Associations UK Congress

16 – 17 December 2019 ICC Birmingham, UK Congress

Programme Agenda

All Plenary, Stream, Crash Course and ancillary sessions and social events.

Sorry, no sessions were found matching your filters.

8.00 AM
Collect your badge, network with your peers and visit the association business partners.
8.05 AM

Join for a light breakfast and a facilitated round table discussion about topics of key interest.

 

Finding your next Board member can feel like a lottery! How we support members to take on leadership roles can be crucial. Utilising those Board members who demonstrate best practice, identifying suitable mentors and matching them to a keen volunteer can be helpful. But being systematic about it is crucial. So, what does best practice look like? Come along with examples of how mentoring members has worked for you or join in and hear how others have found ways to tackle this common concern.

 

Speakers

Andy Burman

Chief Executive
British Dietetic Association

In a digital world associations are finding it increasingly difficult to engage and retain younger membership?  Many associations still foster lengthy governance processes and young members may find this frustrating resulting in lack of sign up or retention. How can we meet the need for governance while still moving fast enough to engage and retain younger members?

 

Speakers

Katherine Eden Haig

Owner
The Association Resources Company

The annual conference is a key time for associations to engage with members and facilitate countless conversations, ideas and connections. But what happens when we all go home?  How can we successfully capture the buzz from those few days onsite and use it to build a community with our members at its heart?  

Join MCI to explore strategies for building community, increasing member engagement and creating a legacy beyond the face-to-face event. 

Speakers

Therese Dolan

AM&C Director – ICSA Global and Statisticians in the Pharmaceutical Industry
ICSA Statisticians in the Pharmaceutical Industry

  • What are the about pros and cons?
  • what do you need to be careful about and factors to take into account before you introducing an app?

Delegates are invited to share their experiences with different providers, what worked and what didn’t work.

 

Speakers

Nika Kurent

Head of Events
World Association of Girl Guides and Girl Scouts

9.15 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.
9.45 AM

What really motivates us, and what do people really want from being part of our membership organisations? In this session, you will get a fresh perspective on where inner drive really comes from, what people really need and why we all have such different measures of success. Discover how we can ensure that everyone feels valued by learning about; 

  • The 5 types of motivation 
  • How to recognise people’s hidden drive
  • How to create powerful experiences for our teams and members 
  • Why some moments matter more than others 

Speakers

Sophie Bennett

Keynote Speaker, Author
Sophie Bennett

10.15 AM
Networking with delegates, speakers and engage with exhibitors.
10.55 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Cecilia Spoor

Leadership Programme Director
Association of Association Executives

The chairman will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

David Parker

Director Conferences and Events
Royal College of Physicians

The chairman will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Rachel Lambert-Forsyth

Director of Membership and Professional Affairs
Royal Society of Biology

11.00 AM
This themed segment of the congress includes the parallel sessions below.

BAPCO has been established for 26 years and was running comfortably, but with the potential to be a more successful and effective organisation. The public sector was also affected by the Government’s austerity measures causing loss of budgets for membership dues and events. It was clear that steps needed to be taken to update and develop the association in a toughening climate.  The first step was to review the association’s leadership and governance, working with a consultant and from there build for the future.  The association has just published its first three-year strategy and implementation framework and so begins a new journey.  This presentation will focus on the challenges faced and the hurdles overcome so far to bring BAPCO firmly into the 21st century.

  • Why was change needed and what were the drivers for change?
  • Gaining buy-in from a Board and an Executive Committee
  • Developing the new three-year strategy and implementation framework
  • Setting out five new objectives for the association
  • The impact of the move to free membership driven by austerity
  • Problem areas including diversity and age profile of members
  • Registering as a charity – pros and cons

Speakers

Ian Thompson

CEO
British APCO

In this session we will explore the nature of association events, how to design purposeful events in busy and competitive markets and introduce a framework that simplifies this process. The session includes lots of practical case studies of how to apply these principles.

  • How can you define your purpose as an association and for your event?
  • What are the principles of narrative, and how can you apply this to your event?
  • What journey are you taking your participants on?
  • Introducing the Event Narrative Framework – seven questions designed to create a coherent narrative and communicate your event’s purpose
  • Strategies to understand your varied stakeholders, their differing needs, and how to meet them
  • Designing purpose into your events

Speakers

Sasha Frieze

Managing Director
The Business Narrative

David Douglas, founder of Membership Matters, reveals how the sector is embracing member segmentation, and the transformative effects it can have on membership recruitment, retention and engagement.  The session will cover:

  • Member segmentation, what’s new?
  • The dangers of poor member segmentation
  • Forget ‘clicks’ and ‘categories: What member segmentation should look like. 
  • How segmentation can create propositions that deliver long-term loyalty.
  • How your organisation can segment to improve perceived performance in delivering core purpose, value-driven marketing and CRM / digital transformation.

Speakers

David Douglas

Association Consultant and Founder
Membership Matters

Who should attend

Directors and Senior Managers of Communications, Marketing, Membership and Events wishing to transform their association's effectiveness.

What you can learn

An intelligent engagement strategy is all about using data in which you have confidence, and which is reliable for driving the members’ relationships. Knowing how, when and with what your members connect is key to understanding how they engage with your organisation. Whether it is opening a regular newsletter, accessing online content, membership of a special interest group, attending the annual conference or even complaints, recording these provides valuable insight into member behaviour. Combining this with an understanding of the member – their profile and ‘psychographics’ – is key in delivering insight that can be applied to the management of the relationship, to personalise communications and experiences, retain members, combat churn and establish advocacy.

But it is the collection of the right data about your members, customers and other constituents and its governance that are fundamental to building this knowledge on which to base your relationship management.

This session is equally applicable to organisations with individual or corporate members; you will be introduced to benefitting your engagement strategy from leveraging two major assets – your member data and your investment in CRM.

We will consider:

  • Identifying the engagement "Touchpoints" and how you record them
  • Member behaviour in the context of their profiles to drive segmentation and personalisation for both individuals and corporates
  • The importance of data quality
  • Using analysis techniques to support advocacy and pre-empting churn

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

Building a new eLearning programme can seem daunting, but in many cases associations can re-purpose existing content to create effective eLearning. You'll be able to save time and money, and if you do it right, you'll soon have fresh, engaging courses to share with your members and networks.

In this session we'll discuss how to organise your existing resources, identify the content that can easily be converted into eLearning, and learn strategies that will allow you to create effective and impressive new courses.

Speakers

Valli Rajagopal

CEO
Digital Learn Ltd

12.00 PM
This themed segment of the congress includes the parallel sessions below.

Benchmarking can be a powerful tool to association leadership, with the ability to compare performance across associations and provide insight into innovation and forward thinking. But the usual approach to benchmarking is for the service provider to dictate the questions and areas to be compared. If this does not meet the needs of participating associations, the data is of limited value. Sometimes, benchmarking leads to the ‘so what’ question. How will you use the data you get to increase member value or improve outcomes?

  • Learn how benchmarking makes a substantial difference to association's performance
  • Hear how you and your association can benefit from benchmarking in 2020
  • Contribute to the benchmarking projects - what data you need to make decisions


This session introduces the AAE Benchmarking Project. This project, a collaboration between the AAE and SEBCO Consulting, turns the usual benchmarking approach on its head. This project will be led by association leaders as you will be able to influence the data being collected and help to create outcomes which will add real value.  
 

We will examine at AAE's recent Salary and Benefits Benchmarking study of the autumn of 2019. Then look at the value of benchmarking and allow you to identify key areas of association business activity that you want included in a benchmarking tool. This will then be refined with a launch of data collection in 2020.

The value of the programme will be extended with the opportunity for you to interrogate data specific to your association later on. A route to create association-specific analysis and business development plans will be available to all AAE members from AAE, SEBCO and other trusted organisations.

The aim is that, for the first time, benchmark data driven by you provides you with the vital business intelligence you need to add value to your association. 

Speakers

Andy Burman

Chief Executive
British Dietetic Association

In this session we explore how engagement theory operates pre-event, at the event and then post event. How technology is used to enhance the engagement of attendees and its impact on behaviour change is also considered. The aim is for associations to create positive memories in terms of providing educational content to improve professionalism and standards within their organisations. 

Speakers

James Morgan

Founder & Principal Lecturer
Event Tech Lab

No description provided

Speakers

Amanda Thurlow

Member Engagement Manager
Association of Chartered Certified Accountants

Jason Hinkle

Head of Member Engagement – Europe and Americas
Association of Chartered Certified Accountants

Following the success of last year’s workshop, David Douglas will create another interactive group for delegates to get deeper insight and understanding how to best discover members’ behaviour and attitudes

Speakers

David Douglas

Association Consultant and Founder
Membership Matters

A practical taster workshop session – learn how to apply the principles of the Event Narrative Framework to your event or event idea. The framework helps engage your stakeholders, shape your strategic thinking and output an event narrative that you whole team can use. This workshop walks you through mini-exercises to harness the power of the framework and the seven questions to create a coherent narrative:

  • What journey you’re taking your participants on?
  • Purpose – why are you doing this event?
  • Who are your stakeholders?
  • What is the content?
  • How will you promote the event?
  • How will you execute “for purpose”?
  • How will you know you’ve been successful?

Speakers

Sasha Frieze

Managing Director
The Business Narrative

1.00 PM
Enjoy a delicious lunch and meet your fellow delegates, speakers, conference sponsors and exhibitors.
2.00 PM
This themed segment of the congress includes the parallel sessions below.

Philosophically the problem with understanding cyber security can be summed up with the following:

Absence of Evidence is not Evidence of absence.

I first heard this phrase in the 1980’s at the Royal Institution of Great Britain, whereas on this occasion the guest speaker was refereeing to things of a scientific nature. Although we have many books on cyber security, protecting your data etc. we still don’t know what we don’t know.

For example, we understand that personal data should be protected, a bit like locking your doors, the problem is that often we do not appreciate the type of lock to use or what size of lock to use.

Trusted Cyber Solutions will take you on a path of discovery to provide metrics and methods to evaluate data, protect data and why you should protect it at all.

We will also take a pragmatic approach to protecting data and providing evidence to your peers that you have done so.

Speakers

Paul Overton

Director
Trusted Cyber Solutions

Following the successful rebranding of its magazine, the PMI took the decision to rebrand its annual conference.  This was driven by increasing competition from other association and commercial events in a relatively small space.  A very important factor was reaching out to many more younger members, in a what ha been a fairly traditional and conservative sector.  It was recognised that the conference needed to change radically to cater for all needs.  The re-branded event successfully introduced technology, multi-streamed tracks and other innovations leading to making a surplus for the first time.  What were the key elements in the delivery and design of this award-winning event?

  • Analysing the competition and identifying the target audience
  • Undertaking a major rebranding - how did this help the process
  • Re-designing the conference programme and integrating new features and formats
  • Using technology to deliver a more modern experience
  • Measuring the outcomes in terms of delegate satisfaction with content and structure as well as the impact on revenue
  • Extending the rebrand to other events in the portfolio

Speakers

Tannaz Rastegar

Marketing, Events and Business Development Manager
Pensions Management Institute

Between the delegation, they will pick 3-4 membership challenges, that can be brought to life with some real life challenges that we are facing (or have faced) and then for it to be opened up for discussion for delegates to discuss if they have faced the same and how they have worked to address it and what successes (and failures) they have had along the way.

Speakers

Rachel Lambert-Forsyth

Director of Membership and Professional Affairs
Royal Society of Biology

No description provided

Speakers

Tonnis van Dam

Benchmarking Director
Compare 2 Compete Benchmarking Solutions

  • What does digital transformation mean for you?
  • What problem are you trying to solve?
  • How much is about IT – and how much is about culture and process?

Speakers

Jane Royden

Director
E and H Consulting

David Hart

Director
E and H Consulting

3.00 PM
This themed segment of the congress includes the parallel sessions below.

What do you do as a CEO when your Board has backed your strategy, but you realise that your organisation isn’t capable of delivering it?  If management guru Peter Drucker was right that “Culture eats strategy for breakfast”, does that mean your strategy is toast – and you with it?  Is it possible to change an ingrained organisational culture and what impact could that have?

 In this session, Richard Lambert offers insights from his experience of transforming the way an organisation behaves and performs.

  • “We’re all in this together “ –  Are you running an organisation or a group of departments?
  • “Get the right people on the bus” – Finding the right skills, experience and attitude
  • “We all know why we’re here” – the importance of articulating your purpose and objectives
  • The importance of internal communication – in both directions
  • The value of measurement and real-time data
  • The bottom line impact – does a change in culture really make a difference to members?

Speakers

Richard Lambert

Chief Executive Officer
National Landlords Association

Many associations rely on their events to generate significant revenue to support the association's wider activities.  But what happens if delegate numbers decline or sponsor support dwindles away?  There is an opportunity to expand the range of revenue streams related to events by taking a more creative and innovative approach.  This could involve extending the legacy and learning from the event, also boosting member/delegate engagement.  Gains can also be made by reviewing costs and making cost savings without compromising the event quality.  By taking a commercial focus, event heads and managers can add value to the event and delegate experience, as well as enhancing the bottom line.

  • Thinking beyond current revenue streams - what creative and innovative solutions can be adopted to grow event revenue
  • Undertaking a cost review - where costs can be reduced or even stripped out in certain cases
  • Examples and case studies of cost generating/cost saving activities

Speakers

Riad Mannan

Event Portfolio Development Manager
The Institution of Engineering and Technology

Sharing experiences of developing a successful innovation programme for and with members

The days of your trade association or professional institution increasing membership fees without a raising an eyebrow from your membership are over. More than ever before, individuals and organisations alike are scrutinising their spending asking us 'what have we done for them lately?'  As member organisations, we need to embrace this challenge and start thinking of innovative ways to monetise our learning offerings. In this presentation, Philip Allen shares examples, case studies and his approach to:

  • Developing and scaling income streams from podcasts and webinars
  • Designing, and launching a learning academy in 12 months to generate a six figure income 
  • Partnering with EduTech learning providers to create residual income streams  

Speakers

Philip Allen

Head of Learning
Personal Investment Management and Financial Advice Association

3.05 PM

Facilitated round table discussions

In the light of the recent Thomas Cook failure and past failures such as the banking crisis of 2008, is it the role/responsibility of a trade association to rally members to support affected employees/customers to protect the reputation of the sector and create a united front?

Speakers

Katherine Eden Haig

Owner
The Association Resources Company

No description provided

Speakers

Rennie Schafer

Chief Executive Officer
Federation of European Self Storage Associations

No description provided

Speakers

Antonia Stratford

Head of Public Affairs
Re-engage

No description provided

Speakers

Simon Stannard

European & International Affairs Director
Wine and Spirit Trade Association

4.00 PM
Networking with delegates, speakers and engage with exhibitors.
4.30 PM
Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings.

Facilitating greater democratic engagement in the running of your organisation does not have to be time consuming or costly. Ben Thomas, Chief Executive of Mi-Voice, with over 13 years of election management experience will talk you through the benefits of implementing online voting to increase participation, reduce workload and reduce costs. Whether you have a large or small membership base, discover how you can combine traditional voting methods with online channels that are simple, convenient and secure to widen member engagement.

Speakers

Ben Thomas

Chief Executive
Mi-Voice

It is becoming more and more common for associations to live stream their events However, there are some basic commercial questions that can keep the  event organiser, ,taking their first steps in the world of webcasting, awake at night!

Questions such as…

  • Should people pay or will it be a member benefit?
  • How can I involve sponsors and exhibitors?
  • Will this discourage people from physically attending?
  • What can I do with the recordings after the event?

Using real world examples, this briefing will enable you to learn from other organisations who are successfully creating value from webcasting their events.

Speakers

Martin Shepherdly

CEO
BeThere Global

When exploring different technology offerings for your organisation, it is vital to have a cohesive plan for connecting with members, streamlining operations, and retaining and onboarding new members. To succeed you need a solution that is able to collect data from every area of your organisation and unify this information within one platform. Navigating the various options and their features can be tricky, especially when evaluating what constitutes a necessary function versus those which are just nice to have. Although most of these features were designed to meet a specific requirement, this guide presents some good qualities to look for that deliver valuable benefits for your organisation.

Speakers

Vanessa Dal Busco

Head of Business Development
Upbeat by Professional Advantage

There is no more intimate means of getting your message across than literally having a word in your target audience’s ear.  More than 6 million people are downloading podcasts every week in the UK, a number that has doubled in the last three years and which continues to climb. In this briefing, Serena Gay, a BBC-trained broadcasting journalist and podcast maker, will brief you on how to use podcasts imaginatively to engage, entertain and inform association memberships.

Speakers

Serena Gay

CEO and Founder
Made4UPodcasts

The government has dramatically altered the rules for taking on apprentices, and the impact of the apprentice levy is having a major impact. But there is confusion over just how apprentices should be recruited, managed, developed and assessed, and a failure to grasp the huge financial - and other - benefits the new schemes offer.

David Preston will use feedback from the research on the event assistant apprenticeship two years after its launch to demonstrate how organisations can select and develop new recruits, find new sources of talent, tap into substantial financial opportunities and also provide a powerful developmental opportunity for those already in the organisation. He will also demonstrate - using two years of robust analysis  - how the apprenticeship programme can be a powerful tool for associations wrestling with the challenging issue of diversity.

Speakers

David Preston

Chief Executive Officer
Realise

Are you prepared to meet the needs of your increasingly-mobile members?

What unique value do you provide to keep your members engaged via their mobile devices?

In this briefing, Russ Magnuson will bring his 10 years of mobile development experience to discuss strategies for leveraging mobile apps to ensure your relevance into the future. Topics will include leveraging apps to better connect members to your organisation and one another, optimise conference and meeting experiences, and deliver information and resources that only your organisation can provide.

Speakers

Russ Magnuson

Chief Executive Officer
RD Mobile

We all know technology evolves rapidly. Before you know it, innovative features are seen as standard and your audiences have been wooed by the next big thing. 

How can your organisation respond to constant change and high expectations?

Join Pixl8’s CEO Alex Skinner to discuss what it really takes to stay on top of your game, digitally. We will go through 5 simple steps to assess your digital maturity and look at best practice strategies at each stage. What’s more, some recommendations will be immediate and cost-effective.If you want to better inform your technology decision, this roundtable is for you.You will leave this session with a better understanding of where you’re at in terms of your digital potential. Even better, your appetite and youR ability to deliver will be enhanced.

Speakers

Alex Skinner

CEO
Pixl8 Group

How can membership-based organisations build a cohesive sponsorship strategy? 

Are you still achieving success with a traditional format of diamond, gold and silver sponsors, or are you finding supporters are asking for more diverse packages and increased ROI? 

In this session, you’ll have the chance to connect with one of MCI’s leading experts to learn new approaches to sponsorship, how to increase value and align with sponsors’ ROI and ROOs.

Speakers

Therese Dolan

AM&C Director – ICSA Global and Statisticians in the Pharmaceutical Industry
ICSA Statisticians in the Pharmaceutical Industry

Over the past five years, a number of commercial organisations have sought to exploit associations and their members for financial gain. These opportunists prey on the slow and sleepy nature of some associations and are particularly problematic in the world of academic and scholarly publishing. Predatory conferences exist to deceive researchers about the nature of their publications and charge fees ranging from hundreds to thousands of dollars for a junk publication. Responding to industry pressure, the US Federal Trade Commission filed a number of lawsuits against these predatory publishers in 2016 in a bid to protect researchers, associations and publishers. Conference organisation is an unregulated industry and associations play a crucial role in providing validation, protection and sponsorship to legitimate conferences.

Speakers

Paul Killoran

CEO
Ex Ordo

With sustainability having been a key topic for the events industry this year, we discuss the real added value of sustainability and explore what more can be implemented in 2020, from catering to energy and beyond.  Join us to discuss what organisers really want from this hot topic and how it will benefit future events.  

Speakers

Linda Best

Account Director, Associations
The ICC - Birmingham

Introducing wellness into the workplace may seem like a challenging task, but it can have many benefits. By paying extra attention to our teams, we can help them to relieve stress, and increase levels of focus, productivity and happiness. This briefing will demonstrate how to apply new initiatives within your association, and create a long-lasting legacy. 

Speakers

John Martinez

Chief Executive Officer & Founder
Shocklogic

The words ‘digital transformation’ means something different to everyone and can be seen as over-complicated and a massive undertaking but it doesn’t have to be, knowing where to start and what it involves will kick start your journey.  

This briefing will help you think about where you want to get to and the critical steps; consider what you have in place today, what can be reused, adapted and how you can evolve; providing you with those key focus areas. Ben Sturt has over 20 years’ of digital experience working in the membership sector and will use this knowledge to help provide you with top tips and key insights.

Speakers

Ben Sturt

Managing Director
Chrysalis Digital

From futuristic to strategic - App expert Younes Bouhab takes the end of the 2010s as an occasion to look back on the way event apps have evolved and gives an outlook of how event organisers and associations will be able to use them more strategically in the years to come.  

Speakers

Younes Bouhab

Mobile Strategist
Conference Compass

Data is the fundamental example to drive growth and provide value to your community. A job board has some of the most accurate and valuable data you can get about your members. With a proper understanding of your data’s capabilities, you can ensure this area of your organization is a fundamental driving force for the overall success of your business.

During this talk we will:

  • Discuss the value of that data and the ways associations can tap into its potential
  • Examine exactly what data a job board captures
  • Review organizations who are leveraging this data in interesting ways

Speakers

Louis Dixon

Business Development Manager - EMEA
Madgex

With 81% of businesses now using video for marketing you have to be seen and heard to remain relevant. Today, editorial content is packing greater punch than marketing videos. This briefing will explore the role of video to tell stories and engage viewers, how to approach video production in a cost-effective manner and discuss what you can expect from using more video. Vicki Clubley and Emily Kidner are part of the Industry News team at ITN Productions who produce bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. 

Speakers

Vicki Clubley

Head of Industry News
ITN Productions

Emily Kidner

Senior Producer
ITN Productions

4.35 PM
Chief Executives with 5 year’s plus meeting – high level facilitated discussions – invited CEs will be asked to submit topics for discussion in advance. 
5.00 PM
Presentations from experts in a wide range of areas, addressing key challenges. Thirty minutes presentation with an in-depth discussion. Choose two briefings.

There is no more intimate means of getting your message across than literally having a word in your target audience’s ear.  More than 6 million people are downloading podcasts every week in the UK, a number that has doubled in the last three years and which continues to climb. In this briefing, Serena Gay, a BBC-trained broadcasting journalist and podcast maker, will brief you on how to use podcasts imaginatively to engage, entertain and inform association memberships.

Speakers

Serena Gay

CEO and Founder
Made4UPodcasts

With sustainability having been a key topic for the events industry this year, we discuss the real added value of sustainability and explore what more can be implemented in 2020, from catering to energy and beyond.  Join us to discuss what organisers really want from this hot topic and how it will benefit future events.  

Speakers

Linda Best

Account Director, Associations
The ICC - Birmingham

The government has dramatically altered the rules for taking on apprentices, and the impact of the apprentice levy is having a major impact. But there is confusion over just how apprentices should be recruited, managed, developed and assessed, and a failure to grasp the huge financial - and other - benefits the new schemes offer.

David Preston will use feedback from the research on the event assistant apprenticeship two years after its launch to demonstrate how organisations can select and develop new recruits, find new sources of talent, tap into substantial financial opportunities and also provide a powerful developmental opportunity for those already in the organisation. He will also demonstrate - using two years of robust analysis  - how the apprenticeship programme can be a powerful tool for associations wrestling with the challenging issue of diversity.

Speakers

David Preston

Chief Executive Officer
Realise

The words ‘digital transformation’ means something different to everyone and can be seen as over-complicated and a massive undertaking but it doesn’t have to be, knowing where to start and what it involves will kick start your journey.  

This briefing will help you think about where you want to get to and the critical steps; consider what you have in place today, what can be reused, adapted and how you can evolve; providing you with those key focus areas. Ben Sturt has over 20 years’ of digital experience working in the membership sector and will use this knowledge to help provide you with top tips and key insights.

Speakers

Ben Sturt

Managing Director
Chrysalis Digital

Facilitating greater democratic engagement in the running of your organisation does not have to be time consuming or costly. Ben Thomas, Chief Executive of Mi-Voice, with over 13 years of election management experience will talk you through the benefits of implementing online voting to increase participation, reduce workload and reduce costs. Whether you have a large or small membership base, discover how you can combine traditional voting methods with online channels that are simple, convenient and secure to widen member engagement.

Speakers

Ben Thomas

Chief Executive
Mi-Voice

We all know technology evolves rapidly. Before you know it, innovative features are seen as standard and your audiences have been wooed by the next big thing. 

How can your organisation respond to constant change and high expectations?

Join Pixl8’s CEO Alex Skinner to discuss what it really takes to stay on top of your game, digitally. We will go through 5 simple steps to assess your digital maturity and look at best practice strategies at each stage. What’s more, some recommendations will be immediate and cost-effective.If you want to better inform your technology decision, this roundtable is for you.You will leave this session with a better understanding of where you’re at in terms of your digital potential. Even better, your appetite and youR ability to deliver will be enhanced.

Speakers

Alex Skinner

CEO
Pixl8 Group

Over the past five years, a number of commercial organisations have sought to exploit associations and their members for financial gain. These opportunists prey on the slow and sleepy nature of some associations and are particularly problematic in the world of academic and scholarly publishing. Predatory conferences exist to deceive researchers about the nature of their publications and charge fees ranging from hundreds to thousands of dollars for a junk publication. Responding to industry pressure, the US Federal Trade Commission filed a number of lawsuits against these predatory publishers in 2016 in a bid to protect researchers, associations and publishers. Conference organisation is an unregulated industry and associations play a crucial role in providing validation, protection and sponsorship to legitimate conferences.

Speakers

Paul Killoran

CEO
Ex Ordo

What’s the return on investment (ROI) from your mobile app? Does your app pay for itself or cost you money? In this briefing, Michael Jones will share lessons learnt from his 10 years working with US and UK associations to maximise ROI from their mobile engagement and event apps. Topics will include revenue generation tips and leveraging your mobile app to save costs and meet sustainability goals. Just because your organisation is not-for-profit doesn’t mean that you can’t generate substantial returns through your mobile app. 

It is becoming more and more common for associations to live stream their events However, there are some basic commercial questions that can keep the  event organiser, ,taking their first steps in the world of webcasting, awake at night!

Questions such as…

  • Should people pay or will it be a member benefit?
  • How can I involve sponsors and exhibitors?
  • Will this discourage people from physically attending?
  • What can I do with the recordings after the event?

Using real world examples, this briefing will enable you to learn from other organisations who are successfully creating value from webcasting their events.

Speakers

Martin Shepherdly

CEO
BeThere Global

With 81% of businesses now using video for marketing you have to be seen and heard to remain relevant. Today, editorial content is packing greater punch than marketing videos. This briefing will explore the role of video to tell stories and engage viewers, how to approach video production in a cost-effective manner and discuss what you can expect from using more video. Vicki Clubley and Emily Kidner are part of the Industry News team at ITN Productions who produce bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. 

Speakers

Vicki Clubley

Head of Industry News
ITN Productions

Emily Kidner

Senior Producer
ITN Productions

Data is the fundamental example to drive growth and provide value to your community. A job board has some of the most accurate and valuable data you can get about your members. With a proper understanding of your data’s capabilities, you can ensure this area of your organization is a fundamental driving force for the overall success of your business.

During this talk we will:

  • Discuss the value of that data and the ways associations can tap into its potential
  • Examine exactly what data a job board captures
  • Review organizations who are leveraging this data in interesting ways

Speakers

Louis Dixon

Business Development Manager - EMEA
Madgex

Introducing wellness into the workplace may seem like a challenging task, but it can have many benefits. By paying extra attention to our teams, we can help them to relieve stress, and increase levels of focus, productivity and happiness. This briefing will demonstrate how to apply new initiatives within your association, and create a long-lasting legacy. 

Speakers

John Martinez

Chief Executive Officer & Founder
Shocklogic

From futuristic to strategic - App expert Younes Bouhab takes the end of the 2010s as an occasion to look back on the way event apps have evolved and gives an outlook of how event organisers and associations will be able to use them more strategically in the years to come.  

Speakers

Younes Bouhab

Mobile Strategist
Conference Compass

How can membership-based organisations build a cohesive sponsorship strategy? 

Are you still achieving success with a traditional format of diamond, gold and silver sponsors, or are you finding supporters are asking for more diverse packages and increased ROI? 

In this session, you’ll have the chance to connect with one of MCI’s leading experts to learn new approaches to sponsorship, how to increase value and align with sponsors’ ROI and ROOs.

Speakers

Therese Dolan

AM&C Director – ICSA Global and Statisticians in the Pharmaceutical Industry
ICSA Statisticians in the Pharmaceutical Industry

When exploring different technology offerings for your organisation, it is vital to have a cohesive plan for connecting with members, streamlining operations, and retaining and onboarding new members. To succeed you need a solution that is able to collect data from every area of your organisation and unify this information within one platform. Navigating the various options and their features can be tricky, especially when evaluating what constitutes a necessary function versus those which are just nice to have. Although most of these features were designed to meet a specific requirement, this guide presents some good qualities to look for that deliver valuable benefits for your organisation.

Speakers

Vanessa Dal Busco

Head of Business Development
Upbeat by Professional Advantage

5.30 PM

Gather with all delegates, speakers, partners and press for networking and social engagement.

Sponsored by:

 

7.00 PM

Attend one of a number of small dinners hosted by congress sponsors in restaurants near to the congress venue.

Open to: All event registrants. Opt in to this as you register or login and update your preferences.

Finishes by 21:30

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8.00 AM
Collect your badge, network with your peers and visit the association business partners.
8.05 AM
Join for a light breakfast and a facilitated round table discussion about topics of key interest.

 

 

Speakers

Rennie Schafer

Chief Executive Officer
Federation of European Self Storage Associations

How should conferences be designed to maximise attendee engagement and experience?

Join MCI to explore a set of planning principles that will enable us to move beyond the more traditional approach to event planning towards a more structured, attendee-centric, insights-driven and strategic way of planning events.

 

Speakers

Barbara Calderwood

Divisional Director of Associations
MCI UK

Creating a diverse and engaging conference programme is always a challenge. How do we find the right speakers while ensuring diversity and what about costs?  Does financing prevent us selecting certain speakers?  Do we need gatekeepers or policies to ensure that we keep our programmes balanced and diverse or does that stifle the ability to create the best programme?

 

Speakers

Katherine Eden Haig

Owner
The Association Resources Company

Why your organisation should (or shouldn’t) hold events 

 

Speakers

Lorraine Reese

Head of Conferences and Events
Biochemical Society

Influencer marketing is the fastest growing advertising medium - everyone’s talking about it. Estee Lauder are spending 75% of their marketing budget in this area. If done well it can deliver 11x ROI. In this engaging session you'll understand how developing an influencer strategy could help you reach new audiences, encourage more attendees at events and bring value to your organisation. 

 

Speakers

Gordon Glenister

Global Head of Influencer Marketing
Branded Content Marketing Association

9.00 AM

No description provided

9.10 AM

Especially for associations, understanding your members is a vital aspect of designing a desirable digital experience. With evolving technology, there are increasing ways to use what you know about your members to create an ‘empathetic platform’. Alex Skinner, UX advocate for membership organisations, will explore how you can approach delivering a beautiful online experience but also create new functionality that will make members loyalty grow beyond expectations.

Speakers

Alex Skinner

CEO
Pixl8 Group

9.35 AM

You’ve done the work and have the results ready to publish; the white paper is ready to go; the statistics to support the press release are ready.  How then do you make sure that the values are communicated and reported correctly?  Is there anything you can do to stop work being misrepresented?  Take a fresh look at how you interact and interpret statistics and data analytics to see what questions you should be asking to ensure the figures you publish stay the trusted source of information for your clients.

Speakers

Sophie Carr

Director / Analyst
Bays Consulting

10.10 AM
This themed segment of the congress includes the parallel sessions below.

Managing your board is one of the key challenges for an association CEO.  A poorly operating board can suck the resources from an association and stunt its development, not to mention drive the CEO crazy!  This session will cover all that can go wrong with a board and how to fix it from the basic to the more complex, including:

  • The ideal make up of an association board
  • Keeping the board strategically focussed not operational
  • Attracting the right people to the role
  • Why subcommittees don’t work
  • Controlling disruptive elements
  • Setting the agenda for short focussed meetings
  • Managing the relationship between CEO and board members

Speakers

Rennie Schafer

Chief Executive Officer
Federation of European Self Storage Associations

Membership organisations often invest a significant part of their budgets into creating and delivering content. But are they making the most of that investment? This is among the themes explored in a new report by CPL and Ashridge Communications, two agencies that share decades of expertise in creating content and carrying out market research on behalf of organisations in the membership and association sector.

Called The Content Connection, the report highlights the results and key insights from a summer 2019 survey of 36 communications and content experts from our sector. Using information gleaned from both in-depth interviews and questionnaire responses, the research paints a picture of the challenges that membership organisations face with their content. The report considers fundamental questions such as whether it’s best to focus your investment in content on retaining members or using it as part of your acquisition strategy. And it considers other conundrums such as:

  • Should content be free and available for all, including non-members?
  • Do print publications still add value to your proposition?
  • How to develop a coherent and consistent voice throughout all your communications
  • How to target your content at different audiences

In this session senior representatives from CPL and Ashridge will join with a communications expert from a leading membership organisation to share some of the report’s key findings – and consider their implications for communications professionals in the membership sector.

Speakers

Emma Thompson

Director
Ashridge Communications

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Mike Sewell

Managing Director
Cambridge Publishers Ltd

As part of a program to ensure the ongoing success of UK Finance, it is vital to ensure that the membership is in step with the changes that are occurring across the sector. These are often sanctioned by a supervisory or regulatory body, but based on the ever-changing financial services landscape. Digital disintermediation, new market entrants empowered by new regulations, the rise of FinTech’s and hybrid business models all result in an industry that is fast changing in terms of market participants.  How has the association has responded to these factors in their membership strategy and approach.

  • What are the new business models and organisation types that are creating challenges to the status quo
  • Avoiding bias from other members and colleagues when presented with applications by non-traditional organisations
  • What aspects of the value proposition must be considered and reviewed to reflect these changes
  • The assimilation of new style members with longer-term members with different organisational cultures, styles and objectives
  • Adapting individual workstreams to accurately represent and service the changing membership
  • Reviewing the fee structure so that new business model or lower resource model organisations are not disadvantaged
  • Acting collaboratively, within the membership criteria, to share value to a wider and more contemporary financial community

Speakers

Sheryl Fernando

Membership Director
UK Finance

Disagreement, misunderstandings and tensions amongst team members are not uncommon. Indeed, conflict amongst people is a natural part of everyday life but in the context of our professional lives, conflict does not need to be destructive. Instead, it can and should be used as a tool that allows teams to take action to accomplish a particular goal. Getting issues out in the open and on the table allows teams to evaluate a problem or question with more complete information and, in the end, to make a better decision. And crucially, a culture of constructive conflict always generates a strong sense of team cohesion. The aim of this afternoon workshop is to provide advice, guidance and practical tools for improving a team’s transparency and communication within a trust-based environment.

Crash Course Timings:
Start: 10:10
Refreshment Break: 11:10
Concludes: 12:50

Speakers

Andrew Chamberlain

Managing Director
Consort Strategy Ltd

How you can create great content in less time and use the power of repurposing

Speakers

Lynsey Sweales

CEO
SocialB

10.15 AM

Pop-up mentoring: This NEW session is designed to support those beginning their association management journey or with a specific concern in their role or function.  Delegates will be asked to pre-select their mentor and submit their questions in advance.  You will meet at round tables in small groups where your question will be worked through.  Confidentiality within each group.  This is a one-time only arrangement with no expectation to extend beyond the congress unless agreed by both parties. Broadly subject areas to be covered include: membership; events; leadership; governance; volunteering; data management.

Speakers

Anthony Wilkinson

Director of Operations
Research Quality Association

Gordon Glenister

Global Head of Influencer Marketing
Branded Content Marketing Association

  • Event budgeting and finance
  • Innovation in events
  • Career progression in events

Speakers

Lorraine Reese

Head of Conferences and Events
Biochemical Society

  • Strategy: defining, planning and delivering
  • Restructuring the Board for improved performance
  • Building a World-Class Volunteer Programme

Speakers

Anthony Wilkinson

Director of Operations
Research Quality Association

Gordon will be advising on generating revenue outside of membership and creating member advocacy and getting members to work for you

Speakers

Gordon Glenister

Global Head of Influencer Marketing
Branded Content Marketing Association

  • Implementation of a data strategy
  • Segmentation and Personalisation for the member experience
  • How to approach the introduction of CRM in your organisation

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

  • Communicating membership value
  • Membership recruitment, retention and engagement - especially millennials
  • Scoping, tendering and launching a new website & database

Speakers

Camilla Durrant

Head of Membership
British Dietetic Association

11.10 AM
Networking with delegates, speakers and engage with exhibitors.
11.50 AM
This themed segment of the congress includes the parallel sessions below.

Greig Baker, Chief Executive of The GUIDE Consultancy, will share confidential intelligence on:

  • The UK’s negotiations with the EU27
  • An assessment of how UK-EU relations will develop in the short-, medium-, and long-term
  • And the upcoming risks and opportunities for businesses operating in the UK and EU27.

This will be a discursive session, with an opportunity to raise issues of specific interest.

Speakers

Greig Baker

Chief Executive
Guide Public Affairs

  • How influencer marketing can help to build delegate awareness and uptake of your event
  • What is influencer marketing and where does it sit with other channels
  • How to find your influencers and involve them in your event
  • How does influencer marketing work - what makes it different from social media posts?
  • Boosting your marketing broadcasting with influencer activities
  • Why should your association be adopting this approach 

Speakers

Gordon Glenister

Global Head of Influencer Marketing
Branded Content Marketing Association

Case Study 1: Remuneration Data collection made smarter: BMF Implementation of the Compare 2 Compete Portal 

As part of the BMF Membership package and the Market Data Membership benefit the BMF produce an annual Remuneration Survey to collate data regarding pay and benefits within the builder’s merchant’s industry. Several members have advised the benefit of the report in the form of helping to benchmark and analyse employee salaries, wages & benefits in comparison to what the industry is providing. Prior to implementing the Compare 2 Compete portal, the process of data collection was very paper intensive as members would receive several forms to complete based on all regions they were currently operating in. This would mean relying upon the members to complete and send back all forms without errors. To simplify the process the portal helped with ease of completion and ensured data remained protected. Commands were also used to validate the data before the member submitted, for example if an hourly salary was implemented where annual salaries are to be used the system did not accept the input. 

  • The BMF Remuneration Survey Report gave members a comprehensive statement of pay and benefits and therefore them to benchmark their staff pay and benefits by region and nationally
  • Merchant members submit data 
  • Merchant members receive a copy of the final report for free

Case Study presented by: Richard Ellithorne & Nyssa Patel

Case Study 2: QUIC – a data capture project – how membership data has been used to support members’ businesses and sector lobbying

Case Study presented by: Jodie Gray

Speakers

Jodie Gray

Director of Strategic Development
English UK

Richard Ellithorne

Membership Services Director
Builders Merchants Federation

Nyssa Patel

Industry Analyst/Economist
Builders Merchants Federation

Once you have your e-learning platform and have some on-line courses, how do you maximise your portfolio and increase the commercial opportunities available.   Hear from one association who have successfully done this.

Speakers

Gaynor Lewis

Head of Commercial Development
Institute of Leadership & Management

1.00 PM

Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.

  • You receive full documentation of your chosen project case study
  • You hear from the project leader about how they were successful
  • Followed by questions around the table
  • Take away fully documented project case studies

Presented by: The Grain and Feed Trade Association (Gafta)

Table 9

Presented by: British Martial Arts & Boxing Association

Table 4

Presented by: Builders Merchants Federation (BMF)

Table 6

Presented by: The Institution of Structural Engineers (IStructE)

Table 10

Presented by: Royal Academy of Engineering

Table 15

Presented by: Royal Society of Chemistry (RSC)

Table 17

How ACCA organized an industry-leading new conference without sponsorship and attracted 200 attendees 

Presented by: Association of Chartered Certified Accountants (ACCA)

Table 1

Presented by: The Royal College of Psychiatrists

Table 18

Presented by: Builders Merchants Federation (BMF)

Table 5

Presented by: British Computer Society (BCS)

Table 3

Presented by: British APCO

Table 2

Presented by: Chartered Institute of Management Accountants

Table 8

Presented by: Builders Merchants Federation (BMF)

Table 7

Presented by: Royal Academy of Dance (RAD)

Table 14

Presented by: The Recruitment and Employment Confederation

Table 12

Presented by: National Landlords Association

Table 11

Presented by: Research Quality Association

Table 13

Presented by: Golf Club Managers Association

Table 20

Presented by: UK & Ireland SAP User Group

Table 19

1.30 PM

Learn from Association Award entrants whose projects were selected as Association Success Stories: Detailed case studies of a wide range of association projects, with the why, how, what, who, when and wheres as well as costings & resources information.

  • You receive full documentation of your chosen project case study
  • You hear from the project leader about how they were successful
  • Followed by questions around the table
  • Take away fully documented project case studies

Presented by: The Recruitment and Employment Confederation

Table 12

How ACCA organized an industry-leading new conference without sponsorship and attracted 200 attendees 

Presented by: Association of Chartered Certified Accountants (ACCA)

Table 1

Presented by: Builders Merchants Federation (BMF)

Table 7

Presented by: The Grain and Feed Trade Association (Gafta)

Table 9

Presented by: UK & Ireland SAP User Group

Table 19

Presented by: Royal Society of Chemistry (RSC)

Table 17

Presented by: The Institution of Structural Engineers (IStructE)

Table 10

Presented by: The Royal College of Psychiatrists

Table 18

Presented by: British Martial Arts & Boxing Association

Table 4

Presented by: Royal Academy of Engineering

Table 15

Presented by: Research Quality Association

Table 13

Presented by: Builders Merchant Federation (BMF)

Table 6

Presented by: British APCO

Table 2

Presented by: British Computer Society

Table 3

Presented by: Golf Club Managers Association

Table 20

Presented by: Builders Merchant Federation (BMF)

Table 5

Presented by: Royal Academy of Dance (RAD)

Table 14

Presented by: Chartered Institute of Management Accountants

Table 8

Presented by: National Landlords Association

Table 11

2.00 PM
Chair’s Summary & Announcement
2.10 PM

Association Executives Awards Luncheon for all registrants to the congress including speakers, delegates, exhibitors, sponsors and media.

4.00 PM

No description provided