
Associations World Congress 2022
Tuesday 6 September
- All Sessions have specific table plans where delegates are in groups of six at round tables, specifically allocated together for their similarity according to the topic of the session.
- Association Case Studies are included in all the Association Leadership & Conference & Events Strategy sessions (except Session 4)
Key to session elements
![]() |
Presentations |
![]() |
Questions & Answers |
![]() |
Association Case Studies |
![]() |
Exercises |
![]() |
Discussion at tables |
![]() |
Reflection |
TUESDAY 6 SEPTEMBER |
|
08:30 |
Plenary: Opening Session |
09:00 |
![]() 1. A New Era for Associations: how to deal with major disruptions and lead your members to a better future?Many associations have been faced with an existential crisis: Disruption of our largest projects (annual conferences), damage to our revenue, disruption in our relationships with major sponsors, and now the Covid19 pandemic effects are ending, members are not engaging or utilising associations as much as before. How to regain and retain relevance as an International / European association? Whilst engaging your members in the creation of a sustainable and social future for the profession or industry. In this session we look at how
Session elements ![]() ![]() ![]() ![]() ![]() Session Leader
|
09:00 |
![]() 2. A Difficult future for International Conferences? Ensuring a sustainable business!Associations have become more agile, creative, resilient and flexible, learning key skills to deliver online and hybrid conferences. However, many organisations are hoping to return to mostly-onsite attendees and prioritizing them. Is this possible with what the future holds? In this session we consider the effects on our conference business, of these factors:
Hybrid Conferences: Can they ever make a profit, and if so, how?Associations have learnt that online delegate participation is going to be of major importance for the future, and probably growing. Not only are there new audiences that will only attend online, but a substantial proportion of previously-onsite attendees can't attend physically or won't. The session addresses:
This session, the first of two during the congress, is led by Sasha Frieze, one of the most recognised conference consultants and producers with decades of conference industry experience, adving associations and other non-profits as well as commercial organisers. Sasha is AAE's Masterclasses tutor on both hybrid and online conferences, and has provided advice to many AAE member associations. Session elements![]() ![]() ![]() ![]() ![]() ![]() Session Leader
|
09:00 |
![]() 3. Coaching to support change in your AssociationYour team are under pressure. They’re being asked to do more, do different, be flexible, respond and adapt like never before. This is as true for leaders and managers as it is for those they lead. If you want the association to be successful, as a leader, you need to encourage and support your people to do this work. To take the steps you’re asking them to take, coaching is a powerful ally, both for you and your people. It can get you to where you want to go, faster and more comfortably. In this session, ICF-accredited PCC coach John Scarrott (who worked in associations for over 10 years) will provide a practical guide to coaching for leaders. You’ll leave with everything you need to start using coaching to support your people.
Session elements![]() ![]() ![]() ![]() ![]() Session Leader
|
10:30 |
Refreshments, Networking & Appointments |
11:20 |
Sessions 1,2 & 3 continue |
12:45 |
Lunch, Networking & Appointments |
13:45 |
Round-table MeetingsA selection of meetings hosted by trusted suppliers, destinations and venues, where delegates discuss their challenges around the table with other associations, and the supplier provides their best advice, and references to how they have helped address these issues with other associations. |
14:30 |
![]() 4. New & Diversified Revenue: Innovative & Online servicesThe reduced revenue from events is just one factor that challenges associations to create new revenue streams and to diversify their activities, for more secure revenue. Over the last 18 months, a wide range of new activities have funded associations, from sponsorship offerings, wholy new activities and new types of small easy-to-deliver online activities. This session, led by Dan Torjussen-Proctoer, will include:
Session elements![]() ![]() ![]() ![]() ![]() Session Leader
|
14:30
|
![]() 5. Pricing online delegate fees, Providing value & Communicating itBefore the pandemic, conference content was provided online in multiple ways and formats, and provided for free or priced in the knowledge either that take-up was relatively low or onsite attendance fees were providing very substantial revenue. Lower production levels were normal and the costs were mostly borne by other revenue sources. During the pandemic pricing for delegates was “quick-and-dirty” not an exact science, often associations charging no fee or a low percentage of historic onsite fees. And whilst many conferences operated at much reduced profitability, online and hybrid meetings did increase reach and helped to attract new members. Now however, the issue of online pricing continues and needs resolving, as associations want to retain the potential large online audiences. Post pandemic this audience includes people who can no longer get approval to travel for safety reasons, and won’t get approval of budget when online attendance is possible. In this session, Jennifer Jenkins and Jane Hopkins, highly regarded conference directors, and board members of Worldspan plc, will facilitate taking you through the issues, considering different points of views and synthesising solutions and approaches that can work for many situations. The session will cover:
In advance delegates who book this session will:
During this session, we’ll include:
Session elements![]() ![]() ![]() ![]() ![]() ![]() Session Leader
|
14:00 |
![]() 13. Transition your Association up to a "professional" organisation with CredentialsIn this session we explore how to transition your organisation into a "professional" organisation, able to develop and award credentials that recognize the knowledge and competence of members. Whether your organisation is an individual member organisation, a trade association or other business member organisation, the development of credentials is valuable to your sector. Key issues to be addressed during the workshop include:
Kevan Jones is the Executive Director of the Southern African Communications Industries Association and over the last decade, has been involved in developing almost 20 industry-specific credentials for multiple industry sectors. He holds an MA degree from Regents University London School of Psychology and Psychotherapy, with a specialisation in creative leadership. He also holds the CAE designation from both the American and Canadian Societies of Association Executives. Session Leader
|
15:40 |
Refreshments, Networking & Appointments |
16:30 |
Sessions 4,5 & 13 continue |
17:45 |
Appointments |
18:45 |
Transfer to the Congress Dinner, from the Altice Arena |
19:15 |
Congress Dinner at Palácio do Conde d'ÓbidosSponsored by Altice Arena & Cascais |
22:30 |
Return transfers to the Congress Hotels |