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Associations World Congress & Expo

7 – 9 April 2019 Gothenburg, Sweden Congress

Benefits of Attending: Membership

Membership issues are addressed over two days in the congress sessions, workshops, succcess stories and expert briefings.

Strategic Membership & Engagement
  • Join with other senior membership executives to hear some new ideas and approaches to membership
  • Learn about developing an effective membership model with existing members, through content, communication and conversation
  • Gain an appreciation of the value of content as an exclusive benefit and opportunity for greater member engagement
  • Hear about the success of a virtual association with over 100,000 members
  • Get the inside story on an association's re-branding as a way of offering greater member value
  • Understand how adapting a membership model to engage more personally with members has succeeded
  • Find ways to develop non-member dues through revenue innovation
  • Hear views on what Millennials and Gen Z-ers want from their associations
Membership Management

Join with fellow membership executives to get up to speed and develop your understanding of new approaches to membership:

  • Find out about the success of a virtual association with over 100,000 members
  • Discover how adapting a membership model to be more emotionally engaging has worked for a professional women's association
  • Learn about how a major association's re-branding has improved contact with members
  • What do the younger generations want from their associations - be part of the conversation