Membership & Marketing Stream
Membership Stream on Monday & Tuesday
- 10.45 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.
One size no longer fits all – hear how membership organisations segment to succeed.
-, Hall 6
David Douglas, founder of Membership Matters, reveals how the sector is embracing member segmentation, and the transformative effects it can have on membership recruitment, retention and engagement. The session will cover:
- Member segmentation, what’s new?
- The dangers of poor member segmentation
- Forget ‘clicks’ and ‘categories: What member segmentation should look like.
- How segmentation can create propositions that deliver long-term loyalty.
- How your organisation can segment to improve perceived performance in delivering core purpose, value-driven marketing and CRM / digital transformation.
- 11.45 AM
Disrupting the marketing model - smart ways to make members engage
-, Hall 6
- 2.00 PM
Meeting the demands of members through a refreshed digital communications and content platform
-, Hall 6
Find out about the National Housing Federation’s digital transformation programme, which is revolutionising its communications with a personalised member hub and a new approach to customer data.
As your membership diversifies and consumer demand for relevant, bite size information increases, how can you use digital to meet the needs of your members?
Hear the lessons learned by the NHF and the early impact of the new hub.
- 3.00 PM
Working with members – a unique social innovation programme in the social housing sector
-, Hall 6
No description provided
- 10.10 AM
Futureproofing membership – fight the fear. How UK Finance is embracing market change to be a true reflection of their landscape
-, Hall 6
As part of a program to ensure the ongoing success of UK Finance, it is vital to ensure that the membership is in step with the changes that are occurring across the sector. These are often sanctioned by a supervisory or regulatory body, but based on the ever-changing financial services landscape. Digital disintermediation, new market entrants empowered by new regulations, the rise of FinTech’s and hybrid business models all result in an industry that is fast changing in terms of market participants. How has the association has responded to these factors in their membership strategy and approach.
- What are the new business models and organisation types that are creating challenges to the status quo
- Avoiding bias from other members and colleagues when presented with applications by non-traditional organisations
- What aspects of the value proposition must be considered and reviewed to reflect these changes
- The assimilation of new style members with longer-term members with different organisational cultures, styles and objectives
- Adapting individual workstreams to accurately represent and service the changing membership
- Reviewing the fee structure so that new business model or lower resource model organisations are not disadvantaged
- Acting collaboratively, within the membership criteria, to share value to a wider and more contemporary financial community
- 11.50 AM
Opportunities for using data as a member benefit and for deeper member engagement.
-, Hall 6
Case Study 1: Remuneration Data collection made smarter: BMF Implementation of the Compare 2 Compete Portal
As part of the BMF Membership package and the Market Data Membership benefit the BMF produce an annual Remuneration Survey to collate data regarding pay and benefits within the builder’s merchant’s industry. Several members have advised the benefit of the report in the form of helping to benchmark and analyse employee salaries, wages & benefits in comparison to what the industry is providing. Prior to implementing the Compare 2 Compete portal, the process of data collection was very paper intensive as members would receive several forms to complete based on all regions they were currently operating in. This would mean relying upon the members to complete and send back all forms without errors. To simplify the process the portal helped with ease of completion and ensured data remained protected. Commands were also used to validate the data before the member submitted, for example if an hourly salary was implemented where annual salaries are to be used the system did not accept the input.
- The BMF Remuneration Survey Report gave members a comprehensive statement of pay and benefits and therefore them to benchmark their staff pay and benefits by region and nationally
- Merchant members submit data
- Merchant members receive a copy of the final report for free
Case Study presented by: Richard Ellithorne & Nyssa Patel
Case Study 2: QUIC – a data capture project – how membership data has been used to support members’ businesses and sector lobbying
Case Study presented by: Jodie Gray