engagement, Automation & Personalisation - strategies for a successful community Wednesday @ 8:30 AM 
Chief Executive Officer Raisa steers the UK’s Association of Translation Companies, representing the voice of over 200 language service companies providing translation, interpreting and other language services to clients across the world. As the ATC’s CEO, Raisa’s focus is on supporting a community of language service companies, collaborating with external stakeholders on best practice, policy and sustainable development of the language services industry. She is also the association’s Lead on Standards, driving adoption and certification to ISO standards. Raisa is an experienced language services production, training and quality manager. She holds an MA in Translation & Interpreting from her native Finland. Sessions7. Member Engagement, Automation & Personalisation - strategies for a successful community Wednesday @ 8:30 AM
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08:30 |
8. Re-examining the Conference Creation Process for your Hybrid EventsWith hybrid events still required, we now need to step out of the emergency re-action mode and the adaption approach, to re-examine how you create hybrid events anew. The session will take delegates through the Hybrid Event Narrative Framework, designing Hybrid Events with a clear purpose
Technology to support Hybrid and Online now, and how its developingOf course you need to first start with what you want to achieve and then select the most suitable platform or technologies to deliver this. However, knowledge of what has worked well for other associations is another way to investigate what could raise the quality and efficiency of your own events. In this session, we will:
This session, the second of two during the congress, is led by Sasha Frieze, one of the most recognised conference consultants and producers with decades of conference industry experience, adving associations and other non-profits as well as commercial organisers. Sasha is AAE's Masterclasses tutor on both hybrid and online conferences, and has provided advice to many AAE member associations. Session elements
Session Leader
Managing Director
Sasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.
www.thebusinessnarrative.com Sessions2. A Difficult future for International Conferences? Ensuring a sustainable business! Tuesday @ 9:00 AM 8. Re-examining the Conference Creation Process for your Hybrid Events & Online Conference Platforms Wednesday @ 8:30 AM
LinkedIn: sashafrieze/?originalSubdomain=uk
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08:30 |
9. Examining the Hub & Spoke Conference Model as solution to resistance to travelTravel is going to be more difficult for a significant proportion of our membership due to worries about health, out of respect for the environment, the cost and time taken to travel afar. All these point us to different solutions to the one big single-site in-person event. Hub and Spoke events, with the core central hub and smaller groupings spread geographically, and often organised in conjunction with national or other local associations, is an important approach to examine. However, the challenges are multiple and need great attention. During this session, led by the most experienced organisers of Hub & Spoke events in Europe, we examine all the areas that are important for success, and we hear from associations the challenges and solutions they have experienced. Evelien Aernaudts and Jeroen Janssens, focus on psychological, logistical and technical aspects to break down the barriers to effective and enjoyable multi-location events. Participants in this session will learn from global associations and corporate companies, through case studies, how they shaped their own Multi-Hub learning and networking experiences. Participants will work together in small groups to dispel the myths of multi-location events. Participants, will be challenged, at their roundtables, by the sessions leaders, to take the Multi Hub meeting concept to a next level. Participants will walk away from this session with a whole new set of meeting tools and formats that enables them to design hybrid & sustainable meetings that matter. The insights gained from this session, will help the association representatives to convince their board and stakeholders to take action, real action and so contribute to a brighter meeting future. Session Leaders
Senior Manager Evelien has been interested and working in the area of effective meetings and use of technology since 2004. She is one of the most creative experts in the sector. She has worked for a whole range of technology companies and for the longest with Abbit Meeting Innovators, where effective design of meetings with creative production and state-of-the-art reliable technology is their strength. She works with associations and corporates across the whole of Europe and beyond to create high-quality events where delegates have a high-value experience. She has a Masters in Communication Science from University of Antwerp. Sessions9. Examining the Hub & Spoke Conference Model as solution to resistance to travel Wednesday @ 8:30 AM 
Sales Manager Strategic partnerships
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08:30 |
10. Enhancing your InnovationIn the fast-changing world, associations need to innovate to remain relevant and leading in their sector. In this session you will learn approaches to generating ideas that create value and improve processes, from enhancing current services to creating wholly new ones, as well as ways of finding a faster way to work. Session elements
Session leader:
Faculty Member 
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10:00 |
Refreshments, Networking & Appointments |
10:50 |
Sessions 7,8 & 9 continue |
12:15 |
Lunch, Networking & Appointments |
13:15 |
Round-table MeetingsA selection of meetings hosted by trusted suppliers, destinations and venues, where delegates discuss their challenges around the table with other associations, and the supplier provides their best advice, and references to how they have helped address these issues with other associations. |
14:00 |
11. Diversity, Equality & InclusivityIt is important for associations, which exist for their membership, to adopt processes and policies that ensure the diverse range of members are supported, on the principle of equality, and without excluding anyone. This extends beyond the membership to all those it deals with in their sector and often the public. The issues of Diversity, Equality & Inclusion (DEI) may well have begun to be addresssed but few associations are achieving specific DEI objectives and goals. So a more intelligent and specific approach is required. This session will look at barriers and approaches to implementation of good DEI policies & practices relating to:
Roy Gluckman, an expert in DEI working for associations & NGOs, will work with you to help you unpack your association’s challenges, and using best-practice examples, Roy will demonstrate what works well within associations, and what does not, thus better equipping you with the skills, language and guidance on how to realise your association’s EDI goals, design an approach and measure results. Session elements
Session Leader
Diversity & Inclusions Specialist Roy is a Keynote speaker, programme/workshop builder, facilitator & director, D&I strategist and consultant. Passionate about nation building, honest yet tough engagements and social cohesion for the achievement of sustainable organisations and a better world. South Africa, a country with diverse demographic and social-economic issues, has begun to show the cracks of our divided past. Roy Gluckman believes in conveying a message that is real and relevant to all South Africans. In replacement of the fear, lack of communication and the misunderstanding of cultures, Roy offers a solution based outlook calling for empathy and cohesion. Inspiring others to better understand each other by engaging our differences, as opposed to ignoring them; understanding our pasts and recognising the need to respect one another as equals, thus addressing the general lack of trust amongst South Africans. Sessions11. Diversity, Equality & Inclusivity Wednesday @ 2:00 PM
LinkedIn: https://www.linkedin.com/in/roy-gluckman-a0101027/
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14:00 |
12. Strategic Sponsor Revenue Protection & GrowthCOVID changed everything – make sure it is for the better The last few years have seen “unpredictable” challenges and uncertainty and we shouldn’t assume there may be others. Adopting new and innovative approaches, to both the process and the delivery of sponsorships, that can protect and maximise your revenues, is both critical and urgent. The reality for many of us pre-Covid was that our conference business model effectively meant that if you turned up you received all the benefits and if you didn’t you received nothing, and our sponsorships reflected that. Again, for many of us, the reactivity and uncertainty from Covid meant we were trying to “save” this historical model. The golden opportunity that Covid has presented us with is the ability to now create a new conference objective -“a product for every stakeholder”. But are we missing, or maximising, the myriad of opportunities for potential sponsors that can flow from this approach and how exactly do you design innovative, flexible sponsorship opportunities? In this session, Rodney Cox, Events Director of the International Gas Union, will lead the session on analysing the fundamentals of who, what, when and why to then generate innovative processes and outcomes for creating and selling sponsorships The practical areas addressed in this session include:
Session elements
Session Leader
Events Director
Rodney Cox is the Events Director for the International Gas Union (IGU). Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years’ event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows – mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.
Sessions12. Strategic Sponsor Revenue Protection & Growth Wednesday @ 2:00 PM
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14:30 |
6. Leading in an online worldLeading an association with an ever-increasing remote / online membership, board and staff, needs new approaches. This session introduces ways you can adjust your mind-set and processes for better management. Session Leader:
Associate Professor & Director of Systems Change Lab
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16:30 |
Congress Closes |