Associations World Congress & Expo

7 - 9 April 2019 Gothenburg, Sweden Congress

Agenda

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12.00 PM

Lunch for delegates before the fourth meeting dedicated to executives from associations in the medical sector.

1.00 PM

Sponsor 

Speakers

Inbar Caspi

Consultant
Medical Associations Consultant

1.15 PM

In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field.  What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.

Speakers

Monica Fontana

Executive Manager
European Renal Association - European Dialysis and Transplant Association

1.45 PM
2.00 PM

We will share examples of how session formats are being adapted to deliver education and achieve learning objectives that meets the changing behaviours of Healthcare Professionals (HCPs):

 

Preliminary learning outcomes:

  •  Understanding what do delegates want from content delivery?
  • One size doesn’t fit all: how to align session learning objectives and subject matter to alternate session formats
  • How can research be presented in a more innovative manner?
  • What needs to be considered and understanding barriers
  • Pharma Sessions: are their needs changing?
  • Gain insights from Case Studies

Building on last year's keynote at the World Congress in Antwerp, Alexander will explore the six steps to transform your association on purpose:    

  • Purpose - WHY your association exists
  • Value Proposition - WHO you do it for and how to generate value for them
  • Experiments / prototypes - WHAT you will do to generate that value
  • Marketing / communications - HOW you will communicate it
  • Business Model / Financial and Operating Model - HOW you will create sustainable value
  • 100 Day Plan / Roadmap - WHEN you will do what to create unstoppable momentum

We will look at each step in turn before mapping out the ecosystem for a couple of associations and helping the them to articulate their Association Purpose.

Speakers

Alexander Inchbald

Founding Partner
Creative Leadership Partners

Who should attend

Directors and Senior Managers of Communications, Marketing, Membership and Events wishing to transform their association's effectiveness.

What you can learn

Knowing how, when and with what products, services or events members connect are key to understanding how they engage with your organisation. Whether it is opening a regular newsletter, accessing online content, membership of a special interest group, attending the annual conference or even complaints, recording these "touchpoints" provides valuable insight into member behaviour.

Combining this with an understanding of the member – their profile and ‘psychographics’ – can help drive individual journeys that will support engagement and help to pre-empt churn and demonstrate the value of membership at renewal time.

This workshop which is a combination of informative discussion and practical exercises is equally applicable to organisations with individual or corporate members; you will be introduced to how your engagement strategy will benefit from leveraging two major assets of your organisation – your member data and your investment in CRM.

You will:

  • Determine where your organisation is on a scale of how well you understand your members
  • Identify the engagement "Touchpoints" and key member "milestones" and how you record them (with a Touchpoints exercise that you can continue in your organisation)
  • Consider using gap analysis to identify areas where members are less engaged
  • Consider an approach to tailoring member surveys for building profiles
  • Utilise business intelligence to build comprehensive reporting and understand individual relationships (with a simplified practical RFV exercise)
  • Apply data modelling for segmentation and personalising contact (including a clustering exercise)
  • Calculate a simple member lifetime value model that can then be applied to your various segments of membership
  • Consider the importance of data quality
  • Assimilate how best to use technology to support these initiatives in your own organisation

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Association leaders often secure their positions through achieving great results in their chosen field of expertise. But to build the influence and impact required of them as a leader requires a different, additional set of interpersonal communication skills. How a leader communicates is very much under the spotlight. Any misstep can chip away at their credibility as a leader, and have a negative impact on the Association. There are opportunities for those that can stand, confidently in the spotlight. Opportunities to inspire, motivate and communicate with gravitas; to build the connections and interpersonal relationships both within and outside of their Association; and to create the forward momentum to take it in the desired direction.

Just what are these skills of influence? How does a leader acquire them and then keep growing and expanding their expertise? And when they’re standing in the spotlight how do they seize the opportunity and make a success of themselves, their people and their organisation?

AAE trainer and coach, John Scarrott works with leaders on their approach to personal impact and influence. He believes that leadership is the start of a journey rather than the end of it. That everyone can grow, develop and learn to become the leader they want to be. In this half day Masterclass you’ll gain:

  • A fresh perspective: A format that allows for discussion and taking a step back to think out-loud with other leaders.
  • A practical framework: Ideas that can be applied for your learning and action.
  • A springboard to progress: Positive action points and a plan to develop your impact and influence.
Part one: Preparation and Practise for influence

How to start before you have to. Getting clear on what you want to say and how you’re going to say it is a key part of successful communication. This part will enable you to explore how you do this, strengthen your approach and set you up to succeed.

Part two: Performance and Personal Confidence for influence

The toolkit for influence and impact is in how you Speak, Promote, Invest and Network. This part will look at each and create learning around how to use SPIN to power your momentum, fire up your team, engage your board, your members and other stakeholders to move your Association towards its goals.

Next steps

what will you do with what you’ve learned?

Speakers

John Scarrott

Trainer and Coach
John Scarrott Training and Coaching

2.30 PM
3.00 PM

No description provided

3.30 PM

We will both share our experience in building Online Education platforms for medical associations:

Preliminary learning outcomes: 

  • What are the unique needs for Doctors and allied professionals in different stages of their career and how online platform can support these needs
  • How to create a live vibrant community around scientific and medical content
  • Online education platform as a platform to increase the association membership
  • Study cases
  • What are the unique needs for Doctors and allied professionals in different stages of their career and how online platform can support these needs
  • How to create a live vibrant community around scientific and medical content
  • Online education platform as a platform to increase the association membership
  • Study cases

Speakers

Mounia Heddad Masson

Scientific Advisor & Education Manager
European Association for the Study of the Liver

Inbar Caspi

Consultant
Medical Associations Consultant

4.00 PM
4.15 PM

An emerging and signficant threat to the integrity of medical meetings is the rising number of counterfeit conferences whose predatory actions threaten the reputation of affected associations.  What are the threats, what should associations be looking out for and who is behind the activities that could undermine the future of medical meetings.

  • The companies behind the counterfeit conferences
  • How to recognise a counterfeit event
  • Protecting your brand and intellectual property against identity theft and fraud
  • Communicating with stakeholders to make them aware of the threats
  • Fighting back

Speakers

Gabrielle Mouterde

Events Manager
International Society of Ultrasound in Obstetrics and Gynecology

4.30 PM
5.15 PM

No description provided

6.00 PM

Welcome Reception for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media.

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7.30 PM

Dinner for speakers and VIP guests from European associations.

Taking place in one of the hotel/venue's five excellent restaurants.

Restricted to: Private invitation

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8.00 AM
Join one of the tables for a light breakfast and discussion on a topic of interest led by a specialist:
  • Governance
  • Making sure your millennials join and engage with your activities
  • Scientific/medical
  • Technology
  • Education
  • Events strategy: long-term planning
  • Why do members leave and what we can do to turn leavers into remainers?
  • Sustainability
  • Data

 

Speakers

Guy Bigwood

Managing Director
Global Destination Sustainability Index

Gordon Glenister

Consultant
Gordon Glenister

Camilla Durrant

Head of Membership
British Dietetic Association

Andy Burman

Chief Executive
British Dietetic Association

8.45 AM

No description provided

8.50 AM
Delegates will be asked to meet and introduce themselves to three other delegates (8 minutes per encounter) – swap cards, share your name, organisation and one area of special interest you have.  Delegates will be assigned groups by association type or discipline.
9.10 AM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

9.30 AM

No description provided

Speakers

Paul Welander

Senior Vice President, Senior Advisor to CEO
Volvo Car Group

10.00 AM

No description provided

10.40 AM
we need to build our structures on strong foundations; this segment investigates some of the fundamental thinking and actions that need to be right before construction starts.

Rethinking and re-engineering the board for the modern association.  Some boards remain stagnant and have a very traditional make-up. This can be the cause of difficulty for the senior management team/secretariat if roles and responsibilities are not clearly defined or boards become involved in day-to-day trivia.  Reviewing the make-up and role of your Board may be a challenging and significant undertaking, but a pivotal exercise to assess your association’s governance effectiveness and increase understanding in how to leverage expertise and enhance your capacity to deliver excellence to your members.  

The Canadian Association of Research Administrators (CARA) implemented a new 3 year strategic plan in 2016. Supported by the establishment of a robust suite of governance policies, management practices and operational processes, the strategic plan cycle is coming to a successful conclusion this year.

CARA will speak to the advantages and impacts of creating a formal and structured governance framework as well as its experience in identifying, creating and implementing appropriate leadership strategies for a rapidly growing professional association.

Through facilitated discussion, participants in this session will have an opportunity to explore practical approaches to association governance, to challenge conventional styles, and to debate the value of holistic governance models.

Participants will also receive a resource toolkit to support the creation or enhancement of their governance structures.

Topics: Leadership, Governance
Format: Focus

Speakers

Sarah Lampson

Executive Director
Canadian Association of Research Administrators (CARA)

Andrew Chamberlain

Managing Director
Consort Strategy Ltd

Your association’s events have the potential to support your broader objectives, from membership, industry and branding, through revenue, advocacy and innovation to networking, education and society.  In reality how effectively is this working?

Even if you have established objectives are they understood by your events team and positively managed with others such as the management team and key stakeholders– or do silos and conflicts arise?

How can a shared vision be created and conflicts resolved so that everyone in your team has a better understanding (and expectation) of the benefits events can deliver towards the objectives and mission of your association, through closer collaboration.

Topic: Events strategy
Format: Exchange

Followed by discussion: How can we, as association and event heads, ensure collaboration with colleagues and stakeholders, to ensure events are respected as part of the engagement process supporting our overall association mission and objectives? (20 mins)

Speakers

Rodney Cox

Events Director
International Gas Union

The CIEH was a long-established association that was forced to reinvent itself across every aspect of its organisation or face eradication.  One critical area of transformation was to dial-up professionalism within the sector through the creation of newly designed, contemporary learning pathways.  A set of professional standards was built within which sits a complex competency framework.  This became the DNA against which all learning programmes are delivered. A significant development was to create a learning programme with specific objectives; to re-engage the practising workforce and to create a push/pull mechanism through the membership grades. This substantial piece of work has now delivered a number of outcomes, some unexpected, which have helped to re-energise the CIEH's membership. 

The presentation will consider:

  • why the failing state of the CIEH demanded that a new approach be taken
  • what consultations were undertaken with stakeholders
  • what steps were taken to ensure buy-in from the board and members
  • how the standards and framework have been designed and how this fits with the association's overall strategy and vision
  • what does the new programme deliver to its participants
  • feedback from the first cohort of students and mentors
  • what are the wider benefits in terms of engagement and reputation
  • what were the costs of this project and how will this be recouped through income generated
  • what can other associations learn from this experience

Topic: Education
Format: Focus

Speakers

Abi Lammas

Executive Director; Learning and Professional Development
Chartered Institute of Environmental Health

Many associations rely on voluntary committees or advisory boards to produce events and develop the event programme, which usually consist of high-profile, sectoral experts. "Conference by committee" can be a slow, frustrating process when committee members are not fully briefed on their role and the need to meet key deadlines. The lead event manager may also find it challenging to gain acceptance as an equal voice in the consultative process, particularly where volunteers are very senior or have a fixed mind-set. How can these problems be overcome, without volunteers being antagonised or alienated, whilst keeping a focus on the end result of an event delivered on time and in budget? The presenter will discuss:

  • how can project management knowledge help you establish a good working relationship with your volunteers
  • how to define roles and responsibilities of volunteer committee and lead event manager
  • fostering good relationships with the committee to establish smooth working relationships
  • how to help the volunteer committee to stay on track when building the event programme

Topic: Event Management, Programme development, Volunteers
Format: Focus

Speakers

Monica Fontana

Executive Manager
European Renal Association - European Dialysis and Transplant Association

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

The technology at the disposal of marketers is more powerful than ever. But with powerful technology comes great responsibility and marketers must ensure they create the ethical frameworks in which their technology can operate. As marketers, we’re the custodians of the technology that is powering the fourth industrial revolution. Marketers must act responsibly. Consumers expect this according to global research fielded in 10 countries on three continents. The industry must seize the opportunity of the GDPR, including the principles of accountability, legitimate interests and Code of Conducts to achieve the right balance between Privacy and Innovation.

Topic: Marketing and Communications
Format: Focus

Speakers

Chris Combemale

Group CEO
Direct Marketing Association

Belonging to an Association is about so much more than a list of benefits. Yet conversations about membership can move too quickly into discussing ‘the list’ and answering the ‘What do I get?’ question. This puts the Association at a disadvantage and can prevent a more useful conversation from happening. Associations can avoid this by truly positioning themselves and their value as genuine communities. This involves drawing existing members into a deeper relationship, sharing their inspiring stories and by doing so, creating the buzz that draws new members to the Association. Essentially a pull rather than a push approach.

I’ll be sharing how I used this process to grow the membership whilst Membership Director of a UK Trade Association the Design Business Association. My strategy was shortlisted for best Growth Strategy at the AAE Awards. I’ll share my journey, what I found along the way, what I learnt and suggest ideas that you can usefully take away and apply to your Association.

Topic: Membership
Format: Focus

Speakers

John Scarrott

Trainer and Coach
John Scarrott Training and Coaching

11.40 AM
one of the most valuable assets owned by associations is expert, even exclusive content; this comes in many forms and many channels; managing, curating and dissemination of content will be our theme.

The European Federation of Food Science and Technologists (EFFoST) represents European food experts through the 130+ affiliated societies, institutes and universities. It is EFFoST mission to encourage food professionals to share knowledge and new ideas, stimulating the science and technology transfer to food industry including small and medium enterprises (SME’s) to assure the access to appropriate food for all in current and future generations. EFFoST has built an online content platform targeted at SME’s and the general public. Taste of Science delivers trusted information on latest trends, new scientific knowledge and technical developments. This case study will explain:

  • Why to bridge the gap between the science community and small and medium sized food businesses (SME’s) / general public
  • How content is supplied through a network of food scientists and technologists
  • What to consider in presenting content to these specific target groups
  • Impact of Taste of Science

Topics: Leadership, Content, Information management
Format: Focus

Followed by a 20 minute discussion

Speakers

Jeroen Knol

Managing Director
European Federation of Food Science and Technology

  • Invasion of the chatbot.  By 2020 Gartner say 25% of customer services operations will be virtual.  How does this translate to events.
  • The emergence of the need and desire for sustainability and social awareness to be an intrinsic value not just an add on.
  • Style and design of events – format, delivery, participation - different generational expectations.
  • Venues/Accommodation – impact of AirBnB on venue accommodation contracting. Demand for unusual/unique venues versus traditional centres.
  • How diversity has been embedded in the event planning process and activation by the Biochemical Society. 

Topics: Event Strategy, Event Design

Followed by a 20 minute discussion

Speakers

William Thomson

Head Honcho
Gallus Events

James Morgan

Founder
Event Tech Lab

Lorraine Reese

Head of Conferences and Events
Biochemical Society

  • Why run a hybrid event
  • Getting buy-in from stakeholders and overcoming objections
  • Impact on live events – is there a fall in attendance/revenue?
  • How to choose a technology partner
  • Functionality of technology
  • Time and costs involved in setting up hybrids
  • How can webcasting be monetised
  • Member engagement and other longer-term benefits
  • Future developments

Topic: Education, Mangement,Technology

Format: Case Study

Followed by discussion a 20 minute discussion

Speakers

Gabrielle Mouterde

Events Manager
International Society of Ultrasound in Obstetrics and Gynecology

Adapting the look and feel of your communications can be a great way to re-energise members’ interest and engage more effectively with external stakeholders. As part of a wider modernisation process, the American Chamber of Commerce to the European Union undertook a significant review and update of its communications and marketing tools including the organisation's website, digital communications and social media. This has contributed to increased engagement with targeted stakeholders and wider interaction with members, especially those not based in Brussels. The association’s communications have now become imitated by similar advocacy organisations.

  • Why and how to take stock of communications tools and question the status quo
  • What to consider: consistent branding, templates, guidelines + new tools
  • How to be bolder and more visual (and get your members on board)
  • How to measure success and continuously improve

 

Topic: Marcomms

Format: Case Study

Followed by discussion a 20 minute discussion

Speakers

Brigit Carroll

Senior Communications Specialsit
American Chamber of Commerce to the European Union

FECIF represents a group of European associations working in the highly regulated financial services sector.  With a need for all member associations to consult on draft European legislation, managing the process became overwhelming and difficult to track.  How did this Federation create a simple but very effective way to manage the content and ensuing commentary, to enable the correct information to be assembled and presented.

  • The factors that made the management of documents an impossible burden that required a solution
  • How buy-in from all national organisation members was achieved
  • What type of content is managed on the system , who has access and how this has benefited the federation’s work
  • How the system can be used to track activity and response so measure support and participation in consultations

Topic: Technology

Format: Case Study

Followed by discussion a 20 minute discussion

Speakers

Jiri Sindelar

Deputy Chairman
European Federation of Financial Advisers and Financial Intermediaries

Simon Colboc

Advisory Committee Member
Federation of Financial Advisers and Financial Intermediaries

A Crash Course in practical approaches to personalisation to drive engagement and member relationships

Participants will learn about:

  • How to add to the member experience through personalised content in e-Newsletters & bulletins and website dynamics
  • Directing engagement through relevant propositions and guided selling with CRM and membership systems
  • Approaches to collecting data and applying segmentation and profiling for tailoring the message
  • How a rules-based communication process can be applied it to the member ‘journey’ and take away strategic concepts which can be implemented in their own organisations

Topics: Technology, Membership, Marketing
Format: Crash course

 

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

12.40 PM

No description provided

2.10 PM
associations often inherit or maintain outdated processes, events or technology as change can be hard to do and costly.  But new models can revitalise and refresh existing processes or activities and create some interesting new dynamics.

How do associations renew themselves in a rapidly changing world full of disruptors? The Dutch Association of Associations has made this the main topic of a big investigation into the future of associations. In four sessions together with 50 associations a broad search into the possible directions for associations brought some interesting and surprising outcomes. These outcomes will be shared in this session. And the search continues! In this session you will also be challenged to give your opinion and input into the theme.

Topics: Leadership
Format: 

 

Speakers

Lodewijk Klootwijk

CEO
European Golf Course Owners Association

Bart Willems

Manager strategy and policy
De Unie

Managing pricing for international associations can be difficult, particularly where congresses relocate each year and costs will be subject to significant rise and fall. How can the revenue stream be protected from the differentials in costs at new venues, without confusing delegates, sponsors and exhibitors with unpredictable price changes.

While the Annual EAIE Conference & Exhibition is growing, at the same time the margins are coming under pressure. To move forward, strategic discussions are needed: about overall budgets, the quality and cost structure of the event, price sensitivity amongst our participants, but also politics. We started by having a close look at all the factors in play and while we were able to make some substantial adjustments, more work is to be done.

  • Why review pricing anyway?
  • What about cost?
  • Conference revenue streams: registration – exhibition – sponsorship
  • Benchmarking
  • Making adjustments: easy wins and tough discussions

Topics: Event strategy, pricing, long-term planning
Format: Case Study

Followed by discussion: What is fair and what is possible in this situation? (20 min).

Speakers

Holger Omlor

Head of Events
European Association for International Education

It is a matter of reputation, of responsibility and of making better business. Taking a stand, and delivering, on sustainable values is getting increasingly important for corporations and associations as well as the meetings and events industry. Planning and executing a sustainable event makes perfect sense. It can improve your event’s performance on all fronts and the role of the rightsholder and associations is truly important. But how do you do it and where do you start?

Based on the Associations World Congress & Expo in Gothenburg, this session will help you understand challenges and opportunities in creating sustainable meetings and events with shared experiences and hands-on examples.

  • Clients, sponsors, attendees and the public are increasingly demanding greater social responsibility and environmental performance from event organisers and their suppliers.  We will explore the nuances of how to implement an advanced sustainable event. From strategy, to implementation, measurement, and communication you will gain practical tips on how to innovate and use sustainable event strategies to increase employee wellbeing, improve the delegate experience and environmental performance while boosting your bottom line and brand reputation.
  • Learn a simple methodology for implementing sustainable event
  • Understand the importance of measurement and storytelling
  • Gain at least 5 best practices on how to implement sustainability into your next event

Topics: Event Management
Format: Focus

Speakers

Katarina Thorstensson

President
Green Meetings Industry Council

Guy Bigwood

Managing Director
Global Destination Sustainability Index

Association driven online communities have the potential to greatly enhance and complement association membership, yet many are not successful in developing them and fail to appeal to members. By analysis of thriving members’ communities we can deconstruct some of the concepts and strategies that can help develop a thriving membership online community. Safety, respect and consistency are some of the elements that can help engage members online and help members connect with each other and reap the benefits from their membership.

This is a hugely valuable membership benefit, yet few associations are able to develop an active and enthusiastic online community

The human connection between members created or extended online is powerful and can help enhance many other member benefits

Online communities require a strategic approach and dedicated resources yet there can be benefits to almost every department

Whether using a Facebook group or a dedicated membership system, communities that connect regularly empower and drive each other and the group to success

Topics: Marcomms
Format: Focus

Followed by a 20 minute discussion

Speakers

Miguel Neves Neves

Head Chef
Social Media Chefs

Many associations have a stale identity in the political arena. This can impact how policymakers interact with you and your members. As the Federation of European Accountants, we had a strong reputation as a professional body, but our image in Brussels remained conservative. In 2016, we became Accountancy Europe. This meant a shift to be transparent, broader, more outward-looking and to represent people. Changing our identity is more than just a change of the logo; previously, we had been accountants, talking to other accountants. Now, we speak with everyone. A source of advice for politicians, a sort of think-tank with our events and publications, an advocate for our members, the voice of the accountancy profession, and – most importantly – working in the public interest for the benefit of society as a whole.

Our talk will outline:

  • the motivation for change
  • the process of how we achieved it
  • the results we’ve seen since the rebranding.

Topics: Membership engagement
Format: Focus

 

Speakers

Laura Buijs

Senior Manager, Communications
Accountancy Europe

Andrea Campbell

Manager, Communications
Accountancy Europe

IXDA is a virtual association representing interactive designers building on its origins as an online community.   The use of open source technology and and the transparency of the organisation’s membership and communications is a key factor to its success. The case study will focus on how this operation has supported a fast growing and changing global membership of over 100,000.

  • How the association developed from an online community to a membership body of over 100,000
  • What technology is utilised to manage the association and its membership groups
  • How communication is aided and enhanced – replacing “water cooler chats” with technology based chat rooms

Topics: Technology
Format: Case Study

 

Speakers

Brenda Sanderson

Executive Director
Interaction Design Organization

3.10 PM
people are at the heart of associations – both the teams running them and their members.  How can we make our professional connections with each other more personal and meaningful, in a multi-cultural and dynamic environment.

Using a simple model of career growth across all professions, associations can define the skills members need at each level of their careers using a multi-stage model. The career information becomes an additional benefit to members, as well as a tool to guide new entrants into the profession.  Associations can align their products and services such as education programs and volunteer leadership activities to support needs at the various career stages. In addition to aligning products and services, associations can reap other benefits including member engagement and retention, a platform for increased outreach, and volunteer re-engagement.

The information presented in this session will include:

  • Demonstration of a 4- or 5- stage model that can be applied to many professions
  • Types of skills and competencies that can be defined for each stage
  • Opportunities that can result from a clear understanding of members’ needs at each stage:
  • Career and professional development information
  • Alignment with education programs
  • Member engagement and retention
  • Outreach
  • Volunteer re-engagement

This session will offer a case study showing application in associations.

Topics: Leadership and governance, HR member relations
Format: Focus

Followed by a 20 minute discussion

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

Our emotions impact the decisions we make every single day. What you wear, what you eat and what you remember about an experience – are all driven by emotion. Humans are emotional creatures, and as more brands, conferences, associations and products show up on the market, consumers are faced with more choice than ever before. In order to compete, it has become vital for us to understand our target audience and to create lasting emotional tags in their minds to drive the desired decisions.

This session will look at the role of the association event professional as ‘emotion broker’, and will unpack the neuropsychology behind the consumer (delegate/participant) decision making process and experience design.

Outcomes:

  • Understand the importance and use of emotion in event concept design

  • How to design events that meet the emotional needs of your attendees

  • How to maximise the use of neuropsychology principles when marketing your event

Topics: Event Strategy
Format: Exchange

Followed by a 20 minute discussion

Speakers

Tamlynne Wilton

Chief Ideas Officer
idna Africa

Public outreach during an international scientific conference: European Stroke Organisation Conference 2018 in Gothenburg and its influence on activities focusing culture and brain health associations.

Linked case studies of the public outreach activities successfully implemented during the ESOC conference; the processes were then applied to the planning of the upcoming European Choir Games as regards brain - music associations.The ultimate goal of these aspects of the Games is to  raise awareness about interaction between brain health and arts In in planning adopting  near collaboration between musicology and neuroscience.

ESOC activities included:

  • Liaison with hospital and university PR contacts; press contacts with TV, radio, newspapers

  • Developing layperson seminars (Christian Blomstrand et al)

  • Setting up school visits by stroke scientists (Katarina Jood et al)

  • Enabling high school students to visit the conference under supervision of medical students and reporting back at their schools

  • Developing public activities eg running against stroke together with Göteborgsvarvet – the largest half marathon in the world (Hanna Persson et al) and a city walking tour - exercising against stroke

  • Holding a post-conference briefing with local organizing committee.

The European Choir Games:

  • How the joint activity ideas for public outreach in ESOC will be transferred and adapted to the European Choir Games as regards brain – culture – health relations

  • Seminars and press briefings about brain - music interactions with particular focus on choir singing  as both music production, acting together in a social interaction and challenging competition

  • Increasing awareness through the media using large-scale conference banners along the main roads and press releases.

Topics: Event management
Format: Case study

Followed by a discussion: How can we expand and extend our events to involve different stakeholders including the public? (20 mins)

Speakers

Turgut Tatlisumak

Professor of Neurology
University of Gothenburg

Christian Blomstrand

Professor Emeritus in Neurology
University of Gothenburg

The SPE is a global association with 7 offices worldwide serving 154 countries.  Whilst the society supports regional offices, 203 sections and 383 student chapters with most offering their own activities and events, there needs to be consistent messaging across the whole membership.  With such a culturally and geographically diverse membership, a range of general messages and resources has been developed to fit different countries' requirements. 

A further factor is the adherence to data protection and data security standards, required across all jurisdictions to the highest standard.  Find out how this complex communications puzzle is untangled in this presentation.

  • the role and remit of the regional activities manager for the Eastern hemisphere 
  • encouraging a global mind-set from within the organization
  • the global marketing and communications plan for SPE
  • servicing the regions – the role of Regional Advisory Councils
  • how online resources are being developed to provide a global solution
  • working closely with regional counterparts to cascade communication
  • showcasing best practice and case studies across the regions
  • managing and utilising the member database for best advantage
  • the publication designed to assist those running regional groups and chapters
  • providing demographic membership information
  • volunteerism in different parts of the world is very culturally specific so what different strategies are in place to effectively recruit volunteers regionally
  • what works and doesn't work in particular regions - taking into account local preferences around social media

Topics: Marcomms
Format: Exchange

Followed by a 20 minute discussion

 

Speakers

Frances van Klaveren

Regional Activities Manager, Eastern Hemispehere
Society of Petroleum Engineers

Simon Colboc

Advisory Committee Member
Federation of Financial Advisers and Financial Intermediaries

The Professional Women’s Network is a voluntary membership organisation with a global network.  Whilst it is enjoying having more visibility and a greater voice, it is proving harder to attract and retain members.  Members may join for a period to benefit from a specific programme, then drop away. And the association is facing increasing competition from commercial organisations occupying the same space, so building membership is key to survival.  To combat this, the organisation has undertaken a review in order to understand members’ needs and requirements and to create a deeper, more personal relationship.

  • Mapping the member journey
  • Working with volunteers who run networks to understand more about their members
  • Tell the story of how we achieve maximum impact with minimum resources

  • The value of member programmes and how can these be extended further
  • What other activities and benefits should be introduced
  • Managing the expectations of members
  • Creating new networks in countries where women’s status may be different to Europe and supporting them
  • The importance of building your funnel

  • The story of our WE WANT YOU BACK campaign on LinkedIn (about to be launched)

  • How we have invested in a high-end content curation tool – and the results we have achieved from that

  • What comes next in this process
 

Topics: Membership engagement retention
Format: Case study

 

Speakers

Karin Triviere

Head of Membership Experience
Professional Women's Network (PWN Global)

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network (PWN Global)

4.10 PM

No description provided

4.40 PM

No description provided

Speakers

Laura Sprechmann

Deputy CEO
Nobel Media AB

5.15 PM

Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.

  • You receive full documentation of your chosen project case study
  • You hear from the project leader about how they were successful
  • Followed by questions around the table
  • Take away fully documented project case studies
6.15 PM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

6.30 PM
7.30 PM

Sorry, no sessions were found matching your filters.

8.00 AM

No description provided

Join one of the tables for a light breakfast and discussion on a topic of interest led by a specialist:
  • Innovation
  • Research/collaboration
  • Scientific/medical
  • Technology
  • Education
  • Events strategy:long-term planning
  • Communication
9.00 AM

No description provided

9.05 AM

No description provided

9.15 AM

No description provided

9.45 AM
  • Using the best cities & venues
  • Overcoming visa issues
  • Boosting delegate attendance from India  

Speakers

Monimita Sarkar

Managing Director
KW Conferences

A data strategy applies to all data across all departments of an organisation and its objectives relate to the importance of data to the achievement of goals, through addressing key business objectives.

This expert briefing will consider: 

  • The different types of data being used and its provenance
  • The operational responsibilities (setting out data stewardship)
  • Business rules
  • The context of the data culture in the organisation
  • Protecting the data asset

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Presentations from experts in a wide range of areas, addressing key challenges. Twenty minutes presentation with twenty for an in-depth discussion. Choose two briefings.


 

No description provided

Speakers

Per Ankaer

Sales Director Nordics
MCI Nordics

Many associations are now appreciating the value of reaching an audience beyond the confines of the conference room, by live streaming their events. But, if the remote audience are just passive viewers and not actively participating, then they might just as well watch a video on demand.

 

The added value of live webcasting is in the opportunity for remote delegates to become actively involved.

 

In more than 10 years of live streaming events, Martin has explored many different methods of enabling remote delegates to interact. In this talk he will reveal 4 off-the-shelf and affordable solutions to help you fully engage remote delegates in your webcasts.

Speakers

Martin Shepherdly

CEO
BeThere Global

11.00 AM

No description provided

11.40 AM
As association executives, how we can develop our association and its activities to create potential for a thriving and exciting future.

Case Study 1:  A strategy review and transformation at the Association of Mutual Insurers and Insurance Co-operatives in Europe

 

Case Study 2: Board and senior management transformation at the European Biomass Industry Association.

 

Case Study 3: Driving transformation in the Association sector in Africa

For many associations it is the homogeneity of membership that binds their community. In South Africa, a statutory obligation to promote black economic empowerment and embrace employment equity is forcing associations to embrace diversity  without diminishing a commitment to professional standards and the pursuit of the association’s mission. Whilst this legislation has the potential to create a thriving and exciting future, it also has the potential to disrupt volunteer leadership and distract the association from its core purpose.

In this case study I examine some of the strategies we’ve adopted to drive transformation in SACIA, and share some insights into what’s worked and what hasn’t. In reality, this is a work-in-progress that’s thrown up many challenges. There’s as much to learn from our failures as there is from those activities that appear to be working.

Some of the key issues to be addressed include:

  • Development of a student chapter to drive youth engagement

  • Training for volunteer leaders

  • Closer engagement with trade unions and affiliate bodies

  • Creating greater awareness about the contributions made by women, and people of colour

  • Extending communication into new communities outside our traditional scope


Topic: Leadership

Format: Case Study

Followed by a 20 minute discussion

Speakers

Kevan Jones

Executive Director
Southern African Communications Industries Association

Sarah Goddard

Secretary General
Association of Mutual Insurers and Insurance Cooperatives in Europe

Drilona Shtjefni

Deputy Secretary General
European Biomass Industry Association

Case Study 1: The development and growth of World Water Week

For nearly 30 years, SIWI, a water institute, has organized the world’s most influential movement transforming global water challenge. The collaborative learning experience that is World Water Week started as a side event of the Stockholm Water Festival back in the 90’s, attracting a couple of hundred water experts. Some 4,000 water professionals from over 130 countries now participate in World Water Week’s 250+ events.

What makes us different? Curated content, combined with a mission-driven and water-savvy conference organizer, help ensure quality content is at the core of everything we do. For us, it’s all about solving one of the world’s greatest challenges. We believe in working together with the private sector, governments, not-for-profits, and academia to transform international water policy and practice towards a brighter future. Looking ahead, World Water Week is building on its festival roots to create a fully immersive, festival-style, learning experience for everyone.

Welcome to the future of water.

  • World Water Week as a movement
  • Transformation from festival to congress to festivalization
  • Delivering a purpose and content driven conference with a grounding in science
  • Community as a driver for innovation

Case Study 2: The Future of Food – Nobel Week Dialogue 2016
 

Topic: Event Innovation

Format: Case Study

Followed by a 20 minute discussion

Speakers

Gabriela Suhoschi

Director
Stockholm International Water Institute (SIWI)

Lena Abrahamsson Lund

Director Projects and Events
Nobel Media AB

 

Topic: Sustainability, Event management

Format: Exchange

 

This crash course will help you to:

  • Evaluate why you need a new CRM or Website
  • Understand what's available in the market.
  • Know how to identify the right CRM solution for your organisation
  • Identify what you need to do to get it right.

Attendees will take away practical insights and a checklist to apply in their Association.  

Areas covered will include:

  • Structured procurement and supplier selection - how you choose well
  • Budgeting and planning - how much will it really cost and how long will it really take
  • The importance of engaging the organisation

Topic: Marketing

Format: Crash course

Speakers

Jane Royden

Director
E and H Limited

David Hart

Director
E and H Consulting

Case Study 1: Undertaking a strategic transformation of the member value proposition and a membership restructure at the Institute of Physics to foster greater engagement at all levels.
 

As part of its 2015-19 strategy, the Institute of Physics undertook a significant change programme to improve all aspects of membership.  From the membership value proposition, through to a reshaping of membership categories and pricing and enhancing benefits, there have been many developments.  How was this process undertaken and what are the outcomes?

  • The factors driving major change at the IOP - increasing inclusivity and diversity
  • The methods and outcomes of the consultation process from surveys to focus groups
  • The elements of the restructure including categories and fees
  • A review of the member value proposition and benefits and members’ feedback
  • Enhancing benefits and introducing career stage linked benefits and activities
  • The successes linked to this programme of change

Case study 2: IAAPA – how a 100 year association is navigating a changing world map

IAAPA – the International Association of Amusement Parks and Attractions – celebrated its centennial in 2018, with a strong foundation to build its future on:

The IAAPA brand is strong and global. The financial performance of the association is robust. And the organization is professional and experienced.

But at the same time, IAAPA is also facing an operational environment that is changing at a rapidly increasing pace. Expectations from primary stakeholders are shifting, IAAPA is in the midst of a complicated global transition, and technology is posing both vast opportunities and vast disruptive threats.

This presentation will focus on how a 100 year old association face this new global reality. And on how the vast number of global and demographic opportunities addressed, prioritized and leveraged.’

 

Topic: Membership

Format: Exchange

 

Speakers

Andreas Andersen

Officer
International Association of Amusement Parks & Attractions

Tajinder Panesor

Head of Membership
Institute of Physics

Each panellist will talk for a short time about how their associations are adapting to the needs and expectations of young members.  And they talk about their own perspective as young executives about what works and doesn’t work for younger members. This will then lead to a discussion about how can we adapt and change our approach and activities to reach out to younger members.  The aim is for participants to leave with some clear actions to take back to their own associations.

Topic: Millennial and Gen Z Engagement

Format: Exchange

Followed by a 20 minute discussion

 

Speakers

Frances van Klaveren

Regional Activities Manager, Eastern Hemispehere
Society of Petroleum Engineers

Camilla Durrant

Head of Membership
British Dietetic Association

More and more associations cannot rely on significant increases in membership anymore, in fact many are facing flat or in some cases declining revenues. Have you got a solid commercial strategy for your organisation that will drive additional revenues and engagement. Gordon Glenister former director general of the British Promotional Merchandise Association and now membership expert, will share his insight on what works! 

What you will get from this session 

  • Consideration for what a commercial strategy might look like 
  • At least 8 revenue stream ideas 
  •  Understanding benefit rebates
  •  A summary of what to do next 

Topic: Revenue

Format: Crash course

 

Speakers

Gordon Glenister

Consultant
Gordon Glenister

1.00 PM

No description provided

2.20 PM
What we can do individually, collectively and professionally to have more impact and success

Association executives have the potential to use their influence online particularly on social media to great effect. Press releases, adverts and informational communication all have their place, but none as are effective at creating dialogue and impacting individual members as personal communication with association executives. This is personal, this cuts through the administrative layers and gets members motivated and engaged. It builds on an individual's reputation and opens up communication in up-to-date ways that use the latest technology and are popular with members.

  • This is a new approach because it removes the official communication style that many organisations hide behind
  • It works because members want to have a direct and human connection with association leaders
  • It takes time to do well, however, the benefits can easily be compared to other communication channels and 
  • From CEOs to volunteer leaders case studies show that embracing internal influencers is a hugely effective way to connect and promote association initiatives with member

Topics: Leadership
Format: Focus

Followed by a 20 minute discussion

Speakers

Miguel Neves Neves

Head Chef
Social Media Chefs

The use of persona has become a popular tool for identifying member types and their needs and expectations as part of a member engagement strategy.  Taken one step further, this can be adopted as a technique in developing major events by gaining a better understanding of the intended audience segments. This association has successfully used persona to build congress programmes both in the US and Europe.  Find out why this process was adopted and the impact and benefits of this approach.

  • An overview of the concept of personas and relevance to IXDA’s sector of interactive design
  • How the personas were developed and what data was employed to do this
  • What personas were created and how this helped to define the elements of IXDA’s Seattle congress
  • Understanding that a local or regional business environment will affect the personas developed
  • Measuring the success of this approach and inviting delegate feedback

Topics: Event strategy
Format: 

 

Speakers

Brenda Sanderson

Executive Director
Interaction Design Organization

In this practical session, you will learn from a digital marketing expert how you can effectively measure your digital efforts, using Google Analytics, Social Media Analytics and other useful tools.

Delegates are encouraged to bring their digital marketing calendars, strategies and have access ready

Topics: Marketing, Social Media, Digital marketing
Format: Crash Course

Speakers

Lynsey Sweales

Cheif Executive
SocialB

 

 

Topic: Membership, Engagement, Education

Format: 

Speakers

Helen Oldfield

Sales and Marketing Director
Market Research Society

Aspiring executives may at first feel daunted by the step-change required to join or lead a senior management team and work closely with the Board within their organisations.  There may be a requirement for a more formal approach to external stakeholders; presentation of information to critical listeners such as the media or internal opponents; a higher-level range of social and networking activities as the lead representative of a sector.  With greater responsibilities come bigger opportunities. How can an aspiring association leader develop greater personal impact and garner the respect of their members, colleagues and wider network.

An AAE award winning Young Association Leader’s case study

Topics: Young leaders
Format: Exchange

Followed by a discussion: What skills and competencies do I need to develop for leadership potential? (20 mins)

Speakers

John Scarrott

Trainer and Coach
John Scarrott Training and Coaching

Drilona Shtjefni

Deputy Secretary General
European Biomass Industry Association

The session explores new technologies to create production efficiencies and greater audience participation. Hear about the latest technologies including applications from companies that will be exhibiting in the expo hall. You will learn about:

  • Technologies that will make event organising easier;

  • Technologies that can be used to impart vital information at your events;

  • Technologies that are designed to increase information retention and learning


Topic: Technology

Format: Focus

Speakers

James Morgan

Founder
Event Tech Lab

3.30 PM

No description provided

4.00 PM

No description provided

The world is set to change more in the next 20 years than it has in the last 300. The consequences for humanity are seismic. Matt's presentation aims to provide some insights as to how associations can remain not just relevant and fit-for-purpose but also take advantage of the changes afoot. Together we'll explore three related, big topics with practical takeaways you can apply once back in the office:

The Global Legitimacy Crisis
Trust is at an all-time low in our political, media and corporate institutions. Associations have a role to play here. Why has this come about? And what can associations do to modernise, rebuild trust and demonstrate their value? For answers, we will explore a range of sources, from modern call centres to even the Arab Spring of 2011!

Artificial Intelligence
According to research firm Gartner, AI is in its peak hype cycle right now. BUT - it's misunderstood. We need more critical thinking around what it is now (clever software) and what it could become in the future (fully pervasive Super Intelligence). What can associations do right now and how can they equip themselves and members to be best prepared for its impact?

Rise of Contingent Working
Traditional models of full-time employment are in terminal decline across the world. In the ascendancy is contingent (Gig Economy) working. What's driving this trend and how can associations directly benefit by increasing capacity and delivery without corresponding headcount?

You will walk away with a range of new thinking and ideas to create your positive futures back in the office from day one!  

Topics: Leaders Forum, Technology
Format: Focus

 

Speakers

Matt O' Neill

Owner, Futurist.Matt
futurist.matt

The complex and sometimes high-risk nature of events leave them vulnerable to human failure, technology hiccups, external disaster and even uninsurable acts of God!  So, what happens when it all goes horribly wrong.  We invite you to share your horror stories about mishaps and disasters, how you managed the situation and what you learnt from them! 

Topics: Events strategy and management
Format: Camp fire

 

Membership issues are consistently at the top of the list when association executives are asked about their major challenges.  In this Camp Fire session, you are invited to bring a membership problem and hear suggestions and solutions from other delegates.  The session will be facilitated and delegates seated at round tables to boost interaction. There will be several iterations giving ample opportunity to discuss a variety of cases.
 

Topics: Membership

Format: Camp Fire

Speakers

Gordon Glenister

Consultant
Gordon Glenister

4.45 PM

No description provided

5.15 PM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

5.25 PM

 

Topics: Events strategy and management
Format: Camp fire

 

5.30 PM

Session sponsored by:

>> View Full Details

 

Sorry, no sessions were found matching your filters.

9.00 AM

Session sponsored by:

>> View Full Details

Medical Meeting

Sorry, no sessions were found matching your filters.

You must book a minimum of 0 sessions for this day.

12.00 PM

Lunch for delegates before the fourth meeting dedicated to executives from associations in the medical sector.

1.00 PM

Sponsor 

Speakers

Inbar Caspi

Consultant
Medical Associations Consultant

1.15 PM

In professional Societies the staff many times must "take orders" from the board of directors who generally are professionals and experts in their field.  What methods and strategies can be adopted to ensure successful collaboration to make sure that all parties are on the same page and have consensus. Working with boards/trustees can be stressful but the speaker will share her experience of creating successful working relationships.

Speakers

Monica Fontana

Executive Manager
European Renal Association - European Dialysis and Transplant Association

1.45 PM
2.00 PM

We will share examples of how session formats are being adapted to deliver education and achieve learning objectives that meets the changing behaviours of Healthcare Professionals (HCPs):

 

Preliminary learning outcomes:

  •  Understanding what do delegates want from content delivery?
  • One size doesn’t fit all: how to align session learning objectives and subject matter to alternate session formats
  • How can research be presented in a more innovative manner?
  • What needs to be considered and understanding barriers
  • Pharma Sessions: are their needs changing?
  • Gain insights from Case Studies
2.30 PM
3.30 PM

We will both share our experience in building Online Education platforms for medical associations:

Preliminary learning outcomes: 

  • What are the unique needs for Doctors and allied professionals in different stages of their career and how online platform can support these needs
  • How to create a live vibrant community around scientific and medical content
  • Online education platform as a platform to increase the association membership
  • Study cases
  • What are the unique needs for Doctors and allied professionals in different stages of their career and how online platform can support these needs
  • How to create a live vibrant community around scientific and medical content
  • Online education platform as a platform to increase the association membership
  • Study cases

Speakers

Mounia Heddad Masson

Scientific Advisor & Education Manager
European Association for the Study of the Liver

Inbar Caspi

Consultant
Medical Associations Consultant

4.00 PM
4.15 PM

An emerging and signficant threat to the integrity of medical meetings is the rising number of counterfeit conferences whose predatory actions threaten the reputation of affected associations.  What are the threats, what should associations be looking out for and who is behind the activities that could undermine the future of medical meetings.

  • The companies behind the counterfeit conferences
  • How to recognise a counterfeit event
  • Protecting your brand and intellectual property against identity theft and fraud
  • Communicating with stakeholders to make them aware of the threats
  • Fighting back

Speakers

Gabrielle Mouterde

Events Manager
International Society of Ultrasound in Obstetrics and Gynecology

4.30 PM

Medical Meeting sponsored by:

 

Workshops      

Sorry, no sessions were found matching your filters.

You must book a minimum of 0 sessions for this day.

2.00 PM

Building on last year's keynote at the World Congress in Antwerp, Alexander will explore the six steps to transform your association on purpose:    

  • Purpose - WHY your association exists
  • Value Proposition - WHO you do it for and how to generate value for them
  • Experiments / prototypes - WHAT you will do to generate that value
  • Marketing / communications - HOW you will communicate it
  • Business Model / Financial and Operating Model - HOW you will create sustainable value
  • 100 Day Plan / Roadmap - WHEN you will do what to create unstoppable momentum

We will look at each step in turn before mapping out the ecosystem for a couple of associations and helping the them to articulate their Association Purpose.

Speakers

Alexander Inchbald

Founding Partner
Creative Leadership Partners

Who should attend

Directors and Senior Managers of Communications, Marketing, Membership and Events wishing to transform their association's effectiveness.

What you can learn

Knowing how, when and with what products, services or events members connect are key to understanding how they engage with your organisation. Whether it is opening a regular newsletter, accessing online content, membership of a special interest group, attending the annual conference or even complaints, recording these "touchpoints" provides valuable insight into member behaviour.

Combining this with an understanding of the member – their profile and ‘psychographics’ – can help drive individual journeys that will support engagement and help to pre-empt churn and demonstrate the value of membership at renewal time.

This workshop which is a combination of informative discussion and practical exercises is equally applicable to organisations with individual or corporate members; you will be introduced to how your engagement strategy will benefit from leveraging two major assets of your organisation – your member data and your investment in CRM.

You will:

  • Determine where your organisation is on a scale of how well you understand your members
  • Identify the engagement "Touchpoints" and key member "milestones" and how you record them (with a Touchpoints exercise that you can continue in your organisation)
  • Consider using gap analysis to identify areas where members are less engaged
  • Consider an approach to tailoring member surveys for building profiles
  • Utilise business intelligence to build comprehensive reporting and understand individual relationships (with a simplified practical RFV exercise)
  • Apply data modelling for segmentation and personalising contact (including a clustering exercise)
  • Calculate a simple member lifetime value model that can then be applied to your various segments of membership
  • Consider the importance of data quality
  • Assimilate how best to use technology to support these initiatives in your own organisation

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Association leaders often secure their positions through achieving great results in their chosen field of expertise. But to build the influence and impact required of them as a leader requires a different, additional set of interpersonal communication skills. How a leader communicates is very much under the spotlight. Any misstep can chip away at their credibility as a leader, and have a negative impact on the Association. There are opportunities for those that can stand, confidently in the spotlight. Opportunities to inspire, motivate and communicate with gravitas; to build the connections and interpersonal relationships both within and outside of their Association; and to create the forward momentum to take it in the desired direction.

Just what are these skills of influence? How does a leader acquire them and then keep growing and expanding their expertise? And when they’re standing in the spotlight how do they seize the opportunity and make a success of themselves, their people and their organisation?

AAE trainer and coach, John Scarrott works with leaders on their approach to personal impact and influence. He believes that leadership is the start of a journey rather than the end of it. That everyone can grow, develop and learn to become the leader they want to be. In this half day Masterclass you’ll gain:

  • A fresh perspective: A format that allows for discussion and taking a step back to think out-loud with other leaders.
  • A practical framework: Ideas that can be applied for your learning and action.
  • A springboard to progress: Positive action points and a plan to develop your impact and influence.
Part one: Preparation and Practise for influence

How to start before you have to. Getting clear on what you want to say and how you’re going to say it is a key part of successful communication. This part will enable you to explore how you do this, strengthen your approach and set you up to succeed.

Part two: Performance and Personal Confidence for influence

The toolkit for influence and impact is in how you Speak, Promote, Invest and Network. This part will look at each and create learning around how to use SPIN to power your momentum, fire up your team, engage your board, your members and other stakeholders to move your Association towards its goals.

Next steps

what will you do with what you’ve learned?

Speakers

John Scarrott

Trainer and Coach
John Scarrott Training and Coaching

 

Leaders' Forum
Association Leaders' Forum

This section includes only the sessions specific to the Association Leaders' Forum which is exclusive to Executive Heads and Deputy Executive Heads of associations.

Sorry, no sessions were found matching your filters.

10.40 AM

Rethinking and re-engineering the board for the modern association.  Some boards remain stagnant and have a very traditional make-up. This can be the cause of difficulty for the senior management team/secretariat if roles and responsibilities are not clearly defined or boards become involved in day-to-day trivia.  Reviewing the make-up and role of your Board may be a challenging and significant undertaking, but a pivotal exercise to assess your association’s governance effectiveness and increase understanding in how to leverage expertise and enhance your capacity to deliver excellence to your members.  

The Canadian Association of Research Administrators (CARA) implemented a new 3 year strategic plan in 2016. Supported by the establishment of a robust suite of governance policies, management practices and operational processes, the strategic plan cycle is coming to a successful conclusion this year.

CARA will speak to the advantages and impacts of creating a formal and structured governance framework as well as its experience in identifying, creating and implementing appropriate leadership strategies for a rapidly growing professional association.

Through facilitated discussion, participants in this session will have an opportunity to explore practical approaches to association governance, to challenge conventional styles, and to debate the value of holistic governance models.

Participants will also receive a resource toolkit to support the creation or enhancement of their governance structures.

Topics: Leadership, Governance
Format: Focus

Speakers

Sarah Lampson

Executive Director
Canadian Association of Research Administrators (CARA)

Andrew Chamberlain

Managing Director
Consort Strategy Ltd

11.40 AM

The European Federation of Food Science and Technologists (EFFoST) represents European food experts through the 130+ affiliated societies, institutes and universities. It is EFFoST mission to encourage food professionals to share knowledge and new ideas, stimulating the science and technology transfer to food industry including small and medium enterprises (SME’s) to assure the access to appropriate food for all in current and future generations. EFFoST has built an online content platform targeted at SME’s and the general public. Taste of Science delivers trusted information on latest trends, new scientific knowledge and technical developments. This case study will explain:

  • Why to bridge the gap between the science community and small and medium sized food businesses (SME’s) / general public
  • How content is supplied through a network of food scientists and technologists
  • What to consider in presenting content to these specific target groups
  • Impact of Taste of Science

Topics: Leadership, Content, Information management
Format: Focus

Followed by a 20 minute discussion

Speakers

Jeroen Knol

Managing Director
European Federation of Food Science and Technology

2.10 PM

How do associations renew themselves in a rapidly changing world full of disruptors? The Dutch Association of Associations has made this the main topic of a big investigation into the future of associations. In four sessions together with 50 associations a broad search into the possible directions for associations brought some interesting and surprising outcomes. These outcomes will be shared in this session. And the search continues! In this session you will also be challenged to give your opinion and input into the theme.

Topics: Leadership
Format: 

 

Speakers

Lodewijk Klootwijk

CEO
European Golf Course Owners Association

Bart Willems

Manager strategy and policy
De Unie

3.10 PM

Using a simple model of career growth across all professions, associations can define the skills members need at each level of their careers using a multi-stage model. The career information becomes an additional benefit to members, as well as a tool to guide new entrants into the profession.  Associations can align their products and services such as education programs and volunteer leadership activities to support needs at the various career stages. In addition to aligning products and services, associations can reap other benefits including member engagement and retention, a platform for increased outreach, and volunteer re-engagement.

The information presented in this session will include:

  • Demonstration of a 4- or 5- stage model that can be applied to many professions
  • Types of skills and competencies that can be defined for each stage
  • Opportunities that can result from a clear understanding of members’ needs at each stage:
  • Career and professional development information
  • Alignment with education programs
  • Member engagement and retention
  • Outreach
  • Volunteer re-engagement

This session will offer a case study showing application in associations.

Topics: Leadership and governance, HR member relations
Format: Focus

Followed by a 20 minute discussion

Speakers

Mary Ellen Brennan

Consultant
MEBrennan Consulting

Sorry, no sessions were found matching your filters.

11.40 AM

Case Study 1:  A strategy review and transformation at the Association of Mutual Insurers and Insurance Co-operatives in Europe

 

Case Study 2: Board and senior management transformation at the European Biomass Industry Association.

 

Case Study 3: Driving transformation in the Association sector in Africa

For many associations it is the homogeneity of membership that binds their community. In South Africa, a statutory obligation to promote black economic empowerment and embrace employment equity is forcing associations to embrace diversity  without diminishing a commitment to professional standards and the pursuit of the association’s mission. Whilst this legislation has the potential to create a thriving and exciting future, it also has the potential to disrupt volunteer leadership and distract the association from its core purpose.

In this case study I examine some of the strategies we’ve adopted to drive transformation in SACIA, and share some insights into what’s worked and what hasn’t. In reality, this is a work-in-progress that’s thrown up many challenges. There’s as much to learn from our failures as there is from those activities that appear to be working.

Some of the key issues to be addressed include:

  • Development of a student chapter to drive youth engagement

  • Training for volunteer leaders

  • Closer engagement with trade unions and affiliate bodies

  • Creating greater awareness about the contributions made by women, and people of colour

  • Extending communication into new communities outside our traditional scope


Topic: Leadership

Format: Case Study

Followed by a 20 minute discussion

Speakers

Kevan Jones

Executive Director
Southern African Communications Industries Association

Sarah Goddard

Secretary General
Association of Mutual Insurers and Insurance Cooperatives in Europe

Drilona Shtjefni

Deputy Secretary General
European Biomass Industry Association

2.20 PM

Association executives have the potential to use their influence online particularly on social media to great effect. Press releases, adverts and informational communication all have their place, but none as are effective at creating dialogue and impacting individual members as personal communication with association executives. This is personal, this cuts through the administrative layers and gets members motivated and engaged. It builds on an individual's reputation and opens up communication in up-to-date ways that use the latest technology and are popular with members.

  • This is a new approach because it removes the official communication style that many organisations hide behind
  • It works because members want to have a direct and human connection with association leaders
  • It takes time to do well, however, the benefits can easily be compared to other communication channels and 
  • From CEOs to volunteer leaders case studies show that embracing internal influencers is a hugely effective way to connect and promote association initiatives with member

Topics: Leadership
Format: Focus

Followed by a 20 minute discussion

Speakers

Miguel Neves Neves

Head Chef
Social Media Chefs

4.00 PM

The world is set to change more in the next 20 years than it has in the last 300. The consequences for humanity are seismic. Matt's presentation aims to provide some insights as to how associations can remain not just relevant and fit-for-purpose but also take advantage of the changes afoot. Together we'll explore three related, big topics with practical takeaways you can apply once back in the office:

The Global Legitimacy Crisis
Trust is at an all-time low in our political, media and corporate institutions. Associations have a role to play here. Why has this come about? And what can associations do to modernise, rebuild trust and demonstrate their value? For answers, we will explore a range of sources, from modern call centres to even the Arab Spring of 2011!

Artificial Intelligence
According to research firm Gartner, AI is in its peak hype cycle right now. BUT - it's misunderstood. We need more critical thinking around what it is now (clever software) and what it could become in the future (fully pervasive Super Intelligence). What can associations do right now and how can they equip themselves and members to be best prepared for its impact?

Rise of Contingent Working
Traditional models of full-time employment are in terminal decline across the world. In the ascendancy is contingent (Gig Economy) working. What's driving this trend and how can associations directly benefit by increasing capacity and delivery without corresponding headcount?

You will walk away with a range of new thinking and ideas to create your positive futures back in the office from day one!  

Topics: Leaders Forum, Technology
Format: Focus

 

Speakers

Matt O' Neill

Owner, Futurist.Matt
futurist.matt

 

Events Strategy Forum
Events Strategy Forum

This section includes sessions only for the Events Strategy Forum and is only for event strategists with an annual event of over 800 delegates.

Sorry, no sessions were found matching your filters.

10.40 AM

Your association’s events have the potential to support your broader objectives, from membership, industry and branding, through revenue, advocacy and innovation to networking, education and society.  In reality how effectively is this working?

Even if you have established objectives are they understood by your events team and positively managed with others such as the management team and key stakeholders– or do silos and conflicts arise?

How can a shared vision be created and conflicts resolved so that everyone in your team has a better understanding (and expectation) of the benefits events can deliver towards the objectives and mission of your association, through closer collaboration.

Topic: Events strategy
Format: Exchange

Followed by discussion: How can we, as association and event heads, ensure collaboration with colleagues and stakeholders, to ensure events are respected as part of the engagement process supporting our overall association mission and objectives? (20 mins)

Speakers

Rodney Cox

Events Director
International Gas Union

11.40 AM
  • Invasion of the chatbot.  By 2020 Gartner say 25% of customer services operations will be virtual.  How does this translate to events.
  • The emergence of the need and desire for sustainability and social awareness to be an intrinsic value not just an add on.
  • Style and design of events – format, delivery, participation - different generational expectations.
  • Venues/Accommodation – impact of AirBnB on venue accommodation contracting. Demand for unusual/unique venues versus traditional centres.
  • How diversity has been embedded in the event planning process and activation by the Biochemical Society. 

Topics: Event Strategy, Event Design

Followed by a 20 minute discussion

Speakers

William Thomson

Head Honcho
Gallus Events

James Morgan

Founder
Event Tech Lab

Lorraine Reese

Head of Conferences and Events
Biochemical Society

2.10 PM

Managing pricing for international associations can be difficult, particularly where congresses relocate each year and costs will be subject to significant rise and fall. How can the revenue stream be protected from the differentials in costs at new venues, without confusing delegates, sponsors and exhibitors with unpredictable price changes.

While the Annual EAIE Conference & Exhibition is growing, at the same time the margins are coming under pressure. To move forward, strategic discussions are needed: about overall budgets, the quality and cost structure of the event, price sensitivity amongst our participants, but also politics. We started by having a close look at all the factors in play and while we were able to make some substantial adjustments, more work is to be done.

  • Why review pricing anyway?
  • What about cost?
  • Conference revenue streams: registration – exhibition – sponsorship
  • Benchmarking
  • Making adjustments: easy wins and tough discussions

Topics: Event strategy, pricing, long-term planning
Format: Case Study

Followed by discussion: What is fair and what is possible in this situation? (20 min).

Speakers

Holger Omlor

Head of Events
European Association for International Education

3.10 PM

Our emotions impact the decisions we make every single day. What you wear, what you eat and what you remember about an experience – are all driven by emotion. Humans are emotional creatures, and as more brands, conferences, associations and products show up on the market, consumers are faced with more choice than ever before. In order to compete, it has become vital for us to understand our target audience and to create lasting emotional tags in their minds to drive the desired decisions.

This session will look at the role of the association event professional as ‘emotion broker’, and will unpack the neuropsychology behind the consumer (delegate/participant) decision making process and experience design.

Outcomes:

  • Understand the importance and use of emotion in event concept design

  • How to design events that meet the emotional needs of your attendees

  • How to maximise the use of neuropsychology principles when marketing your event

Topics: Event Strategy
Format: Exchange

Followed by a 20 minute discussion

Speakers

Tamlynne Wilton

Chief Ideas Officer
idna Africa

Sorry, no sessions were found matching your filters.

11.40 AM

Case Study 1: The development and growth of World Water Week

For nearly 30 years, SIWI, a water institute, has organized the world’s most influential movement transforming global water challenge. The collaborative learning experience that is World Water Week started as a side event of the Stockholm Water Festival back in the 90’s, attracting a couple of hundred water experts. Some 4,000 water professionals from over 130 countries now participate in World Water Week’s 250+ events.

What makes us different? Curated content, combined with a mission-driven and water-savvy conference organizer, help ensure quality content is at the core of everything we do. For us, it’s all about solving one of the world’s greatest challenges. We believe in working together with the private sector, governments, not-for-profits, and academia to transform international water policy and practice towards a brighter future. Looking ahead, World Water Week is building on its festival roots to create a fully immersive, festival-style, learning experience for everyone.

Welcome to the future of water.

  • World Water Week as a movement
  • Transformation from festival to congress to festivalization
  • Delivering a purpose and content driven conference with a grounding in science
  • Community as a driver for innovation

Case Study 2: The Future of Food – Nobel Week Dialogue 2016
 

Topic: Event Innovation

Format: Case Study

Followed by a 20 minute discussion

Speakers

Gabriela Suhoschi

Director
Stockholm International Water Institute (SIWI)

Lena Abrahamsson Lund

Director Projects and Events
Nobel Media AB

2.20 PM

The use of persona has become a popular tool for identifying member types and their needs and expectations as part of a member engagement strategy.  Taken one step further, this can be adopted as a technique in developing major events by gaining a better understanding of the intended audience segments. This association has successfully used persona to build congress programmes both in the US and Europe.  Find out why this process was adopted and the impact and benefits of this approach.

  • An overview of the concept of personas and relevance to IXDA’s sector of interactive design
  • How the personas were developed and what data was employed to do this
  • What personas were created and how this helped to define the elements of IXDA’s Seattle congress
  • Understanding that a local or regional business environment will affect the personas developed
  • Measuring the success of this approach and inviting delegate feedback

Topics: Event strategy
Format: 

 

Speakers

Brenda Sanderson

Executive Director
Interaction Design Organization

4.00 PM

The complex and sometimes high-risk nature of events leave them vulnerable to human failure, technology hiccups, external disaster and even uninsurable acts of God!  So, what happens when it all goes horribly wrong.  We invite you to share your horror stories about mishaps and disasters, how you managed the situation and what you learnt from them! 

Topics: Events strategy and management
Format: Camp fire

 

 

Open Sessions
All Other Sessions

All the sessions that are not included in restricted events (Medical Meeting, Leaders' Forum, Events Strategy Forum).

Sorry, no sessions were found matching your filters.

8.00 AM
Join one of the tables for a light breakfast and discussion on a topic of interest led by a specialist:
  • Governance
  • Making sure your millennials join and engage with your activities
  • Scientific/medical
  • Technology
  • Education
  • Events strategy: long-term planning
  • Why do members leave and what we can do to turn leavers into remainers?
  • Sustainability
  • Data

 

Speakers

Guy Bigwood

Managing Director
Global Destination Sustainability Index

Gordon Glenister

Consultant
Gordon Glenister

Camilla Durrant

Head of Membership
British Dietetic Association

Andy Burman

Chief Executive
British Dietetic Association

8.45 AM

No description provided

8.50 AM
Delegates will be asked to meet and introduce themselves to three other delegates (8 minutes per encounter) – swap cards, share your name, organisation and one area of special interest you have.  Delegates will be assigned groups by association type or discipline.
9.10 AM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

9.30 AM

No description provided

Speakers

Paul Welander

Senior Vice President, Senior Advisor to CEO
Volvo Car Group

10.00 AM

No description provided

10.40 AM
we need to build our structures on strong foundations; this segment investigates some of the fundamental thinking and actions that need to be right before construction starts.

The CIEH was a long-established association that was forced to reinvent itself across every aspect of its organisation or face eradication.  One critical area of transformation was to dial-up professionalism within the sector through the creation of newly designed, contemporary learning pathways.  A set of professional standards was built within which sits a complex competency framework.  This became the DNA against which all learning programmes are delivered. A significant development was to create a learning programme with specific objectives; to re-engage the practising workforce and to create a push/pull mechanism through the membership grades. This substantial piece of work has now delivered a number of outcomes, some unexpected, which have helped to re-energise the CIEH's membership. 

The presentation will consider:

  • why the failing state of the CIEH demanded that a new approach be taken
  • what consultations were undertaken with stakeholders
  • what steps were taken to ensure buy-in from the board and members
  • how the standards and framework have been designed and how this fits with the association's overall strategy and vision
  • what does the new programme deliver to its participants
  • feedback from the first cohort of students and mentors
  • what are the wider benefits in terms of engagement and reputation
  • what were the costs of this project and how will this be recouped through income generated
  • what can other associations learn from this experience

Topic: Education
Format: Focus

Speakers

Abi Lammas

Executive Director; Learning and Professional Development
Chartered Institute of Environmental Health

Many associations rely on voluntary committees or advisory boards to produce events and develop the event programme, which usually consist of high-profile, sectoral experts. "Conference by committee" can be a slow, frustrating process when committee members are not fully briefed on their role and the need to meet key deadlines. The lead event manager may also find it challenging to gain acceptance as an equal voice in the consultative process, particularly where volunteers are very senior or have a fixed mind-set. How can these problems be overcome, without volunteers being antagonised or alienated, whilst keeping a focus on the end result of an event delivered on time and in budget? The presenter will discuss:

  • how can project management knowledge help you establish a good working relationship with your volunteers
  • how to define roles and responsibilities of volunteer committee and lead event manager
  • fostering good relationships with the committee to establish smooth working relationships
  • how to help the volunteer committee to stay on track when building the event programme

Topic: Event Management, Programme development, Volunteers
Format: Focus

Speakers

Monica Fontana

Executive Manager
European Renal Association - European Dialysis and Transplant Association

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

The technology at the disposal of marketers is more powerful than ever. But with powerful technology comes great responsibility and marketers must ensure they create the ethical frameworks in which their technology can operate. As marketers, we’re the custodians of the technology that is powering the fourth industrial revolution. Marketers must act responsibly. Consumers expect this according to global research fielded in 10 countries on three continents. The industry must seize the opportunity of the GDPR, including the principles of accountability, legitimate interests and Code of Conducts to achieve the right balance between Privacy and Innovation.

Topic: Marketing and Communications
Format: Focus

Speakers

Chris Combemale

Group CEO
Direct Marketing Association

Belonging to an Association is about so much more than a list of benefits. Yet conversations about membership can move too quickly into discussing ‘the list’ and answering the ‘What do I get?’ question. This puts the Association at a disadvantage and can prevent a more useful conversation from happening. Associations can avoid this by truly positioning themselves and their value as genuine communities. This involves drawing existing members into a deeper relationship, sharing their inspiring stories and by doing so, creating the buzz that draws new members to the Association. Essentially a pull rather than a push approach.

I’ll be sharing how I used this process to grow the membership whilst Membership Director of a UK Trade Association the Design Business Association. My strategy was shortlisted for best Growth Strategy at the AAE Awards. I’ll share my journey, what I found along the way, what I learnt and suggest ideas that you can usefully take away and apply to your Association.

Topic: Membership
Format: Focus

Speakers

John Scarrott

Trainer and Coach
John Scarrott Training and Coaching

11.40 AM
one of the most valuable assets owned by associations is expert, even exclusive content; this comes in many forms and many channels; managing, curating and dissemination of content will be our theme.
  • Why run a hybrid event
  • Getting buy-in from stakeholders and overcoming objections
  • Impact on live events – is there a fall in attendance/revenue?
  • How to choose a technology partner
  • Functionality of technology
  • Time and costs involved in setting up hybrids
  • How can webcasting be monetised
  • Member engagement and other longer-term benefits
  • Future developments

Topic: Education, Mangement,Technology

Format: Case Study

Followed by discussion a 20 minute discussion

Speakers

Gabrielle Mouterde

Events Manager
International Society of Ultrasound in Obstetrics and Gynecology

Adapting the look and feel of your communications can be a great way to re-energise members’ interest and engage more effectively with external stakeholders. As part of a wider modernisation process, the American Chamber of Commerce to the European Union undertook a significant review and update of its communications and marketing tools including the organisation's website, digital communications and social media. This has contributed to increased engagement with targeted stakeholders and wider interaction with members, especially those not based in Brussels. The association’s communications have now become imitated by similar advocacy organisations.

  • Why and how to take stock of communications tools and question the status quo
  • What to consider: consistent branding, templates, guidelines + new tools
  • How to be bolder and more visual (and get your members on board)
  • How to measure success and continuously improve

 

Topic: Marcomms

Format: Case Study

Followed by discussion a 20 minute discussion

Speakers

Brigit Carroll

Senior Communications Specialsit
American Chamber of Commerce to the European Union

FECIF represents a group of European associations working in the highly regulated financial services sector.  With a need for all member associations to consult on draft European legislation, managing the process became overwhelming and difficult to track.  How did this Federation create a simple but very effective way to manage the content and ensuing commentary, to enable the correct information to be assembled and presented.

  • The factors that made the management of documents an impossible burden that required a solution
  • How buy-in from all national organisation members was achieved
  • What type of content is managed on the system , who has access and how this has benefited the federation’s work
  • How the system can be used to track activity and response so measure support and participation in consultations

Topic: Technology

Format: Case Study

Followed by discussion a 20 minute discussion

Speakers

Jiri Sindelar

Deputy Chairman
European Federation of Financial Advisers and Financial Intermediaries

Simon Colboc

Advisory Committee Member
Federation of Financial Advisers and Financial Intermediaries

A Crash Course in practical approaches to personalisation to drive engagement and member relationships

Participants will learn about:

  • How to add to the member experience through personalised content in e-Newsletters & bulletins and website dynamics
  • Directing engagement through relevant propositions and guided selling with CRM and membership systems
  • Approaches to collecting data and applying segmentation and profiling for tailoring the message
  • How a rules-based communication process can be applied it to the member ‘journey’ and take away strategic concepts which can be implemented in their own organisations

Topics: Technology, Membership, Marketing
Format: Crash course

 

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

12.40 PM

No description provided

2.10 PM
associations often inherit or maintain outdated processes, events or technology as change can be hard to do and costly.  But new models can revitalise and refresh existing processes or activities and create some interesting new dynamics.

It is a matter of reputation, of responsibility and of making better business. Taking a stand, and delivering, on sustainable values is getting increasingly important for corporations and associations as well as the meetings and events industry. Planning and executing a sustainable event makes perfect sense. It can improve your event’s performance on all fronts and the role of the rightsholder and associations is truly important. But how do you do it and where do you start?

Based on the Associations World Congress & Expo in Gothenburg, this session will help you understand challenges and opportunities in creating sustainable meetings and events with shared experiences and hands-on examples.

  • Clients, sponsors, attendees and the public are increasingly demanding greater social responsibility and environmental performance from event organisers and their suppliers.  We will explore the nuances of how to implement an advanced sustainable event. From strategy, to implementation, measurement, and communication you will gain practical tips on how to innovate and use sustainable event strategies to increase employee wellbeing, improve the delegate experience and environmental performance while boosting your bottom line and brand reputation.
  • Learn a simple methodology for implementing sustainable event
  • Understand the importance of measurement and storytelling
  • Gain at least 5 best practices on how to implement sustainability into your next event

Topics: Event Management
Format: Focus

Speakers

Katarina Thorstensson

President
Green Meetings Industry Council

Guy Bigwood

Managing Director
Global Destination Sustainability Index

Association driven online communities have the potential to greatly enhance and complement association membership, yet many are not successful in developing them and fail to appeal to members. By analysis of thriving members’ communities we can deconstruct some of the concepts and strategies that can help develop a thriving membership online community. Safety, respect and consistency are some of the elements that can help engage members online and help members connect with each other and reap the benefits from their membership.

This is a hugely valuable membership benefit, yet few associations are able to develop an active and enthusiastic online community

The human connection between members created or extended online is powerful and can help enhance many other member benefits

Online communities require a strategic approach and dedicated resources yet there can be benefits to almost every department

Whether using a Facebook group or a dedicated membership system, communities that connect regularly empower and drive each other and the group to success

Topics: Marcomms
Format: Focus

Followed by a 20 minute discussion

Speakers

Miguel Neves Neves

Head Chef
Social Media Chefs

Many associations have a stale identity in the political arena. This can impact how policymakers interact with you and your members. As the Federation of European Accountants, we had a strong reputation as a professional body, but our image in Brussels remained conservative. In 2016, we became Accountancy Europe. This meant a shift to be transparent, broader, more outward-looking and to represent people. Changing our identity is more than just a change of the logo; previously, we had been accountants, talking to other accountants. Now, we speak with everyone. A source of advice for politicians, a sort of think-tank with our events and publications, an advocate for our members, the voice of the accountancy profession, and – most importantly – working in the public interest for the benefit of society as a whole.

Our talk will outline:

  • the motivation for change
  • the process of how we achieved it
  • the results we’ve seen since the rebranding.

Topics: Membership engagement
Format: Focus

 

Speakers

Laura Buijs

Senior Manager, Communications
Accountancy Europe

Andrea Campbell

Manager, Communications
Accountancy Europe

IXDA is a virtual association representing interactive designers building on its origins as an online community.   The use of open source technology and and the transparency of the organisation’s membership and communications is a key factor to its success. The case study will focus on how this operation has supported a fast growing and changing global membership of over 100,000.

  • How the association developed from an online community to a membership body of over 100,000
  • What technology is utilised to manage the association and its membership groups
  • How communication is aided and enhanced – replacing “water cooler chats” with technology based chat rooms

Topics: Technology
Format: Case Study

 

Speakers

Brenda Sanderson

Executive Director
Interaction Design Organization

3.10 PM
people are at the heart of associations – both the teams running them and their members.  How can we make our professional connections with each other more personal and meaningful, in a multi-cultural and dynamic environment.

Public outreach during an international scientific conference: European Stroke Organisation Conference 2018 in Gothenburg and its influence on activities focusing culture and brain health associations.

Linked case studies of the public outreach activities successfully implemented during the ESOC conference; the processes were then applied to the planning of the upcoming European Choir Games as regards brain - music associations.The ultimate goal of these aspects of the Games is to  raise awareness about interaction between brain health and arts In in planning adopting  near collaboration between musicology and neuroscience.

ESOC activities included:

  • Liaison with hospital and university PR contacts; press contacts with TV, radio, newspapers

  • Developing layperson seminars (Christian Blomstrand et al)

  • Setting up school visits by stroke scientists (Katarina Jood et al)

  • Enabling high school students to visit the conference under supervision of medical students and reporting back at their schools

  • Developing public activities eg running against stroke together with Göteborgsvarvet – the largest half marathon in the world (Hanna Persson et al) and a city walking tour - exercising against stroke

  • Holding a post-conference briefing with local organizing committee.

The European Choir Games:

  • How the joint activity ideas for public outreach in ESOC will be transferred and adapted to the European Choir Games as regards brain – culture – health relations

  • Seminars and press briefings about brain - music interactions with particular focus on choir singing  as both music production, acting together in a social interaction and challenging competition

  • Increasing awareness through the media using large-scale conference banners along the main roads and press releases.

Topics: Event management
Format: Case study

Followed by a discussion: How can we expand and extend our events to involve different stakeholders including the public? (20 mins)

Speakers

Turgut Tatlisumak

Professor of Neurology
University of Gothenburg

Christian Blomstrand

Professor Emeritus in Neurology
University of Gothenburg

The SPE is a global association with 7 offices worldwide serving 154 countries.  Whilst the society supports regional offices, 203 sections and 383 student chapters with most offering their own activities and events, there needs to be consistent messaging across the whole membership.  With such a culturally and geographically diverse membership, a range of general messages and resources has been developed to fit different countries' requirements. 

A further factor is the adherence to data protection and data security standards, required across all jurisdictions to the highest standard.  Find out how this complex communications puzzle is untangled in this presentation.

  • the role and remit of the regional activities manager for the Eastern hemisphere 
  • encouraging a global mind-set from within the organization
  • the global marketing and communications plan for SPE
  • servicing the regions – the role of Regional Advisory Councils
  • how online resources are being developed to provide a global solution
  • working closely with regional counterparts to cascade communication
  • showcasing best practice and case studies across the regions
  • managing and utilising the member database for best advantage
  • the publication designed to assist those running regional groups and chapters
  • providing demographic membership information
  • volunteerism in different parts of the world is very culturally specific so what different strategies are in place to effectively recruit volunteers regionally
  • what works and doesn't work in particular regions - taking into account local preferences around social media

Topics: Marcomms
Format: Exchange

Followed by a 20 minute discussion

 

Speakers

Frances van Klaveren

Regional Activities Manager, Eastern Hemispehere
Society of Petroleum Engineers

Simon Colboc

Advisory Committee Member
Federation of Financial Advisers and Financial Intermediaries

The Professional Women’s Network is a voluntary membership organisation with a global network.  Whilst it is enjoying having more visibility and a greater voice, it is proving harder to attract and retain members.  Members may join for a period to benefit from a specific programme, then drop away. And the association is facing increasing competition from commercial organisations occupying the same space, so building membership is key to survival.  To combat this, the organisation has undertaken a review in order to understand members’ needs and requirements and to create a deeper, more personal relationship.

  • Mapping the member journey
  • Working with volunteers who run networks to understand more about their members
  • Tell the story of how we achieve maximum impact with minimum resources

  • The value of member programmes and how can these be extended further
  • What other activities and benefits should be introduced
  • Managing the expectations of members
  • Creating new networks in countries where women’s status may be different to Europe and supporting them
  • The importance of building your funnel

  • The story of our WE WANT YOU BACK campaign on LinkedIn (about to be launched)

  • How we have invested in a high-end content curation tool – and the results we have achieved from that

  • What comes next in this process
 

Topics: Membership engagement retention
Format: Case study

 

Speakers

Karin Triviere

Head of Membership Experience
Professional Women's Network (PWN Global)

Rebecca Fountain

Head of Marketing and Communications
Professional Women's Network (PWN Global)

4.10 PM

No description provided

4.40 PM

No description provided

Speakers

Laura Sprechmann

Deputy CEO
Nobel Media AB

5.15 PM

Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.

  • You receive full documentation of your chosen project case study
  • You hear from the project leader about how they were successful
  • Followed by questions around the table
  • Take away fully documented project case studies
6.15 PM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

Sorry, no sessions were found matching your filters.

8.00 AM

No description provided

Join one of the tables for a light breakfast and discussion on a topic of interest led by a specialist:
  • Innovation
  • Research/collaboration
  • Scientific/medical
  • Technology
  • Education
  • Events strategy:long-term planning
  • Communication
9.00 AM

No description provided

9.05 AM

No description provided

9.15 AM

No description provided

9.45 AM

A data strategy applies to all data across all departments of an organisation and its objectives relate to the importance of data to the achievement of goals, through addressing key business objectives.

This expert briefing will consider: 

  • The different types of data being used and its provenance
  • The operational responsibilities (setting out data stewardship)
  • Business rules
  • The context of the data culture in the organisation
  • Protecting the data asset

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

  • Using the best cities & venues
  • Overcoming visa issues
  • Boosting delegate attendance from India  

Speakers

Monimita Sarkar

Managing Director
KW Conferences

Presentations from experts in a wide range of areas, addressing key challenges. Twenty minutes presentation with twenty for an in-depth discussion. Choose two briefings.


 

No description provided

Speakers

Per Ankaer

Sales Director Nordics
MCI Nordics

Many associations are now appreciating the value of reaching an audience beyond the confines of the conference room, by live streaming their events. But, if the remote audience are just passive viewers and not actively participating, then they might just as well watch a video on demand.

 

The added value of live webcasting is in the opportunity for remote delegates to become actively involved.

 

In more than 10 years of live streaming events, Martin has explored many different methods of enabling remote delegates to interact. In this talk he will reveal 4 off-the-shelf and affordable solutions to help you fully engage remote delegates in your webcasts.

Speakers

Martin Shepherdly

CEO
BeThere Global

11.00 AM

No description provided

11.40 AM
As association executives, how we can develop our association and its activities to create potential for a thriving and exciting future.

 

Topic: Sustainability, Event management

Format: Exchange

 

This crash course will help you to:

  • Evaluate why you need a new CRM or Website
  • Understand what's available in the market.
  • Know how to identify the right CRM solution for your organisation
  • Identify what you need to do to get it right.

Attendees will take away practical insights and a checklist to apply in their Association.  

Areas covered will include:

  • Structured procurement and supplier selection - how you choose well
  • Budgeting and planning - how much will it really cost and how long will it really take
  • The importance of engaging the organisation

Topic: Marketing

Format: Crash course

Speakers

Jane Royden

Director
E and H Limited

David Hart

Director
E and H Consulting

Case Study 1: Undertaking a strategic transformation of the member value proposition and a membership restructure at the Institute of Physics to foster greater engagement at all levels.
 

As part of its 2015-19 strategy, the Institute of Physics undertook a significant change programme to improve all aspects of membership.  From the membership value proposition, through to a reshaping of membership categories and pricing and enhancing benefits, there have been many developments.  How was this process undertaken and what are the outcomes?

  • The factors driving major change at the IOP - increasing inclusivity and diversity
  • The methods and outcomes of the consultation process from surveys to focus groups
  • The elements of the restructure including categories and fees
  • A review of the member value proposition and benefits and members’ feedback
  • Enhancing benefits and introducing career stage linked benefits and activities
  • The successes linked to this programme of change

Case study 2: IAAPA – how a 100 year association is navigating a changing world map

IAAPA – the International Association of Amusement Parks and Attractions – celebrated its centennial in 2018, with a strong foundation to build its future on:

The IAAPA brand is strong and global. The financial performance of the association is robust. And the organization is professional and experienced.

But at the same time, IAAPA is also facing an operational environment that is changing at a rapidly increasing pace. Expectations from primary stakeholders are shifting, IAAPA is in the midst of a complicated global transition, and technology is posing both vast opportunities and vast disruptive threats.

This presentation will focus on how a 100 year old association face this new global reality. And on how the vast number of global and demographic opportunities addressed, prioritized and leveraged.’

 

Topic: Membership

Format: Exchange

 

Speakers

Andreas Andersen

Officer
International Association of Amusement Parks & Attractions

Tajinder Panesor

Head of Membership
Institute of Physics

Each panellist will talk for a short time about how their associations are adapting to the needs and expectations of young members.  And they talk about their own perspective as young executives about what works and doesn’t work for younger members. This will then lead to a discussion about how can we adapt and change our approach and activities to reach out to younger members.  The aim is for participants to leave with some clear actions to take back to their own associations.

Topic: Millennial and Gen Z Engagement

Format: Exchange

Followed by a 20 minute discussion

 

Speakers

Frances van Klaveren

Regional Activities Manager, Eastern Hemispehere
Society of Petroleum Engineers

Camilla Durrant

Head of Membership
British Dietetic Association

More and more associations cannot rely on significant increases in membership anymore, in fact many are facing flat or in some cases declining revenues. Have you got a solid commercial strategy for your organisation that will drive additional revenues and engagement. Gordon Glenister former director general of the British Promotional Merchandise Association and now membership expert, will share his insight on what works! 

What you will get from this session 

  • Consideration for what a commercial strategy might look like 
  • At least 8 revenue stream ideas 
  •  Understanding benefit rebates
  •  A summary of what to do next 

Topic: Revenue

Format: Crash course

 

Speakers

Gordon Glenister

Consultant
Gordon Glenister

1.00 PM

No description provided

2.20 PM
What we can do individually, collectively and professionally to have more impact and success

In this practical session, you will learn from a digital marketing expert how you can effectively measure your digital efforts, using Google Analytics, Social Media Analytics and other useful tools.

Delegates are encouraged to bring their digital marketing calendars, strategies and have access ready

Topics: Marketing, Social Media, Digital marketing
Format: Crash Course

Speakers

Lynsey Sweales

Cheif Executive
SocialB

 

 

Topic: Membership, Engagement, Education

Format: 

Speakers

Helen Oldfield

Sales and Marketing Director
Market Research Society

Aspiring executives may at first feel daunted by the step-change required to join or lead a senior management team and work closely with the Board within their organisations.  There may be a requirement for a more formal approach to external stakeholders; presentation of information to critical listeners such as the media or internal opponents; a higher-level range of social and networking activities as the lead representative of a sector.  With greater responsibilities come bigger opportunities. How can an aspiring association leader develop greater personal impact and garner the respect of their members, colleagues and wider network.

An AAE award winning Young Association Leader’s case study

Topics: Young leaders
Format: Exchange

Followed by a discussion: What skills and competencies do I need to develop for leadership potential? (20 mins)

Speakers

John Scarrott

Trainer and Coach
John Scarrott Training and Coaching

Drilona Shtjefni

Deputy Secretary General
European Biomass Industry Association

The session explores new technologies to create production efficiencies and greater audience participation. Hear about the latest technologies including applications from companies that will be exhibiting in the expo hall. You will learn about:

  • Technologies that will make event organising easier;

  • Technologies that can be used to impart vital information at your events;

  • Technologies that are designed to increase information retention and learning


Topic: Technology

Format: Focus

Speakers

James Morgan

Founder
Event Tech Lab

3.30 PM

No description provided

4.00 PM

No description provided

Membership issues are consistently at the top of the list when association executives are asked about their major challenges.  In this Camp Fire session, you are invited to bring a membership problem and hear suggestions and solutions from other delegates.  The session will be facilitated and delegates seated at round tables to boost interaction. There will be several iterations giving ample opportunity to discuss a variety of cases.
 

Topics: Membership

Format: Camp Fire

Speakers

Gordon Glenister

Consultant
Gordon Glenister

4.45 PM

No description provided

5.15 PM

No description provided

Speakers

Damian Hutt

Executive Director
Association of Association Executives

5.25 PM

 

Topics: Events strategy and management
Format: Camp fire

 

5.30 PM

Session sponsored by:

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